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Brand Innovators Sports Marketing Upfronts: NHL

Presented by
Presented by

April 28, 2022

Thursday

,

April

28

-

,

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
IBM Croissants & ConversationsREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
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Register for Day 1Register for Day 2Register for Day 3Register for Day 4
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This virtual event will be streamed on Zoom, LIVE from NHL HQ in New York.

REGISTER NOW

This virtual event will be streamed on Zoom, LIVE from NHL HQ in New York.

‍

Featured Speakers:

  • Dan Fleetwood, Vice President, Global Sponsorships, SAP
  • Kevin Weekes, Studio & Game Analyst, NHL and ESPN
  • Marissa Weseloh, Director, Sponsorships, Verizon
  • Gary Bettman, Commissioner of the NHL
  • Dan Near, Global Head of adidas Hockey & Lacrosse, Adidas
  • Brianna Treat, Manager of Transportation & Sustainability, Seattle Kraken
  • Susan Cohig, EVP, Club Business Affairs, NHL
  • Valerie Camillo, President, Business Operations, Philadelphia Flyers & Wells Fargo Center
  • AJ Mlezko, Host & Report, ESPN
  • Lisa Hake, VP of Marketing & Communications,Great Clips
  • Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union
  • David Lehanski, EVP, Global Partnerships, Innovation, NHL
  • Kurt Schwartzkopf, EVP / Co-Head of Sports, North America, Ticketmaster
  • Tory Belliveau, Director, Media & Sponsorships,The Boston Beer Company
  • Chris Jones, VP, Communications, FanDuel
  • Lee Field, Managing Director, 5G & Enterprise Solutions, Verizon
  • Malik Garvin, Director, Hockey In Harlem
  • Jennifer Dill, Vice President, Gaming, Turner Sports
  • Kelsey Philpott, Head of Marketing, New York Rangers
  • Mike Richter, President, Brightcore Energy

‍

Featuring

AGENDA

Day 1Day 2Day 3Day 4
This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

10:00am ET

Opening Remarks

Kevin Weekes, Studio & Game Analyst, NHL and ESPN

10:10am ET

Fireside Chat with Commissioner Bettman

Gary Bettman, Commissioner of the NHL

Moderated By: Kevin Weekes, Studio & Game Analyst, NHL and ESPN

10:55am ET

The Future of Fan Engagement - Tech & Innovation

Kurt Schwartzkopf, EVP / Co-Head of Sports, North America, Ticketmaster

Dan Fleetwood, Vice President, Global Sponsorships, SAP

Lee Field, Managing Director, 5G & Enterprise Solutions, Verizon

Moderated By: David Lehanski, EVP, Global Partnerships, Innovation, NHL

11:35am ET

The Future of Fan Engagement - Sustainability

Brianna Treat, Manager of Transportation & Sustainability, Seattle Kraken

Mike Richter, President, Brightcore Energy

Moderated By: Omar Mitchell, VP, Sustainable Infrastructure and Growth Initiatives, NHL

12:15pm ET

The Future of Esports & Betting

Chris Jones, VP, Communications, FanDuel

Patrick Duffy, SVP, Global Partnerships, Monumental Sports & Entertainment

Jennifer Dill, Vice President, Gaming, Turner Sports

Moderated by: Casey Clark, SVP, Strategic Communications, American Gaming Association

1:40pm ET

The Present & Future of Women as Leaders in Hockey

Susan Cohig, EVP, Club Business Affairs, NHL

Valerie Camillo, President, Business Operations, Philadelphia Flyers & Wells Fargo Center

AJ Mlezko, Host & Report, ESPN

Moderated By: Shannon Hogan, Host & Reporter for the New York Islanders, MSG Networks

2:20pm ET

Hockey is for Everyone

Malik Garvin, Director, Hockey In Harlem

Mike Kapilla, Manager, Sports Sponsorships, Enterprise Holdings, Inc.

Moderated By: Jeff Scott, VP, Community Development & Growth, NHL

3:00pm ET

Highlighting NHL Athletes in Marketing Campaigns

Dan Near, Global Head of adidas Hockey & Lacrosse, Adidas

Lisa Hake, VP of Marketing & Communications,Great Clips

Kelsey Philpott, Head of Marketing, New York Rangers

Moderated by: Evin Dobson, Group Vice President, Partnership Marketing, NHL

3:40pm ET

Inside the Activation of an NHL Jewel Event

Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union

Tory Belliveau, Director, Media, Sponsorships, and Experiential Marketing, The Boston Beer Company

