Brand Innovators Marketing Leadership Summit in Austin 2023

Presented by
Presented by

March 10, 2023

Friday

,

March

10

-

Monday

,

March

13

0
0
0

Featured Speakers:

  • TJ Abrams, Vice President, Global Wellbeing Experiences, Hyatt
  • Ayeshah Abuelhiga, Founder & CEO, Mason Dixie Foods
  • Sheryl Adkins-Green, Chief Experience Officer, Mary Kay
  • Akhil Anumolu, Vice President, Digital Product Management & Engineering, KFC Global
  • Stephanie Atiase, Vice President, Global Brand Management, IHG Hotels & Resorts, IHG Hotels & Resorts
  • Linda Bethea, Head of Marketing, Danone
  • Lynnwood Bibbens, Chairman & Chief Executive Officer, Reach TV
  • Bohb Blair, Chief Marketing Officer, Jones Soda
  • Laurie Blair, Vice President Global Marketing, Hyatt
  • Harley Block, CEO & Co-Founder, IF7
  • John Boris, Chief Marketing Officer, Tripadvisor
  • Meredith Brace, Chief Marketing Officer, Samba TV
  • Kate Brady, Head of Next Gen DTC Connections & Innovation, PepsiCo
  • Lilly Bretaña, ​​Acquisition Manager of Reach Media, Consumer Growth & Performance Marketing, Johnson & Johnson
  • Megan Brophy, Vice President of Marketing & Brand Strategy, Abercrombie & Fitch and Hollister Brands
  • K.C. Blinn, VP Marketing - Creative & Experience, BlueTriton Brands
  • Steven Cardwell, Vice President of Global Originals Marketing, HBOMax
  • Tinashe Chaponda, CEO & Founder, Sosani Studios
  • Rahul Chowdhury, Chief Marketing and Digital Officer, Qunol
  • Stephen Clements, Chief Creative Officer, YML
  • Nicole Craig, Vice President, Global Brands, Kellogg Company
  • Allison Day, Head of Social Media, Reddit
  • Rob DeSalvo, Chief Revenue Officer, Undertone
  • Martin Ekechukwu, Chief Strategy Officer, A-Frame Brands
  • Eric Flinn, Executive Creative Director, Danone
  • Jo Fox, SVP, Consumer and Content Marketing, Peacock
  • Travis Freeman, SVP, Demand Generation, Head of Media, Inspire Brands
  • Michelle Froah, SVP Global Brand & Marketing, MetLife
  • Chris Garbutt, President of Virtue, Chief Creative Officer VICE Media Group
  • James Gregson, Creative Director, the LEGO Group
  • Alison Herzog, Head of Global Corporate Marketing, Visa
  • Tatiana Holifield, VP, Digital Content & Audience Engagement, Sirius XM | Pandora
  • Stephen Hunton, Vice President, Social Strategy & Content Experience, IBM
  • Esosa Ighodaro, Co-Founder, Black Women Talk Tech
  • Chelsea Jenkins, Director, Cultural and Inclusive Marketing Kellogg Company
  • Jessica Jensen, Chief Marketing Officer, Indeed.com
  • Michael Kaye, Global Head of Communications, OkCupid
  • ‍Matt Klein, Head of Global Foresight, Reddit
  • Zeena Koda, Head of Global Digital Community Marketing 2K
  • Leshawnda Larkin, Head of Brand Marketing Dolby Laboratories
  • Janet Lee, Chief Marketing Officer, Mobile Experience, Samsung Electronics America
  • Erin Levzow, Chief Marketing Officer, Museum of Ice Cream
  • Michael Liu, SVP, Head of Innovation, Carat US
  • Fernando Machado, Chief Marketing Officer, Activision Blizzard
  • Samantha Mack, Manager, Consumer Growth & Performance Marketing,  Johnson & Johnson
  • Maggie Malek, Chief Executive Officer, MMI Agency
  • Heather Malenshek, Chief Marketing Officer, Land O' Lakes
  • Kelli McCarthy, Global Director of Web3 Next Gen DTC Strategy & Transformation, PepsiCo
  • Erin McElroy, Program Director, Executive Programs & Event Experience, IBM
  • Mike McGoohan, Senior Vice President, Marketing & Strategy for Central Garden & Pet
  • Lindsay Morgan, Chief Marketing Officer, Pizza Hut
  • Dale Moss, Sports & Entertainment Host , Executive Producer & Creator
  • Stephanie O’Farrell, Vice President of Marketing, Nature’s Sunshine
  • Ryan Ostrom, Chief Marketing Officer/EVP, Jack in the Box
  • Charles R. Hunter Jr., Director of Experiential, Nutrabolt
  • Brett Rafuse, Vice President, Integrated Marketing, Cisco Networking
  • Santhi Ramesh, Chief Commercial Officer, Wells Enterprises
  • Jane Reynolds, Head of Product Marketing, OkCupid
  • Sandro Roco, Founder & CEO, Sanzo
  • Kate Rouch, Chief Marketing Officer, Coinbase
  • Laura Rueckel, Chief Marketing Officer, Freddy's Frozen Custard & Steakburgers
  • Jaclyn Ruelle, VP Head of Brand, Papa Johns
  • Kayla Santos, Head of Brand Marketing, MoonPay
  • Melissa Schwartz, Brand Director, The Coca-Cola Company
  • Kevin Shapiro, SVP, US Marketing – Consumer Beauty, Coty
  • Geoffrey Sia, Digital Innovation & Capabilities, Johnson & Johnson
  • Andrew Teagle, Chief Strategist, GSD&M
  • Crystal Thomas, Vice President - Global Brand Leader, Lifestyle & Luxury Brands, Hyatt
  • Kalen Thorton, Vice President Sports, Entertainment, and Gaming, PepsiCo
  • Irene Trachtenberg, SVP, Head of International Marketing Promotions, Paramount Pictures
  • Ashley Travis, Sr. Director, Digital CX & Product Growth, KFC Global
  • Kelly Vanasse, former Chief Communications Officer, P&G Beauty, Grooming & Health
  • Oana Vlad, Global Brand Senior Director, Coca-Cola
  • Bryan Warman, SVP, Worldwide Digital Partnerships, Warner Bros. Pictures
  • Jennifer Warren, VP, Global Brand and Creative, Indeed
  • Jessica Williams, Head of Brand and Partnerships, Coinbase
  • Stephanie Wiseman, SVP of Growth and Marketing, YML

