Brand Innovators Marketing Innovation

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May 3, 2019

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For over 10 years, entrepreneurs and start-ups in the digital media industry have been flocking to Austin, Texas, in May to tout their newest innovations. Companies like Twitter and Foursquare are just a couple of the big names that have taken advantage of the messaging opportunity in Austin. In keeping with the indie spirit that emanates from Austin each winter, Brand Innovators has partnered with Mondelēz International and to present “”How to Be a Change Agent,” a primer on how Fortune 500 and other large companies are innovating and fostering a culture of entrepreneurship within their organizations. In particular, we will look at what brands can learn from start-ups, in terms of product development cycles, distribution models, and consumer engagement. We look forward to seeing you at in Austin, Friday, May 3!

Brand Innovators Austin is rallying brands around the entrepreneurial flag of independence and creativity!

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Cotent & Community, Brand Innovators
David Teicher, Editor & Chief Content Officer, Brand Innovators

9:10am

Building A Brand For The Modern Consumer

The era of iconic brands monopolizing markets is giving way to a new ecosystem filled with niche players, catering to a new generation of consumers who have nuanced needs, behaviors and values. From CPG to QSR, our industry is experience a major shift, as younger shoppers look to new and emerging brands which reflect their preferences and habits.

Hear from a panel of Challenger Brand Leaders, taking on the status quo, building new brands, telling compelling stories, and experimenting with innovative models that go beyond the traditional retail environment and tap into the new wave of direct-to-consumer and subscription operating models.

Moderated by: Alisa Granz, EVP/Head of Global Consumer Practice, Rogers & Cowan

Vanessa Dew, Co-Founder, Health-Ade
Miguel Garza, Co-Founder & CEO, Siete Family Foods
Mika Manninen, Founder, Hälsa
Dave Rule, Vice President, Marketing, Austin Eastciders

10:00am

Keynote

Peter McGuinness, Chief Marketing and Commercial Officer, Chobani

10:30am

Fireside Chat

Peter McGuinness, Chief Marketing and Commercial Officer, Chobani

Moderated by: Kyle Bunch, MD, Partnerships, R/GA Ventures

10:45am

Keynote

Mark Brodeur, VP of Digital Innovation, Nestlé

11:05am

Fireside Chat

Mark Brodeur, VP of Digital Innovation, Nestlé

Moderated by: Bill Todd, Chief Revenue Officer, AdTheorent

11:20am

Purpose Driven Marketing — CSR, Brand Purpose, Corporate Philanthropy

Wes Hurt, Founder, CLEAN Cause
Scott Marcus, VP of Sales & Marketing, Vital Farms
Martin Morse, Executive Director of Strategy, Bulletproof 360
Matt Repicky, Chief Marketing Officer, Genexa
Hannah Robbins, Chief Marketing Officer, Maple Hill

Moderated by: Rosy McGillan, Global Purpose Practice Lead, Porter Novelli

12:05pm

Lunch

1:00pm

Keynote

Ben Mand, CEO, Harmless Harvest

1:30pm

Keynote

Meenakshi Nagarajan, VP, Head of Marketing, sweetgreen

1:50pm

Fireside Chat

Meenakshi Nagarajan, VP, Head of Marketing, sweetgreen

Moderated by: Stephanie Scheper, Senior Director of Sales, Tremor Video DSP

2:05pm

Keynote

Enrique Cortinas, Head of Media, Marketing Communications and Commercial Operations, North America Juice, PepsiCo

2:25pm

Fireside Chat

Enrique Cortinas, Head of Media, Marketing Communications and Commercial Operations, North America Juice, PepsiCo

Moderated by: Hillary Greene, Director of Sales, Central, Spotify

2:40pm

Keynote

Matt Repicky, Chief Marketing Officer, Genexa

2:55pm

Fireside Chat

Shivram Vaideeswaran, Chief Marketing Officer, Jamba Juice

Moderated by: Heather Costello, VP, Loyalty Solutions, CrowdTwist

3:10pm

Networking Break

3:25pm

It Pays To Be Human

65% of consumers now make purchase decisions based on a brand’s values and beliefs, making it more important than ever for brands to know what they stand for, and behave in a way that proves it. This thought-provoking yet pragmatic presentation outlines the Five Human Traits brands can adopt in order to attract new audiences and strengthen engagement and advocacy.

Heidi Singleton, President + Chief Creative Officer, New Honor Society

3:40pm

Fireside Chat

Ryan Linders, Vice President Digital Marketing, Whole Foods Market
Madhavi Reese, VP of Brand, Whole Foods Market

Moderated by: Paige Robertson, Head of Client Partnerships, NCC Media

4:05pm

Keynote

Wes Hurt, Founder, CLEAN Cause

4:20pm

Keynote

Vanessa Dew, Co-Founder, Health-Ade

4:35pm

Personalization, Data, & The Technologies Driving The Future of Marketing

Randall Hall, Lead Manager, Digital Strategy, AT&T
Meenakshi Nagarajan, VP, Head of Marketing, sweetgreen
Hannah Robbins, Chief Marketing Officer, Maple Hill

Moderated by: Laura Grandi-Hill, Campaign and Event Manager, Data, Arm Treasure Data

5:15pm

It’s a Wrap!

