Day 1

9:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:45am

Storytelling 2.0: A New Era of Content, Creative and Data

Walter Frye, Vice President, Global Brand Engagement, American Express
Andy Goeler, VP Bud Light, Anheuser Busch
Lisa Keller, Director, Digital Strategy, Content & Immersive Experience, Nestlé Purina
Tom Parker, Chief Creative Officer, West Coast, Edelman
Lisa Peyton, Global Social & Immersive Media Strategist, Intel Corporation
Adam Puchalsky, Global Head of Content, WavemakerGlobal
Lars Silberbauer, SVP, Digital Studios, Viacom

Moderated by: Neej Gore, President of the Data Cloud Division, Zeta Global

10:45am

OTT goes mainstream: A deep-dive into the preferences of the streaming generation

OTT has grown to make up a significant portion of all consumer time spent with media, and advertisers and content creators alike are now navigating uncertain and unchartered waters to better understand the sea change underway in how video content is consumed.

With no sign of OTT usage slowing down, OpenX teamed with the global consumer polling firm The Harris Poll to undertake the most comprehensive assessment of the OTT consumer completed to date. In this presentation, Dallas Lawrence, chief brand officer at OpenX, shares insights and key learnings from “The 2019 OTT Consumer Report.”

Dallas Lawrence, Chief Brand Officer, OpenX

11:00am

Fireside Chat

Ben Jankowski, SVP Global Media, MasterCard

Moderated by: Lisa Tenenbown, Head of Sales of the West Coast, Outbrain

11:30am

2020 Outlook (Part 1): Industry Changes, Challenges & Opportunities

Ryan Anderson, VP Global Marketing, Marriott International
Jerry Daykin, EMEA Media Lead, GSK
Amanda Glasgow, Global Brand Chair, Edelman
Greg Glenday, CEO, Lightbox OOH Video Network
Richard Hartell, Chief Strategy Officer, Publicis Media
Leeann Leahy, CEO, The VIA Group
Amy Monshausen, VP Brand Strategy and Creative, Cigna

Moderated by: Dani Cushion, Chief Marketing Officer, Cardlytics

1:30pm

Keynote

Fernando Machado, Global Chief Marketing Officer, Burger King

2:10pm

Fireside Chat

Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Jim Tricarico, President, Advertising Sales, Cadent

2:30pm

Fireside Chat

Todd Kaplan, VP Marketing, Pepsi ™, PepsiCo

Moderated by: Nishat Mehta, President, Media COE, IRI

3:00pm

Fireside Chat

Jim Helberg, Chief Media Officer, RPA

Moderated by: Davina Kent, SVP, Client Partnership, NCC Media

3:30pm

Fireside Chat

George Felix, Director of Global Marketing, KFC

Moderated by: Andres Cardenas, Global Head of Football, Minute Media

4:00pm

The Future of Media: Dissecting The Evolution of TV & Maturation Of Digital Video

Lars Silberbauer, SVP, Digital Studios, Viacom
Dooley Tombras, President, The Tombras Group
Oleg Korenfeld, Global Chief Platforms Officer, Wavemaker Global
Jorma Kremser, Head of Global Media, Bose
Chris Pizzurro, VP, Canoe
Lisa Herdman, SVP / Director, National Video Investment and Branded Content, RPA

Moderated by: Richard Kosinski, EVP Sales, TruOptik

5:00pm

The New Wave of D2C Brands & Marketing

Liz Heller, Managing Partner, memBrain
Randall Rothenberg, CEO, Interactive Advertising Bureau (IAB)

Moderated by: Lisa Tenenbown, Head of Sales of the West Coast, Outbrain

5:25pm

It’s a Wrap!

‍

Day 2

9:00am

Breakfast & Registration

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

10:00am

Fireside Chat

Janelle Anderson, VP Marketing, American Airlines
Danielle Aldrich, President, Crispin Porter Bogusky

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

10:25am

Fireside Chat

Blake Cahill, SVP Digital Marketing & eCommerce, Royal Philips

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions Team, LiveRamp

10:50am

Fireside Chat

Arra Yerganian, Chief Marketing Officer, TivityHealth

Moderated by: Andrew Furman, Senior Vice President, North American Sales, Outbrain

11:15am

Shaping the Future of TV Advertising

Mike Shaw, VP International, dataxu

11:30am

Fireside Chat

Martha Boudreau, Chief Marketing Officer, AARP

Moderated by: John Piccone, President & CRO, Simulmedia

11:50am

Fireside Chat – The Integrated Media Strategy of the Future

Rich Britton, Partner – Digital & Data MediaCom London
Marissa Curcuru, Head of Global Media, Bose