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Friday, March 10

10:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee

John Taranto SVP, Enterprise Sales,  Audacy

10:15 AM

Meeting the Moment: Leveling up your B2B Integrated Marketing Strategy

Brett Rafuse, Vice President, Integrated Marketing, Cisco Networking

Moderated by: Christina Babbits, Sales Director, Global Strategic Accounts, LinkedIn

10:45 AM

2023 Outlook & Beyond: Media Innovation & Trends

Matt Fantazier, Head of Consumer Growth and Performance Marketing - Body & Baby, Johnson & Johnson

Travis Freeman, SVP, Demand Generation, Head of Media, Inspire Brands

Kristin Kroepfl, Vice President and CMO Quaker North America, PepsiCo

Moderated by: Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media

11:30 AM

Fireside Chat

Travis Freeman, SVP, Demand Generation, Head of Media, Inspire Brands

Moderated by: Ryan Detert, CEO, Influential

12:00 PM

Panel

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Andrew Teagle, Chief Strategist, GSD&M

Moderated by: John Piccone, Regional President, Americas, Adform

12:35 PM

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated by: Michael Dobson, SVP, Digital Media, iNvolved Media

1:10 PM

Fireside Chat

Jaclyn Ruelle, VP Head of Brand, Papa Johns

Moderated by: Pam Scheideler, Head of Digital, Edelman U.S.

1:30 PM

Emcee

Rob DeSalvo, Chief Revenue Officer, Undertone

1:45 PM

Networking Break

2:00 PM

Unleashing Creativity with Danone

Linda Bethea, Head of Marketing, Danone

Eric Flinn, Executive Creative Director, Danone

Moderated by: Andrew Horlick, VP Channel Partnerships, Cadent

2:40 PM

Fireside Chat

Kevin Shapiro, SVP, US Marketing – Consumer Beauty, Coty

Moderated by: Meghan Sturges, Head of Industry, CPG, Google

3:10 PM

Leading through Economic Flux and the Power of Purpose

Jessica Jensen, Chief Marketing Officer, Indeed.com

Moderated by: Orlando Reece, Head of Global Sales, Insider, Inc.

3:45 PM

The Impact of New AI Developments on the Future of Marketing

Tatiana Holifield, VP, Digital Content & Audience Engagement, Sirius XM | Pandora

Michael Liu, SVP, Head of Innovation, Carat US

Jennifer Warren, VP, Global Brand and Creative, Indeed

Moderated by: David Armano, Senior Director of Marketing, Soul Machines

4:30 PM

Behind the Brand with OkCupid

Michael Kaye, Global Head of Communications, OkCupid

Jane Reynolds, Head of Product Marketing, OkCupid

Moderated by: Robbie Slavin, Director, Client Development, BENlabs

5:00 PM

Panel

Ian Fitzpatrick, Global Senior Director, Brand Strategy and Operations, New Balance

