Thursday, May 11
8:15 AM
Breakfast & Registration
9:10 AM
Welcome
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Emcee
Todd Adest SVP Global Sales, Marketing & Client Services, adMarketplace
9:15 AM
The Power of Storytelling: Creating a Compelling Brand Narrative to Drive Momentum and Engagement
Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising, New Balance
Moderated by: Todd Adest, SVP Global Sales, Marketing & Client Services, adMarketplace
9:45 AM
Taking on the Super Bowl: How Brands Can Continually Evolve & Create Lasting Impact with Their Consumers
Lesya Lysyj, Chief Marketing Officer, The Boston Beer Company
Moderated by: Will Post, VP of Revenue, VidMob
10:15 AM
Networking Break
10:30 AM
Driving Cultural Currency: Strategies to Remain Relevant
Tara McRae, Global Chief Marketing & Digital Officer, Clarks
Moderated by: Jill Herb, VP of Client Growth & Strategy, Circus Street
11:00 AM
The Future of Sports Marketing
Shergul Arshad, Head of North America, Aston Martin F1 Team
Dave Bolger, Vice President of Consumer Media, National Football League
Jasmine Lipford, Head of Marketing, NBA G League
Moderated by: Peter Stern, Founder of Coffee Labs & President of Strategic
11:30 AM
Networking Break
11:50 AM
Brand & Community: Engaging the Next Generation of Fans
Andrew Katz, Chief Marketing Officer, Athletic Brewing Company
Moderated by: Kim Bastoni, Chief Revenue Officer, Suzy
12:20 PM
MassMutual: Becoming the First Ever Jersey Patch Sponsor of the Boston Red Sox
Spencer Deadrick, Head of Brand Creative, MassMutual
Jennifer Halloran, Chief Marketing Officer & Head of Marketing and Brand, MassMutual
Kristin Lane, Vice President Head of Customer Activation & Engagement, MassMutual
Troup Parkinson, Executive Vice President of Partnerships, RedSox
Moderated by: Michelle Harmon-Madsen, Chief Marketing Officer, SponsorUnited
12:50 PM
Lunch
1:50 PM
The Intersection of Sports & Culture: New Balance Behind the Brand Panel
Tracy Knauer, Vice President of North America Marketing & DTC, New Balance
Naveen Lokesh, Head of Basketball Sports Marketing, New Balance
Jeff McAdams, Vice President of Global Marketing, New Balance
Dylan Somerset, Senior Global Lifestyle Manager, New Balance
Moderated by: Justin Sparks, Director of Vertical Strategy, North America, InMobi
2:20 PM
Uniting Sports and Marketing: How Vistas Sports Partnerships are Empowering Small Businesses
Michael Buckley, Senior Director, Marketing & Creative, Vista
Clifford Skeete, Global Executive Creative Director, Vista
Moderated by: Dan Cui, Vice President Sales & Business Development, Shockoe
2:50 PM
Mastering the Creative Mix
Warren Chase, Vice President, Managing Director Copper Giants In-House, Agency, Liberty Mutual Insurance
John Wall, Head of Creative Studio, Wayfair
Moderated By: Brendon Derr, Senior Vice President, Onward Imagine
3:20 PM
Networking Break
3:30 PM
Building Lasting Loyalty: How Panera Champions Connection with It's Customers
George Hanson, SVP & Chief Digital Officer, Panera Bread
Moderated by: Martine Krown, New Business Director, Circus Street
3:50 PM
Strengthening Brand Identity: Rapid7's Successful Partnership with the Boston Bruins
Katherine Klingler, Chief Marketing Officer, RAPID7
Jason Miller, Senior Vice President & Head of Properties, Excel Sports Management
Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media
4:20 PM
Leadership of Tomorrow: Building the Organization of the Future
Elizabeth Drori, Chief Marketing Officer, Sperry
Jennifer Halloran, CMO, Head of Marketing and Brand, MassMutual
Trinh Le, Vice President Next Generation Beverages and OmniChannel Marketing, Ocean Spray
Jaclyn Ranere, Chief Marketing Officer, Sofar Sounds
Moderated by: Shiva Sharif, Executive Director - Custom Models, Data Enrichment, Insights & Activation Solutions, Resonate
