Brand Innovators Marketing Innovation

Presented by
Presented by

July 18, 2018

Wednesday

,

July

18

-

,

0
0

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company

9:10am

Opening Keynote

Kit Crawford, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company
Gary Erickson, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company

9:40am

Fireside Chat

Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company

Moderated by: Rob Kramer, SVP, Data Partnerships, Alphonso

10:00am

Keynote

Maria Silvanskaya, VP Marketing, Roblox

10:25am

Fireside Chat

Maria Silvanskaya, VP Marketing, Roblox

10:40am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, CMO, Hathway

10:55am

Fireside Chat

Randy Wells, Sr. Brand Manager, Jos A. Bank, Tailored Brands
Larissa Waters, Senior Creative Lead, Marketing, Tailored Brands

Moderated by: Dan Haarmann, Chief Revenue Officer, FuelX

11:20am

Networking Break

11:35am

Trends in Retail & Retail Marketing

Sabrina Cherubini, Marketing Director – Strategy, Kmart & Sears
Abigail Flora, Director of Marketing, Athleta Girl
Sarah Holt, Director of Marketing & Community, Bi-Rite Family of Businesses
Brooke Shapiro, Brand Engagement Manager, Clorox

Moderated by: Cathy Novelli, Global Head Of Corporate Marketing, Quantcast

12:05pm

Fireside Chat

Eric Toda, Marketing Director, GAP

Moderated by: Kimberly Smith, Director, Brand Partnerships, Foursquare

12:30pm

Lunch hosted by CLIF Bar

1:15pm

Fireside Chat

James Lerner, Sr. Manager, Product Marketing – eCommerce, Walmart

Moderated by: Liane Dietrich, COO, Rakuten

1:35pm

Fireside Chat

Kathryn Wong, Associate Director – Growth Marketing, Mobile, Walmart

Moderated by: Patrick Fenn, Sales Director, Parsec Media

2:00pm

Fireside Chat

Jennifer Mullin, VP Digital Lab, VF Corporation

Moderated by: Kevin Rice, CMO, Hathway

2:25pm

Influencer Marketing Strategies

Brigitte Brady-Harris, Vice President Marketing, MIXT
Michael Fenech, Global Social Strategy & Content, Western Union
Sarah Lynam, PR/Communications Manager, Clif Bar & Company

Moderated by: Daniel Schotland, COO, Linqia

3:00pm

Networking Break

3:15pm

Social Media & Content Marketing Strategies

Paige Dunn, Senior Content Strategist, Clif Bar & Company
Helena Hounsel, Social Media Manager, Brandless
Scott Jaworski, Director, Global Social Media & Publishing, Intel
Lauren Ong, Social Media Lead, Dropbox
Peter Vaughan, Director, Brand Storytelling & Innovation, Charles Schwab

Moderated by: Casey Saran, Co-Founder & CEO, Spaceback

4:00pm

Women in Marketing Leadership Discussion – Brought To You By LUNA

Sabrina Cherubini, Marketing Director – Strategy, Kmart & Sears
Abigail Flora, Director of Marketing, Athleta Girl
Shruti Goradia, Director of Marketing, Social Media, Integrated Communications, Rodan & Fields
Ritu Mathur, Brand Director, LUNA
Jessa Reus, Director, Acquisition and Retention Marketing, ShopStyle
Jennifer Mullin, VP Digital Lab, VF Corporation
Kristine Young, Marketing Director, EA

Moderated by: Lori O’Connor, VP, Entertainment & Western Regional Sales, Simulmedia

5:00pm

It’s a Wrap!

AGENDA

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company

9:10am

Opening Keynote

Kit Crawford, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company
Gary Erickson, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company

9:40am

Fireside Chat

Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company

Moderated by: Rob Kramer, SVP, Data Partnerships, Alphonso

10:00am

Keynote

Maria Silvanskaya, VP Marketing, Roblox

10:25am

Fireside Chat

Maria Silvanskaya, VP Marketing, Roblox

10:40am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, CMO, Hathway

10:55am

Fireside Chat

Randy Wells, Sr. Brand Manager, Jos A. Bank, Tailored Brands
Larissa Waters, Senior Creative Lead, Marketing, Tailored Brands

Moderated by: Dan Haarmann, Chief Revenue Officer, FuelX

11:20am

Networking Break

11:35am

Trends in Retail & Retail Marketing

Sabrina Cherubini, Marketing Director – Strategy, Kmart & Sears
Abigail Flora, Director of Marketing, Athleta Girl
Sarah Holt, Director of Marketing & Community, Bi-Rite Family of Businesses
Brooke Shapiro, Brand Engagement Manager, Clorox

Moderated by: Cathy Novelli, Global Head Of Corporate Marketing, Quantcast

12:05pm

Fireside Chat

Eric Toda, Marketing Director, GAP

Moderated by: Kimberly Smith, Director, Brand Partnerships, Foursquare

12:30pm

Lunch hosted by CLIF Bar

1:15pm

Fireside Chat

James Lerner, Sr. Manager, Product Marketing – eCommerce, Walmart

Moderated by: Liane Dietrich, COO, Rakuten

1:35pm

Fireside Chat

Kathryn Wong, Associate Director – Growth Marketing, Mobile, Walmart

Moderated by: Patrick Fenn, Sales Director, Parsec Media

2:00pm

Fireside Chat

Jennifer Mullin, VP Digital Lab, VF Corporation

Moderated by: Kevin Rice, CMO, Hathway

2:25pm

Influencer Marketing Strategies

Brigitte Brady-Harris, Vice President Marketing, MIXT
Michael Fenech, Global Social Strategy & Content, Western Union
Sarah Lynam, PR/Communications Manager, Clif Bar & Company

Moderated by: Daniel Schotland, COO, Linqia

3:00pm

Networking Break

3:15pm

Social Media & Content Marketing Strategies

Paige Dunn, Senior Content Strategist, Clif Bar & Company
Helena Hounsel, Social Media Manager, Brandless
Scott Jaworski, Director, Global Social Media & Publishing, Intel
Lauren Ong, Social Media Lead, Dropbox
Peter Vaughan, Director, Brand Storytelling & Innovation, Charles Schwab

Moderated by: Casey Saran, Co-Founder & CEO, Spaceback

4:00pm

Women in Marketing Leadership Discussion – Brought To You By LUNA

Sabrina Cherubini, Marketing Director – Strategy, Kmart & Sears
Abigail Flora, Director of Marketing, Athleta Girl
Shruti Goradia, Director of Marketing, Social Media, Integrated Communications, Rodan & Fields
Ritu Mathur, Brand Director, LUNA
Jessa Reus, Director, Acquisition and Retention Marketing, ShopStyle
Jennifer Mullin, VP Digital Lab, VF Corporation
Kristine Young, Marketing Director, EA

Moderated by: Lori O’Connor, VP, Entertainment & Western Regional Sales, Simulmedia

5:00pm

It’s a Wrap!

SUB EVENTS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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