AGENDA

8:00am

Breakfast & Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Cotent & Community, Brand Innovators
David Teicher, Editor & Chief Content Officer, Brand Innovators

9:10am

Building A Brand For The Modern Consumer

The era of iconic brands monopolizing markets is giving way to a new ecosystem filled with niche players, catering to a new generation of consumers who have nuanced needs, behaviors and values. From CPG to QSR, our industry is experience a major shift, as younger shoppers look to new and emerging brands which reflect their preferences and habits.

Hear from a panel of Challenger Brand Leaders, taking on the status quo, building new brands, telling compelling stories, and experimenting with innovative models that go beyond the traditional retail environment and tap into the new wave of direct-to-consumer and subscription operating models.

Moderated by: Alisa Granz, EVP/Head of Global Consumer Practice, Rogers & Cowan

Vanessa Dew, Co-Founder, Health-Ade
Miguel Garza, Co-Founder & CEO, Siete Family Foods
Mika Manninen, Founder, Hälsa
Dave Rule, Vice President, Marketing, Austin Eastciders

10:00am

Keynote

Peter McGuinness, Chief Marketing and Commercial Officer, Chobani

10:30am

Fireside Chat

Peter McGuinness, Chief Marketing and Commercial Officer, Chobani

Moderated by: Kyle Bunch, MD, Partnerships, R/GA Ventures

10:45am

Keynote

Mark Brodeur, VP of Digital Innovation, Nestlé

11:05am

Fireside Chat

Mark Brodeur, VP of Digital Innovation, Nestlé

Moderated by: Bill Todd, Chief Revenue Officer, AdTheorent

11:20am

Purpose Driven Marketing — CSR, Brand Purpose, Corporate Philanthropy

Wes Hurt, Founder, CLEAN Cause
Scott Marcus, VP of Sales & Marketing, Vital Farms
Martin Morse, Executive Director of Strategy, Bulletproof 360
Matt Repicky, Chief Marketing Officer, Genexa
Hannah Robbins, Chief Marketing Officer, Maple Hill

Moderated by: Rosy McGillan, Global Purpose Practice Lead, Porter Novelli

12:05pm

Lunch

1:00pm

Keynote

Ben Mand, CEO, Harmless Harvest

1:30pm

Keynote

Meenakshi Nagarajan, VP, Head of Marketing, sweetgreen

1:50pm

Fireside Chat

Meenakshi Nagarajan, VP, Head of Marketing, sweetgreen

Moderated by: Stephanie Scheper, Senior Director of Sales, Tremor Video DSP

2:05pm

Keynote

Enrique Cortinas, Head of Media, Marketing Communications and Commercial Operations, North America Juice, PepsiCo

2:25pm

Fireside Chat

Enrique Cortinas, Head of Media, Marketing Communications and Commercial Operations, North America Juice, PepsiCo

Moderated by: Hillary Greene, Director of Sales, Central, Spotify

2:40pm

Keynote

Matt Repicky, Chief Marketing Officer, Genexa

2:55pm

Fireside Chat

Shivram Vaideeswaran, Chief Marketing Officer, Jamba Juice

Moderated by: Heather Costello, VP, Loyalty Solutions, CrowdTwist

3:10pm

Networking Break

3:25pm

It Pays To Be Human

65% of consumers now make purchase decisions based on a brand’s values and beliefs, making it more important than ever for brands to know what they stand for, and behave in a way that proves it. This thought-provoking yet pragmatic presentation outlines the Five Human Traits brands can adopt in order to attract new audiences and strengthen engagement and advocacy.

Heidi Singleton, President + Chief Creative Officer, New Honor Society

3:40pm

Fireside Chat

Ryan Linders, Vice President Digital Marketing, Whole Foods Market
Madhavi Reese, VP of Brand, Whole Foods Market

Moderated by: Paige Robertson, Head of Client Partnerships, NCC Media

4:05pm

Keynote

Wes Hurt, Founder, CLEAN Cause

4:20pm

Keynote

Vanessa Dew, Co-Founder, Health-Ade

4:35pm

Personalization, Data, & The Technologies Driving The Future of Marketing

Randall Hall, Lead Manager, Digital Strategy, AT&T
Meenakshi Nagarajan, VP, Head of Marketing, sweetgreen
Hannah Robbins, Chief Marketing Officer, Maple Hill

Moderated by: Laura Grandi-Hill, Campaign and Event Manager, Data, Arm Treasure Data

5:15pm

It’s a Wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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