Brand Innovators Vegas: Live From CES

Presented by

January 5, 2022

Wednesday

,

January

5 -

Friday

,

January

7

AGENDA

SPEAKERS

Marquee SPONSORS

Proof of vaccination or a negative COVID test will be required upon entry to our event.

Featured Speakers:

Fernando Machado, CMO, Activision Blizzard
Carla Piñeyro Sublett, Chief Marketing Officer, IBM
Patrick McLean, SVP & Chief Marketing Officer, Walgreens
Melissa Grady, CMO, Cadillac
Frank Crowson, Chief Marketing Officer, Best Buy
Raja Rajamannar, Chief Marketing Officer, MasterCard
Beverly Jackson, Vice President Global Brand and Consumer Marketing, Twitter
Doug Rozen, CEO - dentsu Media Americas, Dentsu
Kimberley Gardiner, SVP Marketing, Volkswagen of America
Ivonne Kinser, VP Marketing & Innovation, Avocados from Mexico
Kelly Abcarian, Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal
Ricky Engelberg, Chief Marketing Officer, Vista
Kim Wilson, SVP Brand & Advertising, SiriusXM + Pandora
Quinn O'Brien, VP, Lenovo
Sarah Moore, Senior Vice President Marketing, MGM Resorts International
Erin Levzow, VP Marketing Technology, Del Taco
Tania Keenan, Executive Director - Chase Freedom & Slate, Advertising, Media & Customer Engagement, JP Morgan Chase
Natalie Pappacoda, Sr. Director, Media (US), Coty Inc.
Monica McGurk, Chief Global Growth Officer, Kellogg
Janet Lee, Vice President, Head of Mobile Marketing, Samsung
John Marshall, Head of North American Digital, HP
Zach Overton, Director - US Marketing, Devices & Services, Head of Go-to-Market, Google

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

DAY 1 -Wednesday, January 5

9:00am PT

Registration Opens

9:30am PT

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

9:35am PT

Keynote - Gaming is Bigger Than You Think

Fernando Machado, Chief Marketing Officer, Activision Blizzard‍

10:05am PT

Fireside Chat‍

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated By: Lauren Douglass, SVP, Global Marketing, Channel Factory

10:30am PT

Fireside Chat

Carla Piñeyro Sublett, Chief Marketing Officer, IBM

11:00am PT

Fireside Chat‍

Patrick McLean, Chief Marketing Officer, Walgreens

Moderated By: Sean Kearney, Head of Industry, North America, IBM Watson Advertising‍

11:45am PT

Fireside Chat‍

Melissa Grady, Chief Marketing Officer, Cadillac

Moderated by: Lizzie Widhelm, SVP Ad Innovation and B2B Marketing, SXM Media‍

12:30pm PT

Fireside Chat ‍

Frank Crowson, Chief Marketing Officer, Best Buy

Moderated By: Paul Dooley, World Wide Head Marketing Transformation, AWS‍

1:15pm PT

LUNCH

2:00pm PT

Fireside Chat

‍Raja Rajamannar, Chief Marketing Officer, MasterCard

Moderated By: Seraj Bharwani, Chief Strategy Officer, AcuityAds

2:35pm PT

Fireside Chat

Monica McGurk, Chief Global Growth Officer, Kellogg

Moderated by: Greg Williams, President, Audigent

3:30pm PT

Fireside Chat

4:00pm PT

Fireside Chat

‍

4:35pm PT

Fireside Chat

5:00pm PT

Moderated By: David Shadpour, CEO, Social Native

Fireside

5:40pm PT

Wrap

Day 2- Thursday, January 6

8:00am PT

Registration Opens

9:00am PT

Welcome‍

David Teicher, Chief Content Officer, Brand Innovators‍

9:05am PT

Fireside Chat

‍Beverly Jackson, Vice President Global Brand and Consumer Marketing, Twitter

Moderated by: Phil Schraeder, CEO, GumGum

9:35am PT

Fireside Chat

Doug Rozen, CEO - Dentsu Media Americas, Dentsu

Moderated by: Kris Magel, VP & Head of Agency Development, Samba TV

10:05am PT

Fireside Chat‍

Kimberley Gardiner, SVP Marketing, Volkswagen of America

Moderated By: Kelly Abcarian, EVP, Measurement and Impact, Advertising & Partnerships, NBCUniversal‍

