Brand Innovators Women in Brand Marketing

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Presented by

June 12, 2019

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While women in brand marketing have made great strides over the past decade, the “gender gap” — the discrepancy in opportunities, status and attitudes, between men and women — in still a major issue, in terms of equal pay, responsibility, and benefits for women. Our Brand Innovators Women in Brand Marketing Summit address what needs to be done to bring about gender equality in the workplace.

Addressing the Gender Gap in Brand Marketing.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Fossil Headquarters
901 S Central Expy
Richardson, TX 750808:30am

Registration

9:00am

Women in Marketing Networking Breakfast

10:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators

Event Chair: Alessandra Antenucci, Senior Director, Global Brand Marketing, Fossil

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

10:15am

Fireside Chat

Janiece Evans-Page, Vice President, Sustainability, Fossil Group
Adele Weber, VP Global Brand Marketing, Digital Marketing, Fossil Group

Moderated by: Kyle Wendling, SVP, Product, Gimbal

10:50am

Women in Marketing: Leadership, Innovation & Trends

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Sarah Larkin, Account Director, Texas, WHOSAY

Meredith Counce, Director of Brand & Strategy, Dallas Cowboys
Sarah Groves, Lead Marketing Communications Manager, AT&T
Lindsey Wasson, Director, Integrated Marketing at At Home Stores
Allison Woodlock, Manager, Global Brand Marketing and Analytics, Mary Kay

11:25am

Keynote

Andrew Rosen, Vice President, Sales & Agency Development, Nativo

11:40am

Networking Break

11:55am

Fireside Chat

Kristi Gole, Senior Director of Customer Strategy and Insights, Global Hotel Alliance

Moderated by: Rosie O’Meara, VP, Customer Success & Mobile Solutions at a4 Media

12:15pm

Fireside Chat

Shani Belisle, Director – Digital Media and Emerging Technology, AT&T

Moderated by: Terah Bocchi, Vice President, National Sales, Bidtellect

12:35pm

Lunch

1:35pm

Women in Marketing: Innovation in Content Marketing

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand from today’s women in marketing on how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Andrew Rosen, Vice President, Sales & Agency Development, Nativo

Alessandra Antenucci, Senior Director, Global Brand Marketing, Fossil
Vanessa Sain-Dieguez, Senior Director, Employer Brand & Recruitment Marketing, Hilton
Ana Lucia Soto, National Media Manager, JCPenney

2:10pm

Fireside Chat

Dana Lawrence, Managing Director, Global Marketing, American Airlines

Moderated by: Jeff Gardner, VP, Enterprise Partnerships, West & Central, Unified

2:40pm

Networking Break

2:55pm

RoundTable: Management, Allyship and Workplace Equality

Jorge Almeida, Senior Digital Marketing Manager, Avocados From Mexico
Jhay Davis, Enterprise Technology Manager, State Farm
Ryan Keen, Marketing Activation Manager, The Coca-Cola Company

Moderated by: Justin Fulkerson, VP, Solutions Consulting at Sprinklr

3:25pm

Women in Digital & Marketing RoundTable

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.

Moderated by: Hillary Greene, Director of Sales, Central, Spotify

Charlotte Roach, Global Marketing, Fossil
Shayla Jenkins, Performance Marketing, Pizza Hut International
Brie Strickland, Paid Media, Southwest Airlines

4:00pm

It’s a wrap!

AGENDA

Fossil Headquarters
901 S Central Expy
Richardson, TX 750808:30am

Registration

9:00am

Women in Marketing Networking Breakfast

10:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators

Event Chair: Alessandra Antenucci, Senior Director, Global Brand Marketing, Fossil

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

10:15am

Fireside Chat

Janiece Evans-Page, Vice President, Sustainability, Fossil Group
Adele Weber, VP Global Brand Marketing, Digital Marketing, Fossil Group

Moderated by: Kyle Wendling, SVP, Product, Gimbal

10:50am

Women in Marketing: Leadership, Innovation & Trends

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Sarah Larkin, Account Director, Texas, WHOSAY

Meredith Counce, Director of Brand & Strategy, Dallas Cowboys
Sarah Groves, Lead Marketing Communications Manager, AT&T
Lindsey Wasson, Director, Integrated Marketing at At Home Stores
Allison Woodlock, Manager, Global Brand Marketing and Analytics, Mary Kay

11:25am

Keynote

Andrew Rosen, Vice President, Sales & Agency Development, Nativo

11:40am

Networking Break

11:55am

Fireside Chat

Kristi Gole, Senior Director of Customer Strategy and Insights, Global Hotel Alliance

Moderated by: Rosie O’Meara, VP, Customer Success & Mobile Solutions at a4 Media

12:15pm

Fireside Chat

Shani Belisle, Director – Digital Media and Emerging Technology, AT&T

Moderated by: Terah Bocchi, Vice President, National Sales, Bidtellect

12:35pm

Lunch

1:35pm

Women in Marketing: Innovation in Content Marketing

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand from today’s women in marketing on how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Andrew Rosen, Vice President, Sales & Agency Development, Nativo

Alessandra Antenucci, Senior Director, Global Brand Marketing, Fossil
Vanessa Sain-Dieguez, Senior Director, Employer Brand & Recruitment Marketing, Hilton
Ana Lucia Soto, National Media Manager, JCPenney

2:10pm

Fireside Chat

Dana Lawrence, Managing Director, Global Marketing, American Airlines

Moderated by: Jeff Gardner, VP, Enterprise Partnerships, West & Central, Unified

2:40pm

Networking Break

2:55pm

RoundTable: Management, Allyship and Workplace Equality

Jorge Almeida, Senior Digital Marketing Manager, Avocados From Mexico
Jhay Davis, Enterprise Technology Manager, State Farm
Ryan Keen, Marketing Activation Manager, The Coca-Cola Company

Moderated by: Justin Fulkerson, VP, Solutions Consulting at Sprinklr

3:25pm

Women in Digital & Marketing RoundTable

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.

Moderated by: Hillary Greene, Director of Sales, Central, Spotify

Charlotte Roach, Global Marketing, Fossil
Shayla Jenkins, Performance Marketing, Pizza Hut International
Brie Strickland, Paid Media, Southwest Airlines

4:00pm

It’s a wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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