Brand Innovators Marketing Innovation Summit

Presented by
Presented by

March 16, 2023

Thursday

,

March

16

-

Friday

,

March

17

0
0
0

Featured Speakers:

  • Tia Cummings-Hopkins, SVP of Marketing, Square
  • Shermika Dunner, Senior Manager, Customer & Channel Marketing, Kimberly-Clark
  • Erin Everhart, Director, Owned Digital & Personalization, Inspire Brands
  • Lauren Flanigan, Director of Partnerships, Portfolio and Platforms, Mondelēz International  
  • Joe Fried, VP Biddable Media - Inspire Brands
  • Rick Gestring, SVP, Honey Baked Ham
  • Ali Ghosh, Senior Director of IMC, Carter’s
  • Steve Koonin, CEO, Atlanta Hawks and State Farm Arena
  • Alan Magee, Vice President, Marketing, Empire Portfolio dba Orange Theory
  • Michael Menis , SVP Global Marketing, IHG Hotels & Resorts
  • Kimberly O'Dell, Sr Director Loyalty & Memberships, European Wax Center
  • Prinz Pinakatt, SVP, Global Head, Danone Waters
  • Melissa Proctor, CMO, Atlanta Hawks and State Farm Arena
  • Lindsay Rider, Sr. Director, Public Affairs and Brand Engagement, Carters
  • Sarah Greenberg Sachs, Director Innovation & Agile: Nutrition, Juices, Dairy and Plant, The Coca-Cola Company
  • Gayle Weiss, Head of Global Brand Experience, Crowne Plaza Hotels & Resorts, IHG Hotels & Resorts
  • Laura Lee Wren, Director, Omni Marketing, Newell Brands

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Thursday, March 16th

9:00 AM

Registration

9:45 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

John Brenkus, Founder and CEO, BrinxTV

10:00 AM 

Punching Above Our Weight: Small Budget - Big Share of “Voice”  

Ali Ghosh, Senior Director of IMC, Carter’s

Lindsay Rider, Sr. Director, Public Affairs and Brand Engagement, Carters

Moderated by: Jessi Hamilton, Senior Account Executive, GroundTruth

10:30 AM

Fireside Chat 

Alan Magee VP, Marketing, Empire Portfolio (DBA Orange Theory) 

Moderated by: Brandon Beeken, Director, U.S. Market, Stravito

11:00 AM

The State of Innovation: How Square Empowers its Consumers

Tia Cummings-Hopkins, SVP of Marketing, Square

Moderated by: Brad Bosserman, Chief Revenue Officer, Grid

11:30 AM

Fireside Chat

Joe Fried, VP Biddable Media, Inspire Brands

Moderator: Jen Werner, Vice President of Sales, Mid-Markets, Teads

12:00 PM

Fireside Chat

Michael Menis, SVP Global Marketing, IHG Hotels & Resorts

Moderated by: AJ Kintner, Vice President of Sales, East, LG Ad Solutions

12:30 PM

Porsche Experience Center: Demo Laps

1:30 PM

Lunch

3:00 PM

Marketing with a Purpose

Prinz Pinakatt, SVP, Global Head of Danone Waters

Moderated by: Paul Dooley, Head of Marketing Transformation, Amazon Web Services

3:30 PM

Fireside Chat

Kimberly O'Dell, Sr Director Loyalty & Memberships, European Wax Center

Moderated by: Mary Claire Bloodworth, Managing Director, GroundTruth

4:00 PM

Fireside Chat 

Steve Koonin, CEO, Atlanta Hawks and State Farm Arena

Moderated by: Jennifer Dorian, President & CEO, WABE Atlanta 

4:30 PM

Wrap

Day 2 - Friday, March 17th

9:00 AM

Registration

10:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

John Brenkus, Founder and CEO, BrinxTV

10:05 AM

Fireside Chat

Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena

Moderated by: Mike Merna, Chief Growth Officer, The Mars Agency

10:35 AM 

Fireside Chat

Erin Everhart, Director, Owned Digital & Personalization, Inspire Brands

Moderated by: Megan Quirk, Regional Vice President of Sales, PadSquad

11:05 AM 

Networking Break

11:20 AM 

Consumer Engagement & Brand Authenticity

Shermika Dunner, Senior Manager, Customer & Channel Marketing, Kimberly-Clark

Lauren Flanigan, Director of Partnerships, Portfolio and Platforms, Mondelēz International

Rick Gestring, SVP, Honey Baked Ham

Gayle Weiss, Head of Global Brand Experience, Crowne Plaza Hotels & Resorts, IHG Hotels & Resorts

Moderator: Lauren Marinelli, VP Client Partnerships, Vox Media

12:00 PM

Fireside Chat

Sarah Greenberg Sachs, Director Innovation & Agile: Nutrition, Juices, Dairy and Plant, The Coca-Cola Company

