Brand Innovators Marketing Innovation

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April 19, 2018

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For over 10 years, entrepreneurs and start-ups in the digital media industry have been flocking to Austin, Texas, in March to tout their newest innovations. Companies like Twitter and Foursquare are just a couple of the big names that have taken advantage of the messaging opportunity in Austin. In keeping with the indie spirit that emanates from Austin each winter, Brand Innovators has partnered with Mondelēz International and to present “”How to Be a Change Agent,” a primer on how Fortune 500 and other large companies are innovating and fostering a culture of entrepreneurship within their organizations. In particular, we will look at what brands can learn from start-ups, in terms of product development cycles, distribution models, and consumer engagement.

Brand Innovators Austin is rallying brands around the entrepreneurial flag of independence and creativity!

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Co-Chair: Mike Schall, Global Growth and Business Development, Whole Foods Market

9:00am

Keynote

Craig Dubitsky, Founder, Hello Products

9:30am

Challenger Brands Panel

The era of iconic brands monopolizing markets is giving way to a new ecosystem filled with niche players, catering to a new generation of consumers who have nuanced needs, behaviors and values. From CPG to QSR, our industry is experience a major shift, as younger shoppers look to new and emerging brands which reflect their preferences and habits.

Hear from a panel of Challenger Brand Leaders, taking on the status quo, building new brands, telling compelling stories, and experimenting with innovative models that go beyond the traditional retail environment and tap into the new wave of direct-to-consumer and subscription operating models.

Craig Dubitsky, Founder, Hello Products
Lenny Lebovich, Founder, PRE Brands
Michael Movitz, Founder & Managing Partner, The Movitz Group

Moderated By: Nate Welch, Manager of Media Partnerships, Taboola

10:05am

Keynote – Leveraging Technology for Brand Engagement

Raja Rajamannar, Chief Marketing Officer, Mastercard

10:35am

Fireside Chat

Raja Rajamannar, Chief Marketing Officer, Mastercard

Moderated By: Scott Hendrickson, SVP Sales, News IQ | News Corp

10:50am

Networking Break

11:05am

Keynote

Oskar Serrander, General Manager, USA, ACast

11:20am

Success Story

Kamal Bhandal, Sr. Director of Consumer Marketing, Invisalign Brand, Align Technology

11:35am

Fireside Chat

Kamal Bhandal, Sr. Director of Consumer Marketing, Invisalign Brand, Align Technology

Moderated by: Colleen Stachon, Regional Director – MidWest, Acast

11:50am

Keynote – Growing your customer through a Customer Obsession approach

Chris Roution, Director, Marketing Partnerships & Business Development, T-Mobile

12:10pm

Fireside Chat

Chris Roution, Director, Marketing Partnerships & Business Development, T-Mobile

Moderated By: Josh Kaufman, Vice President of Sales, Digital Trends

12:25pm

Keynote

John Andrews, CEO, Photofy

12:40pm

Keynote

Neal Zamore, SVP Digital & eCommerce, Avis Budget Group

1:00pm

Fireside Chat

Neal Zamore, SVP Digital & eCommerce, Avis Budget Group

Moderated By: Marty Berman, VP North America Remarketing, InMobi

1:15pm

Lunch

2:00pm

Fireside Chat

Aynat Ravin, Director, M:Live – Social Media Command Center, Marriott International

Moderated By: Monica Ho, Chief Marketing Officer, SOCi

2:20pm

Fireside Chat

Michael Hecht, Director, Skymiles Program, Delta Air Lines

Moderated by: Chris Crichton, VP, Client Solutions, Hathway

2:40pm

Fireside Chat

Madhavi Reese, VP, Brand Marketing, Whole Foods Market

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media

3:00pm

Keynote – Just Bare Chicken: The #1 Fresh Chicken at Amazon Fresh and the only Fresh Chicken at Amazon Go…The Why Behind the Brand

Laston Charriez, Chief Marketing Officer, Pilgrim’s

3:25pm

Networking Break

3:40pm

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, CMO, Hathway

3:50pm

Authenticity & Truth in Brand Storytelling

Truth at the Center: In an era where fact is increasingly relative, never has it been more important for brands to connect with consumers, fans, and even critics, via storytelling that is not only authentic, but speaks to the core truths of the brand, its people, and passions.

Join a panel that includes some of the leading lights in the brand storytelling space for a discussion of truths at the core of their stories.

Adam Brown, Executive Strategist, Salesforce
Francey Grund, Director of Marketing, Chameleon Cold-Brew
Evan Holod, CEO, Michel et Augustin USA
Jay Moye, Global Editor-in-Chief, Coca-Cola Journey, The Coca-Cola Company

Moderated by: Doug Busk, Managing Director – Atlanta & NA Lead Brand Storytelling MSLGROUP

4:20pm

Success Story

S’well launched in 2010 with a mission to rid the world of plastic bottles. By 2020, S’well aims to help displace 100 million plastic bottles from entering landfills, waterways and other undesirable locations with the Million Bottle Project — a sustainability program to promote minimizing single-use plastic bottle consumption. The Million Bottle Project helps to demonstrate that we can create big change in the world by making small changes in our everyday lives.

