Brand Innovators Music & Brands

Presented by
Presented by

March 16, 2020

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Music events, partnerships and branded licenses represents a $2B+ market for brands in North America alone, with the mass market reach of festivals and streaming services making music more accessible than ever. And with music personalities overindexing all other entertainers with engagement and followers on social media, it’s no wonder major brands spanning many categories are doubling down on their use of music and artists across multiple campaigns and portfolio brands. Brand Innovators’ inaugural SXSW Music & Brands Summit 2020 will serve as an intimate gathering of the sector’s most influential thought leaders, with exclusive insights on how music marketing helps leading brands achieve unparalleled success in reaching target audiences.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1

12:00 Noon

Registration

12:30pm

Seated Brunch

1:45pm

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Andrew Hampp, Entertainment Marketing Consultant

2:00pm

Power Players: Marketing With Music

A senior marketing and/or brand partnership exec from one of music’s leading labels sits down with a recent brand partner to discuss the impact brands have on the artist development pipeline – from breaking singles through commercial syncs to sponsoring tours with product launches to funding other projects and causes close to an artist’s heart.

Mark Weinstein, Senior Vice President and Global Head of Customer Engagement, Loyalty and Partnerships — Hilton
Matt Ringel, Exec VP – Red Light Management

2:30pm

Fireside Chat

2:50pm

Keynote

3:00pm

Acoustic Performance


3:15pm

Brand Innovators Cocktail Reception

Day 2

2:00pm

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Andrew Hampp, Entertainment Marketing Consultant

2:15pm

Music Marketing 2020

The biggest challenges and opportunities of breaking new artists and cementing superstars in a democratized music streaming landscape.

Christian Castro, VP-Digital Marketing — Roc Nation

2:50pm

Music 360: Understanding The Modern Music Consumer

For decades, music has trailed sports in overall sponsorship spending due to the relative lack of resources and metrics to more comparably measure its impact. We’ll hear from one of the leading providers of exclusive data insights and audience analytics to see how different age, demographic and lifestyle groups consume and experience music — and the powerful role it plays in the average consumer’s overall media diet.

Dave Bakula, Head of Analytics & Insights — Nielsen Music

3:20pm

Digital Deep Dive: How Gen Z Markets Music

3:35pm

Digital Deep Dive

With more than 40 million U.S. downloads reported in 2019 alone, TikTok has quickly become music’s go-to A&R tool for discovering and breaking many of today’s top hits. We’ll hear from three of the platform’s top creators – Zoe Laverne, Cody Orlove and Drew Ryn, who have 20 million combined followers — to hear how they discover and curate music on their own channels, as well as the ventures they’re also beginning to make in the music world themselves.

Zoe Laverne

Cody Orlove

Drew Ryn

4:00pm

Brand Innovators Cocktail Reception

5:00pm

It’s a Wrap!

AGENDA

Day 1

12:00 Noon

Registration

12:30pm

Seated Brunch

1:45pm

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Andrew Hampp, Entertainment Marketing Consultant

2:00pm

Power Players: Marketing With Music

A senior marketing and/or brand partnership exec from one of music’s leading labels sits down with a recent brand partner to discuss the impact brands have on the artist development pipeline – from breaking singles through commercial syncs to sponsoring tours with product launches to funding other projects and causes close to an artist’s heart.

Mark Weinstein, Senior Vice President and Global Head of Customer Engagement, Loyalty and Partnerships — Hilton
Matt Ringel, Exec VP – Red Light Management

2:30pm

Fireside Chat

2:50pm

Keynote

3:00pm

Acoustic Performance


3:15pm

Brand Innovators Cocktail Reception

Day 2

2:00pm

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Andrew Hampp, Entertainment Marketing Consultant

2:15pm

Music Marketing 2020

The biggest challenges and opportunities of breaking new artists and cementing superstars in a democratized music streaming landscape.

Christian Castro, VP-Digital Marketing — Roc Nation

2:50pm

Music 360: Understanding The Modern Music Consumer

For decades, music has trailed sports in overall sponsorship spending due to the relative lack of resources and metrics to more comparably measure its impact. We’ll hear from one of the leading providers of exclusive data insights and audience analytics to see how different age, demographic and lifestyle groups consume and experience music — and the powerful role it plays in the average consumer’s overall media diet.

Dave Bakula, Head of Analytics & Insights — Nielsen Music

3:20pm

Digital Deep Dive: How Gen Z Markets Music

3:35pm

Digital Deep Dive

With more than 40 million U.S. downloads reported in 2019 alone, TikTok has quickly become music’s go-to A&R tool for discovering and breaking many of today’s top hits. We’ll hear from three of the platform’s top creators – Zoe Laverne, Cody Orlove and Drew Ryn, who have 20 million combined followers — to hear how they discover and curate music on their own channels, as well as the ventures they’re also beginning to make in the music world themselves.

Zoe Laverne

Cody Orlove

Drew Ryn

4:00pm

Brand Innovators Cocktail Reception

5:00pm

It’s a Wrap!

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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