Brand Innovators Marketing Innovation

Presented by
Presented by

July 12, 2018

Thursday

,

July

12

-

,

0
0

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

7:30am

Morning Workout at Reebok Crossfit One

8:45am

Breakfast and Registration

9:45am

Welcome and Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Event Chair: Blair Hammond, Director, Digital Content, Reebok

10:00am

Keynote

Jennifer Halloran, Head of Branding and Advertising, MassMutual

10:25am

Fireside Chat

Jennifer Halloran, Head of Branding and Advertising, MassMutual

Moderated by: Ryan Griffin, Brand Development, Flipboard

10:45am

Women in Marketing Roundtable

Kate Ardini, AVP Brand Strategy & Advertising, John Hancock
Suzanne Burton Kirdahy, Senior Vice President, Enterprise Brand Strategy & Planning, Bank of America
Jennifer Halloran, Head of Branding and Advertising, MassMutual
Sarah Hodkinson, VP Marketing, Smarter Travel, TripAdvisor
Stephanie Shore, Chief Marketing Officer, MOO

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp | News IQ

11:25am

Fireside Chat

Lindsay Sutton, AVP, Digital Strategy Lead, John Hancock

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

11:45am

Networking Break

12:00pm

Identity Starts In The Inbox: Why Email is at the Core of the Customer Experience

Brands need to think about email differently beyond the send and receive. Instead, they need to think of it as the center of marketing, as their superpower to get to the core of identity and marketing to people.

Jason Oates, Chief Business Officer, LiveIntent

12:15pm

What’s Next in Digital

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

Matt Blonder, Head of Global Digital Brand Commerce, Reebok
Eileen O’Malley, Social Media & Strategic Marketing, Boston Celtics
Paul Pennelli, Head of Direct to Consumer Marketing, MassMutual
Kim Stokes, Head of Digital and Media, The Boston Beer Company

12:50pm

Lunch

1:50pm

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

Ben Blakesley, SVP, Head of Social Media and Editorial Content, ‎Citizens Bank
Kara Hutchinson, Senior Director, Marketing & Content Strategy, Boston Celtics
Claire Oliverson, Senior Director of Content & Social Strategy, America’s Test Kitchen

2:25pm

Keynote

Melanie Boulden, Vice President, Global Marketing and Brand Management, Reebok

2:45pm

Fireside Chat

Melanie Boulden, Vice President, Global Marketing and Brand Management, Reebok

Moderated by: Justin Cadelago, SVP, Head of East Coast Partnerships, Studio71

3:00pm

Keynote – Make Meaning: Lessons from a Mission-Driven eCommerce Disruptor

Hear from Andy Levitt, Founder and CEO of Boston-based Purple Carrot, the first and only 100% plant-based meal kit company, and learn about the challenges of creating something out of nothing, the reasons why he started his company, some lessons he’s learned along the way, and where the brand and the category are going in the future.

Andy Levitt, Founder & CEO, Purple Carrot

3:30pm

Networking Break

3:45pm

Fireside Chat

Blair Hammond, Director, Digital Content, Reebok

Moderated by: Kate Solinsky, Head of Sales, New York Media

4:05pm

Storytelling and User-Generated Content: Building Authentic Connections with Consumers

In 2018, everyone is a video creator. Today more video is produced by amateurs in a single day than the broadcast TV networks have combined to produce over the last 50 years. Join Jukin Media’s Zach Alter for an informative session about the origins of user-generated video, how we’ve gotten to where we are today, and how forward-thinking brands and media companies are leveraging UGC for progressive, engaging storytelling.

