Brand Innovators Sports Marketing Upfronts @ NFL Draft, Hosted by Kansas City Chiefs

Presented by
Presented by

April 27, 2023

Thursday

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April

27

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Thursday

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April

27

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Featured Speakers:

  • Patrick Campion, Vice President- Marketing Planning, Loyalty & Partnerships, Sleep Number
  • Angela Davied, Vice President, Corporate Communications, H&R Block
  • Tim Ellis, Chief Marketing Officer, National Football League (NFL)
  • Jackie Finn, Senior Manager Global Brand and Consumer Marketing, National Football League (NFL)
  • Casey Hurbis, Chief Marketing Officer, Rocket Mortgage
  • Jennifer Jones, Senior Director of Brand Strategy & Fan Development, Kansas City Chiefs
  • Lara Krug, Chief Marketing Officer, Kansas City Chiefs
  • Rhett Nichols, Vice President, Global Brand and Consumer Marketing, National Football League (NFL)
  • Matt Nickell, Vice President, Sports Marketing, Hy-Vee, Inc
  • Gina Scott, Vice President, Partner Services, NFL Players Association (NFLPA)
  • Marissa Solis , Senior Vice President, Global Brand and Consumer Marketing, National Football League (NFL)
  • Artis Stevens, President & CEO, Big Brothers Big Sisters of America

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

7:00 AM

Breakfast & Registration

8:05 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

Emcee: Heather Woodard, Director, External Communications & Community Impact, H&R Block

8:10 AM

2:1 Fireside Chat

Lara Krug, Chief Marketing Officer, Kansas City Chiefs

Jennifer Jones, Senior Director of Brand Strategy & Fan Development, Kansas City Chiefs

Moderated by: Brooke Hennon, VP Customer Success, Relo Metrics

8:45 AM

Fireside Chat

Jim McCoy Associate Vice President, Sports Marketing, Nationwide

Moderated by: Andrew Lafiosca, Managing Director, US & Canada, Nielsen

9:15 AM

Deconstructing the Draft

Jackie Finn, Senior Manager Global Brand and Consumer Marketing, National Football League (NFL)

Rhett Nichols, Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

Marissa Solis, Senior Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

9:45 AM

A Fair Shot: How H&R Block is Empowering Female Athletes

Angela Davied, Vice President, Corporate Communications, H&R Block

Moderated by: Hunter Weeks, Sr Director Enterprise Partnerships, Everfi

10:15 AM

2:1 Fireside Chat

Patrick Campion, Vice President- Marketing Planning, Loyalty & Partnerships, Sleep Number

Gina Scott, Vice President, Vice President, Partner Services, NFL Players Association (NFLPA)

Moderated by: Jim Kleinick, VP, Midwest Sales, Seedtag

10:45 AM

Fireside Chat

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

Moderated by: Sarah Jazwiecki, Sr. Account Director, Automotive Strategy, Kargo

11:15 AM

Fireside Chat

Matt Nickell Vice President, Sports Marketing Hy-Vee, Inc

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

11:45 AM

Fireside Chat

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

Artis Stevens President & CEO Big Brothers Big Sisters of America

Moderated by: Alex Otanez, CEO, Shockoe

12:15 PM

Fireside Chat

Melissa Duhaime, Director, Sports Marketing - NFL, MLB, & NHL, PepsiCo

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, inMobi

12:45pm

Fireside Chat

Adam Waheed, Comedian/Influencer

Moderated by: Chris Detert, Chief Communications Officer, Influential

AGENDA

7:00 AM

Breakfast & Registration

8:05 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

Emcee: Heather Woodard, Director, External Communications & Community Impact, H&R Block

8:10 AM

2:1 Fireside Chat

Lara Krug, Chief Marketing Officer, Kansas City Chiefs

Jennifer Jones, Senior Director of Brand Strategy & Fan Development, Kansas City Chiefs

Moderated by: Brooke Hennon, VP Customer Success, Relo Metrics

8:45 AM

Fireside Chat

Jim McCoy Associate Vice President, Sports Marketing, Nationwide

Moderated by: Andrew Lafiosca, Managing Director, US & Canada, Nielsen

9:15 AM

Deconstructing the Draft

Jackie Finn, Senior Manager Global Brand and Consumer Marketing, National Football League (NFL)

Rhett Nichols, Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

Marissa Solis, Senior Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

9:45 AM

A Fair Shot: How H&R Block is Empowering Female Athletes

Angela Davied, Vice President, Corporate Communications, H&R Block

Moderated by: Hunter Weeks, Sr Director Enterprise Partnerships, Everfi

10:15 AM

2:1 Fireside Chat

Patrick Campion, Vice President- Marketing Planning, Loyalty & Partnerships, Sleep Number

Gina Scott, Vice President, Vice President, Partner Services, NFL Players Association (NFLPA)

Moderated by: Jim Kleinick, VP, Midwest Sales, Seedtag

10:45 AM

Fireside Chat

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

Moderated by: Sarah Jazwiecki, Sr. Account Director, Automotive Strategy, Kargo

11:15 AM

Fireside Chat

Matt Nickell Vice President, Sports Marketing Hy-Vee, Inc

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

11:45 AM

Fireside Chat

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

Artis Stevens President & CEO Big Brothers Big Sisters of America

Moderated by: Alex Otanez, CEO, Shockoe

12:15 PM

Fireside Chat

Melissa Duhaime, Director, Sports Marketing - NFL, MLB, & NHL, PepsiCo

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, inMobi

12:45pm

Fireside Chat

Adam Waheed, Comedian/Influencer

Moderated by: Chris Detert, Chief Communications Officer, Influential

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

SPONSORS

Venue

Address:

GEHA Field at Arrowhead Stadium

1 Arrowhead Dr

Kansas City, MO 64129

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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