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Brand Innovators Sports Marketing Upfronts @ NFL Draft, Hosted by Kansas City Chiefs

Presented by
Presented by

April 27, 2023

Thursday

,

April

27

-

Thursday

,

April

27

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
IBM Croissants & ConversationsREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
REGISTERREGISTER
Register for Day 1Register for Day 2Register for Day 3Register for Day 4
Register
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0

Featured Speakers:

  • Patrick Campion, Vice President- Marketing Planning, Loyalty & Partnerships, Sleep Number
  • Angela Davied, Vice President, Corporate Communications, H&R Block
  • Tim Ellis, Chief Marketing Officer, National Football League (NFL)
  • Jackie Finn, Senior Manager Global Brand and Consumer Marketing, National Football League (NFL)
  • Casey Hurbis, Chief Marketing Officer, Rocket Mortgage
  • Jennifer Jones, Senior Director of Brand Strategy & Fan Development, Kansas City Chiefs
  • Lara Krug, Chief Marketing Officer, Kansas City Chiefs
  • Rhett Nichols, Vice President, Global Brand and Consumer Marketing, National Football League (NFL)
  • Matt Nickell, Vice President, Sports Marketing, Hy-Vee, Inc
  • Gina Scott, Vice President, Partner Services, NFL Players Association (NFLPA)
  • Marissa Solis , Senior Vice President, Global Brand and Consumer Marketing, National Football League (NFL)
  • Artis Stevens, President & CEO, Big Brothers Big Sisters of America

Featuring

AGENDA

Day 1Day 2Day 3Day 4
This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

7:00 AM

Breakfast & Registration

8:05 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

Emcee: Heather Woodard, Director, External Communications & Community Impact, H&R Block

8:10 AM

2:1 Fireside Chat

Lara Krug, Chief Marketing Officer, Kansas City Chiefs

Jennifer Jones, Senior Director of Brand Strategy & Fan Development, Kansas City Chiefs

Moderated by: Brooke Hennon, VP Customer Success, Relo Metrics

8:45 AM

Fireside Chat

Jim McCoy Associate Vice President, Sports Marketing, Nationwide

Moderated by: Andrew Lafiosca, Managing Director, US & Canada, Nielsen

9:15 AM

Deconstructing the Draft

Jackie Finn, Senior Manager Global Brand and Consumer Marketing, National Football League (NFL)

Rhett Nichols, Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

Marissa Solis, Senior Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

9:45 AM

A Fair Shot: How H&R Block is Empowering Female Athletes

Angela Davied, Vice President, Corporate Communications, H&R Block

Moderated by: Hunter Weeks, Sr Director Enterprise Partnerships, Everfi

10:15 AM

2:1 Fireside Chat

Patrick Campion, Vice President- Marketing Planning, Loyalty & Partnerships, Sleep Number

Gina Scott, Vice President, Vice President, Partner Services, NFL Players Association (NFLPA)

Moderated by: Jim Kleinick, VP, Midwest Sales, Seedtag

10:45 AM

Fireside Chat

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

Moderated by: Sarah Jazwiecki, Sr. Account Director, Automotive Strategy, Kargo

11:15 AM

Fireside Chat

Matt Nickell Vice President, Sports Marketing Hy-Vee, Inc

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

11:45 AM

Fireside Chat

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

Artis Stevens President & CEO Big Brothers Big Sisters of America

Moderated by: Alex Otanez, CEO, Shockoe

12:15 PM

Fireside Chat

Melissa Duhaime, Director, Sports Marketing - NFL, MLB, & NHL, PepsiCo

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, inMobi

12:45pm

Fireside Chat

Adam Waheed, Comedian/Influencer

Moderated by: Chris Detert, Chief Communications Officer, Influential

AGENDA

7:00 AM

Breakfast & Registration

8:05 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

Emcee: Heather Woodard, Director, External Communications & Community Impact, H&R Block

8:10 AM

2:1 Fireside Chat

Lara Krug, Chief Marketing Officer, Kansas City Chiefs

Jennifer Jones, Senior Director of Brand Strategy & Fan Development, Kansas City Chiefs

Moderated by: Brooke Hennon, VP Customer Success, Relo Metrics

8:45 AM

Fireside Chat

Jim McCoy Associate Vice President, Sports Marketing, Nationwide

Moderated by: Andrew Lafiosca, Managing Director, US & Canada, Nielsen

9:15 AM

Deconstructing the Draft

Jackie Finn, Senior Manager Global Brand and Consumer Marketing, National Football League (NFL)

Rhett Nichols, Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

Marissa Solis, Senior Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

9:45 AM

A Fair Shot: How H&R Block is Empowering Female Athletes

Angela Davied, Vice President, Corporate Communications, H&R Block

Moderated by: Hunter Weeks, Sr Director Enterprise Partnerships, Everfi

10:15 AM

2:1 Fireside Chat

Patrick Campion, Vice President- Marketing Planning, Loyalty & Partnerships, Sleep Number

Gina Scott, Vice President, Vice President, Partner Services, NFL Players Association (NFLPA)

Moderated by: Jim Kleinick, VP, Midwest Sales, Seedtag

10:45 AM

Fireside Chat

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

Moderated by: Sarah Jazwiecki, Sr. Account Director, Automotive Strategy, Kargo

11:15 AM

Fireside Chat

Matt Nickell Vice President, Sports Marketing Hy-Vee, Inc

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

11:45 AM

Fireside Chat

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

Artis Stevens President & CEO Big Brothers Big Sisters of America

Moderated by: Alex Otanez, CEO, Shockoe

12:15 PM

Fireside Chat

Melissa Duhaime, Director, Sports Marketing - NFL, MLB, & NHL, PepsiCo

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, inMobi

12:45pm

Fireside Chat

Adam Waheed, Comedian/Influencer

Moderated by: Chris Detert, Chief Communications Officer, Influential

SUB EVENTS

No items found.

SPEAKERS

Lara Krug

Chief Marketing Officer, Kansas City Chiefs

Jennifer Jones (Latz)

Senior Director of Brand Strategy & Fan Development, Kansas City Chiefs

Angela Davied

Vice President, Corporate Communications, H&R Block

Casey Hurbis

Chief Marketing Officer, Rocket Mortgage

Tim Ellis

Chief Marketing Officer, National Football League (NFL)

Artis Stevens

President and CEO, Big Brothers Big Sisters of America

Marissa Solis

SVP Global Brand and Consumer Marketing, National Football League

Rhett Nichols

Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

Jackie Finn

Senior Manager Global Brand and Consumer Marketing, National Football League (NFL)

Matt Nickell

Vice President, Sports Marketing, Hy-Vee, Inc

Melissa Duhaime

Director, Sports Marketing - NFL, MLB, & NHL, PepsiCo

Patrick Campion

Vice President, Marketing Planning & Brand Partnerships, Sleep Number

Chris Detert

Chief Communications Officer, Influential

Adam Waheed

Influencer/Creator, 14.1M Followers on TikTok

Gina Scott

Vice President, Partner Services, NFL Players Association (NFLPA)

Hunter Weeks

Sr Director Enterprise Partnerships, Everfi

Jim McCoy

Associate Vice President, Sports Marketing, Nationwide

Marquee SPONSORS

SPONSORS

Venue

Address:

GEHA Field at Arrowhead Stadium

1 Arrowhead Dr

Kansas City, MO 64129

IBM Croissants & Conversations

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.
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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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