This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast & Registration
8:45am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Host: Gavin O’Hara, Chief Creative Officer, Brand Innovators
9:00am
Digital Marketing 2020 Outlook: Trends, Tactics, & Tools
The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.
Cameron Koslow, Senior Marketing Manager, Empire Today
Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion
Brandon Rhoten, Chief Marketing Officer, Potbelly Sandwich Works
9:35am
Fireside Chat
Brandon Rhoten, Chief Marketing Officer, Potbelly Sandwich Works
9:55am
Fireside Chat – Breaking Down Silos via Digital
Drew Brinckerhoff, Senior Manager, Shopper and Digital Commerce Marketing, Mars Food North America
10:15am
POV
10:30am
Networking Break
10:50am
Life at the Intersection of Content and Commerce
The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.
Anthony Marshall, Head of eCommerce Marketing and Category Leadership, The Kraft Heinz Company
Lisa Matos, Senior Director, eCommerce, Conagra Brands
11:25am
Fireside Chat
11:45am
POV
12:00 Noon
Lunch
1:00pm
Fireside Chat
Annie Reyes, Senior Director – Content & Strategy, Conagra Brands
1:20pm
POV
1:35pm
The Future of Media and Consumer Engagement
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Drew Brinckerhoff, Senior Manager, Shopper and Digital Commerce Marketing, Mars Food North America
Rachel Friedstat, Senior Brand Manager, Tyson Foods
Heather Ruiz, Marketing Manager – Boost Mobile, Sprint
2:10pm
Keynote – Bringing Shopper Back – Unleashing the Power of Shopper Marketing Across In-Store and eCommerce
Brittney Williams, Director, Global Omni-Shopper Marketing Strategy, Kellogg Company
2:30pm
Fireside Chat
Brittney Williams, Director, Global Omni-Shopper Marketing Strategy, Kellogg Company
2:50pm
POV
3:05pm
Networking Break
3:25pm
Women in Marketing Leadership Discussion
In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond. What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Annie Reyes, Senior Director – Content & Strategy, Conagra Brands
Katie Sotor, Vice President of Marketing, Crane USA
Ashley White, Associate Director, Brand Build Marketing, The Kraft Heinz Company
4:00pm
POV
4:15pm
Keynote – Distributed Experiences
Michael Rotella, Senior Product Manager – Digital Strategy & Innovation, Verizon
4:35pm
Fireside Chat
4:55pm
It’s a wrap!
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