Brand Innovators Marketing Innovation

Presented by
Presented by

April 4, 2018

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:55am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Co-Chair: John Starkweather, AVP Marketing, AT&T

Event Co-Chair: Kirk Heinlein, AVP – Corporate Brand Marketing, Global Marketing Organization, AT&T

9:05am

Keynote – CSR: It Can Wait Campaign

Ryan Luckey, Assistant Vice President, Global Marketing Organization, Corporate Brand Marketing, AT&T

9:30am

Fireside Chat

Ryan Luckey, Assistant Vice President, Global Marketing Organization, Corporate Brand Marketing, AT&T

Moderated by: Ken Yonan, Senior Director, Central & West Coast Partnerships, Digital Trends

9:45am

Success Story

Andrew Milner, Manager, CRM and Digital Innovation, Brinker International

10:05am

Fireside Chat

Andrew Milner, Manager, CRM and Digital Innovation, Brinker International

Moderated by: Kevin Rice, Chief Marketing Officer, Hathway

10:20am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, Chief Marketing Officer, Hathway
Patrick Reynolds, Chief Marketing Officer, SessionM

10:35am

Networking Break

10:50am

Keynote

Shama Hyder, Founder & CEO, Zen Media

11:15am

Influencer Marketing Discussion

Alexis Barsalou, PR & Influencer Engagement, GameStop
Amanda Brown, Digital and Social Media Marketing Manager, TGI Fridays
Meredith Hammer, Global Integrated Marketing Specialist, Fossil Group
Brie Strickland, Music & Influencer Engagement, Southwest Airlines

Moderated by: Nathan Hanks, CEO and Founder, Music Audience Exchange (MAX)

11:45am

Fireside Chat

Alessandra Antenucci, Global Brand Marketing Director, Fossil Brand, Fossil Group

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media

12:05pm

Personalization: Where Big Data Meets Marketing

Yvonne Anguiano, Corporate Market, American Heart Association
Randall Hall, Lead Manager, Digital Strategy, AT&T

Moderated by: Allie Catliota, Group Director, Sales, Verve

12:30pm

Lunch

1:30pm

Content Isn’t Enough, Using AdTech To Personalize At Scale

Megan Matlock, Director of Media Planning, AT&T
Chris Stanger, Executive Business Director, Hearts & Science
Abhi Vyas, Instructor – Mobile Marketing, Southern Methodist University

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

2:05pm

Fireside Chat – The LGBTQ Imperative

Mack McKelvey, CEO, SalientMG
Zach Stafford, Editor-in-Chief, INTO

2:25pm

Employee Advocacy Discussion

Jhay Davis, National Digital Experience, State Farm
Lee Diaz, Social Media Product Manager, Hilton
Sarah Groves, Lead Marketing Communications Manager – AT&T Business, AT&T
Dana Thornburg, Director of Marketing of The Americas Division, Saladmaster

Moderated by: Colin Burns, Senior Director, Sprinklr

3:00pm

Multi-Cultural Marketing Fireside Chat

Ana Lucia Soto, National Media Manager, JCPenney

Moderated by: Colin Burns, Senior Director, Sprinklr

3:20pm

Networking Break

3:35pm

Keynote

April Denn, Regional Director, Brand Partnerships Central, Foursquare

3:55pm

Success Story

Chris Vary, Senior Director of Public Relations, TGI Fridays

4:20pm

Newfronts Download: Trends in Media, Digital Video, & Content Consumption

Kelsey Caroll, Global Brand Content Lead, Hewlett Packard Enterprises
Ana Lucia Soto, National Media Manager, JCPenney
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, ‎AT&T
Chris Vary, Senior Director of Public Relations, TGI Fridays

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

5:00pm

It’s a Wrap!

AGENDA

8:55am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Co-Chair: John Starkweather, AVP Marketing, AT&T

Event Co-Chair: Kirk Heinlein, AVP – Corporate Brand Marketing, Global Marketing Organization, AT&T

9:05am

Keynote – CSR: It Can Wait Campaign

Ryan Luckey, Assistant Vice President, Global Marketing Organization, Corporate Brand Marketing, AT&T

9:30am

Fireside Chat

Ryan Luckey, Assistant Vice President, Global Marketing Organization, Corporate Brand Marketing, AT&T

Moderated by: Ken Yonan, Senior Director, Central & West Coast Partnerships, Digital Trends

9:45am

Success Story

Andrew Milner, Manager, CRM and Digital Innovation, Brinker International

10:05am

Fireside Chat

Andrew Milner, Manager, CRM and Digital Innovation, Brinker International

Moderated by: Kevin Rice, Chief Marketing Officer, Hathway

10:20am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, Chief Marketing Officer, Hathway
Patrick Reynolds, Chief Marketing Officer, SessionM

10:35am

Networking Break

10:50am

Keynote

Shama Hyder, Founder & CEO, Zen Media

11:15am

Influencer Marketing Discussion

Alexis Barsalou, PR & Influencer Engagement, GameStop
Amanda Brown, Digital and Social Media Marketing Manager, TGI Fridays
Meredith Hammer, Global Integrated Marketing Specialist, Fossil Group
Brie Strickland, Music & Influencer Engagement, Southwest Airlines

Moderated by: Nathan Hanks, CEO and Founder, Music Audience Exchange (MAX)

11:45am

Fireside Chat

Alessandra Antenucci, Global Brand Marketing Director, Fossil Brand, Fossil Group

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media

12:05pm

Personalization: Where Big Data Meets Marketing

Yvonne Anguiano, Corporate Market, American Heart Association
Randall Hall, Lead Manager, Digital Strategy, AT&T

Moderated by: Allie Catliota, Group Director, Sales, Verve

12:30pm

Lunch

1:30pm

Content Isn’t Enough, Using AdTech To Personalize At Scale

Megan Matlock, Director of Media Planning, AT&T
Chris Stanger, Executive Business Director, Hearts & Science
Abhi Vyas, Instructor – Mobile Marketing, Southern Methodist University

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

2:05pm

Fireside Chat – The LGBTQ Imperative

Mack McKelvey, CEO, SalientMG
Zach Stafford, Editor-in-Chief, INTO

2:25pm

Employee Advocacy Discussion

Jhay Davis, National Digital Experience, State Farm
Lee Diaz, Social Media Product Manager, Hilton
Sarah Groves, Lead Marketing Communications Manager – AT&T Business, AT&T
Dana Thornburg, Director of Marketing of The Americas Division, Saladmaster

Moderated by: Colin Burns, Senior Director, Sprinklr

3:00pm

Multi-Cultural Marketing Fireside Chat

Ana Lucia Soto, National Media Manager, JCPenney

Moderated by: Colin Burns, Senior Director, Sprinklr

3:20pm

Networking Break

3:35pm

Keynote

April Denn, Regional Director, Brand Partnerships Central, Foursquare

3:55pm

Success Story

Chris Vary, Senior Director of Public Relations, TGI Fridays

4:20pm

Newfronts Download: Trends in Media, Digital Video, & Content Consumption

Kelsey Caroll, Global Brand Content Lead, Hewlett Packard Enterprises
Ana Lucia Soto, National Media Manager, JCPenney
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, ‎AT&T
Chris Vary, Senior Director of Public Relations, TGI Fridays

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

5:00pm

It’s a Wrap!

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this session including Neustar, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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