Ryan Lauder, Senior Director, Media, TaylorMade

David Paro, Head of Global Partnerships, MoneyGram

Moderated by: Scott Tilton, EVP (former CEO HookIt), KORE

5:30 PM

Wrap

Day 2 - Saturday, March 11

10:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee

Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media

10:15 AM

Fireside Chat

Kalen Thorton, Vice President Sports, Entertainment, and Gaming, PepsiCo

Moderated by: JC Clarke, VP, Sales, Midwest & Canada, Ogury

10:45 AM

Reinventing Marketing for the Digital Era

Lilly Bretaña, ​​Acquisition Manager of Reach Media, Consumer Growth & Performance Marketing, Johnson & Johnson

Matt Fantazier, Head of Consumer Growth and Performance Marketing - Body & Baby, Johnson & Johnson

Samantha Mack, Manager, Consumer Growth & Performance Marketing,  Johnson & Johnson

Geoffrey Sia, Digital Innovation & Capabilities, Johnson & Johnson

Moderated by: Dave Gensler, SVP, Client Development, Basis Technologies

11:20 AM

Fireside Chat

Alison Herzog, Head of Global Corporate Marketing, Visa

Moderated by: Nnamdi Oputa, Vice President, Enterprise Sales, LinkedIn

11:50 AM

Women in Marketing Leadership Forum

Linda Bethea, Head of Marketing, Danone

Laurie Blair, Vice President Global Marketing, Hyatt

Michelle Froah, SVP Global Brand & Marketing, MetLife

Alison Herzog, Head of Global Corporate Marketing, Visa

Stephanie Wiseman, SVP of Growth and Marketing, YML

Meredith Brace, Chief Marketing Officer, Samba TV

Moderated by: Lauren Benedict, SVP, Enterprise Sales, MNTN

12:35 PM

Behind the Brand with Hyatt

TJ Abrams, Vice President, Global Wellbeing Experiences, Hyatt

Laurie Blair, Vice President Global Marketing, Hyatt

Crystal Thomas, Vice President - Global Brand Leader, Lifestyle & Luxury Brands, Hyatt

Moderated by: Allison Lambroza, Head of Media Sales, Travel & Growth, Tripadvisor

1:10 PM

The New Hollywood Gaming Studio: Movies, Streaming, Music, Celebrity

Erica Coates, President, MOCEAN 

Kosi Egbuta, Global Celebrity, Athlete, and Influencer Partnerships, PlayStation

Cindy Tang, Director of Social, Entertainment, Riot Games

Moderator: Wes Morton, CEO & Founder, Creativ Strategies

1:30 PM

Emcee

Adam Kmiec, Sr. Vice President, Digital Communications, UnitedHealth Group

1:50 PM

Panel: 2023 Outlook & Beyond: Digital Innovation & DTC Trends 

Akhil Anumolu, Vice President, Digital Product Management & Engineering, KFC Global

Maya Kosovalic, VP Digital Innovation & E-Commerce NYX Professional Makeup, L'Oréal

Mike McGoohan, Senior Vice President, Marketing & Strategy for Central Garden & Pet

Ryan Ostrom, Chief Marketing Officer/EVP, Jack in the Box

Moderated by: Rebecca Campbell, Regional Director, Enterprise Sales, Yelp

2:30 PM

Fireside Chat

Stephen Hunton, Vice President, Social Strategy & Content Experience, IBM

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

3:00 PM

Fireside Chat

Michelle Froah, SVP Global Brand & Marketing, MetLife

Moderated by: Todd Ulise, SVP, Ad.net

3:30 PM

Advertising in Sports & Culture

Patrick Campion, Vice President, Marketing Planning & Brand Partnerships, Sleep Number

Jason Griffiths, Vice President, Partnerships, Los Angeles Rams

Moderated By: Patrick Rice, Senior Global Director, Advertising, Brave

4:00 PM

Behind the Brand with KFC: Intersection of Marketing and Technology

Akhil Anumolu, Vice President, Digital Product Management & Engineering, KFC Global

Ashley Travis, Sr. Director, Digital CX & Product Growth, KFC Global

Moderated by: Cherian Thomas, Head of Marketing & GTM, T-Mobile Advertising Solutions

4:30 PM

Panel: Future of Entertainment Marketing

Steven Cardwell, Vice President of Global Originals Marketing, HBOMax

Jo Fox, SVP, Consumer and Content Marketing, Peacock

Irene Trachtenberg, SVP, Head of International Marketing Promotions, Paramount Pictures

