Brand Innovators Marketing Innovation

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Presented by

October 15, 2019

October

15

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,

0
0

We are headed to AT&T in Atlanta for a jam-packed day of conversation about the state of marketing in 2019. This event will give special attention to how brands can effectively market to future generations. Hear leaders from brands like Mizuno, Cricket Wireless, Porsche Cars, Virgin Atlantic Airways, The Honey Baked Ham Company, Equifax and CNN talk about the intersection of content and commerce, the future of media and how to put data at the heart of everything your brand does. Join us!

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Lauren Kania, Senior Director, Accounts and Content, Brand Innovators

Co-Event Chair: Wealthy Desai, Assistant Vice President – Digital Merchandising Studio, AT&T

Co-Event Chair: Laura Poffenberger, Head of Digital Strategy, Cricket Wireless

Host: Erika Treto, Associate Director eCommerce, AT&T

9:00am

Opening Remarks

Wealthy Desai, Assistant Vice President – Digital Merchandising Studio, AT&T
Tiffany Baehman, Vice President and Chief Marketing Officer, Cricket Wireless

9:05am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Richard Kosinski, EVP Sales, Tru Optik

Kimberly Hogg-Massey, Global Marketing Leader, Kimberly-Clark Professional
Neda Ghanei, Senior Director, Product Management Mobile, Streaming Media and OTT Apps, CNN
Rachel Ooms, Executive Director, Hearts & Science

9:40am

Keynote

The world is changing rapidly, driven by digital and data. Pervasive connectivity, data, and enabling technologies converge to create the digital customer and the digital ecosystem in which they operate. AT&T Business has embraced this opportunity to rethink and reinvent the Business Digital Experience. And the way in which we serve our business customers – putting customers in control.

Joey Schultz, Vice President Business Digital Experience, will discuss the evolution of AT&T Business’ digital experience against the backdrop of the changing marketplace and customer needs. Specifically, Joey will address: digital trends and customer expectations, digital priorities and initiatives and enabling the digital vision.

Joey will present AT&T Business’ customer-informed vision and strategy and provide tangible examples of how the vision and strategy are brought to life for customers through specific digital platforms and solutions, delivering an effortless, personalized, seamless experience.

Joey Schultz, VP Business Digital Experience, AT&T

10:10am

Fireside Chat

Lilach Ilan, AVP Product Marketing – Internet of Things, AT&T

Moderated by: Wealthy Desai, Assistant Vice President – Digital Merchandising Studio, AT&T

10:35am

From Interruption to Inspiration: Why Ads Stand Out When They Fit In

The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest to learn how the most effective ads don’t interrupt—they inspire.

Ashish Arya, Marketing Director, Travel, Pinterest

10:55am

Fireside Chat

Anthony Martinez, Global Digital Marketing & Media Director, The Coca-Cola Company

Moderated by: Andrew Weicker, Vice President, North American Sales, DoubleVerify

11:15am

Networking Break

11:30am

The Future of Retail & eCommerce

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunity, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.This session will explore the changing dynamics between different consumer touch points – online, in-store, and mobile – and how smart marketers can leverage each channel’s unique features to drive shoppers in-store and impact purchase behavior.

Moderated by: Maria Teresa Hernandez, Vice President of Brand Partnerships, Mirriad

Sarah Cunningham, Chief Growth Officer, TPN
Catherine Johnson, Sr. Manager, Connections Planning & Investment, The Coca-Cola Company
Anne Kozel-Edwards, Vice President of Marketing, Park ‘N Fly
Andrea Pedersen, Digital Business Partner at Virgin Atlantic Airways
Scott Swaebe, Director of Retail Merchandising and Store Design, Cricket Wireless

12:10pm

Addressability, Accuracy and Accountability –The 3 A’s of OTT Advertising

Learn how new OTT-enabled data, media and measurement solutions are driving outcomes.

Richard Kosinski, EVP Sales, Tru Optik

12:25pm

Visit to Cricket Wireless Store Experience

12:45pm

Lunch hosted by AT&T and Cricket Wireless

1:20pm

Fireside Chat

Christi Mason, Global Director, Marketing – Holiday Inn Express, InterContinental Hotels Group (IHG®)

Moderated by: Jae Scarborough, Head of Sales, East, Simpli.fi

1:40pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderated by: Jae Scarborough, Head of Sales, East, Simpli.fi

Ash Duvernois, Director of Ecommerce & Digital Marketing, The Honey Baked Ham Company
Laura Poffenberger, Head of Digital Strategy, Cricket Wireless
Joe Scartz, Chief Digital Commerce Officer, TPN
Erika Treto, Associate Director eCommerce, AT&T

2:15pm

Networking Break

2:30pm

Fireside Chat

Fireside chat with Wealthy Desai on AT&T’s Merchandising studio and how it is helping AT&T achieve it’s many goals through Digital – transforming Online as the window into AT&T.

Wealthy Desai, Assistant Vice President – Digital Merchandising Studio, AT&T

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

2:55pm

Fireside Chat

Brett Newcome, Director – Marketing Services, ADP

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

3:15pm

Fireside Chat

Jay Devassy, Senior Manager, Global Customer Insights, UPS

Moderated by: Eric Holmen, SVP Worldwide Sales, Airship

3:35pm

Unlocking Data from Across the Organization

The idea of becoming digital-first isn’t just about marketing. There is potential value in the data that every department in the organization is buying/creating/storing. Figuring out what data is there, how to get access to it, how to use it, is a challenge. Hear from some people that are on this journey and what they’ve learned so far and how it has impacted the organization.

