Brand Innovators Sports Marketing Upfronts @ NFL Draft

Thursday, April 27, 2023

• 7:00 AM Breakfast & Registration
• 8:00 AM Opening Remarks
• 8:05 AM Fireside Chat

  Jennifer Jones, Senior Director of Brand Strategy & Fan Development, Kansas City Chiefs

  Lara Krug, Chief Marketing Officer, Kansas City Chiefs

  Moderated by: Brooke Hennon, VP Customer Success, Relo Metrics

• 8:45 AM Fireside Chat

  Jim McCoy, Associate Vice President, Sports Marketing , Nationwide

  Moderated by: Andrew Lafiosca, Managing Director, US & Canada, Nielsen

• 9:15 AM Deconstructing the Draft Experience

  Jackie Finn, Senior Manager Global Brand and Consumer Marketing, National Football League (NFL)

  Rhett Nichols, Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

  Marissa Solis , Senior Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

  Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

• 9:45 AM A Fair Shot: How H&R Block is Empowering Female Athletes

  Angela Davied, Vice President, Corporate Communications, H&R Block

  Moderated by: Hunter Weeks, Sr Director Enterprise Partnerships, Everfi

• 10:15 AM Fireside Chat

  Patrick Campion, Vice President- Marketing Planning, Loyalty & Partnerships, Sleep Number

  Gina Scott, Vice President, Partner Services, NFL Players Association (NFLPA)

  Moderated by: Brandon Rea, Sr. Director of Sales & Partnerships, Seedtag

• 10:45 AM Fireside Chat

  Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

  Moderated by: Sarah Jazwiecki, Sr. Account Director, Automotive Strategy, Kargo

• 11:15 AM Fireside Chat

  Matt Nickell, Vice President, Sports Marketing, Hy-Vee, Inc

  Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

• 11:45 AM Fireside Chat

  Tim Ellis, Chief Marketing Officer, National Football League (NFL)

  Artis Stevens, President & CEO, Big Brothers Big Sisters of America

  Moderated by: Alex Otanez, CEO, Shockoe

• 12:15 PM Fireside Chat

  Melissa Duhaime, Director, Sports Marketing – NFL, MLB, & NHL, PepsiCo

  Moderated by: Justin Sparks, Director of Vertical Strategy, North America, inMobi

• 12:45 PM Fireside Chat

  Adam Waheed, Comedian/Influencer

  Moderated by: Chris Detert, Chief Communications Officer, Influential