Brand Innovators Roundtables @ Cannes

Presented by
Presented by

June 17, 2019

Monday

,

June

17

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Thursday

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June

20

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators @ Cannes will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand how your fellow brandmarketers are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators @ Cannes will take the pulse of the marketing and media industries.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1

9:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:45am

Storytelling 2.0: A New Era of Content, Creative and Data

Walter Frye, Vice President, Global Brand Engagement, American Express
Andy Goeler, VP Bud Light, Anheuser Busch
Lisa Keller, Director, Digital Strategy, Content & Immersive Experience, Nestlé Purina
Tom Parker, Chief Creative Officer, West Coast, Edelman
Lisa Peyton, Global Social & Immersive Media Strategist, Intel Corporation
Adam Puchalsky, Global Head of Content, WavemakerGlobal
Lars Silberbauer, SVP, Digital Studios, Viacom

Moderated by: Neej Gore, President of the Data Cloud Division, Zeta Global

10:45am

OTT goes mainstream: A deep-dive into the preferences of the streaming generation

OTT has grown to make up a significant portion of all consumer time spent with media, and advertisers and content creators alike are now navigating uncertain and unchartered waters to better understand the sea change underway in how video content is consumed.

With no sign of OTT usage slowing down, OpenX teamed with the global consumer polling firm The Harris Poll to undertake the most comprehensive assessment of the OTT consumer completed to date. In this presentation, Dallas Lawrence, chief brand officer at OpenX, shares insights and key learnings from “The 2019 OTT Consumer Report.”

Dallas Lawrence, Chief Brand Officer, OpenX

11:00am

Fireside Chat

Ben Jankowski, SVP Global Media, MasterCard

Moderated by: Lisa Tenenbown, Head of Sales of the West Coast, Outbrain

11:30am

2020 Outlook (Part 1): Industry Changes, Challenges & Opportunities

Ryan Anderson, VP Global Marketing, Marriott International
Jerry Daykin, EMEA Media Lead, GSK
Amanda Glasgow, Global Brand Chair, Edelman
Greg Glenday, CEO, Lightbox OOH Video Network
Richard Hartell, Chief Strategy Officer, Publicis Media
Leeann Leahy, CEO, The VIA Group
Amy Monshausen, VP Brand Strategy and Creative, Cigna

Moderated by: Dani Cushion, Chief Marketing Officer, Cardlytics

1:30pm

Keynote

Fernando Machado, Global Chief Marketing Officer, Burger King

2:10pm

Fireside Chat

Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Jim Tricarico, President, Advertising Sales, Cadent

2:30pm

Fireside Chat

Todd Kaplan, VP Marketing, Pepsi ™, PepsiCo

Moderated by: Nishat Mehta, President, Media COE, IRI

3:00pm

Fireside Chat

Jim Helberg, Chief Media Officer, RPA

Moderated by: Davina Kent, SVP, Client Partnership, NCC Media

3:30pm

Fireside Chat

George Felix, Director of Global Marketing, KFC

Moderated by: Andres Cardenas, Global Head of Football, Minute Media

4:00pm

The Future of Media: Dissecting The Evolution of TV & Maturation Of Digital Video

Lars Silberbauer, SVP, Digital Studios, Viacom
Dooley Tombras, President, The Tombras Group
Oleg Korenfeld, Global Chief Platforms Officer, Wavemaker Global
Jorma Kremser, Head of Global Media, Bose
Chris Pizzurro, VP, Canoe
Lisa Herdman, SVP / Director, National Video Investment and Branded Content, RPA

Moderated by: Richard Kosinski, EVP Sales, TruOptik

5:00pm

The New Wave of D2C Brands & Marketing

Liz Heller, Managing Partner, memBrain
Randall Rothenberg, CEO, Interactive Advertising Bureau (IAB)

Moderated by: Lisa Tenenbown, Head of Sales of the West Coast, Outbrain

5:25pm

It’s a Wrap!

