Brand Innovators Marketing Innovation

Presented by
Presented by

October 2, 2018

Tuesday

,

October

2

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,

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0

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

Opening Remarks: Paul Longo, Head of Agency Development, Microsoft

9:25am

The Future Retail & Experiential Marketing

Rachel Leber, VP, Consumer Products Marketing, Major League Soccer
Esperanza Teasdale, Senior Director of Shopper Marketing, PepsiCo
Brittany Wengel, Brand Manager: Estrella Jalisco Experiential and Trade Activation, Anheuser-Busch

Moderated by: Jay Chicoy, SVP, Americas, Wochit

9:55am

The Future of eCommerce: Personalization, Chatbots, D2C, & Beyond

Benjamin Lord, Global Executive Director, D2C, Ecommerce & Omnichannel Mktg, NARS Cosmetics at Shiseido Group
Sapna Shah, Executive Director, Digital & eCommerce, CLARINS Group
Banita Sarwar, Director, Personalization and Marketing Orchestration, Marriott International

Moderated by: Jeff Smith, GM and CMO, LiveRamp

10:30am

What Will Drive Advertising in the Next Five Years?

A discussion of four compelling forces that will shape company fortunes and the way marketers work in the years to come.

John Piccone, President and Chief Revenue Officer, Simulmedia

10:45am

Networking Break

11:00am

How Social Data Leads to Conversion

Social data is a crystal ball to your brand’s 360º marketing strategy. Hear from Influential’s CEO, Ryan Detert, on how to utilize social data and influencers to supercharge your marketing efforts and ultimately lead to sales conversion

Ryan Detert, CEO, Influential

11:15am

Keynote: Einstein & Picasso: You Need To Be Both (…really you do) to Rejuvenate A Brand

In this era of big data, what is the role of the skills of a storyteller who can look at a blank piece of paper and craft a riveting novel, or the artist who can look at a blank canvas and paint a masterpiece? Alternatively, isn’t it more important to be die-hard analytical problem solvers who can explain the unexplainable? Be considered by your peers to be a data savant who can seemingly look at a data set and develop an algorithm to predict consumer behavior and sales trends?

Join Doug Zarkin as she shares a case study of how he tapped into the art and science of marketing to lead the brand rejuvenation of the once iconic Pearle Vision brand, elevating it to its position today as the premier optical neighborhood retail brand

Doug Zarkin, Chief Marketing Officer, Pearle Vision

11:45am

Fireside Chat

Doug Zarkin, Chief Marketing Officer, Pearle Vision

Moderated by: Jeff Hackett, Senior Vice President, North America Sales, GroundTruth

12:10pm

Leveraging Insights to Gain Competitive Advantage

Lee Sparaga, SVP of Sales, Pixability

12:25pm

Lunch

1:05pm

The Changing Face of LGBTQ and Multicultural Marketing

As the demographics and culture of America continue to evolve, we are seeing a marked shift from the historical siloed approach multicultural marketing. American consumers are now more diverse than ever, and the LGBTQ population is larger than it has ever been – and continues to grow. We are moving from brands speaking directly to a particular sub-segment in a manner that resonates only with that particular segment to strategies that leverage the uniqueness of a consumer group to a much wider group of allies and those who share the same values. From an LGBTQ perspective, it is the evolution of a handful of brands targeting the gay male population in an “under the radar” manner, to now needing to recognize the larger cohort who may not identify as LGBTQ, but feel aligned with diverse communities.

In this session we’ll explore the evolution from segmented multicultural marketing to a more forward approach of inclusion that better reflects the current and future

Moderated by: Gayle Troberman, EVP and Chief Marketing Officer, iHeartMedia

Joe Keenan, Executive Director, LGBTQ, Imre
Jeffrey Moran, Vice President of Influencer Engagement and Marketing Activation Services, Pernod Ricard
Andrea Richardson, Director, Multicultural & Diversity Engagement, Corporate Responsibility, Global Corporate Affairs, Hilton
Dennis Williams, SVP Corporate Affairs and CSR, HBO

1:40pm

Fireside Chat

A.J. Storinge, Executive Director, AT&T, Hearts & Science

Moderated by: Steve Kuron, Sr. Sales Director, Outbrain

2:00pm

Fireside Chat

Joshua Palau, VP Digital Strategy & Platforms, Bayer

Moderated by: April Brown, VP of Marketing Analytics, Origami Logic

2:25pm

Article Intelligence

Content consumption on mobile devices can not only illuminate who we are as individuals, but can build an emotional map across geography and demographics, providing powerful insights into how to best target specific audiences. Additionally, the content we read can evoke emotions that influence an ad’s effectiveness. Through analyzing hundreds of thousands of articles, Kargo’s data innovation team has discovered a significant and exciting correlation between the particular emotions an article elicits, and the engagement rate of the ads within it.