Bryan Warman, SVP, Worldwide Digital Partnerships, Warner Bros. Pictures

Moderated by: Katie Mellor, Senior Vice President of Client Services, IZEA

5:10 PM

Conversation over Cocktails: Intersection of Media & Culture

Jodi Chisarick, General Sales Manager, The E.W Scripps Company

Rob DeSalvo, Chief Revenue Officer, Undertone

Rob Harper, TVadSync

Moderated by: Ashley Cartwright, Vice President, Media, The Walt Disney Company

Day 2 - Patio Stage - Saturday, March 11

11:00 AM

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

11:10 AM

The Future of Creators as Entrepreneurs

Tinashe Chaponda, CEO & Founder, Sosani Studios

Dale Moss, Sports & Entertainment Host , Executive Producer & Creator

Moderated by: Sarah Aiken, Chief Executive Officer, Crater

11:40 AM

Fireside Chat

John Boris, Chief Marketing Officer, Tripadvisor

Moderated by: Seraj Bharwani, CSO, illumin

12:10 PM

Fireside Chat

Peter Giordano, GM, Ads Strategy & Platform, DoorDash

Moderated By: Lindsay Pullins, Head of Revenue Strategy, Roku

12:45 PM

Fireside Chat

Sheryl Adkins-Green, Chief Experience Officer, Mary Kay

Moderated by: Fabrice Beer-Gabel, Vice President Strategy & Partnerships, IntentIQ

1:15 PM

Consumer Engagement & Brand Authenticity

Rahul Chowdhury, Chief Marketing and Digital Officer, Qunol

Heather Malenshek, Chief Marketing Officer, Land O' Lakes

Elyse Mallouk, VP of Brand Marketing, Kickstarter

Melissa Schwartz, Brand Director, The Coca-Cola Company

Moderated by: Brian Wool, Vice President of Brand Sales, Resonate

2:00 PM

Fireside Chat

Nathan Baynard, Vice President, Global Brand Marketing - Barbie & Dolls Portfolio, Mattel

Moderated by: Kristy Houtman, SVP Client Growth & Strategy, Circus Street

Brand Activation Summit Series

2:25 PM

Emcee

Jeff Fortmann, VP Partnerships, Brand Innovators

2:30 PM

The Expectation of Experiential: How to Win With Experience

Erin McElroy, Program Director, Executive Programs & Event Experience, IBM

Moderated by: Dan Carter, Senior Vice President, Creative + Design, Freeman

3:00 PM 

The State of Experiential & Effectiveness: Driving Experiences That Reach Your Consumers & Benefit Your Business

K.C. Blinn, VP Marketing - Creative & Experience, BlueTriton Brands

Moderated by: Dan Sullivan, Chief Engagement Officer, Inspira Marketing

3:30 PM

The First CPG Brand to Bring in Cannabis

Bohb Blair, Chief Marketing Officer at Jones Soda + Chief Brand Officer at Mary Jones Cannabis

Moderated by: Jeff Boedges, Managing Partner, SoHo Experiental

4:00 PM

Fireside Chat

Charles R. Hunter Jr., Director of Experiential, Nutrabolt

Moderated by: Ania Puczylowska, VP, Marketing and Communication, FG|PG

4:30 PM

The Future of Influencer & Brand Partnership Activation

Eric Flinn, Executive Creative Director, Danone

Moderated by: Gaby Neves, President, Factory360

5:00 PM

Wrap

Day 3 - Sunday, March 12

10:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee

Chelsea Malvaso, Director, Client Development, Basis Technologies

10:15 AM

Panel: DE&I & Multicultural Marketing

Martin Ekechukwu, Chief Strategy Officer, A-Frame Brands

Chelsea Jenkins, Director, Cultural and Inclusive Marketing Kellogg Company

Zeena Koda, Head of Global Digital Community Marketing 2K

Leshawnda Larkin, Head of Brand Marketing Dolby Laboratories

Moderated by: Alysia Sargent, Senior Director, Client Partnerships, My Code

11:00 AM

Fireside Chat

Ryan Ostrom, Chief Marketing Officer/EVP, Jack in the Box

Moderated by: Rachel Wintner, Brand Partnerships & Head of Entertainment, OUTFRONT Media

11:30 AM

Fireside Chat

Matt Repicky, SVP/Chief Brands Officer, Tailored Brands, Inc.