Day 2

9:00am

Breakfast & Registration

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

10:00am

Fireside Chat

Janelle Anderson, VP Marketing, American Airlines
Danielle Aldrich, President, Crispin Porter Bogusky

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

10:25am

Fireside Chat

Blake Cahill, SVP Digital Marketing & eCommerce, Royal Philips

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions Team, LiveRamp

10:50am

Fireside Chat

Arra Yerganian, Chief Marketing Officer, TivityHealth

Moderated by: Andrew Furman, Senior Vice President, North American Sales, Outbrain

11:15am

Shaping the Future of TV Advertising

Mike Shaw, VP International, dataxu

11:30am

Fireside Chat

Martha Boudreau, Chief Marketing Officer, AARP

Moderated by: John Piccone, President & CRO, Simulmedia

11:50am

Fireside Chat – The Integrated Media Strategy of the Future

Rich Britton, Partner – Digital & Data MediaCom London
Marissa Curcuru, Head of Global Media, Bose

Moderated by: Mike Shaw, VP International, dataxu

12:15pm

Power Hour: The Business of Media

Tom Rogers, Chairman, Captify

Moderated by: Bruce Rogers, Reporter, Forbes

1:00pm

No Holding Back: A C-Suite Discussion About the State of Programmatic

Dominic Joseph, CEO & Co-Founder, Captify
Pete Kim, CEO, MightyHive
Ari Paparo, CEO, Beeswax

Moderated by: Wayne Blodwell, CEO & Founder, The Programmatic Advisory

2:00pm

Fireside Chat

Andrew McKechnie, Chief Creative Officer, Verizon

Moderated by: Andrew Furman, Senior Vice President, North American Sales, Outbrain

2:25pm

Youth Marketing: Building Relationships with Millennials & GenZ

Ryan Anderson, VP Global Marketing, Marriott International
Gi-Gi Downs, Managing Director, Planning & Strategy, Edelman
Tim Leake, CMO, RPA
Jeff Tan, SVP, Managing Director, Product and Innovation, Dentsu Aegis Network, USA
Dooley Tombras, President, The Tombras Group

Moderated by: Dario Spina, CMO, Viacom Velocity

3:15pm

Building The Marketing Org of the Future

Jackson Hitchon, Head of Marketing, Canada, The Hershey Company
Angela Johnson, US Head of Account Management, DentsuAegisNetwork
Scott Finlow, VP / CMO, PepsiCo Foodservice, PepsiCo
Michael Loeb, CEO & Founder, loeb.nyc
Zak Treuhaft, President, Hearts & Science
Julie Yufe, VP Marketing, Europe, Anheuser Busch
Gowthaman Ragothaman, Global Client Lead, WPP & Global Blockchain Solutions Lead, GroupM

Moderated by: Avi Zimak, CRO & Publisher, New York Media

4:30pm

It’s a Wrap!

Day 3

9:00am

Women in Marketing Breakfast, hosted by Pinterest at the Carlton Beach (58 Boulevard de la Croisette)

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

10:00am

Fireside Chat

Meredith Verdone, Chief Marketing Officer, Bank of America

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

10:25am

Fireside Chat

Lorraine Barber-Miller, Chief Marketing Officer, ADP
Laura Maness, CEO, Havas New York, Havas

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

10:50am

Women in Marketing Leadership Forum (Part 1)

Lorraine Barber-Miller, Chief Marketing Officer, ADP
Nancy Kramer, Chief Evangelist, IBMiX
Amy Monshausen, VP Brand Strategy and Creative, Cigna
Stacy Martinet, VP Marketing Strategy and Communications, Adobe

Moderated by: Pam Wasserstein, CEO, New York Media

11:30am

Women in Marketing Leadership Forum (Part 2)

Amy Craven, Director, Brand & Advertising, American Airlines
Meghan Farren, Chief Marketing Officer, KFC UK and Ireland

Jodi Harris, VP Marketing Culture & Learning, Anheuser Busch
Angela Johnson, US Head of Account Management, DentsuAegisNetwork
Anita May, Managing Executive Director, P&G, Hearts & Science
Rupal Parekh, Director, Brand, Work & Co.

