Brand Innovators Sports Marketing Summit
Tentpoles Sports Marketing Upfronts Past Events

Sports Marketing Upfronts @ Super Bowl LVIII

Feb 07 - Feb 09

Day 1 | Wednesday, February 7 | Wynn Las Vegas, Petrus 1 & 2 Conference Rooms

  • 10:30 AM Opening Remarks

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

    David Teicher, Chief Content & Community Officer, Brand Innovators

    Emcee: Damaune Journey, Global Chief Growth Officer, 72andSunny

  • 10:45 AM Local Las Vegas Marketing Leadership Forum

    Alex Genov, Head of Customer Research and Marketing Insights, Zappos

    Bess Montecalvo, Regional Vice President, Field Marketing – Americas, Hyatt

    Cole Nikodemus, Executive Director of Brand Marketing, MGM Resorts International

    Mark Wadley, Chief Marketing Officer, Aristocrat Gaming

    Moderated by: Ben Brown, Senior Director, Business Development, The Trade Desk

  • 11:30 AM Exclusive Report: The 2024 State of Sports Marketing Keynote

    Paul Woolmington, CEO, Canvas Worldwide

  • 11:45 AM Exclusive Report: The 2024 State of Sports Marketing

    Paul Woolmington, Chief Executive Officer, Canvas Worldwide

    Moderated by: Marc Sternberg, Co-Founder & CEO, Brand Innovators

  • 12:00 PM What Really Happens in Vegas: Inside the Sports & Entertainment Capital of the World

    Cyler Pennington, SVP, Marketing, Wynn Resorts

    Kate Wik, Chief Marketing Officer, Las Vegas Convention & Visitors Authority

    Moderated by: Jason Adelman, SVP, Strategy & Partnership Development, Brand Innovators Strategy Group

  • 12:25 PM Fireside Chat

    Rick Pineda, Director – Sports, North America, Diageo

    Moderated by: Bryce Adams, VP, Business Strategy & Success, Captiv8

  • 12:45 PM Fireside Chat

    Jeff Hennion, Chief Executive Officer, Knockaround

    Moderated by: Dan Clark, Executive Vice President, Growth Advisory, Media.Monks

  • 1:05 PM Lunch
  • 2:00 PM Fireside Chat

    Glenn Cole, Co-Founder & Creative Chair, 72andSunny

    Tim Ellis, Chief Marketing Officer, The National Football League (NFL)

    Moderated by: Dawn Goodburn, Head of Enterprise Customer Marketing, EVERFI

  • 2:35 PM Inside The Brand - The NFL

    Justin Anderson, Director, NFL Social Content, The National Football League (NFL)

    Javier Farfan, Culture Marketing Strategist, The National Football League (NFL)

    Jackie Finn, Director, Global Brand and Consumer Marketing, The National Football League (NFL)

    Caitlin Moran, Senior Coordinator, Global Brand & Consumer Marketing, The National Football League (NFL)

    Rhett Nichols, Vice President, Global Brand and Consumer Marketing, The National Football League (NFL)

    Moderated by: Christina Park, Head Of Industry, Samba TV

  • 3:15 PM Networking Break
  • 3:30 PM Fireside Chat

    Patrick Campion, Vice President, Marketing Planning Insights, Loyalty & Partnerships, Sleep Number

    Damaune Journey, Global Chief Growth Officer, 72andSunny

    Moderated by: Andrew Lafiosca, Managing Director, US & Canada, Nielsen Sports

  • 4:00 PM Fireside Chat

    Christine Wylie, Director, Sponsorships and Sports, Verizon

    Moderated by: Jay Prasad, CEO, Relo Metrics

  • 4:30 PM Fireside Chat

    Andrew Sneyd, EVP Marketing, Fanduel

    Moderated by: Mark Jeffery, Founder & CEO, Aquimo

Day 2 | Thursday, February 8 | Wynn Las Vegas, Petrus 1 & 2 Conference Rooms

  • 9:00 AM Opening Remarks

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

    David Teicher, Chief Content & Community Officer, Brand Innovators

    Emcee: Matt Wurst, Chief Marketing Officer, Kazm

  • 9:05 AM Sports Marketing & NFL Partnerships

    Aaron Anderson, Director of Marketing & Innovation, Canvas Worldwide

    Kamal Bhandal, Vice President, Brand & Consumer Marketing, Invisalign, Align Technology

    Lauren Flannigan, Head of Partnerships and Portfolio Marketing, Mondelez

    Erin Griffin, Senior Vice President of Marketing and Communications, Riddell

    Trevor Huth, Advertising & Social Media Specialist, United Airlines

    Moderated by: Bob Lynch, Founder & CEO, SponsorUnited

  • 9:45 AM Fireside Chat

    Dedra DeLilli, Group Manager, Sponsorship Marketing/Head of Sponsorships, Toyota Motor North America

    Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

  • 10:15 AM Fireside Chat

    Jim McCoy, AVP Sports Marketing, Nationwide

    Moderated by: Mark Jeffery, Founder & CEO, Aquimo

  • 10:45 AM Behind The Brand & Inside The Can: The Pringles Super Bowl Story

    Mauricio Jenkins, VP, Global Salty Snacks, Kellanova

    Diane Sayler, Sr. Director, Full Funnel Marketing, Kellanova

    Moderated by: McKenna Ryan, Manager, Insights, 84.51°

  • 11:15 AM Networking Break
  • 11:30 AM Fireside Chat

    Kathleen Hall, Chief Brand Officer, Microsoft

    Moderated by: Jim O’Malley, Senior Director, Client Development, The Trade Desk

  • 12:00 PM …Ready for It? A New Era of Untraditional Marketing

    Brittney Polka, VP, RTD Beverages, Danone

    Moderated by: Tom Donohue, NA Strategy Director, BeenThereDoneThat

  • 12:30 PM Fireside Chat

    Gabrielle Dallas Wesley, Chief Marketing Officer, Mars Wrigley North America

    Moderated by: Deirdre Lester, Chief Executive Officer, Teton Ridge

  • 1:00 PM Lunch

    Emcee: Matthew Berry, NBC Sports Sr. Fantasy and Betting Analyst, Founder of Fantasy Life and NY Times Best-Selling author

  • 2:00 PM Fireside Chat

    Mary Ann Reilly, SVP, Head of Marketing North America, VISA

    Moderated by: Matt Rednor, Founder + CEO, Decoded Advertising (a Media.Monks Agency)

  • 2:30 PM Female Fandom, The Celebrity Effect, And A New Era of Sports Marketing

    Lara Krug, EVP, Chief Marketing Officer, The Kansas City Chiefs

    Leslie Miller, Chief Digital & Communications Officer, Ice Cream & Nutrition, Unilever

    Moderated by: Lindsay Teague, SVP, Client Solutions, Cadent

  • 3:15 PM Networking Break
  • 3:30 PM Fireside Chat

    Kristen Banks, Chief Marketing Officer, Las Vegas Raiders

    Moderated by: Paul Shortley, Chief Revenue Officer, Relo Metrics

  • 4:00 PM Fireside Chat

    John Halley, President of Advertising, Paramount

    Shelly Palmer, CEO, The Palmer Group

  • 4:30 PM How Sports & Brand Marketing Teams Can Work Together to Drive Streaming Growth

    James Cullen, VP Global Brand Marketing, Paramount+

    Rob Stecklow, SVP Program Marketing, Sports & News, Paramount+

    Moderated by: Charles Ifegwu, Managing Director, US, THE FIFTH

Day 3 | Friday, February 9 | Wynn Las Vegas, Petrus 1 & 2 Conference Rooms

  • 8:30 AM Opening Remarks

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

    David Teicher, Chief Content & Community Officer, Brand Innovators

    Shelly Palmer, Chief Executive Officer, The Palmer Group

    Emcee: Matt Wurst, Chief Marketing Officer, Kazm

  • 8:35 AM Breakfast with Shelly Palmer & Friends

    Steven Wolfe Pereira, EVP, Chief Client Officer, TelevisaUnivision

    Moderated by: Shelly Palmer, Chief Executive Officer, The Palmer Group

  • 9:05 AM Future of Sports Marketing: Fan Engagement & Experiences Panel

    Ed Gentner, Canvas Chief Investment Officer, Canvas Worldwide

    Paul Pettas, Vice President, Brand & Communications, Sodexo Live!

    Kristin Shaff, Global Director of Strategic Partnerships, AWS

    Lynn Teo, Chief Marketing Officer, Northwestern Mutual

    Moderated by: Matt Owens, VP Agency & Media Partnerships, System1

  • 9:40 AM Keynote

    Todd Kaplan, Chief Marketing Officer – Pepsi, PepsiCo

  • 10:00 AM Evolving a Super Bowl Legacy: A Conversation with Pepsi CMO Todd Kaplan

