Awards

top 100 women

40 under 40

Strategy Group

About

Brand Innovators Spring 2022 Media Buying Summit

Presented by

April 27, 2022

Wednesday

,

April

27 -

Wednesday

,

April

27

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Tuesday, April 26

8:00am ET

Breakfast

9:00am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:15am ET

Fireside Chat

Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy

Moderated By: Justin Gutschmidt, Head of National Sales, Premion

9:45am ET

Fireside Chat

Graciela Benveniste, Global Head of Media, BlackRock

Moderated by: Cabell De Marcellus, CTO and Co-Founder, Dianomi

10:15am ET

Marrying the Magic + Logic of Media Fireside Chat

Jay Altschuler, VP Media Transformation, Petco

Moderated By: Lindsay Teague, VP, Advanced TV Sales, Cadent

10:45am ET

Networking Break

11:15am ET

Fireside Chat

Michael Lampert, Director - Global Marketing & Data Lead, Mondelēz International

Moderated By: Patrick Fitzgerald. Sr. Director, Brand Solutions, VideoAmp

11:45am ET

Fireside Chat

Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands

Moderated by: Megan Stevens, Director of Sales, Best Buy Ads

12:30pm ET

Lunch

1:45pm ET

Fireside Chat

Jared Brody, Vice President, Acquisition, Resident

Junior Reyes, Head of Marketing, Resident

Moderated By: Joe DeSalazar, EVP Client Services, Code3

2:15pm ET

Fireside Chat

Jennifer Reel, Head of Ecommerce Media Activation, Bayer

Rafa Almeida, Head of Retail Media Activation, Bayer

Moderated By: Bill Todd, CRO, AdTheorent

2:45pm ET

Fireside Chat

Chad Mizee, Sr. Director, Consumer Experiences - Consumer Experience Organization, Johnson & Johnson Consumer Health

Moderated by: Olivia Ondash,Senior Director, Client Development, The Trade Desk

3:15pm ET

Networking Break

3:30pm ET

Fireside Chat

Sameer Agarwal, Vice President, Clinique North America Marketing, The Estée Lauder Companies Inc.

Moderated By: Sarah Squiers, Executive Vice President, Business Development, Univision

4:00pm ET

Keynote

Lance Brothers, Chief Revenue Officer, NCSolutions

4:15pm ET

Fireside Chat

Brian Weidy, Senior Media Manager, Premium and Super Premium Portfolio, Anheuser-Busch

Moderated By: Margaret Rose Hart, Senior Director Client Strategy, The Trade Desk

5:00pm ET

WRAP

‍

Day 2 - Wednesday, April 27

8:30am ET

Breakfast

9:30am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:45am ET

Fireside Chat

Traci Spiegelman, VP Global Media, MasterCard

Moderated By: Toby McKenna, SVP, Client Development, Basis Technologies

10:15am ET

Fireside Chat

Rob Master, VP Integrated Marketing & Media, Unilever

Moderated By: Maggie Parker, Director, CPG, Samsung Ads

10:45am ET

Networking Break

11:15am ET

How to Maximize Your Media with Behavioral TV Audiences - Fireside Chat

Erin Hourihan, VP, Group Media Director, Mediahub Worldwide

Moderated by: Kris Magel, Vice President and Head of Agency Development, Samba TV

11:30am ET

Keynote

Ken McCallum, VP, Media Director -- Automotive, Mediahub Global

Moderated by: Corey Petruccelli, VP of National Sales, NY Interconnect (NYI)

11:55am ET

The Power of LGBTQ-First Media

Miss J Alexander

Melissa Hobley, Global Chief Marketing Officer, OkCupid

Moderated by: Damian Pelliccione, CEO and Co-founder, Revry

12:15pm ET

Fireside Chat

Mike Sallette, VP Media, Sponsorships, & Brand Licensing, Danone

Moderated By: Max Leibson, VP of Sales, East Coast, Teads

12:45pm ET

Lunch

1:45pm ET

Fireside Chat

Ally Day, Senior Director Digital Media and Acquisition, ETrade from Morgan Stanley