Moderated by: Val Bischak, EVP, Advertising Sales, Viacom Media Networks

12:15pm

Fireside Chat

Meghan Farren, Chief Marketing Officer, KFC UK and Ireland

Moderated by: Ben Phillips, VP, Strategic Accounts, Blis

12:45pm

Fireside Chat

Jaime Suarez, Chief Digital Officer, PMI

1:25pm

Fireside Chat

Myrna Blyth, SVP, Editorial Director, AARP
Barbara Shipley, SVP Brand, AARP

Moderated by: Josh Partridge, Vice President, EMEA, Flipboard

1:45pm

Search Before You Shoot: Creating Authentic Brand Stories in the Era of Democratized Advertising

Analisa Goodin, Founder & CEO of Catch&Release discusses how brands can leverage AI to streamline the production process to create authentic, brand stories using Sourced Content.

Analisa Goodin, Founder & CEO, Catch&Release

2:00pm

Building Cultural Relevance Through Brand Purpose & Authenticity

Michelle Crossan, VP of Strategy and Transformation, Samsung Electronics America
Gi-Gi Downs, Managing Director, Planning & Strategy, Edelman
Mathieu Gamache, Senior Marketing Manager Reese, OH Henry!, MIX, Crunchers, Variety brands, The Hershey Company
Dan Gardner, CEO, Code and Theory
Barbara Shipley, SVP Brand, AARP
Ricardo Marques, Group VP Marketing, Core & Value Brands, Anheuser Busch
Luciana Resende Lotze, Sr. Vice President Marketing Latin America and Caribbean, Visa Inc.
Jenna Young, EVP Creative Director, NY, Weber Shandwick
Avi Zimak, Publisher & CRO, New York Media

Moderated by: Aaron Frank, SVP Insights, Strategy and Marketing, BEN

4:00pm

Roundtables, hosted at Pandora Cabana (on the Croisette next to Majestic Pier)

4:00pm

Driving Growth Through Digital & Media – Emerging Technologies, Platforms & Devices (Part 1)

Jordan Atlas, Executive Creative Director, Edelman
Bridget Davies , VP of Advertising & Marketing Activation, eBay Americas, eBay
Ben Steele, Chief Marketing & Customer Officer, REI
Megan Tweed, EVP, Assembly

Moderated by: Ben Phillips, VP, Strategic Accounts, Blis

4:35pm

Driving Growth Through Digital & Media – Emerging Technologies, Platforms & Devices (Part 2)

Marissa Curcuru , Head of Global Media, Bose
Dominic Joseph , CEO & Co-Founder, Captify
Armin Molavi, VP Media, Hilton
Karima Zmerli, US Chief Data Sciences Officer, WavemakerGlobal

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

5:10pm

Fireside Chat – Behind the Throne

Alex Diamond, Director, Consumer Marketing, HBO
Emily Gianussa, VP Digital, HBO
Abbey Klassen, President, New York, 360i

Moderated by: Jake Litke, CEO & Co-Founder, MediaJel

5:35pm

Fireside Chat

Michael Miller, VP Creative Experience and Social Media, T-Mobile
Mohan Ramaswamy, Strategy Partner at Work & Co

Moderated by: Dash Rothberg, VP of Advertising, MediaJel

6:00pm

Happy Hour hosted by Pandora

Day 4

9:00am

Breakfast and Registration, hosted by PMI (64 Boulevard de la Croisette)

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

10:00am

Fireside Chat

Adam Petrick, Director of Marketing and Brand, PUMA

Moderated by: Andres Cardenas, Global Head of Football, Minute Media

10:20am

Fireside Chat

Karen Costello, Chief Creative Officer, The Martin Agency
Bryan Rakowski, Head of Global Brands – Oreo, Trident and belVita, Mondelez International

Moderated by: Val Bischak, EVP, Advertising Sales, Viacom Media Networks

10:40am

Fireside Chat

Derek Dabrowski, Vice President of Brand, Content and Digital Marketing, Keurig Dr Pepper (KDP)
Ryan Lehr, EVP, Executive Creative Director, Deutsch
Mitch Polatin, EVP, Group Strategy Director, Deutsch

Moderated by: Armando Turco, SVP of Content & Commerce, Vox Media

11:00am

Storytelling 2.0 – A New Era: Content, Creative and Data

George Hammer, Chief Content Officer, IBM
Rob Lambrechts, Chief Creative Officer, Pereira & O’Dell
Adam Petrick, Director of Marketing and Brand, PUMA
Andrew Simon, Chief Creative Officer, Canada, Edelman
Arra Yerganian, Chief Marketing Officer, TivityHealth