Charles Littlefield, VP Brand Marketing, Jagermeister

Moderated by: Mike Callanan, Senior Director, Partnership Marketing, NHL

AGENDA

10:00am ET

Opening Remarks

Kevin Weekes, Studio & Game Analyst, NHL and ESPN

10:10am ET

Fireside Chat with Commissioner Bettman

Gary Bettman, Commissioner of the NHL

Moderated By: Kevin Weekes, Studio & Game Analyst, NHL and ESPN

10:55am ET

The Future of Fan Engagement - Tech & Innovation

Kurt Schwartzkopf, EVP / Co-Head of Sports, North America, Ticketmaster

Dan Fleetwood, Vice President, Global Sponsorships, SAP

Lee Field, Managing Director, 5G & Enterprise Solutions, Verizon

Moderated By: David Lehanski, EVP, Global Partnerships, Innovation, NHL

11:35am ET

The Future of Fan Engagement - Sustainability

Brianna Treat, Manager of Transportation & Sustainability, Seattle Kraken

Mike Richter, President, Brightcore Energy

Moderated By: Omar Mitchell, VP, Sustainable Infrastructure and Growth Initiatives, NHL

12:15pm ET

The Future of Esports & Betting

Chris Jones, VP, Communications, FanDuel

Patrick Duffy, SVP, Global Partnerships, Monumental Sports & Entertainment

Jennifer Dill, Vice President, Gaming, Turner Sports

Moderated by: Casey Clark, SVP, Strategic Communications, American Gaming Association

1:40pm ET

The Present & Future of Women as Leaders in Hockey

Susan Cohig, EVP, Club Business Affairs, NHL

Valerie Camillo, President, Business Operations, Philadelphia Flyers & Wells Fargo Center

AJ Mlezko, Host & Report, ESPN

Moderated By: Shannon Hogan, Host & Reporter for the New York Islanders, MSG Networks

2:20pm ET

Hockey is for Everyone

Malik Garvin, Director, Hockey In Harlem

Mike Kapilla, Manager, Sports Sponsorships, Enterprise Holdings, Inc.

Moderated By: Jeff Scott, VP, Community Development & Growth, NHL

3:00pm ET

Highlighting NHL Athletes in Marketing Campaigns

Dan Near, Global Head of adidas Hockey & Lacrosse, Adidas

Lisa Hake, VP of Marketing & Communications,Great Clips

Kelsey Philpott, Head of Marketing, New York Rangers

Moderated by: Evin Dobson, Group Vice President, Partnership Marketing, NHL

3:40pm ET

Inside the Activation of an NHL Jewel Event

Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union

Tory Belliveau, Director, Media, Sponsorships, and Experiential Marketing, The Boston Beer Company

Charles Littlefield, VP Brand Marketing, Jagermeister

Moderated by: Mike Callanan, Senior Director, Partnership Marketing, NHL

SUB EVENTS

No items found.

SPEAKERS

Dan Fleetwood

Vice President, Global Sponsorships, SAP

Marissa Weseloh

Director of Sponsorships, Verizon

Gary Bettman

Commissioner of the NHL

Dan Near

Global Head of adidas Hockey & Lacrosse, Adidas

Pam Piligian

Chief Marketing Officer, Navy Federal Credit Union

David Lehanski

EVP, Global Partnerships, Innovation, NHL

Kurt Schwartzkopf

EVP / Co-Head of Sports, North America, Ticketmaster

Kevin Weekes

Studio & Game Analyst, NHL and ESPN

Brianna Treat

Manager of Transportation & Sustainability, Seattle Kraken

Omar Mitchell

VP, Sustainable Infrastructure and Growth Initiatives, NHL

Shannon Hogan

Host & Reporter for the New York Islanders, MSG Networks

Susan Cohig

EVP, Club Business Affairs, NHL

Valerie Camillo

President, Business Operations, Philadelphia Flyers & Wells Fargo Center

AJ Mlezko

Host & Report, ESPN

Lisa Hake

VP, Marketing & Communications, Great Clips

Tory Belliveau

Director, Media, Sponsorships, and Experiential Marketing, The Boston Beer Company

Chris Jones

VP, Communications, FanDuel

Malik Garvin

Director, Hockey In Harlem

Jeff Scott

VP, Community Development & Growth, NHL

Lee Field

Managing Director, 5G & Enterprise Solutions

Evin Dobson

Group Vice President, Partnership Marketing, NHL

Jennifer Dill

Vice President, Gaming, Turner Sports

Kelsey Philpott

Head of Marketing, The New York Rangers

Mike Richter

Mike Richter, President, Brightcore Energy

Marquee SPONSORS

SPONSORS

Venue

IBM Croissants & Conversations

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.
Register for Day 1Register for Day 2Register for Day 3Register for Day 4

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

No items found.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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Please Select the Day you would like to Register for:

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Brands @ Home
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.

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