Moderated by: Mike Shaw, VP International, dataxu

12:15pm

Power Hour: The Business of Media

Tom Rogers, Chairman, Captify

Moderated by: Bruce Rogers, Reporter, Forbes

1:00pm

No Holding Back: A C-Suite Discussion About the State of Programmatic

Dominic Joseph, CEO & Co-Founder, Captify
Pete Kim, CEO, MightyHive
Ari Paparo, CEO, Beeswax

Moderated by: Wayne Blodwell, CEO & Founder, The Programmatic Advisory

2:00pm

Fireside Chat

Andrew McKechnie, Chief Creative Officer, Verizon

Moderated by: Andrew Furman, Senior Vice President, North American Sales, Outbrain

2:25pm

Youth Marketing: Building Relationships with Millennials & GenZ

Ryan Anderson, VP Global Marketing, Marriott International
Gi-Gi Downs, Managing Director, Planning & Strategy, Edelman
Tim Leake, CMO, RPA
Jeff Tan, SVP, Managing Director, Product and Innovation, Dentsu Aegis Network, USA
Dooley Tombras, President, The Tombras Group

Moderated by: Dario Spina, CMO, Viacom Velocity

3:15pm

Building The Marketing Org of the Future

Jackson Hitchon, Head of Marketing, Canada, The Hershey Company
Angela Johnson, US Head of Account Management, DentsuAegisNetwork
Scott Finlow, VP / CMO, PepsiCo Foodservice, PepsiCo
Michael Loeb, CEO & Founder, loeb.nyc
Zak Treuhaft, President, Hearts & Science
Julie Yufe, VP Marketing, Europe, Anheuser Busch
Gowthaman Ragothaman, Global Client Lead, WPP & Global Blockchain Solutions Lead, GroupM

Moderated by: Avi Zimak, CRO & Publisher, New York Media

4:30pm

It’s a Wrap!

‍

Day 3

9:00am

Women in Marketing Breakfast, hosted by Pinterest at the Carlton Beach (58 Boulevard de la Croisette)

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

10:00am

Fireside Chat

Meredith Verdone, Chief Marketing Officer, Bank of America

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

10:25am

Fireside Chat

Lorraine Barber-Miller, Chief Marketing Officer, ADP
Laura Maness, CEO, Havas New York, Havas

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

10:50am

Women in Marketing Leadership Forum (Part 1)

Lorraine Barber-Miller, Chief Marketing Officer, ADP
Nancy Kramer, Chief Evangelist, IBMiX
Amy Monshausen, VP Brand Strategy and Creative, Cigna
Stacy Martinet, VP Marketing Strategy and Communications, Adobe

Moderated by: Pam Wasserstein, CEO, New York Media

11:30am

Women in Marketing Leadership Forum (Part 2)

Amy Craven, Director, Brand & Advertising, American Airlines
Meghan Farren, Chief Marketing Officer, KFC UK and Ireland

Jodi Harris, VP Marketing Culture & Learning, Anheuser Busch
Angela Johnson, US Head of Account Management, DentsuAegisNetwork
Anita May, Managing Executive Director, P&G, Hearts & Science
Rupal Parekh, Director, Brand, Work & Co.

Moderated by: Val Bischak, EVP, Advertising Sales, Viacom Media Networks

12:15pm

Fireside Chat

Meghan Farren, Chief Marketing Officer, KFC UK and Ireland

Moderated by: Ben Phillips, VP, Strategic Accounts, Blis

12:45pm

Fireside Chat

Jaime Suarez, Chief Digital Officer, PMI

1:25pm

Fireside Chat

Myrna Blyth, SVP, Editorial Director, AARP
Barbara Shipley, SVP Brand, AARP

Moderated by: Josh Partridge, Vice President, EMEA, Flipboard

1:45pm

Search Before You Shoot: Creating Authentic Brand Stories in the Era of Democratized Advertising

Analisa Goodin, Founder & CEO of Catch&Release discusses how brands can leverage AI to streamline the production process to create authentic, brand stories using Sourced Content.

Analisa Goodin, Founder & CEO, Catch&Release

2:00pm

Building Cultural Relevance Through Brand Purpose & Authenticity

Michelle Crossan, VP of Strategy and Transformation, Samsung Electronics America
Gi-Gi Downs, Managing Director, Planning & Strategy, Edelman
Mathieu Gamache, Senior Marketing Manager Reese, OH Henry!, MIX, Crunchers, Variety brands, The Hershey Company
Dan Gardner, CEO, Code and Theory
Barbara Shipley, SVP Brand, AARP
Ricardo Marques, Group VP Marketing, Core & Value Brands, Anheuser Busch
Luciana Resende Lotze, Sr. Vice President Marketing Latin America and Caribbean, Visa Inc.
Jenna Young, EVP Creative Director, NY, Weber Shandwick
Avi Zimak, Publisher & CRO, New York Media

