Brand Innovators Spring 2023 Media Buying Summit hosted by GroupM

Presented by
Presented by

April 19, 2023

Wednesday

,

April

19

-

Thursday

,

April

20

0
0
0

Featured Speakers:

  • Ray Amati, Senior Director US Media, Mars Wrigley Confectionery
  • Emily Barletta, Managing Director, Morgan Stanley
  • Eileen Becker, Vice President, Sales Operations + Client Services, Trusted Media Brand
  • Joe Bihlmier, E2E Connections & Media, The Coca-Cola Company
  • Jen Bryce, Senior Retail Media Manager, Partnerships & Capabilities, US Unilever
  • Eileen Bull-Esteves, Vice President, Creative and Social Media Director, Altice USA
  • Alexa Christon, Former Chief Marketing Officer, Pearson
  • Ben Collier, Senior Vice President Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA
  • Morgan Collins, Associate Media Director, EssenceMediaCom
  • Mike Fisher, Executive Director Investment Innovation, GroupM
  • Joe Fried, Vice President Biddable Media, Inspire Brands
  • Mara Greenwald, Partner/Managing Director of Commerce & Performance Media, Mindshare
  • Angela Gruszka, Senior Vice President of Digital Marketing and Ecommerce, AERIN
  • Aimee Hocking, Director of Brand Activation, Materne North America, GoGo squeeZ
  • JiYoung Kim, President, North America, GroupM
  • Brigitte King, Chief Digital Officer, Colgate Palmolive
  • Raj Lala, Vice President, US Sales & Development, Vistar Media
  • Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International
  • Jeff Liang,  Head of Digital Product, EssenceMediacom
  • Damon Mercadante, Vice President of Marketing, Streaming Services, Paramount
  • Jessamyn Myers, Senior Director of Brand Marketing, Oakley
  • Sarah Nellson, Director of Shopper Marketing, Sanofi
  • Josh Palau, Senior Vice President, Growth Marketing & Media, LendingTree
  • Ipsitaa Panigrahi, Senior Manager, Marketing Effectiveness, Danone
  • Dennis Potgraven, Chief Strategy Officer US, Wavemaker
  • Marty Peat, Senior Manager, Global Media & Alliance Marketing, American Airlines
  • Laillah Rice, Global Head of Growth & Omnichannel Experience, Elemis
  • Brett Richardson, Senior Media & Marketing Manager, Chobani
  • Mike Sallette, Vice President of Media, Sponsorships, Licensing, Danone
  • Raghu Vasu, Senior Vice President, U.S. Bank
  • Tim Williamson, Vice President, Media Strategy, Altice USA
  • Adrian Witter, Director, Programmatic and Partnerships, Kinetic

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Wednesday, April 19 | Day 1

8:00 AM

Breakfast & Registration

9:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

David Teicher, Chief Content Officer, Brand innovators

Emcee

Lindsay Teague, VP, Advanced TV Solutions, Cadent

9:15 AM

Retail Media Revolution

Jen Bryce Senior Retail Media Manager, Partnerships & Capabilities, US Unilever

Mara Greenwald Partner/Managing Director of Commerce & Performance Media, Mindshare

Moderated by: John Taranto, Senior Vice President, Enterprise Sales, Audacy

9:45 AM

The Upside of Economic Uncertainty

Dennis Potgraven, Chief Strategy Officer - US, Wavemaker

Moderated by: Nicole Muscatello, VP of Sales, Undertone

10:15 AM

The Future of Innovation: Media Strategies & Trends

Damon Mercadante, Vice President of Marketing, Streaming Services, Paramount

Moderated by: Lolita Morrow, Vice President, Head of Industry- Media and Entertainment, Vox Media

10:45 AM

Networking Break

11:15 AM

Being Digital First: How to Maximize Engagement With Consumers

Raghu Vasu, Senior Vice President, U.S. Bank

Moderated by: John Feyrer, VP Strategic Growth Partnerships, OUTFRONT Media

11:45 AM

Building a Consumer Data Capability from Scratch: A bumpy road of Challenges and Opportunities

Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International

Moderated by: Jess Donohue, Data Leads, Teads

12:15 PM

The State of Media & The Retail Outlook

Eileen Becker, Vice President, Sales Operations + Client Services, Trusted Media Brand

Nicole Muscatello, Vice President of Sales, Undertone

Moderated by: Jessamyn Myers, Senior Director, Brand Marketing, Oakley

12:45 PM

Lunch

1:45 PM

Emcee

Hunter Sparks, Vice President, East Coast Sales, Vevo

Connecting Brand to Audience Through Digital Transformation

Emily Barletta, Managing Director, Morgan Stanley

Moderated by: Ken Johnston, Global Head of Advertising Sales, Dianomi

2:15 PM

Maintaining Human Connections in a Data Driven World

Joe Bihlmier, E2E Connections & Media, The Coca-Cola Company

Moderated by: Maeve Reddicliffe, Director Client Strategy, The Trade Desk

2:45 PM

Bringing Together Performance & Brand Marketing

Josh Palau, Senior Vice President, Growth Marketing & Media, LendingTree

Moderated by: Yadia Suarez, Client Partner, IZEA

3:15 PM

Networking Break

3:30 PM

How Programmatic OOH Is Driving Growth for American Airlines

Morgan Collins, Associate Media Director, EssenceMediaCom

Marty Peat, Senior Manager, Global Media & Alliance Marketing, American Airlines

Adrian Witter, Director, Programmatic and Partnerships, Kinetic

Moderated by: Raj Lala, Vice President, US Sales & Development, Vistar Media

4:00 PM

Evaluating and Evolving Vendors and Media Partners

Brett Richardson, Senior Media & Marketing Manager, Chobani

Moderated by: Lana LoRusso, Vice President of Brand Partnerships, East, Atmosphere

4:30 PM

Behind the Brand: Media & Marketing with Altice USA

Eileen Bull-Esteves, Vice President, Creative and Social Media Director, Altice USA

Ben Collier, Senior Vice President, Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

Tim Williamson, Vice President, Media Strategy, Altice USA

Moderated by: Jackie Vignone, Senior Vice President, Sales, MediaLab

5:00 PM

Wrap

Thursday, April 20 | Day 2

8:00 AM

Breakfast & Registration

9:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

David Teicher, Chief Content Officer, Brand innovators

Emcee

John Piccone, Regional President, Americas, Adform

9:45 AM

Capitalizing on the Retail Media Disruption to Drive Incremental Growth For Brands and Their Retail Customers

Mike Sallette, Vice President of Media, Sponsorships, Licensing, Danone

Moderated by: Michael Sandor, Sales Director, Quantcast

10:15 AM

Navigating the Year Ahead:  A Brand’s Playbook to Drive Impact in Uncertain Times

Alexa Christon, Former Chief Marketing Officer, Pearson

Jeff Liang, Head of Digital Product, EssenceMediacom

Moderated by: Jon Barracca, Vice President of Partnerships, Media.net

10:45 AM

Networking Break

11:15 AM

Igniting Innovation: Navigating the Evolving Landscape of Social Media

Renee Edwards, Director Global Social Media Brand, IBM

Moderated by: Elizabeth Firth, Vice President of Brand Partnerships, Influential

11:45 AM

Future of Data and Media

Katie Long, Vice President, Head of Demand, Beachfront Media

Josh Rosen, President, Reticle

Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen

Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands

12:15 PM

Personalization Through Zero and First-Party Data Transforms How We Test and Innovate