Zach Alter, VP Head of Sales, Jukin Media

4:20pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderated by: Warren Kay, Chief Revenue Officer and Director, SOCi

Suzanne Burton Kirdahy, Senior Vice President, Enterprise Brand Strategy & Planning, Bank of America
Melanie Cohn, Senior Manager, Digital & Social Media, Dunkin’ Brands
Jaime Mahoney, Senior Brand Director, Keurig Green Mountain
Andrew Peterson, Editorial Director, John Hancock Investments
Kim Stokes, Head of Digital and Media, The Boston Beer Company

5:00pm

Happy Hour hosted by The Boston Beer Company

AGENDA

7:30am

Morning Workout at Reebok Crossfit One

8:45am

Breakfast and Registration

9:45am

Welcome and Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Event Chair: Blair Hammond, Director, Digital Content, Reebok

10:00am

Keynote

Jennifer Halloran, Head of Branding and Advertising, MassMutual

10:25am

Fireside Chat

Jennifer Halloran, Head of Branding and Advertising, MassMutual

Moderated by: Ryan Griffin, Brand Development, Flipboard

10:45am

Women in Marketing Roundtable

Kate Ardini, AVP Brand Strategy & Advertising, John Hancock
Suzanne Burton Kirdahy, Senior Vice President, Enterprise Brand Strategy & Planning, Bank of America
Jennifer Halloran, Head of Branding and Advertising, MassMutual
Sarah Hodkinson, VP Marketing, Smarter Travel, TripAdvisor
Stephanie Shore, Chief Marketing Officer, MOO

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp | News IQ

11:25am

Fireside Chat

Lindsay Sutton, AVP, Digital Strategy Lead, John Hancock

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

11:45am

Networking Break

12:00pm

Identity Starts In The Inbox: Why Email is at the Core of the Customer Experience

Brands need to think about email differently beyond the send and receive. Instead, they need to think of it as the center of marketing, as their superpower to get to the core of identity and marketing to people.

Jason Oates, Chief Business Officer, LiveIntent

12:15pm

What’s Next in Digital

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

Matt Blonder, Head of Global Digital Brand Commerce, Reebok
Eileen O’Malley, Social Media & Strategic Marketing, Boston Celtics
Paul Pennelli, Head of Direct to Consumer Marketing, MassMutual
Kim Stokes, Head of Digital and Media, The Boston Beer Company

12:50pm

Lunch

1:50pm

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

Ben Blakesley, SVP, Head of Social Media and Editorial Content, ‎Citizens Bank
Kara Hutchinson, Senior Director, Marketing & Content Strategy, Boston Celtics
Claire Oliverson, Senior Director of Content & Social Strategy, America’s Test Kitchen

2:25pm

Keynote

Melanie Boulden, Vice President, Global Marketing and Brand Management, Reebok

2:45pm

Fireside Chat

Melanie Boulden, Vice President, Global Marketing and Brand Management, Reebok

Moderated by: Justin Cadelago, SVP, Head of East Coast Partnerships, Studio71

3:00pm

Keynote – Make Meaning: Lessons from a Mission-Driven eCommerce Disruptor

Hear from Andy Levitt, Founder and CEO of Boston-based Purple Carrot, the first and only 100% plant-based meal kit company, and learn about the challenges of creating something out of nothing, the reasons why he started his company, some lessons he’s learned along the way, and where the brand and the category are going in the future.

Andy Levitt, Founder & CEO, Purple Carrot

3:30pm

Networking Break

3:45pm

Fireside Chat

Blair Hammond, Director, Digital Content, Reebok

Moderated by: Kate Solinsky, Head of Sales, New York Media

4:05pm

Storytelling and User-Generated Content: Building Authentic Connections with Consumers

In 2018, everyone is a video creator. Today more video is produced by amateurs in a single day than the broadcast TV networks have combined to produce over the last 50 years. Join Jukin Media’s Zach Alter for an informative session about the origins of user-generated video, how we’ve gotten to where we are today, and how forward-thinking brands and media companies are leveraging UGC for progressive, engaging storytelling.

Zach Alter, VP Head of Sales, Jukin Media

4:20pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderated by: Warren Kay, Chief Revenue Officer and Director, SOCi

Suzanne Burton Kirdahy, Senior Vice President, Enterprise Brand Strategy & Planning, Bank of America
Melanie Cohn, Senior Manager, Digital & Social Media, Dunkin’ Brands
Jaime Mahoney, Senior Brand Director, Keurig Green Mountain
Andrew Peterson, Editorial Director, John Hancock Investments
Kim Stokes, Head of Digital and Media, The Boston Beer Company

5:00pm

Happy Hour hosted by The Boston Beer Company

SUB EVENTS

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More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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