Brand Innovators Purpose Driven Marketing

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August 28, 2019

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The Brand Innovators Deep Dive @ Mars Food will tackle the topic of purpose-driven marketing. The best brands have always had a sense of clear purpose and this has only become more important in an age when study after study tells us younger generations of consumers want more than just a transactional relationship with brands–they want to feel a deeper emotional connection. Why does your brand exist? What problem does it solve? How can it make someone’s life better? Brands that successfully address these questions will lead their respective industries in the coming years and decades.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair/MC: Caroline Sherman, Vice President of Corporate Affairs, Mars Food North America

9:00am

Fireside Chat

Kathleen Murphy Toms, Director of Digital Strategy, Giving Tuesday

Moderated by: Brad MacAfee, CEO, Partner, Porter Novelli

9:15am

Keynote – Purpose Driven Innovation

Dan Jackson, Vice President of Marketing, Mars Food North America

9:35am

Fireside Chat

Dan Jackson, Vice President of Marketing, Mars Food North America

Moderated by: Brad MacAfee, CEO, Partner, Porter Novelli

9:55am

Fireside Chat – Good For People, Kind to the Planet, Deliciously Fun

Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International

Moderated by: Jodi Degyansky, Vice President, Porter Novelli

10:15am

Networking Break

10:35am

Fireside Chat – Cruzan Rum and the Island Spirit Fund: Awakening the Island Spirit

Clement Reid, Marketing Director, Commercial Powerhouse Brands, Beam Suntory

Moderated by: Sandy Skees, Global Lead, Innovation & Impact Practice, Porter Novelli

10:55am

Fireside Chat – Marketing With The Addicted Mind

Zach Duenow, Director Brand Strategy & Creative Excellence, GSK

Moderated by: Whitney Dailey, Vice President, Marketing / Research & Insights, Porter Novelli/Cone

11:15am

RoundTable Discussion – Purpose Driven Brands

A brand with a strong purpose not only helps the overall good of society but also helps customers know what they stand for through purpose-driven brand actions. Consumers can quickly find out if a brand is acting on their promise, so it is crucial for brands to be transparent, create connections and a strong relevance with their consumers. In this discussion, marketers address the tough questions: Why does the brand exist? What role does it play in customers’ lives? What challenge does it solve? How would the world be different without it?

Moderated by: Kyle Farnham, Managing Director, Porter Novelli

Sue Beigie, Marketing Director, State Farm
Royce Carvalho, Marketing Director, Gatorade, PepsiCo
Isabella Chia, Senior Brand Manager, SEEDS of CHANGE, Mars Food
Zach Duenow, Director Brand Strategy & Creative Excellence, GSK
Clement Reid, Marketing Director, Commercial Powerhouse Brands, Beam Suntory
Joanna Sabato, Director, Global Marketing, Ronald McDonald House Charities
Prita Wadhwani, Head of Marketing Communications, Barilla
Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International

12:15pm

Networking Lunch

AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair/MC: Caroline Sherman, Vice President of Corporate Affairs, Mars Food North America

9:00am

Fireside Chat

Kathleen Murphy Toms, Director of Digital Strategy, Giving Tuesday

Moderated by: Brad MacAfee, CEO, Partner, Porter Novelli

9:15am

Keynote – Purpose Driven Innovation

Dan Jackson, Vice President of Marketing, Mars Food North America

9:35am

Fireside Chat

Dan Jackson, Vice President of Marketing, Mars Food North America

Moderated by: Brad MacAfee, CEO, Partner, Porter Novelli

9:55am

Fireside Chat – Good For People, Kind to the Planet, Deliciously Fun

Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International

Moderated by: Jodi Degyansky, Vice President, Porter Novelli

10:15am

Networking Break

10:35am

Fireside Chat – Cruzan Rum and the Island Spirit Fund: Awakening the Island Spirit

Clement Reid, Marketing Director, Commercial Powerhouse Brands, Beam Suntory

Moderated by: Sandy Skees, Global Lead, Innovation & Impact Practice, Porter Novelli

10:55am

Fireside Chat – Marketing With The Addicted Mind

Zach Duenow, Director Brand Strategy & Creative Excellence, GSK

Moderated by: Whitney Dailey, Vice President, Marketing / Research & Insights, Porter Novelli/Cone

11:15am

RoundTable Discussion – Purpose Driven Brands

A brand with a strong purpose not only helps the overall good of society but also helps customers know what they stand for through purpose-driven brand actions. Consumers can quickly find out if a brand is acting on their promise, so it is crucial for brands to be transparent, create connections and a strong relevance with their consumers. In this discussion, marketers address the tough questions: Why does the brand exist? What role does it play in customers’ lives? What challenge does it solve? How would the world be different without it?

Moderated by: Kyle Farnham, Managing Director, Porter Novelli

Sue Beigie, Marketing Director, State Farm
Royce Carvalho, Marketing Director, Gatorade, PepsiCo
Isabella Chia, Senior Brand Manager, SEEDS of CHANGE, Mars Food
Zach Duenow, Director Brand Strategy & Creative Excellence, GSK
Clement Reid, Marketing Director, Commercial Powerhouse Brands, Beam Suntory
Joanna Sabato, Director, Global Marketing, Ronald McDonald House Charities
Prita Wadhwani, Head of Marketing Communications, Barilla
Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International

12:15pm

Networking Lunch

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More information on our processing can be found in the
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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