Brand Innovators Marketing Innovation

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Presented by

February 14, 2019

Thursday

,

February

14

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,

0
0

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Pearl Tam, Senior Director of Content & Community, Brand Innovators

Event Chairs:
John Starkweather, AVP, Brand & Advertising, AT&T
Kirk Heinlein, Director, Corporate Brand Marketing, AT&T
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, AT&T

9:15am

Opening Remarks

Melanie Murphy, Assistant Vice President, Market Development, AT&T

9:30am

Fireside Chat

Melanie Murphy, Assistant Vice President, Market Development, AT&T

Moderated by: Bridgette Bell, Senior Marketing Manager, Exponential

9:55am

What’s Next in Digital

Looking ahead to 2020 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

Carlos Fonseca, SVP Marketing Sciences, MetLife
Randall Hall, Lead Manager, Digital Strategy, AT&T
Abhi Vyas, Mobile Marketing, Southern Methodist University
Lindsey Wasson, Director, Integrated Marketing, At Home

10:30am

It Pays To Be Human

65% of consumers now make purchase decisions based on a brand’s values and beliefs, making it more important than ever for brands to know what they stand for, and behave in a way that proves it. This thought-provoking yet pragmatic presentation outlines the Five Human Traits brands can adopt in order to attract new audiences and strengthen engagement and advocacy.

Heidi Singleton, President + Chief Creative Officer, New Honor Society

10:45am

Networking Break

11:00am

Keynote

Carlos Fonseca, SVP Marketing Sciences, MetLife

11:30am

Fireside Chat

Carlos Fonseca, SVP Marketing Sciences, MetLife

Moderated by: Paul Harris, Vice President, Sales, Tremor Video DSP

11:50am

Digital Video Explosion

Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suite. According to eMarketer, digital video advertising will surpass $5.5 billion in 2014, posting 30%+ annual year-over-year growth, and the industry is poised to bill over $10 billion by 2018. Once more, cutting edge brands know that the /torrid growth in digital video is being driven by millennials, the elusive trend setters who make up the next generation of consumers, making this paradigm shift even more acute. Are you in lock-step with Gen Y? Are you creating original content for the Internet? What’s your video strategy?

Moderated by: Marika Roque, EVP Media & Technology, KERV

Kelsey Carroll, Global Brand Content Lead, Hewlett Packard Enterprise
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, AT&T

12:25pm

Lunch & AT&T Executive Briefing Center Tour

1:25pm

Forging Consumer Connections with Mobile, Social, and Emerging Media

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderated by: Joe Hall, COO, Spaceback

Sarah Groves, Lead Marketing Communications Manager, AT&T
Gina Miller, Vice President of Media & Communication, FC Dallas
Joe Reske, Senior Director of Marketing, Dean Foods

2:00pm

Keynote

Ivonne Kinser, Head of Digital Marketing, Avocados from Mexico

2:25pm

Fireside Chat

Ivonne Kinser, Head of Digital Marketing, Avocados from Mexico

Moderated by: Hillary Greene, Director of Sales, Central, Spotify

2:40pm

How Brands Evolve in the Programmatic Era

Bringing programmatic in-house is not an all or nothing proposition. There is a wide spectrum when it comes in-housing, and while most agencies aren’t talking about it, many brands benefit best from a hybrid approach. In this session, Brody O’Harran, EVP of Global Business Strategy for Control v Exposed, will discuss brand motivations behind in-housing, how to decide if the time is right to move digital media buying in-house, and what level of in-housing is necessary for different types of businesses in order to evolve and thrive in the programmatic era.

Brody O’Harran, EVP, Global Business Strategy, Control v. Exposed (CvE)

2:55pm

Networking Break

3:05pm

Evolution of Digital

Hear from these digital first leaders on how they are leveraging innovative new technologies, data, and machine learning to create the most personalized experience for their consumers while keeping privacy and security top of mind.

Moderated by: Trisha Tomaszewski, VP of Brand Strategy and Activation, TripleLift

Wade Allen, SVP, Chief Digital Officer, Brinker International
Roshen Mathew, AVP of Digital Media & Emerging Technology, AT&T

3:30pm

Keynote

Dan Mazei, Senior Director, Head of Global Newsroom, Reebok

3:55pm

Fireside Chat

Janelle Anderson, VP Marketing, American Airlines

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

4:20pm

Brand Love Roundtable

Join your fellow brand marketers to discuss how they connect with consumers to forge an emotional connection between them and their brand. Learn how they lead them through the purchase funnel to ultimately influence buying behavior and garner true brand love & loyalty.

Moderated by: Doug Martin, VP, Global Business Strategy, Control v. Exposed (CvE)

Brian Bell, Director of Public Relations & Brand Sponsorships, Wingstop
Dedra DeLilli, Group Manager, Olympic/Paralympic Marketing, Toyota
Amber Hawthorne, Digital Engagement, Pizza Hut
Tiffany McClain, Senior Director, Marketing, Mimi’s Cafe
Brooks Thomas, Social Business Sr. Advisor, Southwest Airlines

5:00pm

Its a Wrap!