Tyler Munson, Vice President, Growth, MoneyLion

Moderated by: Sage Saperstein, Vice President Sales & Strategy, Barstool Sports

12:45 PM

Lunch

1:40 PM

Emcee

Sarah Gilchriest, President, Circus Street

1:45 PM

Commerce Marketing & Shopper Engagement

Sarah Nellson, Director of Shopper Marketing, Sanofi

Moderated by: David Tepper, Director of Sales, East Coast, Verve Group

2:15 PM

The State of CPG & Media

Aimee Hocking, Director of Brand Activation Materne North America, GoGo squeeZ

Jim Kensicki, Head of Operations, GroupM Nexus

Ipsitaa Panigrahi, Senior Manager, Marketing Effectiveness, Danone

Laillah Rice, Global Head of Growth & Omnichannel Experience, Elemis

Moderated by: Alyssa Rousso, Senior Sales Director, Seedtag

2:45 PM

Driving Digital Transformation through the Digital (and Phygital) Shelf

Brigitte King, Chief Digital Officer, Colgate Palmolive

Moderated by: David McPherson, Key Account Director, Google

3:15 PM

Networking Break

3:30 PM

TV's Next Chapter: How Technology is Transforming the Viewing Experience

Mike Fisher, Executive Director, Investment Innovation, GroupM

Moderated by: Jes Santoro, EVP, Advanced TV & Video, Cadent

4:00 PM

Leveraging Digital Marketing to Affect Continued Evolution and Innovation Across the Board

Angela Gruszka, Senior Vice President of Digital Marketing and Ecommerce, AERIN

Moderated by: Alex Kozak, Director of Agency Partnerships, Flowcode

4:30 PM

The Future of Media: 2023 Outlook

Matt Sweeney, Chief Investment Officer, GroupM

Ray Amati, Sr. Director US Media, Mars Wrigley Confectionery

Moderated by: Philip Trovato, Senior Vice President, Agency Head, Paramount Advertising

5:00 PM

Wrap

AGENDA

Wednesday, April 19 | Day 1

8:00 AM

Breakfast & Registration

9:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

David Teicher, Chief Content Officer, Brand innovators

Emcee

Lindsay Teague, VP, Advanced TV Solutions, Cadent

9:15 AM

Retail Media Revolution

Jen Bryce Senior Retail Media Manager, Partnerships & Capabilities, US Unilever

Mara Greenwald Partner/Managing Director of Commerce & Performance Media, Mindshare

Moderated by: John Taranto, Senior Vice President, Enterprise Sales, Audacy

9:45 AM

The Upside of Economic Uncertainty

Dennis Potgraven, Chief Strategy Officer - US, Wavemaker

Moderated by: Nicole Muscatello, VP of Sales, Undertone

10:15 AM

The Future of Innovation: Media Strategies & Trends

Damon Mercadante, Vice President of Marketing, Streaming Services, Paramount

Moderated by: Lolita Morrow, Vice President, Head of Industry- Media and Entertainment, Vox Media

10:45 AM

Networking Break

11:15 AM

Being Digital First: How to Maximize Engagement With Consumers

Raghu Vasu, Senior Vice President, U.S. Bank

Moderated by: John Feyrer, VP Strategic Growth Partnerships, OUTFRONT Media

11:45 AM

Building a Consumer Data Capability from Scratch: A bumpy road of Challenges and Opportunities

Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International

Moderated by: Jess Donohue, Data Leads, Teads

12:15 PM

The State of Media & The Retail Outlook

Eileen Becker, Vice President, Sales Operations + Client Services, Trusted Media Brand

Nicole Muscatello, Vice President of Sales, Undertone

Moderated by: Jessamyn Myers, Senior Director, Brand Marketing, Oakley

12:45 PM

Lunch

1:45 PM

Emcee

Hunter Sparks, Vice President, East Coast Sales, Vevo

Connecting Brand to Audience Through Digital Transformation

Emily Barletta, Managing Director, Morgan Stanley

Moderated by: Ken Johnston, Global Head of Advertising Sales, Dianomi

2:15 PM

Maintaining Human Connections in a Data Driven World

Joe Bihlmier, E2E Connections & Media, The Coca-Cola Company

Moderated by: Maeve Reddicliffe, Director Client Strategy, The Trade Desk

2:45 PM

Bringing Together Performance & Brand Marketing

Josh Palau, Senior Vice President, Growth Marketing & Media, LendingTree

Moderated by: Yadia Suarez, Client Partner, IZEA

3:15 PM

Networking Break

3:30 PM

How Programmatic OOH Is Driving Growth for American Airlines

Morgan Collins, Associate Media Director, EssenceMediaCom

Marty Peat, Senior Manager, Global Media & Alliance Marketing, American Airlines

Adrian Witter, Director, Programmatic and Partnerships, Kinetic

Moderated by: Raj Lala, Vice President, US Sales & Development, Vistar Media

4:00 PM

Evaluating and Evolving Vendors and Media Partners

Brett Richardson, Senior Media & Marketing Manager, Chobani

Moderated by: Lana LoRusso, Vice President of Brand Partnerships, East, Atmosphere

