Brand Innovators Sports Marketing Upfronts: Soccer

Presented by

May 14, 2021

Friday

,

May

14 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

12:00pm ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Event Co-Chair: Matt Davis, Head of Sports Marketing, Anheuser-Busch

Event Co-Chair: Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

12:15pm ET

Fireside Chat: The History of Soccer in America

Alan Rothenberg, Chairman, Premier Partnerships

Interviewed By: Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

12:45pm ET

Fireside Chat

Lisa Baird, Commissioner, National Women's Soccer League (NWSL)

Matt Davis, Head of U.S. Sports Marketing, Anheuser Busch

Moderated By: Sandra Herrera, CBS Sports

1:10pm ET

Fireside Chat: National vs. International Sports Marketing

Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

Moderated By: Cristian Nyari, Head of Commercial Content, DAZN

1:35pm ET

Fireside Chat

Jim McCoy, Vice President, Sports Marketing, Nationwide

Moderated By: Matt Kershaw, Vice President, Global Partnerships and Strategy, Vox Media

2:00pm ET

Panel: Sports Marketing in North America - MLS & NWSL

Andrea Brimmer, Chief Marketing & PR Officer, Ally

Jill Cress, Vice President, Consumer Marketing, PayPal

Sara Toussaint, Vice President, Sports Marketing, Wells Fargo

Moderated By: Courtney Burgess, Vice President of Brand Partnerships, Minute Media

2:35pm ET

How PepsiCo Engages Hispanic Audiences Through Soccer

Mariela Estrella, Senior Marketing Manager - Hispanic Business Unit, PepsiCo

Sarah Guzman, Marketing Lead, Hispanic Business Unit, PepsiCo

Esperanza Teasdale, Vice President & General Manager, PepsiCo

Moderated By: Mel Ruiz Marc, Vice President of Sales, East Coast, Adsmovil

3:15pm ET

Panel: Women in Sports Leadership Discussion

Shawna Burtscher, Director, Experiential Marketing, Audi of America

Kerry Scalora, Director – Sports Marketing, Michelob Ultra, Anheuser-Busch

Bridget Sponsky, Executive Director - Brand, Sports & Sponsorship Marketing, Ally

Marissa Weseloh, Director of Sponsorships, Verizon

Dana Dar, Director of Strategic Business Development, Intel Sports, Intel

Moderated By: Stacie Pearson, Account Executive, Cadent

4:00pm ET

Fireside Chat

Kevin Strunk, Senior Manager, Marketing - FIFA, EA Sports, Electronic Arts (EA)

Moderated By: Adam Bauer, Head of Partnerships & Business Development, FaZe Clan

4:25pm ET

Wrap-Up

‍

AGENDA

12:00pm ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Event Co-Chair: Matt Davis, Head of Sports Marketing, Anheuser-Busch

Event Co-Chair: Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

12:15pm ET

Fireside Chat: The History of Soccer in America

Alan Rothenberg, Chairman, Premier Partnerships

Interviewed By: Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

12:45pm ET

Fireside Chat

Lisa Baird, Commissioner, National Women's Soccer League (NWSL)

Matt Davis, Head of U.S. Sports Marketing, Anheuser Busch

Moderated By: Sandra Herrera, CBS Sports

1:10pm ET

Fireside Chat: National vs. International Sports Marketing

Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

Moderated By: Cristian Nyari, Head of Commercial Content, DAZN

1:35pm ET

Fireside Chat

Jim McCoy, Vice President, Sports Marketing, Nationwide

Moderated By: Matt Kershaw, Vice President, Global Partnerships and Strategy, Vox Media

2:00pm ET

Panel: Sports Marketing in North America - MLS & NWSL

Andrea Brimmer, Chief Marketing & PR Officer, Ally

Jill Cress, Vice President, Consumer Marketing, PayPal

Sara Toussaint, Vice President, Sports Marketing, Wells Fargo

Moderated By: Courtney Burgess, Vice President of Brand Partnerships, Minute Media

2:35pm ET

How PepsiCo Engages Hispanic Audiences Through Soccer

Mariela Estrella, Senior Marketing Manager - Hispanic Business Unit, PepsiCo

Sarah Guzman, Marketing Lead, Hispanic Business Unit, PepsiCo

Esperanza Teasdale, Vice President & General Manager, PepsiCo

Moderated By: Mel Ruiz Marc, Vice President of Sales, East Coast, Adsmovil

3:15pm ET

Panel: Women in Sports Leadership Discussion

Shawna Burtscher, Director, Experiential Marketing, Audi of America

Kerry Scalora, Director – Sports Marketing, Michelob Ultra, Anheuser-Busch

Bridget Sponsky, Executive Director - Brand, Sports & Sponsorship Marketing, Ally

Marissa Weseloh, Director of Sponsorships, Verizon

Dana Dar, Director of Strategic Business Development, Intel Sports, Intel

Moderated By: Stacie Pearson, Account Executive, Cadent

4:00pm ET

Fireside Chat

Kevin Strunk, Senior Manager, Marketing - FIFA, EA Sports, Electronic Arts (EA)

Moderated By: Adam Bauer, Head of Partnerships & Business Development, FaZe Clan

4:25pm ET

Wrap-Up

‍

SUB EVENTS

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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