Moderated by: Michael Teicher, CRO, The E.W. Scripps Company

12:00 AM

Fireside Chat

Martin Ekechukwu, Chief Strategy Officer, A-Frame Brands

Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

12:30 PM

Fireside Chat

Jo Fox, SVP, Brand - Direct to Consumer (Peacock), NBCUniversal

Moderated by: Jeff Alderman, Senior Vice President of Sales & Marketing, AdMedia

1:00 PM

AAPI Leaders: Supporting the Community - From Storytelling to Showing Up

Ayeshah Abuelhiga, Founder & CEO, Mason Dixie Foods

Bing Chen, Executive Chairman, CEO & Co-Founder, Gold House

Michelle Wong, Chief Marketing Officer, Sprinkles

Zeena Koda, Head of Global Digital Community Marketing, 2K

Sandro Roco, Founder & CEO, Sanzo

Moderated by: Ashley Marable, VP Sales, RTL AdAlliance

1:15 PM

Emcee

Adam Kmiec, Sr. Vice President, Digital Communications, UnitedHealth Group

1:45 PM

House of the Dragon: Bringing Fans Back to Westeros

Steven Cardwell, Vice President of Global Originals Marketing, HBOMax

Moderated by: Katie Mellor, Senior Vice President of Client Services, IZEA

2:20 PM

Sustainability & Purpose-Driven Marketing

Stephen Clements, Chief Creative Officer, YML

Ginny Golden, Director Creative, YETI

Elyse Mallouk, VP of Brand Marketing, Kickstarter

Michael Kaye, Global Head of Communications, OkCupid

Moderated by: Paula Cobb, VP of Enterprise Marketing, Everfi

3:05 PM

Keynote

Wesley ter Haar, Founder, Media.Monks

3:20 PM

Leaders in QSR & Restaurant Marketing

Brandy Blackwell, VP Marketing - Another Broken Egg Cafe

Ashley Travis, Sr. Director, Digital CX & Product Growth, KFC Global

Jaclyn Ruelle, VP Head of Brand, Papa Johns

Laura Rueckel, Chief Marketing Officer, Freddy's Frozen Custard & Steakburgers

Moderated by: Jackie Vignone, SVP, Sales, MediaLab

4:00 PM

Fireside Chat

Janet Lee, Chief Marketing Officer, Mobile Experience, Samsung Electronics America

Moderated by: Kristen Elliott, Head of Sales Integration, Kargo

4:30 PM

Unlocking The Keys to Growth During A Recession

Lynnwood Bibbens, Chairman & Chief Executive Officer, Reach TV

Esosa Ighodaro, Co-Founder, Black Women Talk Tech

Moderated by: Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black

5:15 PM

Wrap

Day 3 - Patio Stage - Sunday, March 12

10:15 AM

Welcome Remarks

Damaune Journey, Global Chief Growth Officer, 72andSunny

10:20 AM

Women in Marketing Leadership

Stephanie Atiase, Vice President, Global Brand Management, IHG Hotels & Resorts, IHG Hotels & Resorts

Katie Castillo-Wilson, Founder & CEO, TapOnIt

Nicole Craig, Vice President, Global Brands, Kellogg Company

Erin Levzow, Chief Marketing Officer, Museum of Ice Cream

Kayla Santos, Head of Brand Marketing, MoonPay

Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

11:00 AM

Women in Marketing Leadership

Stephanie O’Farrell, Vice President of Marketing, Nature’s Sunshine

Santhi Ramesh, Chief Commercial Officer, Wells Enterprises

Kelly Vanasse, former Chief Communications Officer, P&G Beauty, Grooming & Health

Moderated by: Maggie Malek, Chief Executive Officer, MMI Agency

11:40 AM

Panel

Harley Block, CEO & Co-Founder, IF7

Megan Brophy, Vice President of Marketing & Brand Strategy, Abercrombie & Fitch and Hollister Brands

Moderated by: Colleen Coyne,  Director of Sales - Mid West, adMarketplace

12:10 PM

Future of CPG Marketing

Elli Dimitroulakos, Global Head of Ads Innovation, Acast

Jeff Williams, Vertical Strategy Lead - CPG & Pharma, InMobi

FabriceBeer-GabelVice President Strategy & PartnershipsIntentIQ

Moderated by: Linda Bethea, Head of Marketing, Danone

12:50 PM

Hot or Not: 2023 Media Trends

Zach Alter, Head of West Coast Sales, Trusted Media Brands

Adam Bergman, Group Vice President, Advertising and Data Sales, VIZIO

Jason Caldwell, VP, Midwest Sales, Vevo

Moderated by: Ashley Cartwright, Vice President, Media, The Walt Disney Company

1:15 PM

Emcee

Mike Jackson, Head of Demand Generation, ACI Worldwide

1:30 PM

Fireside Chat

James Gregson, Creative Director, The LEGO Group

Moderated by: Thomas Butta, Chief Strategy & Marketing Officer, Airship

2:00 PM

Fireside Chat

Kate Rouch, Chief Marketing Officer, Coinbase

Moderated by: Brad Bosserman, Chief Revenue Officer, Grid

2:30 PM

Fireside Chat

Kate Brady, Head of Next Gen DTC Connections & Innovation, PepsiCo

Kelli McCarthy, Global Director of Web3 Next Gen DTC Strategy & Transformation, PepsiCo

Moderated by: Patrick Fitzgerald. Sr. Director, Brand Solutions, VideoAmp

3:05 PM

How Web3 is Revolutionising Engagement and Loyalty

Alex Hamilton, Head of Innovation, Dentsu Creative

Tyler Moebius, CEO and Co-Founder, SmartMedia Technologies

Moderated by: Dominic Di Talamo, VP of Growth, SmartMedia Technologies

3:30 PM

Retail Media is Here, is Your Tech Ready?

