Brand Innovators Marketing Innovation

Presented by

July 18, 2018

July

18 -

,

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company

9:10am

Opening Keynote

Kit Crawford, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company
Gary Erickson, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company

9:40am

Fireside Chat

Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company

Moderated by: Rob Kramer, SVP, Data Partnerships, Alphonso

10:00am

Keynote

Maria Silvanskaya, VP Marketing, Roblox

10:25am

Fireside Chat

Maria Silvanskaya, VP Marketing, Roblox

10:40am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, CMO, Hathway

10:55am

Fireside Chat

Randy Wells, Sr. Brand Manager, Jos A. Bank, Tailored Brands
Larissa Waters, Senior Creative Lead, Marketing, Tailored Brands

Moderated by: Dan Haarmann, Chief Revenue Officer, FuelX

11:20am

Networking Break

11:35am

Trends in Retail & Retail Marketing

Sabrina Cherubini, Marketing Director – Strategy, Kmart & Sears
Abigail Flora, Director of Marketing, Athleta Girl
Sarah Holt, Director of Marketing & Community, Bi-Rite Family of Businesses
Brooke Shapiro, Brand Engagement Manager, Clorox

Moderated by: Cathy Novelli, Global Head Of Corporate Marketing, Quantcast

12:05pm

Fireside Chat

Eric Toda, Marketing Director, GAP

Moderated by: Kimberly Smith, Director, Brand Partnerships, Foursquare

12:30pm

Lunch hosted by CLIF Bar

1:15pm

Fireside Chat

James Lerner, Sr. Manager, Product Marketing – eCommerce, Walmart

Moderated by: Liane Dietrich, COO, Rakuten

1:35pm

Fireside Chat

Kathryn Wong, Associate Director – Growth Marketing, Mobile, Walmart

Moderated by: Patrick Fenn, Sales Director, Parsec Media

2:00pm

Fireside Chat

Jennifer Mullin, VP Digital Lab, VF Corporation

Moderated by: Kevin Rice, CMO, Hathway

2:25pm

Influencer Marketing Strategies

Brigitte Brady-Harris, Vice President Marketing, MIXT
Michael Fenech, Global Social Strategy & Content, Western Union
Sarah Lynam, PR/Communications Manager, Clif Bar & Company

Moderated by: Daniel Schotland, COO, Linqia

3:00pm

Networking Break

3:15pm

Social Media & Content Marketing Strategies

Paige Dunn, Senior Content Strategist, Clif Bar & Company
Helena Hounsel, Social Media Manager, Brandless
Scott Jaworski, Director, Global Social Media & Publishing, Intel
Lauren Ong, Social Media Lead, Dropbox
Peter Vaughan, Director, Brand Storytelling & Innovation, Charles Schwab

Moderated by: Casey Saran, Co-Founder & CEO, Spaceback

4:00pm

Women in Marketing Leadership Discussion – Brought To You By LUNA

Sabrina Cherubini, Marketing Director – Strategy, Kmart & Sears
Abigail Flora, Director of Marketing, Athleta Girl
Shruti Goradia, Director of Marketing, Social Media, Integrated Communications, Rodan & Fields
Ritu Mathur, Brand Director, LUNA
Jessa Reus, Director, Acquisition and Retention Marketing, ShopStyle
Jennifer Mullin, VP Digital Lab, VF Corporation
Kristine Young, Marketing Director, EA

Moderated by: Lori O’Connor, VP, Entertainment & Western Regional Sales, Simulmedia

5:00pm

It’s a Wrap!

‍

AGENDA

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company

9:10am

Opening Keynote

Kit Crawford, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company
Gary Erickson, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company

9:40am

Fireside Chat

Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company

Moderated by: Rob Kramer, SVP, Data Partnerships, Alphonso

10:00am

Keynote

Maria Silvanskaya, VP Marketing, Roblox

10:25am

Fireside Chat

Maria Silvanskaya, VP Marketing, Roblox

10:40am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, CMO, Hathway

10:55am

Fireside Chat

Randy Wells, Sr. Brand Manager, Jos A. Bank, Tailored Brands
Larissa Waters, Senior Creative Lead, Marketing, Tailored Brands

Moderated by: Dan Haarmann, Chief Revenue Officer, FuelX

11:20am

Networking Break

11:35am

Trends in Retail & Retail Marketing

Moderated by: Cathy Novelli, Global Head Of Corporate Marketing, Quantcast

12:05pm

Fireside Chat

Eric Toda, Marketing Director, GAP

Moderated by: Kimberly Smith, Director, Brand Partnerships, Foursquare

12:30pm

Lunch hosted by CLIF Bar

1:15pm

Fireside Chat

James Lerner, Sr. Manager, Product Marketing – eCommerce, Walmart

Moderated by: Liane Dietrich, COO, Rakuten

1:35pm

Fireside Chat

Kathryn Wong, Associate Director – Growth Marketing, Mobile, Walmart

Moderated by: Patrick Fenn, Sales Director, Parsec Media

2:00pm

Fireside Chat

Jennifer Mullin, VP Digital Lab, VF Corporation

Moderated by: Kevin Rice, CMO, Hathway

2:25pm

Influencer Marketing Strategies

Brigitte Brady-Harris, Vice President Marketing, MIXT
Michael Fenech, Global Social Strategy & Content, Western Union
Sarah Lynam, PR/Communications Manager, Clif Bar & Company

Moderated by: Daniel Schotland, COO, Linqia

3:00pm

Networking Break

3:15pm

Social Media & Content Marketing Strategies

Moderated by: Casey Saran, Co-Founder & CEO, Spaceback

4:00pm

Women in Marketing Leadership Discussion – Brought To You By LUNA

Moderated by: Lori O’Connor, VP, Entertainment & Western Regional Sales, Simulmedia

5:00pm

It’s a Wrap!

‍

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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by E-mailby telephone

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