10:45am PT

Fireside Chat‍

Ivonne Kinser, VP Marketing & Innovation, Avocados from Mexico

Moderated By: Stacy Bohrer, Senior Vice President of Sales, Crisp

11:15am PT

Fireside Chat

Kelly Abcarian, EVP, Measurement & Impact at NBCUniversal Media

Moderated By: Sean Muller, Founder and CEO, iSpot.tv

11:45pm PT

Fireside Chat‍

Ricky Engelberg, Chief Marketing Officer, Vista

Moderated by: Jeff Alderman, Executive Director of Sales & Partnerships, AdMedia

12:15pm PT

Fireside Chat

Kim Wilson, SVP Brand & Advertising, SiriusXM + Pandora

Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

12:45pm PT

LUNCH

1:30pm PT

Fireside Chat ‍

Quinn O’Brien, VP Global Marketing, Lenovo

Moderated by: Jessica Thorpe, Co-founder and President, gen.video

2:05pm PT

Fireside Chat ‍

Moderated by: Valerie Vespa, VP Brand Partnerships, OUTFRONT Media‍

2:40pm PT

Fireside Chat - Inside PepsiCo Labs‍

Moderated by: Adam Bergman, Vice President, National Ad Sales, Vizio Ads‍

3:15pm PT

Networking Break

3:35pm PT

Fireside Chat ‍

Sarah Moore, Senior Vice President, MGM Resorts International

Moderated by: Alex Collmer, CEO/Founder, VidMob

4:05pm PT

Panel

Moderated by: Laura Tormey, Chief Revenue Officer, VideoAmp

4:35pm PT

Fireside Chat

Erin Levzow, VP Marketing Technology, Del Taco

5:00pm PT

Panel

Tania Keenan Executive Director - Chase Freedom & Slate, Advertising, Media & Customer EngagementJP Morgan Chase

Natalie Pappacoda, Sr. Director, Media (US), Coty Inc.

5:30pm PT

Wrap‍

Day 3 - Friday, January

8:00am PT

Registration Opens

9:00am PT

Welcome‍

David Teicher, Chief Content Officer, Brand Innovators

9:05am PT

Fireside Chat

9:25am PT

Fireside Chat‍

Janet Lee, Vice President, Head of Mobile Marketing, Samsung

Moderated by: Jim D'Antoni, Director of National Media Sales, DISH Media‍

9:55am PT

Fireside Chat

‍John Marshall, Head of North American Digital, HP

Moderated by: Douglas Cajas, Senior Director of Media, RTLAdConnect

10:30am PT

Fireside Chat

‍Zach Overton, Director, US Marketing, Devices & Services, Head of Go-to-Market, Google

Moderated by: Yan Liu, CEO, TVision Insights‍

11:00am PT

Fireside Chat‍

12:10pm PT

LUNCH

5:00pm PT

Wrap

AGENDA

DAY 1 -Wednesday, January 5

9:00am PT

Registration Opens

9:30am PT

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

9:35am PT

Keynote - Gaming is Bigger Than You Think

Fernando Machado, Chief Marketing Officer, Activision Blizzard‍

10:05am PT

Fireside Chat‍

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated By: Lauren Douglass, SVP, Global Marketing, Channel Factory

10:30am PT

Fireside Chat

Carla Piñeyro Sublett, Chief Marketing Officer, IBM

11:00am PT

Fireside Chat‍

Patrick McLean, Chief Marketing Officer, Walgreens

Moderated By: Sean Kearney, Head of Industry, North America, IBM Watson Advertising‍

11:45am PT

Fireside Chat‍

Melissa Grady, Chief Marketing Officer, Cadillac

Moderated by: Lizzie Widhelm, SVP Ad Innovation and B2B Marketing, SXM Media‍

12:30pm PT

Fireside Chat ‍

Frank Crowson, Chief Marketing Officer, Best Buy

Moderated By: Paul Dooley, World Wide Head Marketing Transformation, AWS‍

1:15pm PT

LUNCH

2:00pm PT

Fireside Chat

‍Raja Rajamannar, Chief Marketing Officer, MasterCard

Moderated By: Seraj Bharwani, Chief Strategy Officer, AcuityAds

2:35pm PT

Fireside Chat

Monica McGurk, Chief Global Growth Officer, Kellogg

Moderated by: Greg Williams, President, Audigent

3:30pm PT

Fireside Chat

4:00pm PT

Fireside Chat

‍

4:35pm PT

Fireside Chat

5:00pm PT

Moderated By: David Shadpour, CEO, Social Native

Fireside

5:40pm PT

Wrap

Day 2- Thursday, January 6

8:00am PT

Registration Opens

9:00am PT

Welcome‍

David Teicher, Chief Content Officer, Brand Innovators‍

9:05am PT

Fireside Chat

‍Beverly Jackson, Vice President Global Brand and Consumer Marketing, Twitter

Moderated by: Phil Schraeder, CEO, GumGum

9:35am PT

Fireside Chat

Doug Rozen, CEO - Dentsu Media Americas, Dentsu

Moderated by: Kris Magel, VP & Head of Agency Development, Samba TV

10:05am PT

Fireside Chat‍

Kimberley Gardiner, SVP Marketing, Volkswagen of America

Moderated By: Kelly Abcarian, EVP, Measurement and Impact, Advertising & Partnerships, NBCUniversal‍

10:45am PT

Fireside Chat‍

Ivonne Kinser, VP Marketing & Innovation, Avocados from Mexico

Moderated By: Stacy Bohrer, Senior Vice President of Sales, Crisp

11:15am PT

Fireside Chat

Kelly Abcarian, EVP, Measurement & Impact at NBCUniversal Media

Moderated By: Sean Muller, Founder and CEO, iSpot.tv

11:45pm PT

Fireside Chat‍

Ricky Engelberg, Chief Marketing Officer, Vista

Moderated by: Jeff Alderman, Executive Director of Sales & Partnerships, AdMedia

12:15pm PT

Fireside Chat

Kim Wilson, SVP Brand & Advertising, SiriusXM + Pandora

Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

12:45pm PT

LUNCH

1:30pm PT

Fireside Chat ‍

Quinn O’Brien, VP Global Marketing, Lenovo

Moderated by: Jessica Thorpe, Co-founder and President, gen.video

2:05pm PT

Fireside Chat ‍

Moderated by: Valerie Vespa, VP Brand Partnerships, OUTFRONT Media‍

2:40pm PT

Fireside Chat - Inside PepsiCo Labs‍

Moderated by: Adam Bergman, Vice President, National Ad Sales, Vizio Ads‍

3:15pm PT

Networking Break

3:35pm PT

Fireside Chat ‍

Sarah Moore, Senior Vice President, MGM Resorts International

Moderated by: Alex Collmer, CEO/Founder, VidMob

4:05pm PT

Panel

Moderated by: Laura Tormey, Chief Revenue Officer, VideoAmp

4:35pm PT

Fireside Chat

Erin Levzow, VP Marketing Technology, Del Taco

5:00pm PT

Panel

Tania Keenan Executive Director - Chase Freedom & Slate, Advertising, Media & Customer EngagementJP Morgan Chase

Natalie Pappacoda, Sr. Director, Media (US), Coty Inc.

5:30pm PT

Wrap‍

Day 3 - Friday, January

8:00am PT

Registration Opens

9:00am PT

Welcome‍

David Teicher, Chief Content Officer, Brand Innovators

9:05am PT

Fireside Chat

9:25am PT

Fireside Chat‍

Janet Lee, Vice President, Head of Mobile Marketing, Samsung

Moderated by: Jim D'Antoni, Director of National Media Sales, DISH Media‍

9:55am PT

Fireside Chat

‍John Marshall, Head of North American Digital, HP

Moderated by: Douglas Cajas, Senior Director of Media, RTLAdConnect

10:30am PT

Fireside Chat

‍Zach Overton, Director, US Marketing, Devices & Services, Head of Go-to-Market, Google

Moderated by: Yan Liu, CEO, TVision Insights‍

11:00am PT

Fireside Chat‍

12:10pm PT

LUNCH

5:00pm PT

Wrap

SUB EVENTS

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SPEAKERS

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Venue

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ATTENTION QUALIFIED BRAND MARKETERS
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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by E-mailby telephone

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by E-mailby telephone

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