Moderated by: Jason Kleinman, GM, Branded Content, TripleLift

12:00pm

Roundtables, hosted at Havas Cafe (45 Boulevard de la Croisette)

12:00pm

Lunch

1:00pm

The Modern Marketer & CMO’s Perspective on The Future of Media

Ana Andjelic, Executive Brand Consultant, Moncler
Magen Hanrahan, VP, Media & Marketing Services, The Kraft Heinz Company
Greg James, Global CSO, Havas Media
Benjamin Lickfett, Head of Tech & Digital Innovation, Diageo
Laura Maness, CEO, Havas New York, Havas

Ivan Pollard, Chief Marketing Officer, General Mills

Moderated by: Kinsey Tamberrino, VP, East Coast Sales, Vevo

1:45pm

Fireside Chat

Ivan Pollard, Chief Marketing Officer, General Mills

Moderated by: Karen Phillips, Executive Vice President, Ad Solutions, Viacom

2:10pm

Fireside Chat

Jesse Horwitz, Co-CEO & Co-Founder, Hubble Contacts

Moderated by: John Piccone, President & CRO, Simulmedia

2:30pm

Keynote

Andrew Corroll, VP Value Stream, Marketing Evolution

2:45pm

2020 Outlook (Part 2): Industry Changes, Challenges & Opportunities

Josep Hernandez, Senior Director, Media & Total Connections Planning, PepsiCo ESSA
Sheri Barros, Strategic Director, Global Sports Alliances, American Cancer Society

3:15pm

Fireside Chat

Dave O’Neil, Marketplace Development & Sales, Spaceback

3:40pm

Fireside Chat

4:00pm

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

Moderated by: Shafqat Islam, Co-Founder & CEO, NewsCred

4:30pm

Fireside Chat

Greg James, Global CSO, Havas Media

Moderated by: Suzi Watford, CMO, The Wall Street Journal & Dow Jones

5:00pm

A Toast to the Future of Entertainment

Hosted by Havas and Vivendi

AGENDA

Day 1

9:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:45am

Storytelling 2.0: A New Era of Content, Creative and Data

Walter Frye, Vice President, Global Brand Engagement, American Express
Andy Goeler, VP Bud Light, Anheuser Busch
Lisa Keller, Director, Digital Strategy, Content & Immersive Experience, Nestlé Purina
Tom Parker, Chief Creative Officer, West Coast, Edelman
Lisa Peyton, Global Social & Immersive Media Strategist, Intel Corporation
Adam Puchalsky, Global Head of Content, WavemakerGlobal
Lars Silberbauer, SVP, Digital Studios, Viacom

Moderated by: Neej Gore, President of the Data Cloud Division, Zeta Global

10:45am

OTT goes mainstream: A deep-dive into the preferences of the streaming generation

OTT has grown to make up a significant portion of all consumer time spent with media, and advertisers and content creators alike are now navigating uncertain and unchartered waters to better understand the sea change underway in how video content is consumed.

With no sign of OTT usage slowing down, OpenX teamed with the global consumer polling firm The Harris Poll to undertake the most comprehensive assessment of the OTT consumer completed to date. In this presentation, Dallas Lawrence, chief brand officer at OpenX, shares insights and key learnings from “The 2019 OTT Consumer Report.”

Dallas Lawrence, Chief Brand Officer, OpenX

11:00am

Fireside Chat

Ben Jankowski, SVP Global Media, MasterCard

Moderated by: Lisa Tenenbown, Head of Sales of the West Coast, Outbrain

11:30am

2020 Outlook (Part 1): Industry Changes, Challenges & Opportunities

Ryan Anderson, VP Global Marketing, Marriott International
Jerry Daykin, EMEA Media Lead, GSK
Amanda Glasgow, Global Brand Chair, Edelman
Greg Glenday, CEO, Lightbox OOH Video Network
Richard Hartell, Chief Strategy Officer, Publicis Media
Leeann Leahy, CEO, The VIA Group
Amy Monshausen, VP Brand Strategy and Creative, Cigna