Ryan McConville, Kargo’s COO and President, shares the latest insights on the effects of emotional context on mobile advertising as well as how to use these findings to maximize the impact of your mobile ROAS.

Ryan McConville, Chief Operations Officer & President, Kargo

2:45pm

Fireside Chat

Paul Gelb, Head of Social & Programmatic, Bayer
Jeremy Hull, SVP, Innovation, iProspect

Moderated by: Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

3:05pm

Is video advertising still relevant?

Our industry is changing, marketers have new alternatives to advertising – social influencers, experience marketing, performance DTC, are just few of the new trends that present an alternative to advertising.

In the session we will explore the reason for the decline in advertising and present practices and technologies that return the control to brands, making advertising as the most effective marketing medium, again.

Oded Napchi, CSO, HIRO Media

3:20pm

Networking Break

3:45pm

Keynote – The AI Equation: IQ + EQ = Conversational AI Success

Voice and the use of conversational AI are on the rise – with eMarketer estimating 69 million users of digital assistants and more than 45 million smart home speakers sold. This doesn’t just show progress; it means something huge is on the horizon. A seismic shift in consumer behavior where the era of touch as the primary user interface is being disrupted by voice and conversational user interfaces. Leading the charge for this disruption are intelligent agents such as digital assistants/virtual assistants, chat bots, and voice skills. Today is reminiscent of mid 2000’s when every year was declared the “Year of Mobile”, where more than 50% of search traffic would come from mobile devices, but it didn’t officially happen until roughly 2012; and the brands that embrace this change now and plan for the future will see the greatest success. However, it’s not as simple as understanding how to harness the knowledge and the IQ by making it publicly available to intelligent agents, brands have to be able to create an experience with an emotional connection. Join us to dive deeper into the AI equation for success where we provide tactical advice that businesses can use today to create a conversational AI strategy.

4:10pm

Fireside Chat – Preparing For Holiday Shopping Season

Brina Nash, Global Vice President of Customer Experience & Analytics, MCM Worldwide

Moderated by: Daniella Harkins, Chief Evangelist, LiveRamp

4:30pm

RoundTable: Content Marketing 2.0

Kaydee Bridges, VP Digital and Social Strategy, Goldman Sachs
Courtney Colwell, Global Director, Content, American Express
Simon Kopec, Director, Social Media & Content, Loews Hotels
Chad Parizman, Head of Digital & Social Communications, Pfizer

Moderated by: Suzanne Spence, President North America, MOFILM

5:00pm

Its a wrap!

AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

Opening Remarks: Paul Longo, Head of Agency Development, Microsoft

9:25am

The Future Retail & Experiential Marketing

Rachel Leber, VP, Consumer Products Marketing, Major League Soccer
Esperanza Teasdale, Senior Director of Shopper Marketing, PepsiCo
Brittany Wengel, Brand Manager: Estrella Jalisco Experiential and Trade Activation, Anheuser-Busch

Moderated by: Jay Chicoy, SVP, Americas, Wochit

9:55am

The Future of eCommerce: Personalization, Chatbots, D2C, & Beyond

Benjamin Lord, Global Executive Director, D2C, Ecommerce & Omnichannel Mktg, NARS Cosmetics at Shiseido Group
Sapna Shah, Executive Director, Digital & eCommerce, CLARINS Group
Banita Sarwar, Director, Personalization and Marketing Orchestration, Marriott International

Moderated by: Jeff Smith, GM and CMO, LiveRamp

10:30am

What Will Drive Advertising in the Next Five Years?

A discussion of four compelling forces that will shape company fortunes and the way marketers work in the years to come.

John Piccone, President and Chief Revenue Officer, Simulmedia

10:45am

Networking Break

11:00am

How Social Data Leads to Conversion

Social data is a crystal ball to your brand’s 360º marketing strategy. Hear from Influential’s CEO, Ryan Detert, on how to utilize social data and influencers to supercharge your marketing efforts and ultimately lead to sales conversion

Ryan Detert, CEO, Influential

11:15am

Keynote: Einstein & Picasso: You Need To Be Both (…really you do) to Rejuvenate A Brand

In this era of big data, what is the role of the skills of a storyteller who can look at a blank piece of paper and craft a riveting novel, or the artist who can look at a blank canvas and paint a masterpiece? Alternatively, isn’t it more important to be die-hard analytical problem solvers who can explain the unexplainable? Be considered by your peers to be a data savant who can seemingly look at a data set and develop an algorithm to predict consumer behavior and sales trends?