Paul Gelb, Sr. Director, NA Media Activation and Investment, Bayer

Brandi Johnson, Chief Executive Officer, The Coupon Bureau

Christine Shriver, Chief Revenue Officer, Skupos

Moderated by: Andy Friedland, Chief Revenue Officer, Swiftly

4:00 PM

Web3: From Metaverse to IRL

Maya Kosovalic, VP Digital Innovation & E-Commerce, NYX Professional Makeup, L'Oréal

Moderated by: Meridith Rojas, Chief Brand Officer, Captiv8

4:30 PM

Fireside Chat

Sandeep Seth, Global Chief Marketing Officer & NA President, Coach

Moderated by: Hugh Jamieson, Senior Director, Sales, adMarketplace

5:00 PM

Wrap

Day 4 - Monday, March 13

10:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee

Noah Mallin, Chief Strategy Officer, IMGN Media

10:05 AM

Keynote

Ivonne Kinser, Vice President, Marketing & Innovation, Avocados From Mexico

10:20 AM

Fireside Chat

Ivonne Kinser, Vice President, Marketing & Innovation, Avocados From Mexico

Moderated by: Scott Linzer, General Manager, North America, Lumen Research

10:50 AM

The Importance of Content Strategy & Immersive Storytelling 

Bill Fergus, Global Director, Enterprise Partnerships, Tremor International

Val  Vespa, VP Brand Partnerships, OUTFRONT Media​

Moderated by: Paul Bernardini, Vice President of Brand, Content and Communications for Business Blueprint & Banking, American Express

11:30 AM

Fireside Chat

Bryan Warman, SVP, Worldwide Digital Partnerships, Warner Bros. Pictures

Moderated by: Mike Ford, CEO, Skydeo

12:00 PM

Movements > Trends: How to Approach Online Culture

Allison Day, Head of Social Media, Reddit

Matt Klein, Head of Global Foresight, Reddit

Moderated by: Eboni Ryan, VP, Marketing, Digitalzone

12:30 PM

Fireside Chat

Chris Garbutt, President of Virtue, Chief Creative Officer VICE Media Group

Oana Vlad, Global Brand Senior Director, Coca-Cola

Moderated by: Katie Barends, Sr. Manager, Solutions Consulting, Iterable

1:00 PM

Wrap

AGENDA

Day 1 - Friday, March 10

10:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee

John Taranto SVP, Enterprise Sales,  Audacy

10:15 AM

Meeting the Moment: Leveling up your B2B Integrated Marketing Strategy

Brett Rafuse, Vice President, Integrated Marketing, Cisco Networking

Moderated by: Christina Babbits, Sales Director, Global Strategic Accounts, LinkedIn

10:45 AM

2023 Outlook & Beyond: Media Innovation & Trends

Matt Fantazier, Head of Consumer Growth and Performance Marketing - Body & Baby, Johnson & Johnson

Travis Freeman, SVP, Demand Generation, Head of Media, Inspire Brands

Kristin Kroepfl, Vice President and CMO Quaker North America, PepsiCo

Moderated by: Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media

11:30 AM

Fireside Chat

Travis Freeman, SVP, Demand Generation, Head of Media, Inspire Brands

Moderated by: Ryan Detert, CEO, Influential

12:00 PM

Panel

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Andrew Teagle, Chief Strategist, GSD&M

Moderated by: John Piccone, Regional President, Americas, Adform

12:35 PM

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated by: Michael Dobson, SVP, Digital Media, iNvolved Media

1:10 PM

Fireside Chat

Jaclyn Ruelle, VP Head of Brand, Papa Johns

Moderated by: Pam Scheideler, Head of Digital, Edelman U.S.

1:30 PM

Emcee

Rob DeSalvo, Chief Revenue Officer, Undertone

1:45 PM

Networking Break

2:00 PM

Unleashing Creativity with Danone

Linda Bethea, Head of Marketing, Danone

Eric Flinn, Executive Creative Director, Danone

Moderated by: Andrew Horlick, VP Channel Partnerships, Cadent

2:40 PM

Fireside Chat

Kevin Shapiro, SVP, US Marketing – Consumer Beauty, Coty

Moderated by: Meghan Sturges, Head of Industry, CPG, Google

3:10 PM

Leading through Economic Flux and the Power of Purpose

Jessica Jensen, Chief Marketing Officer, Indeed.com

Moderated by: Orlando Reece, Head of Global Sales, Insider, Inc.

