Brand Innovators Spring 2023 Media Buying Summit hosted by GroupM

Presented by

April 19, 2023

Wednesday

,

April

19 -

Thursday

,

April

20

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Wednesday, April 19 | Day 1

9:15 AM

Retail Media Revolution

Jen Bryce Senior Retail Media Manager, Partnerships & Capabilities, US Unilever

Mara Greenwald Partner | Managing Director of Commerce & Performance Media Mindshare

10:15 AM

The Future of Innovation: Media Strategies & Trends

Damon Mercadante, VP of Marketing, Streaming Services, Paramount

11:15 AM

Being Digital First: How to Maximize Engagement With Consumers

Raghu Vasu, Senior Vice President, U.S. Bank

11:45 AM

Fireside Chat

Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International

12:15 PM

The State of Media & The Retail Outlook

Jessamyn Block, Senior Director of Brand Marketing, Oakley

1:45 PM

Connecting Brand to Audience through Digital Transformation

Emily Barletta, Managing Director, Morgan Stanley

2:15 PM

Fireside Chat

Joe Bihlmier, E2E Connections & Media, The Coca-Cola Company

2:45 PM

Bringing Together Performance & Brand Marketing

Josh Palau, SVP, Growth Marketing & Media, LendingTree

3:15 PM

Networking Break

3:30 PM

Panel

Marty Peat, Senior Manager, Global Media & Alliance Marketing, American Airlines

Morgan Collins, Associate Media Director, MediaCom

Adrian Witter, Director, Programmatic and Partnerships, Kinetic

Moderated by: Raj Lala, Vice President, US Sales & Development, Vistar Media

4:00 PM

Fireside Chat

Brett Richardson, Senior Media & Marketing Manager, Chobani

4:30 PM

Behind the Brand: Media & Marketing with Altice USA

Eileen Bull-Estevez, Vice President, Head of Creative, Altice USA

Tim Williamson, VP, Media Strategy, Altice USA

Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

Thursday, April 20 | Day 2

9:00 AM

Welcome

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

9:15 AM

From CPG to Tech: How Coca-Cola Are Blending Brand, Performance and Retail Media

9:45 AM

Fireside Chat

Mike Sallette, Vice President of Media, Sponsorships, Licensing, Danone

10:15 AM

Panel curated by Media.Net

Jeff Liang, Head of Digital Product, EssenceMediacom

Moderated by: Jon Barracca, VP of Partnerships, Media.net

11:15 AM

Fireside Chat

Pernilla Winberg Babtist, SVP Global Consumer Marketing, Mastercard

11:45 AM

Future of Data and Media

Joe Fried, VP Biddable Media, Inspire Brands

12:30 PM

Lunch

1:45 PM

Commerce Marketing & Shopper Engagement

Sarah Nellson, Director of Shopper Marketing, Sanofi

2:15 PM

The State of CPG & Media

Laillah Rice, Global Head of Growth & Omnichannel Experience, Elemis

Aimee Hocking, Director of Brand Activation Materne North America, GoGo squeeZ

Ipsitaa Panigrahi, Global Digital Measurement Lead, Mondelēz International

JiYoung Kim, President, North America, GroupM

2:45 PM

Fireside Chat

Brigitte King, Chief Digital Officer, Colgate Palmolive

4:00 PM

Leveraging Digital Marketing to Affect Continued Evolution and Innovation Across the Board

Angela Gruszka, SVP of Digital Marketing and Ecommerce AERIN, Estée Lauder

4:30 PM

The Future of Media: 2023 Outlook

Matt Sweeney, Chief Investment Officer, GroupM

5:00 PM

Wrap

AGENDA

Wednesday, April 19 | Day 1

9:15 AM

Retail Media Revolution

Jen Bryce Senior Retail Media Manager, Partnerships & Capabilities, US Unilever

Mara Greenwald Partner | Managing Director of Commerce & Performance Media Mindshare