Raquel Lachman, VP of Marketing, S’well

4:40pm

Success Story

Mike Dobbs, President & CEO, Zac Brown Band’s Camp Southern Ground

5:00pm

Corporate Philanthropy & CSR Discussion

Mike Dobbs, President & CEO, Zac Brown Band’s Camp Southern Ground
Mike Walton, Customer Development Director – Grocery, Natural Specialty Channel, Unilever
Thomas “Tab” Barker, Executive Director, Project Schoolhouse
Joy Stoddard, Development & Outreach Director, Whole Planet Foundation, Whole Foods Market
Burnett Treat, CEO, CocoJo

Moderated by: Alicia Smith, President, Multiplier Effect Marketing

5:35pm

It’s a Wrap!

AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Co-Chair: Mike Schall, Global Growth and Business Development, Whole Foods Market

9:00am

Keynote

Craig Dubitsky, Founder, Hello Products

9:30am

Challenger Brands Panel

The era of iconic brands monopolizing markets is giving way to a new ecosystem filled with niche players, catering to a new generation of consumers who have nuanced needs, behaviors and values. From CPG to QSR, our industry is experience a major shift, as younger shoppers look to new and emerging brands which reflect their preferences and habits.

Hear from a panel of Challenger Brand Leaders, taking on the status quo, building new brands, telling compelling stories, and experimenting with innovative models that go beyond the traditional retail environment and tap into the new wave of direct-to-consumer and subscription operating models.

Craig Dubitsky, Founder, Hello Products
Lenny Lebovich, Founder, PRE Brands
Michael Movitz, Founder & Managing Partner, The Movitz Group

Moderated By: Nate Welch, Manager of Media Partnerships, Taboola

10:05am

Keynote – Leveraging Technology for Brand Engagement

Raja Rajamannar, Chief Marketing Officer, Mastercard

10:35am

Fireside Chat

Raja Rajamannar, Chief Marketing Officer, Mastercard

Moderated By: Scott Hendrickson, SVP Sales, News IQ | News Corp

10:50am

Networking Break

11:05am

Keynote

Oskar Serrander, General Manager, USA, ACast

11:20am

Success Story

Kamal Bhandal, Sr. Director of Consumer Marketing, Invisalign Brand, Align Technology

11:35am

Fireside Chat

Kamal Bhandal, Sr. Director of Consumer Marketing, Invisalign Brand, Align Technology

Moderated by: Colleen Stachon, Regional Director – MidWest, Acast

11:50am

Keynote – Growing your customer through a Customer Obsession approach

Chris Roution, Director, Marketing Partnerships & Business Development, T-Mobile

12:10pm

Fireside Chat

Chris Roution, Director, Marketing Partnerships & Business Development, T-Mobile

Moderated By: Josh Kaufman, Vice President of Sales, Digital Trends

12:25pm

Keynote

John Andrews, CEO, Photofy

12:40pm

Keynote

Neal Zamore, SVP Digital & eCommerce, Avis Budget Group

1:00pm

Fireside Chat

Neal Zamore, SVP Digital & eCommerce, Avis Budget Group

Moderated By: Marty Berman, VP North America Remarketing, InMobi

1:15pm

Lunch

2:00pm

Fireside Chat

Aynat Ravin, Director, M:Live – Social Media Command Center, Marriott International

Moderated By: Monica Ho, Chief Marketing Officer, SOCi

2:20pm

Fireside Chat

Michael Hecht, Director, Skymiles Program, Delta Air Lines

Moderated by: Chris Crichton, VP, Client Solutions, Hathway

2:40pm

Fireside Chat

Madhavi Reese, VP, Brand Marketing, Whole Foods Market

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media

3:00pm

Keynote – Just Bare Chicken: The #1 Fresh Chicken at Amazon Fresh and the only Fresh Chicken at Amazon Go…The Why Behind the Brand

Laston Charriez, Chief Marketing Officer, Pilgrim’s

3:25pm

Networking Break

3:40pm

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, CMO, Hathway

3:50pm

Authenticity & Truth in Brand Storytelling

Truth at the Center: In an era where fact is increasingly relative, never has it been more important for brands to connect with consumers, fans, and even critics, via storytelling that is not only authentic, but speaks to the core truths of the brand, its people, and passions.

Join a panel that includes some of the leading lights in the brand storytelling space for a discussion of truths at the core of their stories.

Adam Brown, Executive Strategist, Salesforce
Francey Grund, Director of Marketing, Chameleon Cold-Brew
Evan Holod, CEO, Michel et Augustin USA
Jay Moye, Global Editor-in-Chief, Coca-Cola Journey, The Coca-Cola Company

Moderated by: Doug Busk, Managing Director – Atlanta & NA Lead Brand Storytelling MSLGROUP

4:20pm

Success Story

S’well launched in 2010 with a mission to rid the world of plastic bottles. By 2020, S’well aims to help displace 100 million plastic bottles from entering landfills, waterways and other undesirable locations with the Million Bottle Project — a sustainability program to promote minimizing single-use plastic bottle consumption. The Million Bottle Project helps to demonstrate that we can create big change in the world by making small changes in our everyday lives.

Raquel Lachman, VP of Marketing, S’well

4:40pm

Success Story

Mike Dobbs, President & CEO, Zac Brown Band’s Camp Southern Ground

5:00pm

Corporate Philanthropy & CSR Discussion

Mike Dobbs, President & CEO, Zac Brown Band’s Camp Southern Ground
Mike Walton, Customer Development Director – Grocery, Natural Specialty Channel, Unilever
Thomas “Tab” Barker, Executive Director, Project Schoolhouse
Joy Stoddard, Development & Outreach Director, Whole Planet Foundation, Whole Foods Market
Burnett Treat, CEO, CocoJo

Moderated by: Alicia Smith, President, Multiplier Effect Marketing

5:35pm

It’s a Wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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