Moderated by: Dani Cushion, Chief Marketing Officer, Cardlytics

1:30pm

Keynote

Fernando Machado, Global Chief Marketing Officer, Burger King

2:10pm

Fireside Chat

Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Jim Tricarico, President, Advertising Sales, Cadent

2:30pm

Fireside Chat

Todd Kaplan, VP Marketing, Pepsi ™, PepsiCo

Moderated by: Nishat Mehta, President, Media COE, IRI

3:00pm

Fireside Chat

Jim Helberg, Chief Media Officer, RPA

Moderated by: Davina Kent, SVP, Client Partnership, NCC Media

3:30pm

Fireside Chat

George Felix, Director of Global Marketing, KFC

Moderated by: Andres Cardenas, Global Head of Football, Minute Media

4:00pm

The Future of Media: Dissecting The Evolution of TV & Maturation Of Digital Video

Lars Silberbauer, SVP, Digital Studios, Viacom
Dooley Tombras, President, The Tombras Group
Oleg Korenfeld, Global Chief Platforms Officer, Wavemaker Global
Jorma Kremser, Head of Global Media, Bose
Chris Pizzurro, VP, Canoe
Lisa Herdman, SVP / Director, National Video Investment and Branded Content, RPA

Moderated by: Richard Kosinski, EVP Sales, TruOptik

5:00pm

The New Wave of D2C Brands & Marketing

Liz Heller, Managing Partner, memBrain
Randall Rothenberg, CEO, Interactive Advertising Bureau (IAB)

Moderated by: Lisa Tenenbown, Head of Sales of the West Coast, Outbrain

5:25pm

It’s a Wrap!

Day 2

9:00am

Breakfast & Registration

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

10:00am

Fireside Chat

Janelle Anderson, VP Marketing, American Airlines
Danielle Aldrich, President, Crispin Porter Bogusky

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

10:25am

Fireside Chat

Blake Cahill, SVP Digital Marketing & eCommerce, Royal Philips

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions Team, LiveRamp

10:50am

Fireside Chat

Arra Yerganian, Chief Marketing Officer, TivityHealth

Moderated by: Andrew Furman, Senior Vice President, North American Sales, Outbrain

11:15am

Shaping the Future of TV Advertising

Mike Shaw, VP International, dataxu

11:30am

Fireside Chat

Martha Boudreau, Chief Marketing Officer, AARP

Moderated by: John Piccone, President & CRO, Simulmedia

11:50am

Fireside Chat – The Integrated Media Strategy of the Future

Rich Britton, Partner – Digital & Data MediaCom London
Marissa Curcuru, Head of Global Media, Bose

Moderated by: Mike Shaw, VP International, dataxu

12:15pm

Power Hour: The Business of Media

Tom Rogers, Chairman, Captify

Moderated by: Bruce Rogers, Reporter, Forbes

1:00pm

No Holding Back: A C-Suite Discussion About the State of Programmatic

Dominic Joseph, CEO & Co-Founder, Captify
Pete Kim, CEO, MightyHive
Ari Paparo, CEO, Beeswax

Moderated by: Wayne Blodwell, CEO & Founder, The Programmatic Advisory

2:00pm

Fireside Chat

Andrew McKechnie, Chief Creative Officer, Verizon

Moderated by: Andrew Furman, Senior Vice President, North American Sales, Outbrain

2:25pm

Youth Marketing: Building Relationships with Millennials & GenZ

Ryan Anderson, VP Global Marketing, Marriott International
Gi-Gi Downs, Managing Director, Planning & Strategy, Edelman
Tim Leake, CMO, RPA
Jeff Tan, SVP, Managing Director, Product and Innovation, Dentsu Aegis Network, USA
Dooley Tombras, President, The Tombras Group

Moderated by: Dario Spina, CMO, Viacom Velocity

3:15pm

Building The Marketing Org of the Future

Jackson Hitchon, Head of Marketing, Canada, The Hershey Company
Angela Johnson, US Head of Account Management, DentsuAegisNetwork
Scott Finlow, VP / CMO, PepsiCo Foodservice, PepsiCo
Michael Loeb, CEO & Founder, loeb.nyc
Zak Treuhaft, President, Hearts & Science
Julie Yufe, VP Marketing, Europe, Anheuser Busch
Gowthaman Ragothaman, Global Client Lead, WPP & Global Blockchain Solutions Lead, GroupM

Moderated by: Avi Zimak, CRO & Publisher, New York Media

4:30pm

It’s a Wrap!

