Brand Innovators Marketing Innovation

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November 19, 2019

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How can brands effectively reach the next generation of consumers? Join us November 19 at the fabulous Waldorf Astoria Chicago to hear some sensible answers from a variety of brand marketers. Younger consumers are more aware of their own power than any previous generation. Meanwhile, trends in ad tech and digital media are changing the game at a breakneck pace. No wonder it increasingly feels like one of those moments in marketing history where you either keep up or get left in the dust. We hope you can meet us in Chicago and get a leg up on behalf of your brand.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Gavin O’Hara, Chief Creative Officer, Brand Innovators

9:00am

Digital Marketing 2020 Outlook: Trends, Tactics, & Tools

The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.

Cameron Koslow, Senior Marketing Manager, Empire Today
Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion
Brandon Rhoten, Chief Marketing Officer, Potbelly Sandwich Works

9:35am

Fireside Chat

Brandon Rhoten, Chief Marketing Officer, Potbelly Sandwich Works

9:55am

Fireside Chat – Breaking Down Silos via Digital

Drew Brinckerhoff, Senior Manager, Shopper and Digital Commerce Marketing, Mars Food North America

10:15am

POV

10:30am

Networking Break

10:50am

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Anthony Marshall, Head of eCommerce Marketing and Category Leadership, The Kraft Heinz Company
Lisa Matos, Senior Director, eCommerce, Conagra Brands

11:25am

Fireside Chat

11:45am

POV

12:00 Noon

Lunch

1:00pm

Fireside Chat

Annie Reyes, Senior Director – Content & Strategy, Conagra Brands

1:20pm

POV

1:35pm

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Drew Brinckerhoff, Senior Manager, Shopper and Digital Commerce Marketing, Mars Food North America
Rachel Friedstat, Senior Brand Manager, Tyson Foods
Heather Ruiz, Marketing Manager – Boost Mobile, Sprint

2:10pm

Keynote – Bringing Shopper Back – Unleashing the Power of Shopper Marketing Across In-Store and eCommerce

Brittney Williams, Director, Global Omni-Shopper Marketing Strategy, Kellogg Company

2:30pm

Fireside Chat

Brittney Williams, Director, Global Omni-Shopper Marketing Strategy, Kellogg Company

2:50pm

POV

3:05pm

Networking Break

3:25pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond. What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Annie Reyes, Senior Director – Content & Strategy, Conagra Brands
Katie Sotor, Vice President of Marketing, Crane USA
Ashley White, Associate Director, Brand Build Marketing, The Kraft Heinz Company

4:00pm

POV

4:15pm

Keynote – Distributed Experiences

Michael Rotella, Senior Product Manager – Digital Strategy & Innovation, Verizon

4:35pm

Fireside Chat

4:55pm

It’s a wrap!

AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Gavin O’Hara, Chief Creative Officer, Brand Innovators

9:00am

Digital Marketing 2020 Outlook: Trends, Tactics, & Tools

The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.

Cameron Koslow, Senior Marketing Manager, Empire Today
Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion
Brandon Rhoten, Chief Marketing Officer, Potbelly Sandwich Works

9:35am

Fireside Chat

Brandon Rhoten, Chief Marketing Officer, Potbelly Sandwich Works

9:55am

Fireside Chat – Breaking Down Silos via Digital

Drew Brinckerhoff, Senior Manager, Shopper and Digital Commerce Marketing, Mars Food North America

10:15am

POV

10:30am

Networking Break

10:50am

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Anthony Marshall, Head of eCommerce Marketing and Category Leadership, The Kraft Heinz Company
Lisa Matos, Senior Director, eCommerce, Conagra Brands

11:25am

Fireside Chat

11:45am

POV

12:00 Noon

Lunch

1:00pm

Fireside Chat

Annie Reyes, Senior Director – Content & Strategy, Conagra Brands

1:20pm

POV

1:35pm

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Drew Brinckerhoff, Senior Manager, Shopper and Digital Commerce Marketing, Mars Food North America
Rachel Friedstat, Senior Brand Manager, Tyson Foods
Heather Ruiz, Marketing Manager – Boost Mobile, Sprint

2:10pm

Keynote – Bringing Shopper Back – Unleashing the Power of Shopper Marketing Across In-Store and eCommerce

Brittney Williams, Director, Global Omni-Shopper Marketing Strategy, Kellogg Company

2:30pm

Fireside Chat

Brittney Williams, Director, Global Omni-Shopper Marketing Strategy, Kellogg Company

2:50pm

POV

3:05pm

Networking Break

3:25pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond. What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Annie Reyes, Senior Director – Content & Strategy, Conagra Brands
Katie Sotor, Vice President of Marketing, Crane USA
Ashley White, Associate Director, Brand Build Marketing, The Kraft Heinz Company

4:00pm

POV

4:15pm

Keynote – Distributed Experiences

Michael Rotella, Senior Product Manager – Digital Strategy & Innovation, Verizon

4:35pm

Fireside Chat

4:55pm

It’s a wrap!

SUB EVENTS

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IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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