Moderated by: Aaron Frank, SVP Insights, Strategy and Marketing, BEN

4:00pm

Roundtables, hosted at Pandora Cabana (on the Croisette next to Majestic Pier)

4:00pm

Driving Growth Through Digital & Media – Emerging Technologies, Platforms & Devices (Part 1)

Jordan Atlas, Executive Creative Director, Edelman
Bridget Davies , VP of Advertising & Marketing Activation, eBay Americas, eBay
Ben Steele, Chief Marketing & Customer Officer, REI
Megan Tweed, EVP, Assembly

Moderated by: Ben Phillips, VP, Strategic Accounts, Blis

4:35pm

Driving Growth Through Digital & Media – Emerging Technologies, Platforms & Devices (Part 2)

Marissa Curcuru , Head of Global Media, Bose
Dominic Joseph , CEO & Co-Founder, Captify
Armin Molavi, VP Media, Hilton
Karima Zmerli, US Chief Data Sciences Officer, WavemakerGlobal

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

5:10pm

Fireside Chat – Behind the Throne

Alex Diamond, Director, Consumer Marketing, HBO
Emily Gianussa, VP Digital, HBO
Abbey Klassen, President, New York, 360i

Moderated by: Jake Litke, CEO & Co-Founder, MediaJel

5:35pm

Fireside Chat

Michael Miller, VP Creative Experience and Social Media, T-Mobile
Mohan Ramaswamy, Strategy Partner at Work & Co

Moderated by: Dash Rothberg, VP of Advertising, MediaJel

6:00pm

Happy Hour hosted by Pandora

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Day 4

9:00am

Breakfast and Registration, hosted by PMI (64 Boulevard de la Croisette)

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

10:00am

Fireside Chat

Adam Petrick, Director of Marketing and Brand, PUMA

Moderated by: Andres Cardenas, Global Head of Football, Minute Media

10:20am

Fireside Chat

Karen Costello, Chief Creative Officer, The Martin Agency
Bryan Rakowski, Head of Global Brands – Oreo, Trident and belVita, Mondelez International

Moderated by: Val Bischak, EVP, Advertising Sales, Viacom Media Networks

10:40am

Fireside Chat

Derek Dabrowski, Vice President of Brand, Content and Digital Marketing, Keurig Dr Pepper (KDP)
Ryan Lehr, EVP, Executive Creative Director, Deutsch
Mitch Polatin, EVP, Group Strategy Director, Deutsch

Moderated by: Armando Turco, SVP of Content & Commerce, Vox Media

11:00am

Storytelling 2.0 – A New Era: Content, Creative and Data

George Hammer, Chief Content Officer, IBM
Rob Lambrechts, Chief Creative Officer, Pereira & O’Dell
Adam Petrick, Director of Marketing and Brand, PUMA
Andrew Simon, Chief Creative Officer, Canada, Edelman
Arra Yerganian, Chief Marketing Officer, TivityHealth

Moderated by: Jason Kleinman, GM, Branded Content, TripleLift

12:00pm

Roundtables, hosted at Havas Cafe (45 Boulevard de la Croisette)

12:00pm

Lunch

1:00pm

The Modern Marketer & CMO’s Perspective on The Future of Media

Ana Andjelic, Executive Brand Consultant, Moncler
Magen Hanrahan, VP, Media & Marketing Services, The Kraft Heinz Company
Greg James, Global CSO, Havas Media
Benjamin Lickfett, Head of Tech & Digital Innovation, Diageo
Laura Maness, CEO, Havas New York, Havas

Ivan Pollard, Chief Marketing Officer, General Mills

Moderated by: Kinsey Tamberrino, VP, East Coast Sales, Vevo

1:45pm

Fireside Chat

Ivan Pollard, Chief Marketing Officer, General Mills

Moderated by: Karen Phillips, Executive Vice President, Ad Solutions, Viacom

2:10pm

Fireside Chat

Jesse Horwitz, Co-CEO & Co-Founder, Hubble Contacts

Moderated by: John Piccone, President & CRO, Simulmedia

2:30pm

Keynote

Andrew Corroll, VP Value Stream, Marketing Evolution

2:45pm

2020 Outlook (Part 2): Industry Changes, Challenges & Opportunities

Josep Hernandez, Senior Director, Media & Total Connections Planning, PepsiCo ESSA
Sheri Barros, Strategic Director, Global Sports Alliances, American Cancer Society

3:15pm

Fireside Chat

Dave O’Neil, Marketplace Development & Sales, Spaceback

3:40pm

Fireside Chat

4:00pm

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

Moderated by: Shafqat Islam, Co-Founder & CEO, NewsCred

4:30pm

Fireside Chat

Greg James, Global CSO, Havas Media

Moderated by: Suzi Watford, CMO, The Wall Street Journal & Dow Jones

5:00pm

A Toast to the Future of Entertainment

Hosted by Havas and Vivendi