Join Doug Zarkin as she shares a case study of how he tapped into the art and science of marketing to lead the brand rejuvenation of the once iconic Pearle Vision brand, elevating it to its position today as the premier optical neighborhood retail brand

Doug Zarkin, Chief Marketing Officer, Pearle Vision

11:45am

Fireside Chat

Doug Zarkin, Chief Marketing Officer, Pearle Vision

Moderated by: Jeff Hackett, Senior Vice President, North America Sales, GroundTruth

12:10pm

Leveraging Insights to Gain Competitive Advantage

Lee Sparaga, SVP of Sales, Pixability

12:25pm

Lunch

1:05pm

The Changing Face of LGBTQ and Multicultural Marketing

As the demographics and culture of America continue to evolve, we are seeing a marked shift from the historical siloed approach multicultural marketing. American consumers are now more diverse than ever, and the LGBTQ population is larger than it has ever been – and continues to grow. We are moving from brands speaking directly to a particular sub-segment in a manner that resonates only with that particular segment to strategies that leverage the uniqueness of a consumer group to a much wider group of allies and those who share the same values. From an LGBTQ perspective, it is the evolution of a handful of brands targeting the gay male population in an “under the radar” manner, to now needing to recognize the larger cohort who may not identify as LGBTQ, but feel aligned with diverse communities.

In this session we’ll explore the evolution from segmented multicultural marketing to a more forward approach of inclusion that better reflects the current and future

Moderated by: Gayle Troberman, EVP and Chief Marketing Officer, iHeartMedia

Joe Keenan, Executive Director, LGBTQ, Imre
Jeffrey Moran, Vice President of Influencer Engagement and Marketing Activation Services, Pernod Ricard
Andrea Richardson, Director, Multicultural & Diversity Engagement, Corporate Responsibility, Global Corporate Affairs, Hilton
Dennis Williams, SVP Corporate Affairs and CSR, HBO

1:40pm

Fireside Chat

A.J. Storinge, Executive Director, AT&T, Hearts & Science

Moderated by: Steve Kuron, Sr. Sales Director, Outbrain

2:00pm

Fireside Chat

Joshua Palau, VP Digital Strategy & Platforms, Bayer

Moderated by: April Brown, VP of Marketing Analytics, Origami Logic

2:25pm

Article Intelligence

Content consumption on mobile devices can not only illuminate who we are as individuals, but can build an emotional map across geography and demographics, providing powerful insights into how to best target specific audiences. Additionally, the content we read can evoke emotions that influence an ad’s effectiveness. Through analyzing hundreds of thousands of articles, Kargo’s data innovation team has discovered a significant and exciting correlation between the particular emotions an article elicits, and the engagement rate of the ads within it.

Ryan McConville, Kargo’s COO and President, shares the latest insights on the effects of emotional context on mobile advertising as well as how to use these findings to maximize the impact of your mobile ROAS.

Ryan McConville, Chief Operations Officer & President, Kargo

2:45pm

Fireside Chat

Paul Gelb, Head of Social & Programmatic, Bayer
Jeremy Hull, SVP, Innovation, iProspect

Moderated by: Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

3:05pm

Is video advertising still relevant?

Our industry is changing, marketers have new alternatives to advertising – social influencers, experience marketing, performance DTC, are just few of the new trends that present an alternative to advertising.

In the session we will explore the reason for the decline in advertising and present practices and technologies that return the control to brands, making advertising as the most effective marketing medium, again.

Oded Napchi, CSO, HIRO Media

3:20pm

Networking Break

3:45pm

Keynote – The AI Equation: IQ + EQ = Conversational AI Success

Voice and the use of conversational AI are on the rise – with eMarketer estimating 69 million users of digital assistants and more than 45 million smart home speakers sold. This doesn’t just show progress; it means something huge is on the horizon. A seismic shift in consumer behavior where the era of touch as the primary user interface is being disrupted by voice and conversational user interfaces. Leading the charge for this disruption are intelligent agents such as digital assistants/virtual assistants, chat bots, and voice skills. Today is reminiscent of mid 2000’s when every year was declared the “Year of Mobile”, where more than 50% of search traffic would come from mobile devices, but it didn’t officially happen until roughly 2012; and the brands that embrace this change now and plan for the future will see the greatest success. However, it’s not as simple as understanding how to harness the knowledge and the IQ by making it publicly available to intelligent agents, brands have to be able to create an experience with an emotional connection. Join us to dive deeper into the AI equation for success where we provide tactical advice that businesses can use today to create a conversational AI strategy.

4:10pm

Fireside Chat – Preparing For Holiday Shopping Season

Brina Nash, Global Vice President of Customer Experience & Analytics, MCM Worldwide

Moderated by: Daniella Harkins, Chief Evangelist, LiveRamp

4:30pm

RoundTable: Content Marketing 2.0

Kaydee Bridges, VP Digital and Social Strategy, Goldman Sachs
Courtney Colwell, Global Director, Content, American Express
Simon Kopec, Director, Social Media & Content, Loews Hotels
Chad Parizman, Head of Digital & Social Communications, Pfizer

Moderated by: Suzanne Spence, President North America, MOFILM

5:00pm

Its a wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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