Day 3

9:00am

Women in Marketing Breakfast, hosted by Pinterest at the Carlton Beach (58 Boulevard de la Croisette)

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

10:00am

Fireside Chat

Meredith Verdone, Chief Marketing Officer, Bank of America

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

10:25am

Fireside Chat

Lorraine Barber-Miller, Chief Marketing Officer, ADP
Laura Maness, CEO, Havas New York, Havas

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

10:50am

Women in Marketing Leadership Forum (Part 1)

Lorraine Barber-Miller, Chief Marketing Officer, ADP
Nancy Kramer, Chief Evangelist, IBMiX
Amy Monshausen, VP Brand Strategy and Creative, Cigna
Stacy Martinet, VP Marketing Strategy and Communications, Adobe

Moderated by: Pam Wasserstein, CEO, New York Media

11:30am

Women in Marketing Leadership Forum (Part 2)

Amy Craven, Director, Brand & Advertising, American Airlines
Meghan Farren, Chief Marketing Officer, KFC UK and Ireland

Jodi Harris, VP Marketing Culture & Learning, Anheuser Busch
Angela Johnson, US Head of Account Management, DentsuAegisNetwork
Anita May, Managing Executive Director, P&G, Hearts & Science
Rupal Parekh, Director, Brand, Work & Co.

Moderated by: Val Bischak, EVP, Advertising Sales, Viacom Media Networks

12:15pm

Fireside Chat

Meghan Farren, Chief Marketing Officer, KFC UK and Ireland

Moderated by: Ben Phillips, VP, Strategic Accounts, Blis

12:45pm

Fireside Chat

Jaime Suarez, Chief Digital Officer, PMI

1:25pm

Fireside Chat

Myrna Blyth, SVP, Editorial Director, AARP
Barbara Shipley, SVP Brand, AARP

Moderated by: Josh Partridge, Vice President, EMEA, Flipboard

1:45pm

Search Before You Shoot: Creating Authentic Brand Stories in the Era of Democratized Advertising

Analisa Goodin, Founder & CEO of Catch&Release discusses how brands can leverage AI to streamline the production process to create authentic, brand stories using Sourced Content.

Analisa Goodin, Founder & CEO, Catch&Release

2:00pm

Building Cultural Relevance Through Brand Purpose & Authenticity

Michelle Crossan, VP of Strategy and Transformation, Samsung Electronics America
Gi-Gi Downs, Managing Director, Planning & Strategy, Edelman
Mathieu Gamache, Senior Marketing Manager Reese, OH Henry!, MIX, Crunchers, Variety brands, The Hershey Company
Dan Gardner, CEO, Code and Theory
Barbara Shipley, SVP Brand, AARP
Ricardo Marques, Group VP Marketing, Core & Value Brands, Anheuser Busch
Luciana Resende Lotze, Sr. Vice President Marketing Latin America and Caribbean, Visa Inc.
Jenna Young, EVP Creative Director, NY, Weber Shandwick
Avi Zimak, Publisher & CRO, New York Media

Moderated by: Aaron Frank, SVP Insights, Strategy and Marketing, BEN

4:00pm

Roundtables, hosted at Pandora Cabana (on the Croisette next to Majestic Pier)

4:00pm

Driving Growth Through Digital & Media – Emerging Technologies, Platforms & Devices (Part 1)

Jordan Atlas, Executive Creative Director, Edelman
Bridget Davies , VP of Advertising & Marketing Activation, eBay Americas, eBay
Ben Steele, Chief Marketing & Customer Officer, REI
Megan Tweed, EVP, Assembly

Moderated by: Ben Phillips, VP, Strategic Accounts, Blis

4:35pm

Driving Growth Through Digital & Media – Emerging Technologies, Platforms & Devices (Part 2)