Moderated by: Devyn Guarracino, Business Development, Retail, Google

12:30 PM

Women in Marketing Leadership Panel

Lauren Flanigan, Director of Partnerships, Portfolio and Platforms, Mondelēz International  

Shermika Dunner, Senior Manager, Customer & Channel Marketing, Kimberly-Clark

Lindsay Rider, Sr. Director, Public Affairs and Brand Engagement, Carters 

Sarah Greenberg Sachs, Director Innovation & Agile: Nutrition, Juices, Dairy and Plant, The Coca-Cola Company

Moderated by: Mike Merna, Chief Growth Officer, The Mars Agency

1:40 PM 

Lunch 

2:00 PM 

Wrap

AGENDA

Day 1 - Thursday, March 16th

9:00 AM

Registration

9:45 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

John Brenkus, Founder and CEO, BrinxTV

10:00 AM 

Punching Above Our Weight: Small Budget - Big Share of “Voice”  

Ali Ghosh, Senior Director of IMC, Carter’s

Lindsay Rider, Sr. Director, Public Affairs and Brand Engagement, Carters

Moderated by: Jessi Hamilton, Senior Account Executive, GroundTruth

10:30 AM

Fireside Chat 

Alan Magee VP, Marketing, Empire Portfolio (DBA Orange Theory) 

Moderated by: Brandon Beeken, Director, U.S. Market, Stravito

11:00 AM

The State of Innovation: How Square Empowers its Consumers

Tia Cummings-Hopkins, SVP of Marketing, Square

Moderated by: Brad Bosserman, Chief Revenue Officer, Grid

11:30 AM

Fireside Chat

Joe Fried, VP Biddable Media, Inspire Brands

Moderator: Jen Werner, Vice President of Sales, Mid-Markets, Teads

12:00 PM

Fireside Chat

Michael Menis, SVP Global Marketing, IHG Hotels & Resorts

Moderated by: AJ Kintner, Vice President of Sales, East, LG Ad Solutions

12:30 PM

Porsche Experience Center: Demo Laps

1:30 PM

Lunch

3:00 PM

Marketing with a Purpose

Prinz Pinakatt, SVP, Global Head of Danone Waters

Moderated by: Paul Dooley, Head of Marketing Transformation, Amazon Web Services

3:30 PM

Fireside Chat

Kimberly O'Dell, Sr Director Loyalty & Memberships, European Wax Center

Moderated by: Mary Claire Bloodworth, Managing Director, GroundTruth

4:00 PM

Fireside Chat 

Steve Koonin, CEO, Atlanta Hawks and State Farm Arena

Moderated by: Jennifer Dorian, President & CEO, WABE Atlanta 

4:30 PM

Wrap

Day 2 - Friday, March 17th

9:00 AM

Registration

10:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

John Brenkus, Founder and CEO, BrinxTV

10:05 AM

Fireside Chat

Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena

Moderated by: Mike Merna, Chief Growth Officer, The Mars Agency

10:35 AM 

Fireside Chat

Erin Everhart, Director, Owned Digital & Personalization, Inspire Brands

Moderated by: Megan Quirk, Regional Vice President of Sales, PadSquad

11:05 AM 

Networking Break

11:20 AM 

Consumer Engagement & Brand Authenticity

Shermika Dunner, Senior Manager, Customer & Channel Marketing, Kimberly-Clark

Lauren Flanigan, Director of Partnerships, Portfolio and Platforms, Mondelēz International

Rick Gestring, SVP, Honey Baked Ham

Gayle Weiss, Head of Global Brand Experience, Crowne Plaza Hotels & Resorts, IHG Hotels & Resorts

Moderator: Lauren Marinelli, VP Client Partnerships, Vox Media

12:00 PM

Fireside Chat

Sarah Greenberg Sachs, Director Innovation & Agile: Nutrition, Juices, Dairy and Plant, The Coca-Cola Company

Moderated by: Devyn Guarracino, Business Development, Retail, Google

12:30 PM

Women in Marketing Leadership Panel

Lauren Flanigan, Director of Partnerships, Portfolio and Platforms, Mondelēz International  

Shermika Dunner, Senior Manager, Customer & Channel Marketing, Kimberly-Clark

Lindsay Rider, Sr. Director, Public Affairs and Brand Engagement, Carters 

Sarah Greenberg Sachs, Director Innovation & Agile: Nutrition, Juices, Dairy and Plant, The Coca-Cola Company

Moderated by: Mike Merna, Chief Growth Officer, The Mars Agency

1:40 PM 

Lunch 

2:00 PM 

Wrap

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

SPONSORS

Venue

Address:

One Porsche Dr

Atlanta, GA 30354

IBM Croissants & Conversations

REGISTER

Register ToDay:

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please select the day you would like to register for:

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

No items found.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

No items found.

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER