Brand Innovators Spring 2023 Media Buying Summit
Apr 19 - Apr 20 • Hosted by GroupMWednesday, April 19, 2023
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8:00 AM
Breakfast & Registration
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9:00 AM
Opening Remarks
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9:15 AM
Retail Media Revolution
Jen Bryce, Senior Retail Media Manager, Partnerships & Capabilities, US Unilever
Mara Greenwald, Partner | Managing Director of Commerce & Performance Media, Mindshare
Moderated by: John Taranto, SVP, Enterprise Sales, Audacy
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9:45 AM
The Upside of Economic Uncertainty
Dennis Potgraven, Chief Strategy Officer – US, Wavemaker
Moderated by: Nicole Muscatello, VP of Sales, Undertone
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10:15 AM
The Future of Innovation: Media Strategies & Trends
Damon Mercadante, VP of Marketing, Streaming Services, Paramount
Moderated by: Lolita Morrow, VP, Head of Industry, Media & Entertainment, Vox Media
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10:45 AM
Networking Break
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11:15 AM
Being Digital First: How to Maximize Engagement With Consumers
Raghu Vasu, SVP, U.S. Bank
Moderated by: John Feyrer, VP Strategic Growth Partnerships, OUTFRONT Media
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11:45 AM
Building a Consumer Data Capability from Scratch: A bumpy road of Challenges and Opportunities
Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelez International
Moderated by: Jes Donohue, VP Data, Teads
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12:15 PM
The State of Media & The Retail Outlook (Reverse Panel)
Eileen Becker, VP, Sales Operations + Client Services, TMB
Nicole Muscatello, VP of Sales, Undertone
Moderated by: Jessamyn Myers, Senior Director, Brand Marketing, Oakley
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12:45 PM
Lunch
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1:45 PM
Connecting Brand to Audience through Digital Transformation
Emily Barletta, Managing Director , Morgan Stanley
Moderated by: Ken Johnston, VP of Sales, North America, Dianomi
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2:15 PM
Maintaining Human Connections in a Data Driven World
Joe Bihlmier, E2E Connections & Media, The Coca-Cola Company
Moderated by: Maeve Reddicliffe, Director Client Strategy, The Trade Desk
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2:45 PM
Bringing Together Performance & Brand Marketing
Josh Palau, SVP, Growth Marketing & Media, LendingTree
Moderated by: Yadia Suarez, Client Partner, IZEA
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3:15 PM
Networking Break
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3:30 PM
How Programmatic OOH Is Driving Growth for American Airlines
Morgan Collins, Associate Media Director, EssenceMediaCom
Marty Peat, Senior Manager, Global Media & Alliance Marketing, American Airlines
Adrian Witter, Director, Programmatic and Partnerships, Kinetic
Moderated by: Raj Lala, Vice President, US Sales & Development, Vistar Media
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4:00 PM
Evaluating and Evolving Vendors and Media Partners
Brett Richardson, Senior Media & Marketing Manager, Chobani
Moderated by: Lana LoRusso, VP of Brand Partnerships, East, Atmosphere
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4:30 PM
Behind the Brand Panel with Altice USA
Eileen Bull-Esteves, Vice President, Creative and Social Media Director, Altice USA
Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA
Tim Williamson, VP, Media Strategy, Altice USA
Moderated by: Jackie Vignone, SVP, Sales, MediaLab
Thursday, April 20, 2023
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8:00 AM
Breakfast & Registration
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9:35 AM
Opening Remarks
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9:45 AM
Capitalizing on the Retail Media Disrupting to Drive Incremental Growth For Brands and Their Retail Customers
Mike Sallette, Vice President of Media, Sponsorships, Licensing, Danone
Moderated by: Michael Sandor, Sales Director, Quantcast
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10:15 AM
Navigating the Year Ahead: A Brand’s Playbook to Drive Impact in Uncertain Times
Alexa Christon, Former CMO, Pearson
Jeff Liang, Head of Digital Product, EssenceMediacom
Moderated by: Jon Barracca, VP of Partnerships, Media.net
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10:45 AM
Networking Break
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11:15 AM
Igniting Innovation: Navigating the Evolving Landscape of Social Media
Renee Edwards, Director Global Social Media Brand, IBM
Moderated by: Elizabeth Firth, Vice President of Brand Partnerships, Influential
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11:45 AM
Future of Data and Media Panel
Katie Long, VP, Head of Demand , Beachfront Media
Josh Rosen, President, Reticle
Jeff Schmidt, SVP, Advertiser Client Solutions, Nielsen
Moderated by: Joe Fried, VP, Biddable Media, Inspire Brands
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12:15 PM
Personalization Through Zero and First-Party Data Transforms How We Test and Innovate
Tyler Munson, Vice President, Growth, MoneyLion
Moderated by: Sage Saperstein, VP Sales & Strategy, Barstool Sports
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12:45 PM
Lunch
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2:15 PM
The State of CPG & Media
Aimee Hocking, Director of Brand Activation Materne North America, GoGo squeeZ
JiYoung Kim, President, North America, GroupM
Ipsitaa Panigrahi, Senior Manager, Marketing Effectiveness, Danone
Laillah Rice, Global Head of Growth Marketing Consumer Insights & Data Technology , Elemis
Moderated by: Alyssa Rousso, Senior Sales Director, Seedtag
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2:45 PM
Driving Digital Transformation through the Digital (and Phygital) Shelf
Brigitte King, Chief Digital Officer, Colgate-Palmolive
Moderated by: David McPherson, Key Account Director, Google
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3:15 PM
Networking Break
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3:30 PM
TV's Next Chapter: How Technology is Transforming the Viewing Experience
Mike Fisher, Executive Director, Investment Innovation, GroupM
Moderated by: Jes Santoro, EVP, Advanced TV & Video, Cadent
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4:00 PM
Leveraging Digital Marketing to Affect Continued Evolution and Innovation Across the Board
Angela Gruszka, SVP of Digital Marketing and Ecommerce, AERIN
Moderated by: Alex Kozak, Director of Agency Partnerships, Flowcode
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4:30 PM
Future of Media Panel: 2023 Outlook
Ray Amati, Sr. Director US Media, Mars Wrigley Confectionery
Matt Sweeney, Chief Investment Officer, GroupM
Moderated by: Philip Trovato, Senior Vice President, Agency Head, Paramount Advertising
Venue
3 World Trade Center
175 Greenwich St,
New York, NY 10007