Brand Innovators Spring 2023 Media Buying Summit hosted by GroupM

Presented by
Presented by

April 19, 2023

Wednesday

,

April

19

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Thursday

,

April

20

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0
0

Featured Speakers:

  • Emily Barletta, Managing Director, Morgan Stanley
  • Joe Bihlmier, E2E Connections & Media, The Coca-Cola Company
  • Jessamyn Block, Senior Director of Brand Marketing, Oakley
  • Jen Bryce, Senior Retail Media Manager, Partnerships & Capabilities, US Unilever
  • Eileen Bull-Estevez, Vice President, Head of Creative, Altice USA
  • Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA
  • Morgan Collins, Associate Media Director, MediaCom
  • Joe Fried, VP Biddable Media, Inspire Brands
  • Mara Greenwald, Partner | Managing Director of Commerce & Performance Media, Mindshare
  • Angela Gruszka, SVP of Digital Marketing and Ecommerce AERIN, Estée Lauder
  • Aimee Hocking, Director of Brand Activation Materne North America, GoGo squeeZ
  • JiYoung Kim, President, North America, GroupM
  • Brigitte King, Chief Digital Officer, Colgate Palmolive
  • Raj Lala, VP, US Sales & Develppment, Vistar Media
  • Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International
  • Jeff Liang,  Head of Digital Product, EssenceMediacom
  • Damon Mercadante, VP of Marketing, Streaming Services, Paramount
  • Sarah Nellson, Director of Shopper Marketing, Sanofi
  • Josh Palau, SVP, Growth Marketing & Media, LendingTree
  • Ipsitaa Panigrahi, Global Digital Measurement Lead, Mondelēz International
  • Marty Peat, Senior Manager, Global Media & Alliance Marketing, American Airlines
  • Laillah Rice, Global Head of Growth & Omnichannel Experience, Elemis
  • Brett Richardson, Senior Media & Marketing Manager, Chobani
  • Mike Sallette, Vice President of Media, Sponsorships, Licensing, Danone
  • Raghu Vasu, Senior Vice President, U.S. Bank
  • Tim Williamson, VP, Media Strategy, Altice USA
  • Pernilla Winberg Babtist, SVP Global Consumer Marketing, Mastercard
  • Adrian Witter, Director, Programmatic and Partnerships, Kinetic

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Wednesday, April 19 | Day 1

9:15 AM

Retail Media Revolution

Jen Bryce Senior Retail Media Manager, Partnerships & Capabilities, US Unilever

Mara Greenwald Partner | Managing Director of Commerce & Performance Media Mindshare

