Brand Innovators Marketing Innovation

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Presented by

September 12, 2018

Wednesday

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September

12

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:10am

Opening Keynote

9:20am

Fireside Chat

9:35am

What’s Next in Digital

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Jon Margolis, Director of Brand Partnerships, West, Imgur

Eric Burak, Vice President, Digital, Bellator MMA
Erica Kaufman, Director, Global Content Strategy, Mattel
Jonathan Lowe, SVP, Brand Strategy, LA Kings / AEG Sports
Kennedy Reynolds, VP of Brand & Content, Acorns
Ronalee Zarate-Bayani, Chief Marketing Officer, Los Angeles Rams

10:25am

Getting Personal with Content and Creative

Authenticity and efficiency are more in-demand than ever in today’s advertising ecosystem. With trust in media and institutions at an all-time low, building authentic connections with consumers has never been more of a challenge. Dubbed “The Company That Built a Viral Video Empire” by The New York Times, Jukin Media is one of the most watched digital media companies in the world and a trusted partner to more than 1,000 brands and media/ entertainment companies. Jukin helps brands connect with audiences by leveraging the world’s most abundant creative resource: organic user-generated video. Hear more about Jukin’s services and how they’re partnering with brands for authentic, impactful content and creative.

Brendon Mulvihill, SVP, Head of Licensing, Jukin Media

10:40am

Networking Break

10:55am

Engaging, Educating, and Exciting Customers

The Powersports Industry’s key challenge is connecting with diverse customers who belong to a wide variety of user segments. In particular, Kawasaki needs to connect and communicate with customers as diverse as Boomers to Millennials to Get-Z, off-road to street, two-wheel and four-wheel segments, and everything in between.

Hear from Kawasaki on their strategy to “Engage, Educate, and Excite” and how they are leveraging the latest digital and experiential marketing tools as a cost effective method to communicate different messages to unique customer segments.

Chris Brull, VP Marketing, Kawasaki Motors
Lora Dircz, Manager, Retail and Experiential Marketing, Kawasaki Motors

11:25am

Fireside Chat

Chris Brull, VP Marketing, Kawasaki Motors
Lora Dircz, Manager, Retail and Experiential Marketing, Kawasaki Motors

Moderated by: Katie Fishman, Account Executive, Kargo

11:40am

Optimize for Mobile Eyes: Research

With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?
Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Join us to uncover which formats excel on mobile devices and how marketers can take advantage of understanding how consumers’ preferences.

Lizzie Black, VP, Emerging Partnerships, Kargo

11:55am

Keynote

Erick Dickens, SVP, Chief Marketing Officer, King’s Hawaiian

12:20pm

Fireside Chat

Erick Dickens, SVP, Chief Marketing Officer, King’s Hawaiian

Moderated by: Gregory Liberman, VP, Sales – Central Region, Placed

12:35pm

Lunch

1:35pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.

Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderated by: Jacob Chappell, Vice President Enterprise Sales, SOCi

Luke Droulez, Chief Marketing Officer, Parachute
Melly Ramirez, Social Media, Honda & Acura, American Honda Motor Company
Brigid Stevens, Vice President, Marketing/Brand, The Bouqs Company

2:10pm

Success Story

Ricardo Briceno, Head of Brand Marketing, Hot Wheels, Mattel

2:30pm

Keynote: Disrupt & Democratize: Insights For The Activist Entrepreneur

Power is shifting from corporations and governments to consumers and activist brands. Social and environmental issues are facing every corner of society. It can no longer be ignored and no longer can we leave it up to others to solve it. Consumers are demanding action and brands are being called upon to speak out and stand up. But how can your brand be part of this power shift? I’ll dive into the business models of Airbnb, Lyft and Patagonia and share how making the world a better place can be a competitive strategy and a growth opportunity.

Vipe Desai, Founder and CEO, HDX Mix

2:55pm

How Brands Win in Facebook’s New Local-First World

Are you leveraging Facebook local pages to reach and engage your local customers? The data says you should be.

Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. During this session, we’ll discuss why 66% of all Facebook brand impressions are happening on location pages and the impact they have on brand perception, review generation, and overall customer experience.

Jacob Chappell, Vice President Enterprise Sales, SOCi

3:10pm

Networking Break

3:25pm

Keynote

Laston Charriez, Head of Marketing, Pilgrim’s

3:45pm

Fireside Chat

Tavo Castro, Executive Business Director, Strategy, Hearts & Science

Moderated by: Andrew Furman, Senior Vice President, North American Sales, Outbrain

4:05pm

Future of Digital & Media: RoundTable Discussion

Cheryl Gresham, Global Head of Media, YouTube
Amanda Kozlowski, SVP Digital Marketing, Lionsgate

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

4:40pm

Fireside Chat

5:00pm

It’s a Wrap!

