Brand Innovators Marketing Innovation

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Presented by

October 25, 2018

Thursday

,

October

25

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Opening Remarks: Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology

9:00am

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their customers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their customers.

Moderated by: Casey Saran, CEO, Spaceback

Stacey DePolo, Social Advocacy Manager, GoDaddy
Grant Marek, Editorial Director, Chubbies Shorts
Narasu Rebbapragada, Associate Director, Digital Marketing Capabilities and Innovation, The Clorox Company
Erayna Sargent, Sr. Marketing Manager Sales Channel, QBDT & Retail, Intuit

9:35am

Fireside Chat

Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology

Moderated by: Lisa Tenenbown, Head of Sales, Northwest, Outbrain

10:00am

It’s About Time: How Leading Marketers are Driving Growth

Karen Budell, Content Marketing, Platforms, Google

10:20am

Join The Brand: Building Loyal Communities and The Need For Belonging

Jillian Flores, Director of Brand Planning, Moosylvania

10:45am

Networking Break

11:05am

Forging Consumer Connections in Today’s Digital Age

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderated by: Erica Rabb, Head of Sales, TrueAnthem

Jany Jacobsen, Head of Growth, Le Tote
Katie Daire, Marketing Lead, Caviar, Square
Juan Silvera, EVP, Chief Marketing Officer, Rabobank N.A.
Devon West, former Director of Marketing, Social Media, Sephora

11:40am

Keynote

Cindy Murphy, Account Director, Pixability

11:55am

The Future of Voice

We’ve all heard the stat, “by 2020, 50% of all searches will be conducted via voice”. Alexa and Siri are household names and help us make decisions, but how should brands think about them? What can we do to make sure we come back as THE answer to our consumers’ questions (also known as position zero). Join Orchid Bertelsen as she shares Nestlé’s approach to voice and emerging technologies.

Orchid Bertelsen, Digital Innovation Lead, Nestlé

12:15pm

Fireside Chat

Orchid Bertelsen, Digital Innovation Lead, Nestlé

Moderated by: Hana Zuckerman, Senior Sales Manager, Fullscreen Media

12:30pm

Lunch

1:20pm

Fireside Chat

Alex Flagg, Digital Demand Generation Leader, Small Business Segment, Hewlett Packard Enterprise

Moderated by: Erica Rabb, Head of Sales, TrueAnthem

1:40pm

Keynote

Bruce J. Hershey II, VP of Marketing, Tailored Brands, LLC.

2:00pm

Fireside Chat

Bruce J. Hershey II, VP of Marketing, Tailored Brands, LLC.

Moderated by: Andrew Kramer, President, Kramer Media

2:30pm

Fireside Chat

Chris Brown, Chatbot Strategy Specialist, Columbia Sportswear

Moderated by: Feng Cheng, CEO, Linc

2:50pm

Fireside Chat

Shiv Singh, Founder and CEO, Savvy Matters

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

3:10pm

WTF is Social Media Amplification (SMA)?

Casey Saran, CEO, Spaceback

3:25pm

Networking Break

3:45pm

Women in Marketing Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Cindy Murphy, Account Director, Pixability

Alysse Esmail, Paid Media Manager, NVIDIA
Lorena Hathaway, Marketing Director, Demand Generation, Pitney Bowes
Alma Salazar, Director of Consumer Marketing, Teen, Invisalign
Brenda van Camp, Founder & CEO, SharpAlice

4:20pm

Fireside Chat

Amisha Ghandi, VP, Influencer Marketing, SAP Ariba

4:50pm

Its a wrap!

AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Opening Remarks: Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology

9:00am

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their customers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their customers.

Moderated by: Casey Saran, CEO, Spaceback

Stacey DePolo, Social Advocacy Manager, GoDaddy
Grant Marek, Editorial Director, Chubbies Shorts
Narasu Rebbapragada, Associate Director, Digital Marketing Capabilities and Innovation, The Clorox Company
Erayna Sargent, Sr. Marketing Manager Sales Channel, QBDT & Retail, Intuit

9:35am

Fireside Chat

Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology

Moderated by: Lisa Tenenbown, Head of Sales, Northwest, Outbrain

10:00am

It’s About Time: How Leading Marketers are Driving Growth

Karen Budell, Content Marketing, Platforms, Google

10:20am

Join The Brand: Building Loyal Communities and The Need For Belonging

Jillian Flores, Director of Brand Planning, Moosylvania

10:45am

Networking Break

11:05am

Forging Consumer Connections in Today’s Digital Age

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderated by: Erica Rabb, Head of Sales, TrueAnthem

Jany Jacobsen, Head of Growth, Le Tote
Katie Daire, Marketing Lead, Caviar, Square
Juan Silvera, EVP, Chief Marketing Officer, Rabobank N.A.
Devon West, former Director of Marketing, Social Media, Sephora

11:40am

Keynote

Cindy Murphy, Account Director, Pixability

11:55am

The Future of Voice

We’ve all heard the stat, “by 2020, 50% of all searches will be conducted via voice”. Alexa and Siri are household names and help us make decisions, but how should brands think about them? What can we do to make sure we come back as THE answer to our consumers’ questions (also known as position zero). Join Orchid Bertelsen as she shares Nestlé’s approach to voice and emerging technologies.

Orchid Bertelsen, Digital Innovation Lead, Nestlé

12:15pm

Fireside Chat

Orchid Bertelsen, Digital Innovation Lead, Nestlé

Moderated by: Hana Zuckerman, Senior Sales Manager, Fullscreen Media

12:30pm

Lunch

1:20pm

Fireside Chat

Alex Flagg, Digital Demand Generation Leader, Small Business Segment, Hewlett Packard Enterprise

Moderated by: Erica Rabb, Head of Sales, TrueAnthem

1:40pm

Keynote

Bruce J. Hershey II, VP of Marketing, Tailored Brands, LLC.

2:00pm

Fireside Chat

Bruce J. Hershey II, VP of Marketing, Tailored Brands, LLC.

Moderated by: Andrew Kramer, President, Kramer Media

2:30pm

Fireside Chat

Chris Brown, Chatbot Strategy Specialist, Columbia Sportswear

Moderated by: Feng Cheng, CEO, Linc

2:50pm

Fireside Chat

Shiv Singh, Founder and CEO, Savvy Matters

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

3:10pm

WTF is Social Media Amplification (SMA)?

Casey Saran, CEO, Spaceback

3:25pm

Networking Break

3:45pm

Women in Marketing Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Cindy Murphy, Account Director, Pixability

Alysse Esmail, Paid Media Manager, NVIDIA
Lorena Hathaway, Marketing Director, Demand Generation, Pitney Bowes
Alma Salazar, Director of Consumer Marketing, Teen, Invisalign
Brenda van Camp, Founder & CEO, SharpAlice

4:20pm

Fireside Chat

Amisha Ghandi, VP, Influencer Marketing, SAP Ariba

4:50pm

Its a wrap!

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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