Brand Innovators Spring 2022 Media Buying Summit

Presented by
Presented by

April 27, 2022

April

27

-

27

,

2022

0
0

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.


Featured Speakers:

  • Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy
  • Graciela Benveniste, Global Head of Media, BlackRock
  • Jay Altschuler, VP Media Transformation, Petco
  • Michael Lampert, Director - Global Marketing & Data Lead, Mondelēz International
  • Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands
  • Jennifer Reel, Head of Ecommerce Media Activation, Bayer
  • Chad Mizee, Sr. Director, Consumer Experiences - Consumer Experience Organization, Johnson & Johnson Consumer Health
  • Sameer Agarwal, Vice President, Clinique North America Marketing, The Estée Lauder Companies Inc.
  • Brian Weidy, Senior Media Manager, Premium and Super Premium Portfolio, Anheuser-Busch
  • Traci Spiegelman, VP Global Media, MasterCard
  • Rob Master, VP Integrated Marketing & Media, Unilever
  • Mike Sallette, VP Media, Sponsorships, & Brand Licensing, Danone
  • Ally Day, Senior Director Digital Media and Acquisition, ETrade from Morgan Stanley
  • Natalie Pappacoda, Sr. Director, US Media, Coty
  • Rafa Almeida, Head of Retail Media Activation, Bayer
  • Jared Brody, Vice President Acquisition, Resident
  • Dennis Potgraven, Chief Strategy Officer, Wavemaker US
  • Junior Reyes, Head of Marketing, Resident
  • Ken McCallum, VP, Media Director -- Automotive, Mediahub Global
  • Lance Brothers, Chief Revenue Officer, NCSolutions
  • Marc Fonzetti, CMO & CRO, Scuti
  • Miss J Alexander
  • Melissa Hobley, Global Chief Marketing Officer, OkCupid
  • Erin Hourihan, VP, Group Media Director, Mediahub Worldwide


Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Tuesday, April 26

8:00am ET

Breakfast

9:00am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:15am ET

Fireside Chat

Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy

Moderated By: Justin Gutschmidt, Head of National Sales, Premion

9:45am ET

Fireside Chat

Graciela Benveniste, Global Head of Media, BlackRock

Moderated by: Cabell De Marcellus, CTO and Co-Founder, Dianomi

10:15am ET

Marrying the Magic + Logic of Media Fireside Chat 

Jay Altschuler, VP Media Transformation, Petco

Moderated By: Lindsay Teague, VP, Advanced TV Sales, Cadent

10:45am ET

Networking Break

11:15am ET

Fireside Chat

Michael Lampert, Director - Global Marketing & Data Lead, Mondelēz International

Moderated By: Patrick Fitzgerald. Sr. Director, Brand Solutions, VideoAmp

11:45am ET

Fireside Chat

Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands

Moderated by: Megan Stevens, Director of Sales, Best Buy Ads

12:30pm ET

Lunch

1:45pm ET

Fireside Chat

Jared Brody, Vice President, Acquisition, Resident

Junior Reyes, Head of Marketing, Resident

Moderated By: Joe DeSalazar, EVP Client Services, Code3

2:15pm ET

Fireside Chat

Jennifer Reel, Head of Ecommerce Media Activation, Bayer

Rafa Almeida, Head of Retail Media Activation, Bayer

Moderated By: Bill Todd, CRO, AdTheorent

2:45pm ET

Fireside Chat

Chad Mizee, Sr. Director, Consumer Experiences - Consumer Experience Organization, Johnson & Johnson Consumer Health

Moderated by: Olivia Ondash,Senior Director, Client Development, The Trade Desk

3:15pm ET

Networking Break

3:30pm ET

Fireside Chat

Sameer Agarwal, Vice President, Clinique North America Marketing, The Estée Lauder Companies Inc.

Moderated By: Sarah Squiers, Executive Vice President, Business Development, Univision

4:00pm ET

Keynote

Lance Brothers, Chief Revenue Officer, NCSolutions

4:15pm ET

Fireside Chat

Brian Weidy, Senior Media Manager, Premium and Super Premium Portfolio, Anheuser-Busch

Moderated By: Margaret Rose Hart, Senior Director Client Strategy, The Trade Desk

5:00pm ET

WRAP

Day 2 - Wednesday, April 27

8:30am ET

Breakfast

9:30am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:45am ET

Fireside Chat

Traci Spiegelman, VP Global Media, MasterCard

Moderated By: Toby McKenna, SVP, Client Development, Basis Technologies

10:15am ET

Fireside Chat

Rob Master, VP Integrated Marketing & Media, Unilever

Moderated By: Maggie Parker, Director, CPG, Samsung Ads

10:45am ET

Networking Break

11:15am ET

How to Maximize Your Media with Behavioral TV Audiences - Fireside Chat

Erin Hourihan, VP, Group Media Director, Mediahub Worldwide

Moderated by: Kris Magel, Vice President and Head of Agency Development, Samba TV

11:30am ET

Keynote

Ken McCallum, VP, Media Director -- Automotive, Mediahub Global

Moderated by: Corey Petruccelli, VP of National Sales, NY Interconnect (NYI)