AGENDA

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:10am

Opening Keynote

9:20am

Fireside Chat

9:35am

What’s Next in Digital

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Jon Margolis, Director of Brand Partnerships, West, Imgur

Eric Burak, Vice President, Digital, Bellator MMA
Erica Kaufman, Director, Global Content Strategy, Mattel
Jonathan Lowe, SVP, Brand Strategy, LA Kings / AEG Sports
Kennedy Reynolds, VP of Brand & Content, Acorns
Ronalee Zarate-Bayani, Chief Marketing Officer, Los Angeles Rams

10:25am

Getting Personal with Content and Creative

Authenticity and efficiency are more in-demand than ever in today’s advertising ecosystem. With trust in media and institutions at an all-time low, building authentic connections with consumers has never been more of a challenge. Dubbed “The Company That Built a Viral Video Empire” by The New York Times, Jukin Media is one of the most watched digital media companies in the world and a trusted partner to more than 1,000 brands and media/ entertainment companies. Jukin helps brands connect with audiences by leveraging the world’s most abundant creative resource: organic user-generated video. Hear more about Jukin’s services and how they’re partnering with brands for authentic, impactful content and creative.

Brendon Mulvihill, SVP, Head of Licensing, Jukin Media

10:40am

Networking Break

10:55am

Engaging, Educating, and Exciting Customers

The Powersports Industry’s key challenge is connecting with diverse customers who belong to a wide variety of user segments. In particular, Kawasaki needs to connect and communicate with customers as diverse as Boomers to Millennials to Get-Z, off-road to street, two-wheel and four-wheel segments, and everything in between.

Hear from Kawasaki on their strategy to “Engage, Educate, and Excite” and how they are leveraging the latest digital and experiential marketing tools as a cost effective method to communicate different messages to unique customer segments.

Chris Brull, VP Marketing, Kawasaki Motors
Lora Dircz, Manager, Retail and Experiential Marketing, Kawasaki Motors

11:25am

Fireside Chat

Chris Brull, VP Marketing, Kawasaki Motors
Lora Dircz, Manager, Retail and Experiential Marketing, Kawasaki Motors

Moderated by: Katie Fishman, Account Executive, Kargo

11:40am

Optimize for Mobile Eyes: Research

With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?
Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Join us to uncover which formats excel on mobile devices and how marketers can take advantage of understanding how consumers’ preferences.

Lizzie Black, VP, Emerging Partnerships, Kargo

11:55am

Keynote

Erick Dickens, SVP, Chief Marketing Officer, King’s Hawaiian

12:20pm

Fireside Chat

Erick Dickens, SVP, Chief Marketing Officer, King’s Hawaiian

Moderated by: Gregory Liberman, VP, Sales – Central Region, Placed

12:35pm

Lunch

1:35pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.

Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderated by: Jacob Chappell, Vice President Enterprise Sales, SOCi

Luke Droulez, Chief Marketing Officer, Parachute
Melly Ramirez, Social Media, Honda & Acura, American Honda Motor Company
Brigid Stevens, Vice President, Marketing/Brand, The Bouqs Company

2:10pm

Success Story

Ricardo Briceno, Head of Brand Marketing, Hot Wheels, Mattel

2:30pm

Keynote: Disrupt & Democratize: Insights For The Activist Entrepreneur

Power is shifting from corporations and governments to consumers and activist brands. Social and environmental issues are facing every corner of society. It can no longer be ignored and no longer can we leave it up to others to solve it. Consumers are demanding action and brands are being called upon to speak out and stand up. But how can your brand be part of this power shift? I’ll dive into the business models of Airbnb, Lyft and Patagonia and share how making the world a better place can be a competitive strategy and a growth opportunity.

Vipe Desai, Founder and CEO, HDX Mix

2:55pm

How Brands Win in Facebook’s New Local-First World

Are you leveraging Facebook local pages to reach and engage your local customers? The data says you should be.

Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. During this session, we’ll discuss why 66% of all Facebook brand impressions are happening on location pages and the impact they have on brand perception, review generation, and overall customer experience.

Jacob Chappell, Vice President Enterprise Sales, SOCi

3:10pm

Networking Break

3:25pm

Keynote

Laston Charriez, Head of Marketing, Pilgrim’s

3:45pm

Fireside Chat

Tavo Castro, Executive Business Director, Strategy, Hearts & Science

Moderated by: Andrew Furman, Senior Vice President, North American Sales, Outbrain

4:05pm

Future of Digital & Media: RoundTable Discussion

Cheryl Gresham, Global Head of Media, YouTube
Amanda Kozlowski, SVP Digital Marketing, Lionsgate

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

4:40pm

Fireside Chat

5:00pm

It’s a Wrap!

SUB EVENTS

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IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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