This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast & Registration
8:45am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Co-Chair: Mike Schall, Global Growth and Business Development, Whole Foods Market
9:00am
Keynote
Craig Dubitsky, Founder, Hello Products
9:30am
Challenger Brands Panel
The era of iconic brands monopolizing markets is giving way to a new ecosystem filled with niche players, catering to a new generation of consumers who have nuanced needs, behaviors and values. From CPG to QSR, our industry is experience a major shift, as younger shoppers look to new and emerging brands which reflect their preferences and habits.
Hear from a panel of Challenger Brand Leaders, taking on the status quo, building new brands, telling compelling stories, and experimenting with innovative models that go beyond the traditional retail environment and tap into the new wave of direct-to-consumer and subscription operating models.
Craig Dubitsky, Founder, Hello Products
Lenny Lebovich, Founder, PRE Brands
Michael Movitz, Founder & Managing Partner, The Movitz Group
Moderated By: Nate Welch, Manager of Media Partnerships, Taboola
10:05am
Keynote – Leveraging Technology for Brand Engagement
Raja Rajamannar, Chief Marketing Officer, Mastercard
10:35am
Fireside Chat
Raja Rajamannar, Chief Marketing Officer, Mastercard
Moderated By: Scott Hendrickson, SVP Sales, News IQ | News Corp
10:50am
Networking Break
11:05am
Keynote
Oskar Serrander, General Manager, USA, ACast
11:20am
Success Story
Kamal Bhandal, Sr. Director of Consumer Marketing, Invisalign Brand, Align Technology
11:35am
Fireside Chat
Kamal Bhandal, Sr. Director of Consumer Marketing, Invisalign Brand, Align Technology
Moderated by: Colleen Stachon, Regional Director – MidWest, Acast
11:50am
Keynote – Growing your customer through a Customer Obsession approach
Chris Roution, Director, Marketing Partnerships & Business Development, T-Mobile
12:10pm
Fireside Chat
Chris Roution, Director, Marketing Partnerships & Business Development, T-Mobile
Moderated By: Josh Kaufman, Vice President of Sales, Digital Trends
12:25pm
Keynote
John Andrews, CEO, Photofy
12:40pm
Keynote
Neal Zamore, SVP Digital & eCommerce, Avis Budget Group
1:00pm
Fireside Chat
Neal Zamore, SVP Digital & eCommerce, Avis Budget Group
Moderated By: Marty Berman, VP North America Remarketing, InMobi
1:15pm
Lunch
2:00pm
Fireside Chat
Aynat Ravin, Director, M:Live – Social Media Command Center, Marriott International
Moderated By: Monica Ho, Chief Marketing Officer, SOCi
2:20pm
Fireside Chat
Michael Hecht, Director, Skymiles Program, Delta Air Lines
Moderated by: Chris Crichton, VP, Client Solutions, Hathway
2:40pm
Fireside Chat
Madhavi Reese, VP, Brand Marketing, Whole Foods Market
Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media
3:00pm
Keynote – Just Bare Chicken: The #1 Fresh Chicken at Amazon Fresh and the only Fresh Chicken at Amazon Go…The Why Behind the Brand
Laston Charriez, Chief Marketing Officer, Pilgrim’s
3:25pm
Networking Break
3:40pm
Loyalty.X, Rethinking Customer Loyalty
When customer experience matters more than points.
Kevin Rice, CMO, Hathway
3:50pm
Authenticity & Truth in Brand Storytelling
Truth at the Center: In an era where fact is increasingly relative, never has it been more important for brands to connect with consumers, fans, and even critics, via storytelling that is not only authentic, but speaks to the core truths of the brand, its people, and passions.
Join a panel that includes some of the leading lights in the brand storytelling space for a discussion of truths at the core of their stories.
Adam Brown, Executive Strategist, Salesforce
Francey Grund, Director of Marketing, Chameleon Cold-Brew
Evan Holod, CEO, Michel et Augustin USA
Jay Moye, Global Editor-in-Chief, Coca-Cola Journey, The Coca-Cola Company
Moderated by: Doug Busk, Managing Director – Atlanta & NA Lead Brand Storytelling MSLGROUP
4:20pm
Success Story
S’well launched in 2010 with a mission to rid the world of plastic bottles. By 2020, S’well aims to help displace 100 million plastic bottles from entering landfills, waterways and other undesirable locations with the Million Bottle Project — a sustainability program to promote minimizing single-use plastic bottle consumption. The Million Bottle Project helps to demonstrate that we can create big change in the world by making small changes in our everyday lives.
Raquel Lachman, VP of Marketing, S’well
4:40pm
Success Story
Mike Dobbs, President & CEO, Zac Brown Band’s Camp Southern Ground
5:00pm
Corporate Philanthropy & CSR Discussion
Mike Dobbs, President & CEO, Zac Brown Band’s Camp Southern Ground
Mike Walton, Customer Development Director – Grocery, Natural Specialty Channel, Unilever
Thomas “Tab” Barker, Executive Director, Project Schoolhouse
Joy Stoddard, Development & Outreach Director, Whole Planet Foundation, Whole Foods Market
Burnett Treat, CEO, CocoJo
Moderated by: Alicia Smith, President, Multiplier Effect Marketing
5:35pm
It’s a Wrap!
