Brand Innovators Spring 2022 Media Buying Summit

Presented by

April 27, 2022

Wednesday

,

April

27 -

Wednesday

,

April

27

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Tuesday, April 26

8:00am ET

Breakfast

9:00am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:15am ET

Fireside Chat

Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy

Moderated By: Justin Gutschmidt, Head of National Sales, Premion

9:45am ET

Fireside Chat

Graciela Benveniste, Global Head of Media, BlackRock

Moderated by: Cabell De Marcellus, CTO and Co-Founder, Dianomi

10:15am ET

Marrying the Magic + Logic of Media Fireside Chat

Jay Altschuler, VP Media Transformation, Petco

Moderated By: Lindsay Teague, VP, Advanced TV Sales, Cadent

10:45am ET

Networking Break

11:15am ET

Fireside Chat

Michael Lampert, Director - Global Marketing & Data Lead, Mondelēz International

Moderated By: Patrick Fitzgerald. Sr. Director, Brand Solutions, VideoAmp

11:45am ET

Fireside Chat

Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands

Moderated by: Megan Stevens, Director of Sales, Best Buy Ads

12:30pm ET

Lunch

1:45pm ET

Fireside Chat

Jared Brody, Vice President, Acquisition, Resident

Junior Reyes, Head of Marketing, Resident

Moderated By: Joe DeSalazar, EVP Client Services, Code3

2:15pm ET

Fireside Chat

Jennifer Reel, Head of Ecommerce Media Activation, Bayer

Rafa Almeida, Head of Retail Media Activation, Bayer

Moderated By: Bill Todd, CRO, AdTheorent

2:45pm ET

Fireside Chat

Chad Mizee, Sr. Director, Consumer Experiences - Consumer Experience Organization, Johnson & Johnson Consumer Health

Moderated by: Olivia Ondash,Senior Director, Client Development, The Trade Desk

3:15pm ET

Networking Break

3:30pm ET

Fireside Chat

Sameer Agarwal, Vice President, Clinique North America Marketing, The Estée Lauder Companies Inc.

Moderated By: Sarah Squiers, Executive Vice President, Business Development, Univision

4:00pm ET

Keynote

Lance Brothers, Chief Revenue Officer, NCSolutions

4:15pm ET

Fireside Chat

Brian Weidy, Senior Media Manager, Premium and Super Premium Portfolio, Anheuser-Busch

Moderated By: Margaret Rose Hart, Senior Director Client Strategy, The Trade Desk

5:00pm ET

WRAP

‍

Day 2 - Wednesday, April 27

8:30am ET

Breakfast

9:30am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:45am ET

Fireside Chat

Traci Spiegelman, VP Global Media, MasterCard

Moderated By: Toby McKenna, SVP, Client Development, Basis Technologies

10:15am ET

Fireside Chat

Rob Master, VP Integrated Marketing & Media, Unilever

Moderated By: Maggie Parker, Director, CPG, Samsung Ads

10:45am ET

Networking Break

11:15am ET

How to Maximize Your Media with Behavioral TV Audiences - Fireside Chat

Erin Hourihan, VP, Group Media Director, Mediahub Worldwide

Moderated by: Kris Magel, Vice President and Head of Agency Development, Samba TV

11:30am ET

Keynote

Ken McCallum, VP, Media Director -- Automotive, Mediahub Global

Moderated by: Corey Petruccelli, VP of National Sales, NY Interconnect (NYI)

11:55am ET

The Power of LGBTQ-First Media

Miss J Alexander

Melissa Hobley, Global Chief Marketing Officer, OkCupid

Moderated by: Damian Pelliccione, CEO and Co-founder, Revry

12:15pm ET

Fireside Chat

Mike Sallette, VP Media, Sponsorships, & Brand Licensing, Danone

Moderated By: Max Leibson, VP of Sales, East Coast, Teads

12:45pm ET

Lunch

1:45pm ET

Fireside Chat

Ally Day, Senior Director Digital Media and Acquisition, ETrade from Morgan Stanley

