Sports & Culture Marketing Summit, hosted by New Balance

Presented by
Presented by

May 11, 2023

Thursday

,

May

11

-

Thursday

,

May

11

0
0
0

Featured Speakers:

  • Shergul Arshad, Head of North America, Aston Martin F1 Team
  • Dave Bolger, Vice President of Consumer Media, National Football League
  • Michael Buckley, Senior Director, Marketing & Creative, Vista
  • Warren Chase, VP, Managing Director Copper Giants In-House Agency, Liberty Mutual Insurance
  • Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising, New Balance
  • Spencer Deadrick, Head of Brand Creative, MassMutual
  • Elizabeth Drori, Chief Marketing Officer, Sperry
  • Jennifer Halloran, Chief Marketing Officer & Head of Marketing and Brand, MassMutual
  • George Hanson, SVP & Chief Digital Officer, Panera Bread
  • Andrew Katz, Chief Marketing Officer, Athletic Brewing Company
  • Katherine Klingler, Chief Marketing Officer, RAPID7
  • Tracy Knauer, Vice President of North America Marketing & DTC, New Balance
  • Kristin Lane, Vice President Head of Customer Activation & Engagement, MassMutual
  • Naveen Lokesh, Head of Basketball Sports Marketing, New Balance
  • Trinh Le, Vice President, Next Generation Beverages and OmniChannel Marketing, Ocean Spray
  • Jasmine Lipford, Head of Marketing, NBA G League
  • Lesya Lysyj, Chief Marketing Officer, The Boston Beer Company
  • Jeff McAdams, Vice President of Global Marketing, New Balance
  • Tara McRae, Global Chief Marketing & Digital Officer, Clarks
  • Jason Miller, Senior Vice President & Head of Properties, Excel Sports Management
  • Troup Parkinson, Executive Vice President of Partnerships, RedSox
  • Jaclyn Ranere, Chief Marketing Officer, Sofar Sounds
  • Dylan Somerset, Senior Global Lifestyle Manager, New Balance
  • Clifford Skeete, Global Executive Creative Director, Vista
  • John Wall, Head of Creative Studio, Wayfair

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Thursday, May 11

8:15 AM

Breakfast & Registration

9:10 AM

Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Todd Adest SVP Global Sales, Marketing & Client Services, adMarketplace

9:15 AM

The Power of Storytelling: Creating a Compelling Brand Narrative to Drive Momentum and Engagement

Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising, New Balance

Moderated by: Todd Adest, SVP Global Sales, Marketing & Client Services, adMarketplace

9:45 AM

Taking on the Super Bowl: How Brands Can Continually Evolve & Create Lasting Impact with Their Consumers

Lesya Lysyj, Chief Marketing Officer, The Boston Beer Company

Moderated by: Will Post, VP of Revenue, VidMob

10:15 AM

Networking Break

10:30 AM

Driving Cultural Currency: Strategies to Remain Relevant

Tara McRae, Global Chief Marketing & Digital Officer, Clarks

Moderated by: Jill Herb, VP of Client Growth & Strategy, Circus Street

11:00 AM

The Future of Sports Marketing

Shergul Arshad, Head of North America, Aston Martin F1 Team

Dave Bolger, Vice President of Consumer Media, National Football League

Jasmine Lipford, Head of Marketing, NBA G League

Moderated by: Peter Stern, Founder of Coffee Labs & President of Strategic

11:30 AM

Networking Break

11:50 AM

Brand & Community: Engaging the Next Generation of Fans

Andrew Katz, Chief Marketing Officer, Athletic Brewing Company

Moderated by: Kim Bastoni, Chief Revenue Officer, Suzy

12:20 PM

MassMutual: Becoming the First Ever Jersey Patch Sponsor of the Boston Red Sox

Spencer Deadrick, Head of Brand Creative, MassMutual

Jennifer Halloran, Chief Marketing Officer & Head of Marketing and Brand, MassMutual

Kristin Lane, Vice President Head of Customer Activation & Engagement, MassMutual

Troup Parkinson, Executive Vice President of Partnerships, RedSox

Moderated by: Michelle Harmon-Madsen, Chief Marketing Officer, SponsorUnited

12:50 PM

Lunch

1:50 PM

The Intersection of Sports & Culture: New Balance Behind the Brand Panel

Tracy Knauer, Vice President of North America Marketing & DTC, New Balance

Naveen Lokesh, Head of Basketball Sports Marketing, New Balance

Jeff McAdams, Vice President of Global Marketing, New Balance

Dylan Somerset, Senior Global Lifestyle Manager, New Balance

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, InMobi

2:20 PM

Uniting Sports and Marketing: How Vista’s Sports Partnerships are Empowering Small Businesses

Michael Buckley, Senior Director, Marketing & Creative, Vista

Clifford Skeete, Global Executive Creative Director, Vista

Moderated by: Dan Cui, Vice President Sales & Business Development, Shockoe

2:50 PM

Mastering the Creative Mix

Warren Chase, Vice President, Managing Director Copper Giants In-House, Agency, Liberty Mutual Insurance

John Wall, Head of Creative Studio, Wayfair

Moderated By: Brendon Derr, Senior Vice President, Onward Imagine

3:20 PM

Networking Break

3:30 PM

Building Lasting Loyalty: How Panera Champions Connection with It's Customers

George Hanson, SVP & Chief Digital Officer, Panera Bread

Moderated by: Martine Krown, New Business Director, Circus Street

3:50 PM

Strengthening Brand Identity: Rapid7's Successful Partnership with the Boston Bruins