AGENDA

8:00am

Breakfast & Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Pearl Tam, Senior Director of Content & Community, Brand Innovators

Event Chairs:
John Starkweather, AVP, Brand & Advertising, AT&T
Kirk Heinlein, Director, Corporate Brand Marketing, AT&T
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, AT&T

9:15am

Opening Remarks

Melanie Murphy, Assistant Vice President, Market Development, AT&T

9:30am

Fireside Chat

Melanie Murphy, Assistant Vice President, Market Development, AT&T

Moderated by: Bridgette Bell, Senior Marketing Manager, Exponential

9:55am

What’s Next in Digital

Looking ahead to 2020 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

Carlos Fonseca, SVP Marketing Sciences, MetLife
Randall Hall, Lead Manager, Digital Strategy, AT&T
Abhi Vyas, Mobile Marketing, Southern Methodist University
Lindsey Wasson, Director, Integrated Marketing, At Home

10:30am

It Pays To Be Human

65% of consumers now make purchase decisions based on a brand’s values and beliefs, making it more important than ever for brands to know what they stand for, and behave in a way that proves it. This thought-provoking yet pragmatic presentation outlines the Five Human Traits brands can adopt in order to attract new audiences and strengthen engagement and advocacy.

Heidi Singleton, President + Chief Creative Officer, New Honor Society

10:45am

Networking Break

11:00am

Keynote

Carlos Fonseca, SVP Marketing Sciences, MetLife

11:30am

Fireside Chat

Carlos Fonseca, SVP Marketing Sciences, MetLife

Moderated by: Paul Harris, Vice President, Sales, Tremor Video DSP

11:50am

Digital Video Explosion

Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suite. According to eMarketer, digital video advertising will surpass $5.5 billion in 2014, posting 30%+ annual year-over-year growth, and the industry is poised to bill over $10 billion by 2018. Once more, cutting edge brands know that the /torrid growth in digital video is being driven by millennials, the elusive trend setters who make up the next generation of consumers, making this paradigm shift even more acute. Are you in lock-step with Gen Y? Are you creating original content for the Internet? What’s your video strategy?

Moderated by: Marika Roque, EVP Media & Technology, KERV

Kelsey Carroll, Global Brand Content Lead, Hewlett Packard Enterprise
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, AT&T

12:25pm

Lunch & AT&T Executive Briefing Center Tour

1:25pm

Forging Consumer Connections with Mobile, Social, and Emerging Media

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderated by: Joe Hall, COO, Spaceback

Sarah Groves, Lead Marketing Communications Manager, AT&T
Gina Miller, Vice President of Media & Communication, FC Dallas
Joe Reske, Senior Director of Marketing, Dean Foods

2:00pm

Keynote

Ivonne Kinser, Head of Digital Marketing, Avocados from Mexico

2:25pm

Fireside Chat

Ivonne Kinser, Head of Digital Marketing, Avocados from Mexico

Moderated by: Hillary Greene, Director of Sales, Central, Spotify

2:40pm

How Brands Evolve in the Programmatic Era

Bringing programmatic in-house is not an all or nothing proposition. There is a wide spectrum when it comes in-housing, and while most agencies aren’t talking about it, many brands benefit best from a hybrid approach. In this session, Brody O’Harran, EVP of Global Business Strategy for Control v Exposed, will discuss brand motivations behind in-housing, how to decide if the time is right to move digital media buying in-house, and what level of in-housing is necessary for different types of businesses in order to evolve and thrive in the programmatic era.

Brody O’Harran, EVP, Global Business Strategy, Control v. Exposed (CvE)

2:55pm

Networking Break

3:05pm

Evolution of Digital

Hear from these digital first leaders on how they are leveraging innovative new technologies, data, and machine learning to create the most personalized experience for their consumers while keeping privacy and security top of mind.

Moderated by: Trisha Tomaszewski, VP of Brand Strategy and Activation, TripleLift

Wade Allen, SVP, Chief Digital Officer, Brinker International
Roshen Mathew, AVP of Digital Media & Emerging Technology, AT&T

3:30pm

Keynote

Dan Mazei, Senior Director, Head of Global Newsroom, Reebok

3:55pm

Fireside Chat

Janelle Anderson, VP Marketing, American Airlines

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

4:20pm

Brand Love Roundtable

Join your fellow brand marketers to discuss how they connect with consumers to forge an emotional connection between them and their brand. Learn how they lead them through the purchase funnel to ultimately influence buying behavior and garner true brand love & loyalty.

Moderated by: Doug Martin, VP, Global Business Strategy, Control v. Exposed (CvE)

Brian Bell, Director of Public Relations & Brand Sponsorships, Wingstop
Dedra DeLilli, Group Manager, Olympic/Paralympic Marketing, Toyota
Amber Hawthorne, Digital Engagement, Pizza Hut
Tiffany McClain, Senior Director, Marketing, Mimi’s Cafe
Brooks Thomas, Social Business Sr. Advisor, Southwest Airlines

5:00pm

Its a Wrap!

SUB EVENTS

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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