3:45 PM

The Impact of New AI Developments on the Future of Marketing

Tatiana Holifield, VP, Digital Content & Audience Engagement, Sirius XM | Pandora

Michael Liu, SVP, Head of Innovation, Carat US

Jennifer Warren, VP, Global Brand and Creative, Indeed

Moderated by: David Armano, Senior Director of Marketing, Soul Machines

4:30 PM

Behind the Brand with OkCupid

Michael Kaye, Global Head of Communications, OkCupid

Jane Reynolds, Head of Product Marketing, OkCupid

Moderated by: Robbie Slavin, Director, Client Development, BENlabs

5:00 PM

Panel

Ian Fitzpatrick, Global Senior Director, Brand Strategy and Operations, New Balance

Ryan Lauder, Senior Director, Media, TaylorMade

David Paro, Head of Global Partnerships, MoneyGram

Moderated by: Scott Tilton, EVP (former CEO HookIt), KORE

5:30 PM

Wrap

Day 2 - Saturday, March 11

10:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee

Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media

10:15 AM

Fireside Chat

Kalen Thorton, Vice President Sports, Entertainment, and Gaming, PepsiCo

Moderated by: JC Clarke, VP, Sales, Midwest & Canada, Ogury

10:45 AM

Reinventing Marketing for the Digital Era

Lilly Bretaña, ​​Acquisition Manager of Reach Media, Consumer Growth & Performance Marketing, Johnson & Johnson

Matt Fantazier, Head of Consumer Growth and Performance Marketing - Body & Baby, Johnson & Johnson

Samantha Mack, Manager, Consumer Growth & Performance Marketing,  Johnson & Johnson

Geoffrey Sia, Digital Innovation & Capabilities, Johnson & Johnson

Moderated by: Dave Gensler, SVP, Client Development, Basis Technologies

11:20 AM

Fireside Chat

Alison Herzog, Head of Global Corporate Marketing, Visa

Moderated by: Nnamdi Oputa, Vice President, Enterprise Sales, LinkedIn

11:50 AM

Women in Marketing Leadership Forum

Linda Bethea, Head of Marketing, Danone

Laurie Blair, Vice President Global Marketing, Hyatt

Michelle Froah, SVP Global Brand & Marketing, MetLife

Alison Herzog, Head of Global Corporate Marketing, Visa

Stephanie Wiseman, SVP of Growth and Marketing, YML

Meredith Brace, Chief Marketing Officer, Samba TV

Moderated by: Lauren Benedict, SVP, Enterprise Sales, MNTN

12:35 PM

Behind the Brand with Hyatt

TJ Abrams, Vice President, Global Wellbeing Experiences, Hyatt

Laurie Blair, Vice President Global Marketing, Hyatt

Crystal Thomas, Vice President - Global Brand Leader, Lifestyle & Luxury Brands, Hyatt

Moderated by: Allison Lambroza, Head of Media Sales, Travel & Growth, Tripadvisor

1:10 PM

The New Hollywood Gaming Studio: Movies, Streaming, Music, Celebrity

Erica Coates, President, MOCEAN 

Kosi Egbuta, Global Celebrity, Athlete, and Influencer Partnerships, PlayStation

Cindy Tang, Director of Social, Entertainment, Riot Games

Moderator: Wes Morton, CEO & Founder, Creativ Strategies

1:30 PM

Emcee

Adam Kmiec, Sr. Vice President, Digital Communications, UnitedHealth Group

1:50 PM

Panel: 2023 Outlook & Beyond: Digital Innovation & DTC Trends 

Akhil Anumolu, Vice President, Digital Product Management & Engineering, KFC Global

Maya Kosovalic, VP Digital Innovation & E-Commerce NYX Professional Makeup, L'Oréal

Mike McGoohan, Senior Vice President, Marketing & Strategy for Central Garden & Pet

Ryan Ostrom, Chief Marketing Officer/EVP, Jack in the Box

Moderated by: Rebecca Campbell, Regional Director, Enterprise Sales, Yelp

2:30 PM

Fireside Chat

Stephen Hunton, Vice President, Social Strategy & Content Experience, IBM

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

3:00 PM

Fireside Chat

Michelle Froah, SVP Global Brand & Marketing, MetLife

Moderated by: Todd Ulise, SVP, Ad.net

3:30 PM

Advertising in Sports & Culture

Patrick Campion, Vice President, Marketing Planning & Brand Partnerships, Sleep Number

Jason Griffiths, Vice President, Partnerships, Los Angeles Rams

Moderated By: Patrick Rice, Senior Global Director, Advertising, Brave

4:00 PM

Behind the Brand with KFC: Intersection of Marketing and Technology

Akhil Anumolu, Vice President, Digital Product Management & Engineering, KFC Global

Ashley Travis, Sr. Director, Digital CX & Product Growth, KFC Global

Moderated by: Cherian Thomas, Head of Marketing & GTM, T-Mobile Advertising Solutions

