This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host:
Event Chair:
9:30am
What’s Next in Digital
Looking out at 2020, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
10:05am
Keynote – HP
10:25am
Fireside Chat – HP
10:40am
POV
10:55am
Networking Break
11:15am
Forging Consumer Connections with Emerging Media
Today more than ever, we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain a deeper understanding of who their customers are and what they want?
11:50am
Fireside Chat
12:15pm
POV
12:30pm
Keynote
1:30pm
Fireside Chat
1:55pm
Growth Marketing: Acquisition + Retention
With more products in the market and more ways for your competitors to reach your customers than ever before, growth marketing has become an integral part of the marketer’s toolbox. Successful marketing is no longer only about top-funnel acquisition– it’s about keeping customers engaged and growing your customer base simultaneously. This means focusing on acquisition, retention, loyalty, and activation of your customer base simultaneously, garnering brand love and staying top of mind throughout the purchase funnel. What are the growth strategies driving acquisition, engagement, and retention? How are growth teams set up for success? What’s next in growth marketing, and who are the brands winning at growth?
2:30pam
POV
2:45pm
Fireside Chat
3:10pm
Networking Break
3:30pm
POV
3:45pm
Fireside Chat
4:10pm
Brand Love Roundtable
Join your fellow brand marketers to discuss how they connect with consumers to forge an emotional connection between them and their brand. Learn how they lead them through the purchase funnel to ultimately influence buying behavior and garner true brand love & loyalty.
4:45pm
Keynote
