This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast & Registration
9:00am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Cotent & Community, Brand Innovators
David Teicher, Editor & Chief Content Officer, Brand Innovators
9:10am
Building A Brand For The Modern Consumer
The era of iconic brands monopolizing markets is giving way to a new ecosystem filled with niche players, catering to a new generation of consumers who have nuanced needs, behaviors and values. From CPG to QSR, our industry is experience a major shift, as younger shoppers look to new and emerging brands which reflect their preferences and habits.
Hear from a panel of Challenger Brand Leaders, taking on the status quo, building new brands, telling compelling stories, and experimenting with innovative models that go beyond the traditional retail environment and tap into the new wave of direct-to-consumer and subscription operating models.
Moderated by: Alisa Granz, EVP/Head of Global Consumer Practice, Rogers & Cowan
Vanessa Dew, Co-Founder, Health-Ade
Miguel Garza, Co-Founder & CEO, Siete Family Foods
Mika Manninen, Founder, Hälsa
Dave Rule, Vice President, Marketing, Austin Eastciders
10:00am
Keynote
Peter McGuinness, Chief Marketing and Commercial Officer, Chobani
10:30am
Fireside Chat
Peter McGuinness, Chief Marketing and Commercial Officer, Chobani
Moderated by: Kyle Bunch, MD, Partnerships, R/GA Ventures
10:45am
Keynote
Mark Brodeur, VP of Digital Innovation, Nestlé
11:05am
Fireside Chat
Mark Brodeur, VP of Digital Innovation, Nestlé
Moderated by: Bill Todd, Chief Revenue Officer, AdTheorent
11:20am
Purpose Driven Marketing — CSR, Brand Purpose, Corporate Philanthropy
Wes Hurt, Founder, CLEAN Cause
Scott Marcus, VP of Sales & Marketing, Vital Farms
Martin Morse, Executive Director of Strategy, Bulletproof 360
Matt Repicky, Chief Marketing Officer, Genexa
Hannah Robbins, Chief Marketing Officer, Maple Hill
Moderated by: Rosy McGillan, Global Purpose Practice Lead, Porter Novelli
12:05pm
Lunch
1:00pm
Keynote
Ben Mand, CEO, Harmless Harvest
1:30pm
Keynote
Meenakshi Nagarajan, VP, Head of Marketing, sweetgreen
1:50pm
Fireside Chat
Meenakshi Nagarajan, VP, Head of Marketing, sweetgreen
Moderated by: Stephanie Scheper, Senior Director of Sales, Tremor Video DSP
2:05pm
Keynote
Enrique Cortinas, Head of Media, Marketing Communications and Commercial Operations, North America Juice, PepsiCo
2:25pm
Fireside Chat
Enrique Cortinas, Head of Media, Marketing Communications and Commercial Operations, North America Juice, PepsiCo
Moderated by: Hillary Greene, Director of Sales, Central, Spotify
2:40pm
Keynote
Matt Repicky, Chief Marketing Officer, Genexa
2:55pm
Fireside Chat
Shivram Vaideeswaran, Chief Marketing Officer, Jamba Juice
Moderated by: Heather Costello, VP, Loyalty Solutions, CrowdTwist
3:10pm
Networking Break
3:25pm
It Pays To Be Human
65% of consumers now make purchase decisions based on a brand’s values and beliefs, making it more important than ever for brands to know what they stand for, and behave in a way that proves it. This thought-provoking yet pragmatic presentation outlines the Five Human Traits brands can adopt in order to attract new audiences and strengthen engagement and advocacy.
Heidi Singleton, President + Chief Creative Officer, New Honor Society
3:40pm
Fireside Chat
Ryan Linders, Vice President Digital Marketing, Whole Foods Market
Madhavi Reese, VP of Brand, Whole Foods Market
Moderated by: Paige Robertson, Head of Client Partnerships, NCC Media
4:05pm
Keynote
Wes Hurt, Founder, CLEAN Cause
4:20pm
Keynote
Vanessa Dew, Co-Founder, Health-Ade
4:35pm
Personalization, Data, & The Technologies Driving The Future of Marketing
Randall Hall, Lead Manager, Digital Strategy, AT&T
Meenakshi Nagarajan, VP, Head of Marketing, sweetgreen
Hannah Robbins, Chief Marketing Officer, Maple Hill
Moderated by: Laura Grandi-Hill, Campaign and Event Manager, Data, Arm Treasure Data
5:15pm
It’s a Wrap!