Brand Innovators Sports Marketing Upfronts @ The Indian Wells Masters

Presented by
Presented by

March 6, 2023

Monday

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March

6

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Tuesday

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March

7

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Featured Speakers:

  • Reggie Casagrande, Head of Strategy, Global Sports Marketing, Oakley
  • Jason Collins, GM of Racquet Sports, Wilson Sporting Goods
  • Graeme Davis, President, Baha Mar Resort
  • Erick Dickens, CEO, Kadenwood Brands
  • Laurent Isnard, Co-Founder, Scope Sports
  • Ryan Macaulay, SVP & Co-Head Sports & Entertainment, Brand Innovators
  • Fernando Machado, Chief Marketing Officer, Activision Blizzard
  • Paul Martin, Co-Founder, Box to Box Films
  • Sam Querrey, Pro Pickleball Player (former pro tennis player)
  • April Siler, Founder & CEO, Rêveuse Champagne
  • Jill Smoller, Athlete Agent, WME
  • Andrew Sokolsky, SVP & Co-Head, Sports & Entertainment, Brand Innovators
  • Dana Spaulding, Founder/CEO, Wander + Ivy
  • Maximilian Stehling, Co-Founder, Scope Sports
  • Greg Welch, Global Sports Marketing, Tennis /Multisports, Oakley
  • Kim Wilson, SVP Marketing, SiriusXM

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

12:30pm

Welcome Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators

12:40pm

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated by: Frédérique Georges, Founder & CEO, FG|PG

1:05pm

Panel

Jason Collins, GM of Racquet Sports, Wilson Sporting Goods

Paul Martin, Co-Founder, Box to Box Films (Executive Producer, Break Point)

Jill Smoller, Athlete Agent, WME

Moderated by: Jordan Rose, Sr. Sales Director, Digital Remedy

1:30pm

Innovation in Fan Engagement

Reggie Casagrande, Head of Strategy, Global Sports Marketing, Oakley

Laurent Isnard, Co-Founder, Scope Sports

Maximilian Stehling, Co-Founder, Scope Sports

Greg Welch, Global Sports Marketing, Tennis/Multisports, Oakley

Moderated by: Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators

1:55pm

Networking Break

2:10pm

Intersection of Brands, Sports, and Culture

Erick Dickens, CEO, Kadenwood Brands

Kim Wilson, SVP Marketing, SiriusXM

Moderated by: Chris Detert, Chief Communications Officer, Influential

2:35pm

Equity in Sports Marketing Budgets

April Siler, Founder & CEO, Rêveuse Champagne

Moderated by: Tricia Teschke, VP, Head of Marketing, CNTR Fitness

3:05pm

Desert Smash Sponsor Panel

Graeme Davis, President, Baha Mar Resort

Dana Spaulding, Founder/CEO, Wander + Ivy

Moderated by: Narin Brooks, Senior Account Executive, Quantcast

3:05pm

Break

3:45pm

Pickleball Talk + Clinic

Sam Querrey, Pro Pickleball Player (former professional tennis player)

Moderated by: Ryan Macaulay, SVP & Co-Head Sports & Entertainment, Brand Innovators

AGENDA

12:30pm

Welcome Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators

12:40pm

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated by: Frédérique Georges, Founder & CEO, FG|PG

1:05pm

Panel

Jason Collins, GM of Racquet Sports, Wilson Sporting Goods

Paul Martin, Co-Founder, Box to Box Films (Executive Producer, Break Point)

Jill Smoller, Athlete Agent, WME

Moderated by: Jordan Rose, Sr. Sales Director, Digital Remedy

1:30pm

Innovation in Fan Engagement

Reggie Casagrande, Head of Strategy, Global Sports Marketing, Oakley

Laurent Isnard, Co-Founder, Scope Sports

Maximilian Stehling, Co-Founder, Scope Sports

Greg Welch, Global Sports Marketing, Tennis/Multisports, Oakley

Moderated by: Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators

1:55pm

Networking Break

2:10pm

Intersection of Brands, Sports, and Culture

Erick Dickens, CEO, Kadenwood Brands

Kim Wilson, SVP Marketing, SiriusXM

Moderated by: Chris Detert, Chief Communications Officer, Influential

2:35pm

Equity in Sports Marketing Budgets

April Siler, Founder & CEO, Rêveuse Champagne

Moderated by: Tricia Teschke, VP, Head of Marketing, CNTR Fitness

3:05pm

Desert Smash Sponsor Panel

Graeme Davis, President, Baha Mar Resort

Dana Spaulding, Founder/CEO, Wander + Ivy

Moderated by: Narin Brooks, Senior Account Executive, Quantcast

3:05pm

Break

3:45pm

Pickleball Talk + Clinic

Sam Querrey, Pro Pickleball Player (former professional tennis player)

Moderated by: Ryan Macaulay, SVP & Co-Head Sports & Entertainment, Brand Innovators

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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