Sports & Culture Marketing Summit, hosted by New Balance

Presented by

May 11, 2023

Thursday

,

May

11 -

Thursday

,

May

11

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Thursday, May 11

8:15 AM

Breakfast & Registration

9:10 AM

Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Todd Adest SVP Global Sales, Marketing & Client Services, adMarketplace

9:15 AM

The Power of Storytelling: Creating a Compelling Brand Narrative to Drive Momentum and Engagement

Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising, New Balance

Moderated by: Todd Adest, SVP Global Sales, Marketing & Client Services, adMarketplace

9:45 AM

Taking on the Super Bowl: How Brands Can Continually Evolve & Create Lasting Impact with Their Consumers

Lesya Lysyj, Chief Marketing Officer, The Boston Beer Company

Moderated by: Will Post, VP of Revenue, VidMob

10:15 AM

Networking Break

10:30 AM

Driving Cultural Currency: Strategies to Remain Relevant

Tara McRae, Global Chief Marketing & Digital Officer, Clarks

Moderated by: Jill Herb, VP of Client Growth & Strategy, Circus Street

11:00 AM

The Future of Sports Marketing

Shergul Arshad, Head of North America, Aston Martin F1 Team

Dave Bolger, Vice President of Consumer Media, National Football League

Jasmine Lipford, Head of Marketing, NBA G League

Moderated by: Peter Stern, Founder of Coffee Labs & President of Strategic

11:30 AM

Networking Break

11:50 AM

Brand & Community: Engaging the Next Generation of Fans

Andrew Katz, Chief Marketing Officer, Athletic Brewing Company

Moderated by: Kim Bastoni, Chief Revenue Officer, Suzy

12:20 PM

MassMutual: Becoming the First Ever Jersey Patch Sponsor of the Boston Red Sox

Spencer Deadrick, Head of Brand Creative, MassMutual

Jennifer Halloran, Chief Marketing Officer & Head of Marketing and Brand, MassMutual

Kristin Lane, Vice President Head of Customer Activation & Engagement, MassMutual

Troup Parkinson, Executive Vice President of Partnerships, RedSox

Moderated by: Michelle Harmon-Madsen, Chief Marketing Officer, SponsorUnited

12:50 PM

Lunch

1:50 PM

The Intersection of Sports & Culture: New Balance Behind the Brand Panel

Tracy Knauer, Vice President of North America Marketing & DTC, New Balance

Naveen Lokesh, Head of Basketball Sports Marketing, New Balance

Jeff McAdams, Vice President of Global Marketing, New Balance

Dylan Somerset, Senior Global Lifestyle Manager, New Balance

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, InMobi

2:20 PM

Uniting Sports and Marketing: How Vista’s Sports Partnerships are Empowering Small Businesses

Michael Buckley, Senior Director, Marketing & Creative, Vista

Clifford Skeete, Global Executive Creative Director, Vista

Moderated by: Dan Cui, Vice President Sales & Business Development, Shockoe

2:50 PM

Mastering the Creative Mix

Warren Chase, Vice President, Managing Director Copper Giants In-House, Agency, Liberty Mutual Insurance

John Wall, Head of Creative Studio, Wayfair

Moderated By: Brendon Derr, Senior Vice President, Onward Imagine

3:20 PM

Networking Break

3:30 PM

Building Lasting Loyalty: How Panera Champions Connection with It's Customers

George Hanson, SVP & Chief Digital Officer, Panera Bread

Moderated by: Martine Krown, New Business Director, Circus Street

3:50 PM

Strengthening Brand Identity: Rapid7's Successful Partnership with the Boston Bruins

Katherine Klingler, Chief Marketing Officer, RAPID7

Jason Miller, Senior Vice President & Head of Properties, Excel Sports Management

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

4:20 PM

Leadership of Tomorrow: Building the Organization of the Future

Elizabeth Drori, Chief Marketing Officer, Sperry

Jennifer Halloran, CMO, Head of Marketing and Brand, MassMutual

Trinh Le, Vice President Next Generation Beverages and OmniChannel Marketing, Ocean Spray

Jaclyn Ranere, Chief Marketing Officer, Sofar Sounds

Moderated by: Shiva Sharif, Executive Director - Custom Models, Data Enrichment, Insights & Activation Solutions, Resonate