4:30 PM

Behind the Brand: Media & Marketing with Altice USA

Eileen Bull-Esteves, Vice President, Creative and Social Media Director, Altice USA

Ben Collier, Senior Vice President, Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

Tim Williamson, Vice President, Media Strategy, Altice USA

Moderated by: Jackie Vignone, Senior Vice President, Sales, MediaLab

5:00 PM

Wrap

Thursday, April 20 | Day 2

8:00 AM

Breakfast & Registration

9:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

David Teicher, Chief Content Officer, Brand innovators

Emcee

John Piccone, Regional President, Americas, Adform

9:45 AM

Capitalizing on the Retail Media Disruption to Drive Incremental Growth For Brands and Their Retail Customers

Mike Sallette, Vice President of Media, Sponsorships, Licensing, Danone

Moderated by: Michael Sandor, Sales Director, Quantcast

10:15 AM

Navigating the Year Ahead:  A Brand’s Playbook to Drive Impact in Uncertain Times

Alexa Christon, Former Chief Marketing Officer, Pearson

Jeff Liang, Head of Digital Product, EssenceMediacom

Moderated by: Jon Barracca, Vice President of Partnerships, Media.net

10:45 AM

Networking Break

11:15 AM

Igniting Innovation: Navigating the Evolving Landscape of Social Media

Renee Edwards, Director Global Social Media Brand, IBM

Moderated by: Elizabeth Firth, Vice President of Brand Partnerships, Influential

11:45 AM

Future of Data and Media

Katie Long, Vice President, Head of Demand, Beachfront Media

Josh Rosen, President, Reticle

Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen

Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands

12:15 PM

Personalization Through Zero and First-Party Data Transforms How We Test and Innovate

Tyler Munson, Vice President, Growth, MoneyLion

Moderated by: Sage Saperstein, Vice President Sales & Strategy, Barstool Sports

12:45 PM

Lunch

1:40 PM

Emcee

Sarah Gilchriest, President, Circus Street

1:45 PM

Commerce Marketing & Shopper Engagement

Sarah Nellson, Director of Shopper Marketing, Sanofi

Moderated by: David Tepper, Director of Sales, East Coast, Verve Group

2:15 PM

The State of CPG & Media

Aimee Hocking, Director of Brand Activation Materne North America, GoGo squeeZ

Jim Kensicki, Head of Operations, GroupM Nexus

Ipsitaa Panigrahi, Senior Manager, Marketing Effectiveness, Danone

Laillah Rice, Global Head of Growth & Omnichannel Experience, Elemis

Moderated by: Alyssa Rousso, Senior Sales Director, Seedtag

2:45 PM

Driving Digital Transformation through the Digital (and Phygital) Shelf

Brigitte King, Chief Digital Officer, Colgate Palmolive

Moderated by: David McPherson, Key Account Director, Google

3:15 PM

Networking Break

3:30 PM

TV's Next Chapter: How Technology is Transforming the Viewing Experience

Mike Fisher, Executive Director, Investment Innovation, GroupM

Moderated by: Jes Santoro, EVP, Advanced TV & Video, Cadent

4:00 PM

Leveraging Digital Marketing to Affect Continued Evolution and Innovation Across the Board

Angela Gruszka, Senior Vice President of Digital Marketing and Ecommerce, AERIN

Moderated by: Alex Kozak, Director of Agency Partnerships, Flowcode

4:30 PM

The Future of Media: 2023 Outlook

Matt Sweeney, Chief Investment Officer, GroupM

Ray Amati, Sr. Director US Media, Mars Wrigley Confectionery

Moderated by: Philip Trovato, Senior Vice President, Agency Head, Paramount Advertising

5:00 PM

Wrap

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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