Moderated by: Matthew Doherty, SVP East Coast Sales, Teads

2:15pm ET

Keynote

Marc Fonzetti, CMO & CRO, Scuti

2:45pm ET

Fireside Chat

Natalie Pappacoda, Sr. Director, US Media, Coty

Moderated By: Nicole Muscatello, Regional Vice President, Sales, Undertone

3:30 pm ET

Building Brand Attachment - Fireside Chat

Dennis Potgraven, Chief Strategy Officer, Wavemaker US

Moderated by: Ari Levine, VP Brand Partnerships, Tumblr

4:00pm ET

WRAP

‍

AGENDA

Day 1 - Tuesday, April 26

8:00am ET

Breakfast

9:00am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:15am ET

Fireside Chat

Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy

Moderated By: Justin Gutschmidt, Head of National Sales, Premion

9:45am ET

Fireside Chat

Graciela Benveniste, Global Head of Media, BlackRock

Moderated by: Cabell De Marcellus, CTO and Co-Founder, Dianomi

10:15am ET

Marrying the Magic + Logic of Media Fireside Chat

Jay Altschuler, VP Media Transformation, Petco

Moderated By: Lindsay Teague, VP, Advanced TV Sales, Cadent

10:45am ET

Networking Break

11:15am ET

Fireside Chat

Michael Lampert, Director - Global Marketing & Data Lead, Mondelēz International

Moderated By: Patrick Fitzgerald. Sr. Director, Brand Solutions, VideoAmp

11:45am ET

Fireside Chat

Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands

Moderated by: Megan Stevens, Director of Sales, Best Buy Ads

12:30pm ET

Lunch

1:45pm ET

Fireside Chat

Jared Brody, Vice President, Acquisition, Resident

Junior Reyes, Head of Marketing, Resident

Moderated By: Joe DeSalazar, EVP Client Services, Code3

2:15pm ET

Fireside Chat

Jennifer Reel, Head of Ecommerce Media Activation, Bayer

Rafa Almeida, Head of Retail Media Activation, Bayer

Moderated By: Bill Todd, CRO, AdTheorent

2:45pm ET

Fireside Chat

Chad Mizee, Sr. Director, Consumer Experiences - Consumer Experience Organization, Johnson & Johnson Consumer Health

Moderated by: Olivia Ondash,Senior Director, Client Development, The Trade Desk

3:15pm ET

Networking Break

3:30pm ET

Fireside Chat

Sameer Agarwal, Vice President, Clinique North America Marketing, The Estée Lauder Companies Inc.

Moderated By: Sarah Squiers, Executive Vice President, Business Development, Univision

4:00pm ET

Keynote

Lance Brothers, Chief Revenue Officer, NCSolutions

4:15pm ET

Fireside Chat

Brian Weidy, Senior Media Manager, Premium and Super Premium Portfolio, Anheuser-Busch

Moderated By: Margaret Rose Hart, Senior Director Client Strategy, The Trade Desk

5:00pm ET

WRAP

‍

Day 2 - Wednesday, April 27

8:30am ET

Breakfast

9:30am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:45am ET

Fireside Chat

Traci Spiegelman, VP Global Media, MasterCard

Moderated By: Toby McKenna, SVP, Client Development, Basis Technologies

10:15am ET

Fireside Chat

Rob Master, VP Integrated Marketing & Media, Unilever

Moderated By: Maggie Parker, Director, CPG, Samsung Ads

10:45am ET

Networking Break

11:15am ET

How to Maximize Your Media with Behavioral TV Audiences - Fireside Chat

Erin Hourihan, VP, Group Media Director, Mediahub Worldwide

Moderated by: Kris Magel, Vice President and Head of Agency Development, Samba TV

11:30am ET

Keynote

Ken McCallum, VP, Media Director -- Automotive, Mediahub Global

Moderated by: Corey Petruccelli, VP of National Sales, NY Interconnect (NYI)

11:55am ET

The Power of LGBTQ-First Media

Miss J Alexander

Melissa Hobley, Global Chief Marketing Officer, OkCupid

Moderated by: Damian Pelliccione, CEO and Co-founder, Revry

12:15pm ET

Fireside Chat

Mike Sallette, VP Media, Sponsorships, & Brand Licensing, Danone

Moderated By: Max Leibson, VP of Sales, East Coast, Teads

12:45pm ET

Lunch

1:45pm ET

Fireside Chat

Ally Day, Senior Director Digital Media and Acquisition, ETrade from Morgan Stanley

Moderated by: Matthew Doherty, SVP East Coast Sales, Teads

2:15pm ET

Keynote

Marc Fonzetti, CMO & CRO, Scuti

2:45pm ET

Fireside Chat

Natalie Pappacoda, Sr. Director, US Media, Coty

Moderated By: Nicole Muscatello, Regional Vice President, Sales, Undertone

3:30 pm ET

Building Brand Attachment - Fireside Chat

Dennis Potgraven, Chief Strategy Officer, Wavemaker US

Moderated by: Ari Levine, VP Brand Partnerships, Tumblr

4:00pm ET

WRAP

‍

SUB EVENTS

No items found.

SPEAKERS

Miss J. Alexander

Damian Pelliccione

CEO and Co-founder, Revry

Olivia Ondash

Senior Director, Client Development, The Trade Desk

Melissa Hobley

Global CMO, OKCupid

Erin Hourihan

VP, Group Media Director, Mediahub Worldwide

Marc Sternberg

Co-Founder, Brand Innovators

David Teicher

Chief Content Officer, Brand Innovators

Josh Palau

SVP, Growth Marketing and Media, LendingTree

Brian Weidy

Senior Media Manager, Premium and Super Premium Portfolio, Anheuser-Busch

Marc Fonzetti

CRO & CMO, Scuti

Max Leibson

VP of Sales, East Coast, Teads

Marquee SPONSORS

Venue

IBM Croissants & Conversations

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