AGENDA

Thursday, May 11

8:15 AM

Breakfast & Registration

9:10 AM

Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Todd Adest SVP Global Sales, Marketing & Client Services, adMarketplace

9:15 AM

The Power of Storytelling: Creating a Compelling Brand Narrative to Drive Momentum and Engagement

Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising, New Balance

Moderated by: Todd Adest, SVP Global Sales, Marketing & Client Services, adMarketplace

9:45 AM

Taking on the Super Bowl: How Brands Can Continually Evolve & Create Lasting Impact with Their Consumers

Lesya Lysyj, Chief Marketing Officer, The Boston Beer Company

Moderated by: Will Post, VP of Revenue, VidMob

10:15 AM

Networking Break

10:30 AM

Driving Cultural Currency: Strategies to Remain Relevant

Tara McRae, Global Chief Marketing & Digital Officer, Clarks

Moderated by: Jill Herb, VP of Client Growth & Strategy, Circus Street

11:00 AM

The Future of Sports Marketing

Shergul Arshad, Head of North America, Aston Martin F1 Team

Dave Bolger, Vice President of Consumer Media, National Football League

Jasmine Lipford, Head of Marketing, NBA G League

Moderated by: Peter Stern, Founder of Coffee Labs & President of Strategic

11:30 AM

Networking Break

11:50 AM

Brand & Community: Engaging the Next Generation of Fans

Andrew Katz, Chief Marketing Officer, Athletic Brewing Company

Moderated by: Kim Bastoni, Chief Revenue Officer, Suzy

12:20 PM

MassMutual: Becoming the First Ever Jersey Patch Sponsor of the Boston Red Sox

Spencer Deadrick, Head of Brand Creative, MassMutual

Jennifer Halloran, Chief Marketing Officer & Head of Marketing and Brand, MassMutual

Kristin Lane, Vice President Head of Customer Activation & Engagement, MassMutual

Troup Parkinson, Executive Vice President of Partnerships, RedSox

Moderated by: Michelle Harmon-Madsen, Chief Marketing Officer, SponsorUnited

12:50 PM

Lunch

1:50 PM

The Intersection of Sports & Culture: New Balance Behind the Brand Panel

Tracy Knauer, Vice President of North America Marketing & DTC, New Balance

Naveen Lokesh, Head of Basketball Sports Marketing, New Balance

Jeff McAdams, Vice President of Global Marketing, New Balance

Dylan Somerset, Senior Global Lifestyle Manager, New Balance

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, InMobi

2:20 PM

Uniting Sports and Marketing: How Vista’s Sports Partnerships are Empowering Small Businesses

Michael Buckley, Senior Director, Marketing & Creative, Vista

Clifford Skeete, Global Executive Creative Director, Vista

Moderated by: Dan Cui, Vice President Sales & Business Development, Shockoe

2:50 PM

Mastering the Creative Mix

Warren Chase, Vice President, Managing Director Copper Giants In-House, Agency, Liberty Mutual Insurance

John Wall, Head of Creative Studio, Wayfair

Moderated By: Brendon Derr, Senior Vice President, Onward Imagine

3:20 PM

Networking Break

3:30 PM

Building Lasting Loyalty: How Panera Champions Connection with It's Customers

George Hanson, SVP & Chief Digital Officer, Panera Bread

Moderated by: Martine Krown, New Business Director, Circus Street

3:50 PM

Strengthening Brand Identity: Rapid7's Successful Partnership with the Boston Bruins

Katherine Klingler, Chief Marketing Officer, RAPID7

Jason Miller, Senior Vice President & Head of Properties, Excel Sports Management

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

4:20 PM

Leadership of Tomorrow: Building the Organization of the Future

Elizabeth Drori, Chief Marketing Officer, Sperry

Jennifer Halloran, CMO, Head of Marketing and Brand, MassMutual

Trinh Le, Vice President Next Generation Beverages and OmniChannel Marketing, Ocean Spray

Jaclyn Ranere, Chief Marketing Officer, Sofar Sounds

Moderated by: Shiva Sharif, Executive Director - Custom Models, Data Enrichment, Insights & Activation Solutions, Resonate

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

Venue

Address:

The Track at New Balance

91 Guest St

Boston, MA 02135

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By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
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Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.