Moderated by: Matthew Doherty, SVP East Coast Sales, Teads

2:15pm ET

Keynote

Marc Fonzetti, CMO & CRO, Scuti

2:45pm ET

Fireside Chat

Natalie Pappacoda, Sr. Director, US Media, Coty

Moderated By: Nicole Muscatello, Regional Vice President, Sales, Undertone

3:30 pm ET

Building Brand Attachment - Fireside Chat

Dennis Potgraven, Chief Strategy Officer, Wavemaker US

Moderated by: Ari Levine, VP Brand Partnerships, Tumblr

4:00pm ET

WRAP

‍

AGENDA

Day 1 - Tuesday, April 26

8:00am ET

Breakfast

9:00am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:15am ET

Fireside Chat

Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy

Moderated By: Justin Gutschmidt, Head of National Sales, Premion

9:45am ET

Fireside Chat

Graciela Benveniste, Global Head of Media, BlackRock

Moderated by: Cabell De Marcellus, CTO and Co-Founder, Dianomi

10:15am ET

Marrying the Magic + Logic of Media Fireside Chat

Jay Altschuler, VP Media Transformation, Petco

Moderated By: Lindsay Teague, VP, Advanced TV Sales, Cadent

10:45am ET

Networking Break

11:15am ET

Fireside Chat

Michael Lampert, Director - Global Marketing & Data Lead, Mondelēz International

Moderated By: Patrick Fitzgerald. Sr. Director, Brand Solutions, VideoAmp

11:45am ET

Fireside Chat

Travis Freeman, SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands

Moderated by: Megan Stevens, Director of Sales, Best Buy Ads

12:30pm ET

Lunch

1:45pm ET

Fireside Chat

Jared Brody, Vice President, Acquisition, Resident

Junior Reyes, Head of Marketing, Resident

Moderated By: Joe DeSalazar, EVP Client Services, Code3

2:15pm ET

Fireside Chat

Jennifer Reel, Head of Ecommerce Media Activation, Bayer

Rafa Almeida, Head of Retail Media Activation, Bayer

Moderated By: Bill Todd, CRO, AdTheorent

2:45pm ET

Fireside Chat

Chad Mizee, Sr. Director, Consumer Experiences - Consumer Experience Organization, Johnson & Johnson Consumer Health

Moderated by: Olivia Ondash,Senior Director, Client Development, The Trade Desk

3:15pm ET

Networking Break

3:30pm ET

Fireside Chat

Sameer Agarwal, Vice President, Clinique North America Marketing, The Estée Lauder Companies Inc.

Moderated By: Sarah Squiers, Executive Vice President, Business Development, Univision

4:00pm ET

Keynote

Lance Brothers, Chief Revenue Officer, NCSolutions

4:15pm ET

Fireside Chat

Brian Weidy, Senior Media Manager, Premium and Super Premium Portfolio, Anheuser-Busch

Moderated By: Margaret Rose Hart, Senior Director Client Strategy, The Trade Desk

5:00pm ET

WRAP

‍

Day 2 - Wednesday, April 27

8:30am ET

Breakfast

9:30am ET

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Josh Palau

9:45am ET

Fireside Chat

Traci Spiegelman, VP Global Media, MasterCard

Moderated By: Toby McKenna, SVP, Client Development, Basis Technologies

10:15am ET

Fireside Chat

Rob Master, VP Integrated Marketing & Media, Unilever

Moderated By: Maggie Parker, Director, CPG, Samsung Ads

10:45am ET

Networking Break

11:15am ET

How to Maximize Your Media with Behavioral TV Audiences - Fireside Chat

Erin Hourihan, VP, Group Media Director, Mediahub Worldwide

Moderated by: Kris Magel, Vice President and Head of Agency Development, Samba TV

11:30am ET

Keynote

Ken McCallum, VP, Media Director -- Automotive, Mediahub Global

Moderated by: Corey Petruccelli, VP of National Sales, NY Interconnect (NYI)

11:55am ET

The Power of LGBTQ-First Media

Miss J Alexander

Melissa Hobley, Global Chief Marketing Officer, OkCupid

Moderated by: Damian Pelliccione, CEO and Co-founder, Revry

12:15pm ET

Fireside Chat

Mike Sallette, VP Media, Sponsorships, & Brand Licensing, Danone

Moderated By: Max Leibson, VP of Sales, East Coast, Teads

12:45pm ET

Lunch

1:45pm ET

Fireside Chat

Ally Day, Senior Director Digital Media and Acquisition, ETrade from Morgan Stanley

Moderated by: Matthew Doherty, SVP East Coast Sales, Teads

2:15pm ET

Keynote

Marc Fonzetti, CMO & CRO, Scuti

2:45pm ET

Fireside Chat

Natalie Pappacoda, Sr. Director, US Media, Coty

Moderated By: Nicole Muscatello, Regional Vice President, Sales, Undertone

3:30 pm ET

Building Brand Attachment - Fireside Chat

Dennis Potgraven, Chief Strategy Officer, Wavemaker US

Moderated by: Ari Levine, VP Brand Partnerships, Tumblr

4:00pm ET

WRAP

‍

SUB EVENTS

No items found.

SPEAKERS

Miss J. Alexander

Damian Pelliccione

CEO and Co-founder, Revry

Olivia Ondash

Senior Director, Client Development, The Trade Desk

Melissa Hobley

Global CMO, OKCupid

Erin Hourihan

VP, Group Media Director, Mediahub Worldwide

Marc Sternberg

Co-Founder, Brand Innovators

David Teicher

Chief Content Officer, Brand Innovators

Josh Palau

SVP, Growth Marketing and Media, LendingTree

Brian Weidy

Senior Media Manager, Premium and Super Premium Portfolio, Anheuser-Busch

Marc Fonzetti

CRO & CMO, Scuti

Max Leibson

VP of Sales, East Coast, Teads

Marquee SPONSORS

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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by E-mailby telephone

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