    Todd Kaplan, Chief Marketing Officer – Pepsi, PepsiCo

    Moderated by: Billy Cladek, SVP, Global Revenue, Firework

  • 10:30 AM Fireside Chat

    Ken Turner, Chief Marketing Officer, Fanatics Collectibles

    Moderated by: Haidi Kelly, SVP, Marketing, adMarketplace

  • 11:00 AM Fireside Chat

    Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

    Moderated by: Harit Pathak, Co-Founder, EssentiallySports

  • 11:30 AM Networking Break
  • 11:45 AM Fireside Chat

    Gerardo Soto, VP Pro, Multicultural & Sports Marketing, Lowe’s

    Moderated by: Todd Fischer, EVP, GMR Marketing

  • 12:15 PM Fireside Chat

    Michelle Deignan, VP Marketing & General Manager, Oreo, Mondelez International

    Moderated by: Heather Wheeler, Co-Owner & Co-CEO, The Krazy Coupon Lady

  • 12:45 PM Lunch
  • 1:45 PM Under the helmet: How the NFL stays #1 in sponsorships

    Bob Lynch, Founder & CEO, SponsorUnited

  • 2:00 PM Innovation Amplified: The Power of the Super Bowl Platform

    Stacy Taffet, SVP Marketing, PepsiCo

    Moderated by: Chris Reinhard, SVP Creative, Motive

  • 2:30 PM The Next Big Thing: Driving Investment in Women’s Sports

    Sue Bird, Partner & Chief Strategy Officer, Deep Blue Sports & Entertainment, WNBA Legend

    Kristyn Cook, Chief Agency, Sales, and Marketing Officer, State Farm

    Laura Correnti, CEO, Deep Blue Sports & Entertainment

  • 3:00 PM Fireside Chat

    Damaune Journey, Global Chief Growth Officer, 72andSunny

    Amanda Lamb, Host, Wilson Sporting Goods

    Moderated by: Ryan Detert, Chief Executive Officer, Influential

  • 3:20 PM Fireside Chat

    Rich Eisen, NFL Network

    Moderated by: Chris Detert, Chief Communications Officer, Influential

  • 3:45 PM Fireside Chat

    Daryl Butler, VP Marketing, Devices & Services, Google

    Moderated by: Dr. Mark Grether, Vice President and General Manager, Uber Advertising

  • 4:15 PM Fireside Chat

    Jennifer Johnson, Chief Marketing Officer, Crowdstrike

    Moderated by: Ben Johnson, Chief Revenue Officer, SailGP

  • 4:40 PM Fireside Chat

    Jaclyn Ruelle, VP & Head of Brand, Papa Johns

    Moderated by: Jennifer Pelino, Chief Commercial Officer & President, Sports Innovation Lab

Speakers

Bryce Adams

VP of Business Strategy & Success, Captiv8

Jason Adelman

SVP, Strategy & Partnership Development, Brand Innovators Strategy Group

Aaron Anderson

Head of Business Development, Canvas Worldwide

Justin Anderson

Director, NFL Social Content, The National Football League (NFL)

Kristen Banks

Chief Marketing Officer, Las Vegas Raiders

Kamal Bhandal

Vice President Global Brand and Consumer Marketing, Invisalign Brand

Sue Bird

Partner & Chief Strategy Officer, Deep Blue Sports & Entertainment, WNBA Legend

Ben Brown

Senior Director, Business Development, The Trade Desk

Daryl Butler

VP Marketing, Devices & Services, Google

Patrick Campion

Vice President, Marketing Planning & Brand Partnerships, Sleep Number

Dan Clark

Executive Vice President, Growth Advisory, Media.Monks

Glenn Cole

Co-Founder & Creative Chair, 72andSunny

Kristyn Cook

Chief Agency, Sales, and Marketing Officer, State Farm

Laura Correnti

Founder & CEO, Deep Blue Sports & Entertainment

James Cullen

VP, Global Brand Marketing, Paramount+

Gabrielle Dallas Wesley

Chief Marketing Officer, Mars Wrigley North America

Michelle Deignan

VP Marketing & General Manager, Oreo, Mondelez International

Dedra DeLilli

Group Manager, Sponsorship Marketing/Head of Sponsorships, Toyota Motor North America

Ryan Detert

CEO, Influential

Thomas Donohue

NA Strategy Director, BeenThereDoneThat

Rich Eisen

Host, NFL Network

Tim Ellis

Chief Marketing Officer, National Football League (NFL)

Adam Epstein

President & COO, AdMarketplace

Todd Fischer

EVP, GMR Marketing

Lauren Flanigan

Director of Partnerships, Portfolio and Platforms, Mondelēz International

Alex Genov

Head of Customer Research and Marketing Insights, Zappos.com

Dr. Mark Grether

Vice President and General Manager, Uber Advertising

Erin Griffin

Senior Vice President of Marketing and Communications, Riddell

Kathleen Hall

Chief Brand Officer, Microsoft

Javier Farfan

Culture Marketing Strategist, The National Football League (NFL)