Marissa Curcuru , Head of Global Media, Bose
Dominic Joseph , CEO & Co-Founder, Captify
Armin Molavi, VP Media, Hilton
Karima Zmerli, US Chief Data Sciences Officer, WavemakerGlobal

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

5:10pm

Fireside Chat – Behind the Throne

Alex Diamond, Director, Consumer Marketing, HBO
Emily Gianussa, VP Digital, HBO
Abbey Klassen, President, New York, 360i

Moderated by: Jake Litke, CEO & Co-Founder, MediaJel

5:35pm

Fireside Chat

Michael Miller, VP Creative Experience and Social Media, T-Mobile
Mohan Ramaswamy, Strategy Partner at Work & Co

Moderated by: Dash Rothberg, VP of Advertising, MediaJel

6:00pm

Happy Hour hosted by Pandora

Day 4

9:00am

Breakfast and Registration, hosted by PMI (64 Boulevard de la Croisette)

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

10:00am

Fireside Chat

Adam Petrick, Director of Marketing and Brand, PUMA

Moderated by: Andres Cardenas, Global Head of Football, Minute Media

10:20am

Fireside Chat

Karen Costello, Chief Creative Officer, The Martin Agency
Bryan Rakowski, Head of Global Brands – Oreo, Trident and belVita, Mondelez International

Moderated by: Val Bischak, EVP, Advertising Sales, Viacom Media Networks

10:40am

Fireside Chat

Derek Dabrowski, Vice President of Brand, Content and Digital Marketing, Keurig Dr Pepper (KDP)
Ryan Lehr, EVP, Executive Creative Director, Deutsch
Mitch Polatin, EVP, Group Strategy Director, Deutsch

Moderated by: Armando Turco, SVP of Content & Commerce, Vox Media

11:00am

Storytelling 2.0 – A New Era: Content, Creative and Data

George Hammer, Chief Content Officer, IBM
Rob Lambrechts, Chief Creative Officer, Pereira & O’Dell
Adam Petrick, Director of Marketing and Brand, PUMA
Andrew Simon, Chief Creative Officer, Canada, Edelman
Arra Yerganian, Chief Marketing Officer, TivityHealth

Moderated by: Jason Kleinman, GM, Branded Content, TripleLift

12:00pm

Roundtables, hosted at Havas Cafe (45 Boulevard de la Croisette)

12:00pm

Lunch

1:00pm

The Modern Marketer & CMO’s Perspective on The Future of Media

Ana Andjelic, Executive Brand Consultant, Moncler
Magen Hanrahan, VP, Media & Marketing Services, The Kraft Heinz Company
Greg James, Global CSO, Havas Media
Benjamin Lickfett, Head of Tech & Digital Innovation, Diageo
Laura Maness, CEO, Havas New York, Havas

Ivan Pollard, Chief Marketing Officer, General Mills

Moderated by: Kinsey Tamberrino, VP, East Coast Sales, Vevo

1:45pm

Fireside Chat

Ivan Pollard, Chief Marketing Officer, General Mills

Moderated by: Karen Phillips, Executive Vice President, Ad Solutions, Viacom

2:10pm

Fireside Chat

Jesse Horwitz, Co-CEO & Co-Founder, Hubble Contacts

Moderated by: John Piccone, President & CRO, Simulmedia

2:30pm

Keynote

Andrew Corroll, VP Value Stream, Marketing Evolution

2:45pm

2020 Outlook (Part 2): Industry Changes, Challenges & Opportunities

Josep Hernandez, Senior Director, Media & Total Connections Planning, PepsiCo ESSA
Sheri Barros, Strategic Director, Global Sports Alliances, American Cancer Society

3:15pm

Fireside Chat

Dave O’Neil, Marketplace Development & Sales, Spaceback

3:40pm

Fireside Chat

4:00pm

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

Moderated by: Shafqat Islam, Co-Founder & CEO, NewsCred

4:30pm

Fireside Chat

Greg James, Global CSO, Havas Media

Moderated by: Suzi Watford, CMO, The Wall Street Journal & Dow Jones

5:00pm

A Toast to the Future of Entertainment

Hosted by Havas and Vivendi

SUB EVENTS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
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November 18, 2020

Brands @ Home
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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