10:15 AM

The Future of Innovation: Media Strategies & Trends

Damon Mercadante, VP of Marketing, Streaming Services, Paramount

11:15 AM

Being Digital First: How to Maximize Engagement With Consumers

Raghu Vasu, Senior Vice President, U.S. Bank

11:45 AM

Fireside Chat

Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International

12:15 PM

The State of Media & The Retail Outlook

Jessamyn Block, Senior Director of Brand Marketing, Oakley

1:45 PM

Connecting Brand to Audience through Digital Transformation

Emily Barletta, Managing Director, Morgan Stanley

2:15 PM

Fireside Chat

Joe Bihlmier, E2E Connections & Media, The Coca-Cola Company

2:45 PM

Bringing Together Performance & Brand Marketing

Josh Palau, SVP, Growth Marketing & Media, LendingTree

3:15 PM

Networking Break

3:30 PM

Panel

Marty Peat, Senior Manager, Global Media & Alliance Marketing, American Airlines

Morgan Collins, Associate Media Director, MediaCom

Adrian Witter, Director, Programmatic and Partnerships, Kinetic

Moderated by: Raj Lala, Vice President, US Sales & Development, Vistar Media

4:00 PM

Fireside Chat

Brett Richardson, Senior Media & Marketing Manager, Chobani

4:30 PM

Behind the Brand: Media & Marketing with Altice USA

Eileen Bull-Estevez, Vice President, Head of Creative, Altice USA

Tim Williamson, VP, Media Strategy, Altice USA

Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

Thursday, April 20 | Day 2

9:00 AM

Welcome

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

9:15 AM

From CPG to Tech: How Coca-Cola Are Blending Brand, Performance and Retail Media

9:45 AM

Fireside Chat

Mike Sallette, Vice President of Media, Sponsorships, Licensing, Danone

10:15 AM

Panel curated by Media.Net

Jeff Liang, Head of Digital Product, EssenceMediacom

Moderated by: Jon Barracca, VP of Partnerships, Media.net

11:15 AM

Fireside Chat

Pernilla Winberg Babtist, SVP Global Consumer Marketing, Mastercard

11:45 AM

Future of Data and Media

Joe Fried, VP Biddable Media, Inspire Brands

12:30 PM

Lunch

1:45 PM

Commerce Marketing & Shopper Engagement

Sarah Nellson, Director of Shopper Marketing, Sanofi

2:15 PM

The State of CPG & Media

Laillah Rice, Global Head of Growth & Omnichannel Experience, Elemis

Aimee Hocking, Director of Brand Activation Materne North America, GoGo squeeZ

Ipsitaa Panigrahi, Global Digital Measurement Lead, Mondelēz International

JiYoung Kim, President, North America, GroupM

2:45 PM

Fireside Chat

Brigitte King, Chief Digital Officer, Colgate Palmolive

4:00 PM

Leveraging Digital Marketing to Affect Continued Evolution and Innovation Across the Board

Angela Gruszka, SVP of Digital Marketing and Ecommerce AERIN, Estée Lauder

4:30 PM

The Future of Media: 2023 Outlook

Matt Sweeney, Chief Investment Officer, GroupM

5:00 PM

Wrap

AGENDA

Wednesday, April 19 | Day 1

9:15 AM

Retail Media Revolution

Jen Bryce Senior Retail Media Manager, Partnerships & Capabilities, US Unilever

Mara Greenwald Partner | Managing Director of Commerce & Performance Media Mindshare

10:15 AM

The Future of Innovation: Media Strategies & Trends

Damon Mercadante, VP of Marketing, Streaming Services, Paramount

11:15 AM

Being Digital First: How to Maximize Engagement With Consumers

Raghu Vasu, Senior Vice President, U.S. Bank

11:45 AM

Fireside Chat

Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International

12:15 PM

The State of Media & The Retail Outlook

Jessamyn Block, Senior Director of Brand Marketing, Oakley

1:45 PM

Connecting Brand to Audience through Digital Transformation

Emily Barletta, Managing Director, Morgan Stanley

2:15 PM

Fireside Chat

Joe Bihlmier, E2E Connections & Media, The Coca-Cola Company

2:45 PM

Bringing Together Performance & Brand Marketing

Josh Palau, SVP, Growth Marketing & Media, LendingTree

3:15 PM

Networking Break

3:30 PM

Panel

Marty Peat, Senior Manager, Global Media & Alliance Marketing, American Airlines

Morgan Collins, Associate Media Director, MediaCom

Adrian Witter, Director, Programmatic and Partnerships, Kinetic

Moderated by: Raj Lala, Vice President, US Sales & Development, Vistar Media

4:00 PM

Fireside Chat

Brett Richardson, Senior Media & Marketing Manager, Chobani

4:30 PM

Behind the Brand: Media & Marketing with Altice USA

Eileen Bull-Estevez, Vice President, Head of Creative, Altice USA

Tim Williamson, VP, Media Strategy, Altice USA

Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

Thursday, April 20 | Day 2

9:00 AM

Welcome

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

9:15 AM

From CPG to Tech: How Coca-Cola Are Blending Brand, Performance and Retail Media

9:45 AM

Fireside Chat

Mike Sallette, Vice President of Media, Sponsorships, Licensing, Danone

10:15 AM

Panel curated by Media.Net

Jeff Liang, Head of Digital Product, EssenceMediacom

Moderated by: Jon Barracca, VP of Partnerships, Media.net

11:15 AM

Fireside Chat

Pernilla Winberg Babtist, SVP Global Consumer Marketing, Mastercard

11:45 AM

Future of Data and Media

Joe Fried, VP Biddable Media, Inspire Brands

12:30 PM

Lunch

1:45 PM

Commerce Marketing & Shopper Engagement

Sarah Nellson, Director of Shopper Marketing, Sanofi

2:15 PM

The State of CPG & Media

Laillah Rice, Global Head of Growth & Omnichannel Experience, Elemis

Aimee Hocking, Director of Brand Activation Materne North America, GoGo squeeZ

Ipsitaa Panigrahi, Global Digital Measurement Lead, Mondelēz International

JiYoung Kim, President, North America, GroupM

2:45 PM

Fireside Chat

Brigitte King, Chief Digital Officer, Colgate Palmolive

4:00 PM

Leveraging Digital Marketing to Affect Continued Evolution and Innovation Across the Board

Angela Gruszka, SVP of Digital Marketing and Ecommerce AERIN, Estée Lauder

4:30 PM

The Future of Media: 2023 Outlook

Matt Sweeney, Chief Investment Officer, GroupM

5:00 PM

Wrap

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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