Moderated by: Germaine Montagne, VP of Marketing, Cardlytics

Amarena Diaz, Director, Digital Marketing & eCommerce, Mizuno USA
Carson Hornsby, Senior Brand and Marketing Specialist, NASCO
Brett Newcome, Director – Marketing Services, ADP

4:05pm

It’s a Wrap

AGENDA

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Lauren Kania, Senior Director, Accounts and Content, Brand Innovators

Co-Event Chair: Wealthy Desai, Assistant Vice President – Digital Merchandising Studio, AT&T

Co-Event Chair: Laura Poffenberger, Head of Digital Strategy, Cricket Wireless

Host: Erika Treto, Associate Director eCommerce, AT&T

9:00am

Opening Remarks

Wealthy Desai, Assistant Vice President – Digital Merchandising Studio, AT&T
Tiffany Baehman, Vice President and Chief Marketing Officer, Cricket Wireless

9:05am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Richard Kosinski, EVP Sales, Tru Optik

Kimberly Hogg-Massey, Global Marketing Leader, Kimberly-Clark Professional
Neda Ghanei, Senior Director, Product Management Mobile, Streaming Media and OTT Apps, CNN
Rachel Ooms, Executive Director, Hearts & Science

9:40am

Keynote

The world is changing rapidly, driven by digital and data. Pervasive connectivity, data, and enabling technologies converge to create the digital customer and the digital ecosystem in which they operate. AT&T Business has embraced this opportunity to rethink and reinvent the Business Digital Experience. And the way in which we serve our business customers – putting customers in control.

Joey Schultz, Vice President Business Digital Experience, will discuss the evolution of AT&T Business’ digital experience against the backdrop of the changing marketplace and customer needs. Specifically, Joey will address: digital trends and customer expectations, digital priorities and initiatives and enabling the digital vision.

Joey will present AT&T Business’ customer-informed vision and strategy and provide tangible examples of how the vision and strategy are brought to life for customers through specific digital platforms and solutions, delivering an effortless, personalized, seamless experience.

Joey Schultz, VP Business Digital Experience, AT&T

10:10am

Fireside Chat

Lilach Ilan, AVP Product Marketing – Internet of Things, AT&T

Moderated by: Wealthy Desai, Assistant Vice President – Digital Merchandising Studio, AT&T

10:35am

From Interruption to Inspiration: Why Ads Stand Out When They Fit In

The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest to learn how the most effective ads don’t interrupt—they inspire.

Ashish Arya, Marketing Director, Travel, Pinterest

10:55am

Fireside Chat

Anthony Martinez, Global Digital Marketing & Media Director, The Coca-Cola Company

Moderated by: Andrew Weicker, Vice President, North American Sales, DoubleVerify

11:15am

Networking Break

11:30am

The Future of Retail & eCommerce

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunity, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.This session will explore the changing dynamics between different consumer touch points – online, in-store, and mobile – and how smart marketers can leverage each channel’s unique features to drive shoppers in-store and impact purchase behavior.

Moderated by: Maria Teresa Hernandez, Vice President of Brand Partnerships, Mirriad

Sarah Cunningham, Chief Growth Officer, TPN
Catherine Johnson, Sr. Manager, Connections Planning & Investment, The Coca-Cola Company
Anne Kozel-Edwards, Vice President of Marketing, Park ‘N Fly
Andrea Pedersen, Digital Business Partner at Virgin Atlantic Airways
Scott Swaebe, Director of Retail Merchandising and Store Design, Cricket Wireless

12:10pm

Addressability, Accuracy and Accountability –The 3 A’s of OTT Advertising

Learn how new OTT-enabled data, media and measurement solutions are driving outcomes.

Richard Kosinski, EVP Sales, Tru Optik

12:25pm

Visit to Cricket Wireless Store Experience

12:45pm

Lunch hosted by AT&T and Cricket Wireless

1:20pm

Fireside Chat

Christi Mason, Global Director, Marketing – Holiday Inn Express, InterContinental Hotels Group (IHG®)

Moderated by: Jae Scarborough, Head of Sales, East, Simpli.fi

1:40pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderated by: Jae Scarborough, Head of Sales, East, Simpli.fi

Ash Duvernois, Director of Ecommerce & Digital Marketing, The Honey Baked Ham Company
Laura Poffenberger, Head of Digital Strategy, Cricket Wireless
Joe Scartz, Chief Digital Commerce Officer, TPN
Erika Treto, Associate Director eCommerce, AT&T

2:15pm

Networking Break

2:30pm

Fireside Chat

Fireside chat with Wealthy Desai on AT&T’s Merchandising studio and how it is helping AT&T achieve it’s many goals through Digital – transforming Online as the window into AT&T.

Wealthy Desai, Assistant Vice President – Digital Merchandising Studio, AT&T

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

2:55pm

Fireside Chat

Brett Newcome, Director – Marketing Services, ADP

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

3:15pm

Fireside Chat

Jay Devassy, Senior Manager, Global Customer Insights, UPS

Moderated by: Eric Holmen, SVP Worldwide Sales, Airship

3:35pm

Unlocking Data from Across the Organization

The idea of becoming digital-first isn’t just about marketing. There is potential value in the data that every department in the organization is buying/creating/storing. Figuring out what data is there, how to get access to it, how to use it, is a challenge. Hear from some people that are on this journey and what they’ve learned so far and how it has impacted the organization.

Moderated by: Germaine Montagne, VP of Marketing, Cardlytics

Amarena Diaz, Director, Digital Marketing & eCommerce, Mizuno USA
Carson Hornsby, Senior Brand and Marketing Specialist, NASCO
Brett Newcome, Director – Marketing Services, ADP

4:05pm

It’s a Wrap

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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