10:15 AM

The Future of Innovation: Media Strategies & Trends

Damon Mercadante, VP of Marketing, Streaming Services, Paramount

11:15 AM

Being Digital First: How to Maximize Engagement With Consumers

Raghu Vasu, Senior Vice President, U.S. Bank

11:45 AM

Fireside Chat

Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International

12:15 PM

The State of Media & The Retail Outlook

Jessamyn Block, Senior Director of Brand Marketing, Oakley

1:45 PM

Connecting Brand to Audience through Digital Transformation

Emily Barletta, Managing Director, Morgan Stanley

2:15 PM

Fireside Chat

Joe Bihlmier, E2E Connections & Media, The Coca-Cola Company

2:45 PM

Bringing Together Performance & Brand Marketing

Josh Palau, SVP, Growth Marketing & Media, LendingTree

3:15 PM

Networking Break

3:30 PM

Panel

Marty Peat, Senior Manager, Global Media & Alliance Marketing, American Airlines

Morgan Collins, Associate Media Director, MediaCom

Adrian Witter, Director, Programmatic and Partnerships, Kinetic

Moderated by: Raj Lala, Vice President, US Sales & Development, Vistar Media

4:00 PM

Fireside Chat

Brett Richardson, Senior Media & Marketing Manager, Chobani

4:30 PM

Behind the Brand: Media & Marketing with Altice USA

Eileen Bull-Estevez, Vice President, Head of Creative, Altice USA

Tim Williamson, VP, Media Strategy, Altice USA

Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

Thursday, April 20 | Day 2

9:00 AM

Welcome

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

9:15 AM

From CPG to Tech: How Coca-Cola Are Blending Brand, Performance and Retail Media

9:45 AM

Fireside Chat

Mike Sallette, Vice President of Media, Sponsorships, Licensing, Danone

10:15 AM

Panel curated by Media.Net

Jeff Liang, Head of Digital Product, EssenceMediacom

Moderated by: Jon Barracca, VP of Partnerships, Media.net

11:15 AM

Fireside Chat

Pernilla Winberg Babtist, SVP Global Consumer Marketing, Mastercard

11:45 AM

Future of Data and Media

Joe Fried, VP Biddable Media, Inspire Brands

12:30 PM

Lunch

1:45 PM

Commerce Marketing & Shopper Engagement

Sarah Nellson, Director of Shopper Marketing, Sanofi

2:15 PM

The State of CPG & Media

Laillah Rice, Global Head of Growth & Omnichannel Experience, Elemis

Aimee Hocking, Director of Brand Activation Materne North America, GoGo squeeZ

Ipsitaa Panigrahi, Global Digital Measurement Lead, Mondelēz International

JiYoung Kim, President, North America, GroupM

2:45 PM

Fireside Chat

Brigitte King, Chief Digital Officer, Colgate Palmolive

4:00 PM

Leveraging Digital Marketing to Affect Continued Evolution and Innovation Across the Board

Angela Gruszka, SVP of Digital Marketing and Ecommerce AERIN, Estée Lauder

4:30 PM

The Future of Media: 2023 Outlook

Matt Sweeney, Chief Investment Officer, GroupM

5:00 PM

Wrap

SUB EVENTS

No items found.

SPEAKERS

Joe Bihlmier

Josh Palau

SVP, Growth Marketing and Media, LendingTree

Tim Williamson

VP, Media Strategy Altice USA

Ben Collier

SVP, Brand, Marketing & Media, B2C, B2B & Mobile Altice USA

Mike Sallette

Vice President of Media, Sponsorships, Licensing, Danone

Sarah Nellson

Director of Shopper Marketing, Sanofi

Ipsitaa Panigrahi

Global Media and Digital Analytics Manager, Mondelēz International

Brigitte King

Global Chief Digital Officer, Colgate-Palmolive

Angela Gruszka

SVP of Digital Marketing and Ecommerce, AERIN

JiYoung Kim

President, North America, GroupM

Matt Sweeney

Chief Investment Officer, GroupM

Jen Bryce

Senior Retail Media Manager, Partnerships & Capabilities, US Unilever

Mara Greenwald

Partner | Managing Director of Commerce & Performance Media Mindshare

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