11:55am ET

The Power of LGBTQ-First Media

Miss J Alexander

Melissa Hobley, Global Chief Marketing Officer, OkCupid

Moderated by: Damian Pelliccione, CEO and Co-founder, Revry

12:15pm ET

Fireside Chat

Mike Sallette, VP Media, Sponsorships, & Brand Licensing, Danone

Moderated By: Max Leibson, VP of Sales, East Coast, Teads

12:45pm ET

Lunch

1:45pm ET

Fireside Chat

Ally Day, Senior Director Digital Media and Acquisition, ETrade from Morgan Stanley

Moderated by: Matthew Doherty, SVP East Coast Sales, Teads

2:15pm ET

Keynote

Marc Fonzetti, CMO & CRO, Scuti

2:45pm ET

Fireside Chat

Natalie Pappacoda, Sr. Director, US Media, Coty

Moderated By: Nicole Muscatello, Regional Vice President, Sales, Undertone

3:30 pm ET

Building Brand Attachment - Fireside Chat

Dennis Potgraven, Chief Strategy Officer, Wavemaker US

Moderated by: Ari Levine, VP Brand Partnerships, Tumblr

4:00pm ET

WRAP

AGENDA

Day 1 - Tuesday, April 26

8:00am ET

Breakfast

9:00am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:15am ET

Fireside Chat

Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy

Moderated By: Justin Gutschmidt, Head of National Sales, Premion

9:45am ET

Fireside Chat

Graciela Benveniste, Global Head of Media, BlackRock

Moderated by: Cabell De Marcellus, CTO and Co-Founder, Dianomi

10:15am ET

Marrying the Magic + Logic of Media Fireside Chat 

Jay Altschuler, VP Media Transformation, Petco

Moderated By: Lindsay Teague, VP, Advanced TV Sales, Cadent

10:45am ET

Networking Break

11:15am ET

Fireside Chat

Michael Lampert, Director - Global Marketing & Data Lead, Mondelēz International

Moderated By: Patrick Fitzgerald. Sr. Director, Brand Solutions, VideoAmp

11:45am ET

Fireside Chat

Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands

Moderated by: Megan Stevens, Director of Sales, Best Buy Ads

12:30pm ET

Lunch

1:45pm ET

Fireside Chat

Jared Brody, Vice President, Acquisition, Resident

Junior Reyes, Head of Marketing, Resident

Moderated By: Joe DeSalazar, EVP Client Services, Code3

2:15pm ET

Fireside Chat

Jennifer Reel, Head of Ecommerce Media Activation, Bayer

Rafa Almeida, Head of Retail Media Activation, Bayer

Moderated By: Bill Todd, CRO, AdTheorent

2:45pm ET

Fireside Chat

Chad Mizee, Sr. Director, Consumer Experiences - Consumer Experience Organization, Johnson & Johnson Consumer Health

Moderated by: Olivia Ondash,Senior Director, Client Development, The Trade Desk

3:15pm ET

Networking Break

3:30pm ET

Fireside Chat

Sameer Agarwal, Vice President, Clinique North America Marketing, The Estée Lauder Companies Inc.

Moderated By: Sarah Squiers, Executive Vice President, Business Development, Univision

4:00pm ET

Keynote

Lance Brothers, Chief Revenue Officer, NCSolutions

4:15pm ET

Fireside Chat

Brian Weidy, Senior Media Manager, Premium and Super Premium Portfolio, Anheuser-Busch

Moderated By: Margaret Rose Hart, Senior Director Client Strategy, The Trade Desk

5:00pm ET

WRAP

Day 2 - Wednesday, April 27

8:30am ET

Breakfast

9:30am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:45am ET

Fireside Chat

Traci Spiegelman, VP Global Media, MasterCard

Moderated By: Toby McKenna, SVP, Client Development, Basis Technologies

10:15am ET

Fireside Chat

Rob Master, VP Integrated Marketing & Media, Unilever

Moderated By: Maggie Parker, Director, CPG, Samsung Ads

10:45am ET

Networking Break

11:15am ET

How to Maximize Your Media with Behavioral TV Audiences - Fireside Chat

Erin Hourihan, VP, Group Media Director, Mediahub Worldwide

Moderated by: Kris Magel, Vice President and Head of Agency Development, Samba TV

11:30am ET

Keynote

Ken McCallum, VP, Media Director -- Automotive, Mediahub Global

Moderated by: Corey Petruccelli, VP of National Sales, NY Interconnect (NYI)

11:55am ET

The Power of LGBTQ-First Media

Miss J Alexander

Melissa Hobley, Global Chief Marketing Officer, OkCupid

Moderated by: Damian Pelliccione, CEO and Co-founder, Revry

12:15pm ET

Fireside Chat

Mike Sallette, VP Media, Sponsorships, & Brand Licensing, Danone

Moderated By: Max Leibson, VP of Sales, East Coast, Teads

12:45pm ET

Lunch

1:45pm ET

Fireside Chat

Ally Day, Senior Director Digital Media and Acquisition, ETrade from Morgan Stanley

Moderated by: Matthew Doherty, SVP East Coast Sales, Teads

2:15pm ET

Keynote

Marc Fonzetti, CMO & CRO, Scuti

2:45pm ET

Fireside Chat

Natalie Pappacoda, Sr. Director, US Media, Coty

Moderated By: Nicole Muscatello, Regional Vice President, Sales, Undertone

3:30 pm ET

Building Brand Attachment - Fireside Chat

Dennis Potgraven, Chief Strategy Officer, Wavemaker US

Moderated by: Ari Levine, VP Brand Partnerships, Tumblr

4:00pm ET

WRAP

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this session including Neustar, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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