8:00am
Breakfast & Registration
8:45am
Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship
9:00am
Marketing to Millennials: The X Factor
Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brands long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital natives or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them including digital video advertising, mobile, social media, and content marketing to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers.
Moderator: Eileen Hwang, Senior Manager Strategic Development, Comcast
Megan Brewer, Social Marketing and Brand Strategy, Prudential Financial
Amber Finlay, Senior Director, Global Brand Marketing, Converse
Darius Hines, Senior Brand Manager Hendricks Gin, William Grant & Sons
Nina Alexander-Hurst, VP, Brand Marketing, BaubleBar Inc.
9:45am
Keynote The Intersection of Brands, Culture & Cause: The Sprite Obey Your Verse and Lyricism 101 Origin Stories
James Cuthbert, Senior Brand Manager, Coca-Cola Freestyle
10:15am
Fireside Chat
James Cuthbert, Senior Brand Manager, Coca-Cola Freestyle
Q&A conducted by: John Piccone, Chief Growth Officer, Innovid
10:40am
Networking Break
11:00am
Tapping Into Mobile: Content, Commerce, and Data
The on demand generation opts out of everything except their mobile devices, where marketers must earn the attention of audiences by using the unique properties of mobile technology and data to create more highly focused and engaging experiences. Exploring the intersection of content, video and commerce, this session will delve into the myriad ways marketers can create richer, more personalized and meaningful mobile experiences that engage the consumer and ultimately impact the bottom line.
Moderated by: Mike Baker, CEO, DataXu
Stephanie Linker, Vice President, Digital Marketing, BlackRock
Kelli McIntosh, Director of Digital Innovation, PepsiCo
Stephanie Shannon, Culture and Segment Strategist, Verizon
11:30am
Keynote
L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization
12:00pm
Fireside Chat
L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization
Q&A conducted by: Andrew Rosen, VP, Nativo
12:15pm
Lunch
1:10pm
Success Story
Ben Butler, Global Marketing Director, Stella Artois, Anheuser-Busch InBev
1:35pm
Fireside Chat
Ben Butler, Global Marketing Director, Stella Artois, Anheuser-Busch InBev
Q&A conducted by: Brian Berner, Head of U.S. Advertising Sales, Spotify
1:50pm
Keynote
Brian Berner, Head of U.S. Advertising Sales, Spotify
2:10pm
Success Story
Jon Levy, Senior Growth Hacking Manager, Brand Marketing, Chobani
2:40pm
Fireside Chat
Jon Levy, Senior Growth Hacking Manager, Brand Marketing, Chobani
Q&A conducted by: Holly Jacobus, Director, CITIA
2:55pm
How Millennials Shop: Exploring New Habits in Mobile, Commerce, and Retail
Nearly 80 percent of millennials own a smartphone, yet 63 percent of them dont have a credit
card. The first mobile generation is upending everything we know about shopper behavior, as they use their devices to shop smarter, faster and cheaper. This session will explore trends related to how millennials shop, including mobile wallets, mobile advertising options and how innovative retailers are changing the paradigm by embracing them in creative ways throughout the ecosystem where they spend no less than half of their time online.
Moderator: Marissa Aydlett, Vice President, Marketing, Appboy
Steven Pryor, Senior Marketing Manager, American Express
Brian Thibault, Brand Manager, Digital Strategy, Johnson & Johnson
3:35pm
Its a Wrap!
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