Jackie Finn

Director, Global Brand and Consumer Marketing, National Football League (NFL)

Ed Gentner

Canvas Chief Investment Officer, Canvas Worldwide

Dawn Goodburn

Head of Enterprise Customer Marketing, Everfi

John Halley

President - Advertising, Paramount

Jeff Hennion

Chief Executive Officer, Knockaround

Casey Hurbis

Senior Vice President, Rocket Mortgage Marketing

Trevor Huth

Advertising & Social Media Specialist, United Airlines

Charles Ifegwu

Managing Director US, THE FIFTH

Mark Jeffery

Founder & CEO, Aquimo

Mauricio Jenkins

VP, Global Salty Snacks, Kellanova

Ben Johnson

Chief Revenue Officer, SailGP

Jennifer Johnson

Chief Marketing Officer, Crowdstrike

Damaune Journey

Global Chief Growth Officer, 72andSunny

Todd Kaplan

Chief Marketing Officer, Pepsi™, PepsiCo

Lara Krug

EVP, Chief Marketing Officer, Kansas City Chiefs

Andrew Lafiosca

SVP North America, Nielsen

Amanda Lamb

Global Vice President of Brand, Wilson Sporting Goods Co.

Deirdre Lester

Chief Executive Officer, Teton Ridge

Bob Lynch

Founder & CEO, SponsorUnited

Jim McCoy

Associate Vice President, Sports Marketing, Nationwide

Evan Messinger

Chief Revenue Officer, HANG Media

Leslie Miller

Chief Digital Officer & Chief Communication Officer, Ice Cream & Nutrition, Unilever

Bess Montecalvo

Regional Vice President, Field Marketing - Americas, Hyatt

Caitlin Moran

Senior Coordinator, Global Brand & Consumer Marketing, The National Football League (NFL)

Rhett Nichols

Vice President, Global Brand and Consumer Marketing, National Football League (NFL)

Cole Nikodemus

Executive Director of Brand Marketing, MGM Resorts International

Jim O'Malley

Senior Director, Client Development, The Trade Desk

Matt Owens

VP Agency & Media Partnerships, System1

Shelly Palmer

CEO, The Palmer Group

Karlene Palmer-Mcleod

Experiential Marketing Portfolio Lead, Proximo Spirits

Christina Park

Regional Sales Director, West, Samba TV

Harit Pathak

Co-Founder, EssentiallySports

Jennifer Pelino

Chief Commercial Officer and President, Sports Innovation Lab

Cyler Pennington

Senior Vice President - Marketing, Wynn Resorts

Stephen Wolfe Pereira

EVP, Chief Client Officer, TelevisaUnivision

Paul Pettas

Vice President, Brand & Communications, Sodexo Live!

Rick Pineda

Director - Sports, North America, Diageo

Brittney Polka

VP, RTD Beverages, Danone

Jay Prasad

Chief Executive Officer, Relo Metrics

Mary Ann Reilly

SVP, Head of Marketing North America, Visa

Matt Rednor

Founder & CEO, Decoded Advertising (a Media.Monks company)

Chris Reinhard

SVP Creative, Motive

Jaclyn Ruelle

VP Head of Brand, Papa Johns

McKenna Ryan

Manager, Insights, 84.51°

Diane Sayler

Sr. Director, Full Funnel Marketing, Kellanova

Kristin Shaff

Global Director of Strategic Partnerships, AWS

Paul Shortley

CRO, Relo Metrics

Andrew Sneyd

Executive Vice President, Brand, FanDuel

Gerardo Soto

VP Pro, Multicultural & Sports Marketing, Lowe's

Rob Stecklow

SVP Program Marketing, Sports & News, Paramount+

Marc Sternberg

Co-Founder & CEO, Brand Innovators

Stacy Taffet

SVP Marketing, PepsiCo

Lindsay Teague

SVP, Client Solutions, Cadent

Meredith Tehan

SVP of Sales, Cognitiv

Lynn Teo

Chief Marketing Officer, Northwestern Mutual

Ken Turner

Chief Marketing Officer, Fanatics Collectibles

Mark Wadley

Chief Marketing Officer, Aristocrat Gaming

Heather Wheeler

Co-Owner & Co-CEO, Krazy Coupon Lady

Kate Wik

Chief Marketing Officer, Las Vegas Convention and Visitors Authority

Paul Woolmington

Chief Executive Officer, Canvas Worldwide

Christine Wylie

Director, Sponsorships and Sports, Verizon

Sponsors

Venue

The Wynn Las Vegas – Petrus 1 & 2 Conference Rooms/Meeting Rooms
3131 Las Vegas Blvd. S.
Las Vegas, NV 89109

Register