Brand Innovators Sports Marketing

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Presented by

June 29, 2017

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29

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Predicted to become a $73 Billion industry by 2019, Sports is BIG business – for fans, teams, leagues, and of course, sponsors. On the sports side, executives work around the clock and behind the scenes to develop new fan engagement strategies, content production and distribution processes, digital ticketing and dynamic pricing tools, and in-stadium experiences, driven by emerging technologies and the latest design thinking. Meanwhile, brand marketers continue to put serious resources into their experiential marketing, sponsorships, and athlete partnerships, be it in traditional professional sports, or emerging ecosystems like gaming and eSports, all in an attempt to foster meaningful relationships with the highly engaged “fan.” Brand Innovators Sports Marketing will address all this and more at The Dallas Cowboys’ brand new, state-of-the-art training Facility “The Star.” See you in Texas!

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration

9:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Matthew O’Neil, CEO, Ichi Go

9:10am

Opening Keynote

Roger Ferris, Director, Brand Identity & Design, AT&T

9:40am

Fireside Chat

Roger Ferris, Director, Brand Identity & Design, AT&T
Greg Skasko, Director of Sponsorships, AT&T

Q&A conducted by: Lindsay Johnston, Group Vice President, Enterprise, Yext

10:05am

Success Story

Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – ‎Sonic Drive-In

10:30am

Fireside Chat

Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – ‎Sonic Drive-In

Q&A conducted by: Kerri Smith, Director, GroundTruth

10:50am

Networking Break

11:10am

Behind The Star with The Dallas Cowboys

Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal

Chad Estis, Executive Vice President, Business Operations, Dallas Cowboys
Staci Good McNicholas, Director of Marketing, Dallas Cowboys
Bill Priakos, President, Dallas Cowboys Merchandising, Dallas Cowboys
Eric Sudol, Vice President, Corporate Partnership Sales and Service, Dallas Cowboys
Jennifer Surgalski, Senior Director Corporate Partnership Services, Dallas Cowboys

12:00 Noon

Fireside Chat

Christina Clarke, Sr. Director, Marketing & Sports Partnerships, Frito Lay

Q&A conducted by: Michael Colarossi, Brand Partnerships, Comcast

12:30pm

Lunch

1:15pm

Fireside Chat

Matthew O’Neil, CEO, Ichi Go

1:30pm

Connecting With Fans: Sports Marketing, Sponsorships and Partnerships

Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal

Adam Barrick, Director of Strategic Partnerships, DraftKings
Christina Clarke, Sr. Director, Marketing & Sports Partnerships, Frito Lay
Jason Karlowski, Senior Manager of Sports Marketing, Brand Engagement, Modell’s Sporting Goods
Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – ‎Sonic Drive-In
Aaron Sokol, Co-Founder, Q4 Sports

2:10pm

Keynote

Nicole Smith, Chief Marketing Officer, Dallas Wings

2:45pm

Engaging Fans Through Traditional and Emerging Channels

Daniel Brusilovsky, Digital Initiatives Lead, Golden State Warriors
David Herman, Prime Minister of Public Relations & Chief Marketing Officer, Manchester United Membership and Supporters Club of America
Josh Karpf, Director of Social, Draftkings
Nicole Smith, Chief Marketing Officer, Dallas Wings

3:20pm

Networking Break

3:35pm

Dallas Goes Digital: How Local Teams Tackle Social Media

Moderator: Olivia Derr, VP of Client Services, Umbel

Claudia Castillo, Social Media Manager, FC Dallas
Stephen Chavera, Social Media Director, Dallas Mavericks
Kaylan Eastepp, Director, Social Media, Texas Rangers
Shannon Gross, Social Media Strategist, Dallas Cowboys

4:05pm

POV – The Q4 Sports Story

Aaron Sokol, Co-Founder, Q4 Sports

4:25pm

Keynote

Ivonne Kinser, Director of Digital Strategy & Innovation, Avocados from Mexico

5:00pm

It’s a Wrap!

AGENDA

8:00am

Breakfast & Registration

9:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Matthew O’Neil, CEO, Ichi Go

9:10am

Opening Keynote

Roger Ferris, Director, Brand Identity & Design, AT&T

9:40am

Fireside Chat

Roger Ferris, Director, Brand Identity & Design, AT&T
Greg Skasko, Director of Sponsorships, AT&T

Q&A conducted by: Lindsay Johnston, Group Vice President, Enterprise, Yext

10:05am

Success Story

Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – ‎Sonic Drive-In

10:30am

Fireside Chat

Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – ‎Sonic Drive-In

Q&A conducted by: Kerri Smith, Director, GroundTruth

10:50am

Networking Break

11:10am

Behind The Star with The Dallas Cowboys

Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal

Chad Estis, Executive Vice President, Business Operations, Dallas Cowboys
Staci Good McNicholas, Director of Marketing, Dallas Cowboys
Bill Priakos, President, Dallas Cowboys Merchandising, Dallas Cowboys
Eric Sudol, Vice President, Corporate Partnership Sales and Service, Dallas Cowboys
Jennifer Surgalski, Senior Director Corporate Partnership Services, Dallas Cowboys

12:00 Noon

Fireside Chat

Christina Clarke, Sr. Director, Marketing & Sports Partnerships, Frito Lay

Q&A conducted by: Michael Colarossi, Brand Partnerships, Comcast

12:30pm

Lunch

1:15pm

Fireside Chat

Matthew O’Neil, CEO, Ichi Go

1:30pm

Connecting With Fans: Sports Marketing, Sponsorships and Partnerships

Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal

Adam Barrick, Director of Strategic Partnerships, DraftKings
Christina Clarke, Sr. Director, Marketing & Sports Partnerships, Frito Lay
Jason Karlowski, Senior Manager of Sports Marketing, Brand Engagement, Modell’s Sporting Goods
Ralph Heim, Vice President, Media and Sponsorships at Sonic Drive-Ins – ‎Sonic Drive-In
Aaron Sokol, Co-Founder, Q4 Sports

2:10pm

Keynote

Nicole Smith, Chief Marketing Officer, Dallas Wings

2:45pm

Engaging Fans Through Traditional and Emerging Channels

Daniel Brusilovsky, Digital Initiatives Lead, Golden State Warriors
David Herman, Prime Minister of Public Relations & Chief Marketing Officer, Manchester United Membership and Supporters Club of America
Josh Karpf, Director of Social, Draftkings
Nicole Smith, Chief Marketing Officer, Dallas Wings

3:20pm

Networking Break

3:35pm

Dallas Goes Digital: How Local Teams Tackle Social Media

Moderator: Olivia Derr, VP of Client Services, Umbel

Claudia Castillo, Social Media Manager, FC Dallas
Stephen Chavera, Social Media Director, Dallas Mavericks
Kaylan Eastepp, Director, Social Media, Texas Rangers
Shannon Gross, Social Media Strategist, Dallas Cowboys

4:05pm

POV – The Q4 Sports Story

Aaron Sokol, Co-Founder, Q4 Sports

4:25pm

Keynote

Ivonne Kinser, Director of Digital Strategy & Innovation, Avocados from Mexico

5:00pm

It’s a Wrap!

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More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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