Brand Innovators Sports Marketing Upfronts: NHL

Presented by
Presented by

April 28, 2022

April

28

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This virtual event will be streamed on Zoom, LIVE from NHL HQ in New York.

This virtual event will be streamed on Zoom, LIVE from NHL HQ in New York.

Featured Speakers:

  • Dan Fleetwood, Vice President, Global Sponsorships, SAP
  • Kevin Weekes, Studio & Game Analyst, NHL and ESPN
  • Marissa Weseloh, Director, Sponsorships, Verizon
  • Gary Bettman, Commissioner of the NHL
  • Dan Near, Global Head of adidas Hockey & Lacrosse, Adidas
  • Brianna Treat, Manager of Transportation & Sustainability, Seattle Kraken
  • Susan Cohig, EVP, Club Business Affairs, NHL
  • Valerie Camillo, President, Business Operations, Philadelphia Flyers & Wells Fargo Center
  • AJ Mlezko, Host & Report, ESPN
  • Lisa Hake, VP of Marketing & Communications,Great Clips
  • Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union
  • David Lehanski, EVP, Global Partnerships, Innovation, NHL
  • Kurt Schwartzkopf, EVP / Co-Head of Sports, North America, Ticketmaster
  • Tory Belliveau, Director, Media & Sponsorships,The Boston Beer Company
  • Chris Jones, VP, Communications, FanDuel
  • Lee Field, Managing Director, 5G & Enterprise Solutions, Verizon
  • Malik Garvin, Director, Hockey In Harlem
  • Jennifer Dill, Vice President, Gaming, Turner Sports
  • Kelsey Philpott, Head of Marketing, New York Rangers
  • Mike Richter, President, Brightcore Energy

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

10:00am ET

Opening Remarks

Kevin Weekes, Studio & Game Analyst, NHL and ESPN

10:10am ET

Fireside Chat with Commissioner Bettman

Gary Bettman, Commissioner of the NHL

Moderated By: Kevin Weekes, Studio & Game Analyst, NHL and ESPN

10:55am ET

The Future of Fan Engagement - Tech & Innovation

Kurt Schwartzkopf, EVP / Co-Head of Sports, North America, Ticketmaster

Dan Fleetwood, Vice President, Global Sponsorships, SAP

Lee Field, Managing Director, 5G & Enterprise Solutions, Verizon

Moderated By: David Lehanski, EVP, Global Partnerships, Innovation, NHL

11:35am ET

The Future of Fan Engagement - Sustainability

Brianna Treat, Manager of Transportation & Sustainability, Seattle Kraken

Mike Richter, President, Brightcore Energy

Moderated By: Omar Mitchell, VP, Sustainable Infrastructure and Growth Initiatives, NHL

12:15pm ET

The Future of Esports & Betting

Chris Jones, VP, Communications, FanDuel

Patrick Duffy, SVP, Global Partnerships, Monumental Sports & Entertainment

Jennifer Dill, Vice President, Gaming, Turner Sports

Moderated by: Casey Clark, SVP, Strategic Communications, American Gaming Association

1:40pm ET

The Present & Future of Women as Leaders in Hockey

Susan Cohig, EVP, Club Business Affairs, NHL

Valerie Camillo, President, Business Operations, Philadelphia Flyers & Wells Fargo Center

AJ Mlezko, Host & Report, ESPN

Moderated By: Shannon Hogan, Host & Reporter for the New York Islanders, MSG Networks

2:20pm ET

Hockey is for Everyone

Malik Garvin, Director, Hockey In Harlem

Mike Kapilla, Manager, Sports Sponsorships, Enterprise Holdings, Inc.

Moderated By: Jeff Scott, VP, Community Development & Growth, NHL

3:00pm ET

Highlighting NHL Athletes in Marketing Campaigns

Dan Near, Global Head of adidas Hockey & Lacrosse, Adidas

Lisa Hake, VP of Marketing & Communications,Great Clips

Kelsey Philpott, Head of Marketing, New York Rangers

Moderated by: Evin Dobson, Group Vice President, Partnership Marketing, NHL

3:40pm ET

Inside the Activation of an NHL Jewel Event

Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union

Tory Belliveau, Director, Media, Sponsorships, and Experiential Marketing, The Boston Beer Company

Charles Littlefield, VP Brand Marketing, Jagermeister

Moderated by: Mike Callanan, Senior Director, Partnership Marketing, NHL

AGENDA

10:00am ET

Opening Remarks

Kevin Weekes, Studio & Game Analyst, NHL and ESPN

10:10am ET

Fireside Chat with Commissioner Bettman

Gary Bettman, Commissioner of the NHL

Moderated By: Kevin Weekes, Studio & Game Analyst, NHL and ESPN

10:55am ET

The Future of Fan Engagement - Tech & Innovation

Kurt Schwartzkopf, EVP / Co-Head of Sports, North America, Ticketmaster

Dan Fleetwood, Vice President, Global Sponsorships, SAP

Lee Field, Managing Director, 5G & Enterprise Solutions, Verizon

Moderated By: David Lehanski, EVP, Global Partnerships, Innovation, NHL

11:35am ET

The Future of Fan Engagement - Sustainability

Brianna Treat, Manager of Transportation & Sustainability, Seattle Kraken

Mike Richter, President, Brightcore Energy

Moderated By: Omar Mitchell, VP, Sustainable Infrastructure and Growth Initiatives, NHL

12:15pm ET

The Future of Esports & Betting

Chris Jones, VP, Communications, FanDuel

Patrick Duffy, SVP, Global Partnerships, Monumental Sports & Entertainment

Jennifer Dill, Vice President, Gaming, Turner Sports

Moderated by: Casey Clark, SVP, Strategic Communications, American Gaming Association

1:40pm ET

The Present & Future of Women as Leaders in Hockey

Susan Cohig, EVP, Club Business Affairs, NHL

Valerie Camillo, President, Business Operations, Philadelphia Flyers & Wells Fargo Center

AJ Mlezko, Host & Report, ESPN

Moderated By: Shannon Hogan, Host & Reporter for the New York Islanders, MSG Networks

2:20pm ET

Hockey is for Everyone

Malik Garvin, Director, Hockey In Harlem

Mike Kapilla, Manager, Sports Sponsorships, Enterprise Holdings, Inc.

Moderated By: Jeff Scott, VP, Community Development & Growth, NHL

3:00pm ET

Highlighting NHL Athletes in Marketing Campaigns

Dan Near, Global Head of adidas Hockey & Lacrosse, Adidas

Lisa Hake, VP of Marketing & Communications,Great Clips

Kelsey Philpott, Head of Marketing, New York Rangers

Moderated by: Evin Dobson, Group Vice President, Partnership Marketing, NHL

3:40pm ET

Inside the Activation of an NHL Jewel Event

Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union

Tory Belliveau, Director, Media, Sponsorships, and Experiential Marketing, The Boston Beer Company

Charles Littlefield, VP Brand Marketing, Jagermeister

Moderated by: Mike Callanan, Senior Director, Partnership Marketing, NHL

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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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