Katherine Klingler, Chief Marketing Officer, RAPID7 

Jason Miller, Senior Vice President & Head of Properties, Excel Sports Management

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

4:20 PM

Leadership of Tomorrow: Building the Organization of the Future

Elizabeth Drori, Chief Marketing Officer, Sperry

Jennifer Halloran, CMO, Head of Marketing and Brand, MassMutual

Trinh Le, Vice President Next Generation Beverages and OmniChannel Marketing, Ocean Spray 

Jaclyn Ranere, Chief Marketing Officer, Sofar Sounds

Moderated by: Shiva Sharif, Executive Director - Custom Models, Data Enrichment, Insights & Activation Solutions, Resonate

AGENDA

Thursday, May 11

8:15 AM

Breakfast & Registration

9:10 AM

Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Todd Adest SVP Global Sales, Marketing & Client Services, adMarketplace

9:15 AM

The Power of Storytelling: Creating a Compelling Brand Narrative to Drive Momentum and Engagement

Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising, New Balance

Moderated by: Todd Adest, SVP Global Sales, Marketing & Client Services, adMarketplace

9:45 AM

Taking on the Super Bowl: How Brands Can Continually Evolve & Create Lasting Impact with Their Consumers

Lesya Lysyj, Chief Marketing Officer, The Boston Beer Company

Moderated by: Will Post, VP of Revenue, VidMob

10:15 AM

Networking Break

10:30 AM

Driving Cultural Currency: Strategies to Remain Relevant

Tara McRae, Global Chief Marketing & Digital Officer, Clarks

Moderated by: Jill Herb, VP of Client Growth & Strategy, Circus Street

11:00 AM

The Future of Sports Marketing

Shergul Arshad, Head of North America, Aston Martin F1 Team

Dave Bolger, Vice President of Consumer Media, National Football League

Jasmine Lipford, Head of Marketing, NBA G League

Moderated by: Peter Stern, Founder of Coffee Labs & President of Strategic

11:30 AM

Networking Break

11:50 AM

Brand & Community: Engaging the Next Generation of Fans

Andrew Katz, Chief Marketing Officer, Athletic Brewing Company

Moderated by: Kim Bastoni, Chief Revenue Officer, Suzy

12:20 PM

MassMutual: Becoming the First Ever Jersey Patch Sponsor of the Boston Red Sox

Spencer Deadrick, Head of Brand Creative, MassMutual

Jennifer Halloran, Chief Marketing Officer & Head of Marketing and Brand, MassMutual

Kristin Lane, Vice President Head of Customer Activation & Engagement, MassMutual

Troup Parkinson, Executive Vice President of Partnerships, RedSox

Moderated by: Michelle Harmon-Madsen, Chief Marketing Officer, SponsorUnited

12:50 PM

Lunch

1:50 PM

The Intersection of Sports & Culture: New Balance Behind the Brand Panel

Tracy Knauer, Vice President of North America Marketing & DTC, New Balance

Naveen Lokesh, Head of Basketball Sports Marketing, New Balance

Jeff McAdams, Vice President of Global Marketing, New Balance

Dylan Somerset, Senior Global Lifestyle Manager, New Balance

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, InMobi

2:20 PM

Uniting Sports and Marketing: How Vista’s Sports Partnerships are Empowering Small Businesses

Michael Buckley, Senior Director, Marketing & Creative, Vista

Clifford Skeete, Global Executive Creative Director, Vista

Moderated by: Dan Cui, Vice President Sales & Business Development, Shockoe

2:50 PM

Mastering the Creative Mix

Warren Chase, Vice President, Managing Director Copper Giants In-House, Agency, Liberty Mutual Insurance

John Wall, Head of Creative Studio, Wayfair

Moderated By: Brendon Derr, Senior Vice President, Onward Imagine

3:20 PM

Networking Break

3:30 PM

Building Lasting Loyalty: How Panera Champions Connection with It's Customers

George Hanson, SVP & Chief Digital Officer, Panera Bread

Moderated by: Martine Krown, New Business Director, Circus Street

3:50 PM

Strengthening Brand Identity: Rapid7's Successful Partnership with the Boston Bruins

Katherine Klingler, Chief Marketing Officer, RAPID7 

Jason Miller, Senior Vice President & Head of Properties, Excel Sports Management

Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media

4:20 PM

Leadership of Tomorrow: Building the Organization of the Future

Elizabeth Drori, Chief Marketing Officer, Sperry

Jennifer Halloran, CMO, Head of Marketing and Brand, MassMutual

Trinh Le, Vice President Next Generation Beverages and OmniChannel Marketing, Ocean Spray 

Jaclyn Ranere, Chief Marketing Officer, Sofar Sounds

Moderated by: Shiva Sharif, Executive Director - Custom Models, Data Enrichment, Insights & Activation Solutions, Resonate

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

SPONSORS

Venue

Address:

The Track at New Balance

91 Guest St

Boston, MA 02135

IBM Croissants & Conversations

REGISTER

Register ToDay:

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please select the day you would like to register for:

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

No items found.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

No items found.

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
REGISTER NOW
Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.

Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.

REGISTER