12:30pm
Welcome Remarks
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Emcee
Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators
12:40pm
Fireside Chat
Fernando Machado, Chief Marketing Officer, Activision Blizzard
Moderated by: Frédérique Georges, Founder & CEO, FG|PG
1:05pm
Panel
Jason Collins, GM of Racquet Sports, Wilson Sporting Goods
Paul Martin, Co-Founder, Box to Box Films (Executive Producer, Break Point)
Jill Smoller, Athlete Agent, WME
Moderated by: Jordan Rose, Sr. Sales Director, Digital Remedy
1:30pm
Innovation in Fan Engagement
Reggie Casagrande, Head of Strategy, Global Sports Marketing, Oakley
Laurent Isnard, Co-Founder, Scope Sports
Maximilian Stehling, Co-Founder, Scope Sports
Greg Welch, Global Sports Marketing, Tennis/Multisports, Oakley
Moderated by: Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators
1:55pm
Networking Break
2:10pm
Intersection of Brands, Sports, and Culture
Erick Dickens, CEO, Kadenwood Brands
Kim Wilson, SVP Marketing, SiriusXM
Moderated by: Chris Detert, Chief Communications Officer, Influential
2:35pm
Equity in Sports Marketing Budgets
April Siler, Founder & CEO, Rêveuse Champagne
Moderated by: Tricia Teschke, VP, Head of Marketing, CNTR Fitness
3:05pm
Desert Smash Sponsor Panel
Graeme Davis, President, Baha Mar Resort
Dana Spaulding, Founder/CEO, Wander + Ivy
Moderated by: Narin Brooks, Senior Account Executive, Quantcast
3:05pm
Break
3:45pm
Pickleball Talk + Clinic
Sam Querrey, Pro Pickleball Player (former professional tennis player)
Moderated by: Ryan Macaulay, SVP & Co-Head Sports & Entertainment, Brand Innovators