4:30 PM

Panel: Future of Entertainment Marketing

Steven Cardwell, Vice President of Global Originals Marketing, HBOMax

Jo Fox, SVP, Consumer and Content Marketing, Peacock

Irene Trachtenberg, SVP, Head of International Marketing Promotions, Paramount Pictures

Bryan Warman, SVP, Worldwide Digital Partnerships, Warner Bros. Pictures

Moderated by: Katie Mellor, Senior Vice President of Client Services, IZEA

5:10 PM

Conversation over Cocktails: Intersection of Media & Culture

Jodi Chisarick, General Sales Manager, The E.W Scripps Company

Rob DeSalvo, Chief Revenue Officer, Undertone

Rob Harper, TVadSync

Moderated by: Ashley Cartwright, Vice President, Media, The Walt Disney Company

Day 2 - Patio Stage - Saturday, March 11

11:00 AM

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

11:10 AM

The Future of Creators as Entrepreneurs

Tinashe Chaponda, CEO & Founder, Sosani Studios

Dale Moss, Sports & Entertainment Host , Executive Producer & Creator

Moderated by: Sarah Aiken, Chief Executive Officer, Crater

11:40 AM

Fireside Chat

John Boris, Chief Marketing Officer, Tripadvisor

Moderated by: Seraj Bharwani, CSO, illumin

12:10 PM

Fireside Chat

Peter Giordano, GM, Ads Strategy & Platform, DoorDash

Moderated By: Lindsay Pullins, Head of Revenue Strategy, Roku

12:45 PM

Fireside Chat

Sheryl Adkins-Green, Chief Experience Officer, Mary Kay

Moderated by: Fabrice Beer-Gabel, Vice President Strategy & Partnerships, IntentIQ

1:15 PM

Consumer Engagement & Brand Authenticity

Rahul Chowdhury, Chief Marketing and Digital Officer, Qunol

Heather Malenshek, Chief Marketing Officer, Land O' Lakes

Elyse Mallouk, VP of Brand Marketing, Kickstarter

Melissa Schwartz, Brand Director, The Coca-Cola Company

Moderated by: Brian Wool, Vice President of Brand Sales, Resonate

2:00 PM

Fireside Chat

Nathan Baynard, Vice President, Global Brand Marketing - Barbie & Dolls Portfolio, Mattel

Moderated by: Kristy Houtman, SVP Client Growth & Strategy, Circus Street

Brand Activation Summit Series

2:25 PM

Emcee

Jeff Fortmann, VP Partnerships, Brand Innovators

2:30 PM

The Expectation of Experiential: How to Win With Experience

Erin McElroy, Program Director, Executive Programs & Event Experience, IBM

Moderated by: Dan Carter, Senior Vice President, Creative + Design, Freeman

3:00 PM 

The State of Experiential & Effectiveness: Driving Experiences That Reach Your Consumers & Benefit Your Business

K.C. Blinn, VP Marketing - Creative & Experience, BlueTriton Brands

Moderated by: Dan Sullivan, Chief Engagement Officer, Inspira Marketing

3:30 PM

The First CPG Brand to Bring in Cannabis

Bohb Blair, Chief Marketing Officer at Jones Soda + Chief Brand Officer at Mary Jones Cannabis

Moderated by: Jeff Boedges, Managing Partner, SoHo Experiental

4:00 PM

Fireside Chat

Charles R. Hunter Jr., Director of Experiential, Nutrabolt

Moderated by: Ania Puczylowska, VP, Marketing and Communication, FG|PG

4:30 PM

The Future of Influencer & Brand Partnership Activation

Eric Flinn, Executive Creative Director, Danone

Moderated by: Gaby Neves, President, Factory360

5:00 PM

Wrap

Day 3 - Sunday, March 12

10:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee

Chelsea Malvaso, Director, Client Development, Basis Technologies

10:15 AM

Panel: DE&I & Multicultural Marketing

Martin Ekechukwu, Chief Strategy Officer, A-Frame Brands

Chelsea Jenkins, Director, Cultural and Inclusive Marketing Kellogg Company

Zeena Koda, Head of Global Digital Community Marketing 2K

Leshawnda Larkin, Head of Brand Marketing Dolby Laboratories

Moderated by: Alysia Sargent, Senior Director, Client Partnerships, My Code

11:00 AM

Fireside Chat

Ryan Ostrom, Chief Marketing Officer/EVP, Jack in the Box

Moderated by: Rachel Wintner, Brand Partnerships & Head of Entertainment, OUTFRONT Media

11:30 AM

Fireside Chat

Matt Repicky, SVP/Chief Brands Officer, Tailored Brands, Inc.

Moderated by: Michael Teicher, CRO, The E.W. Scripps Company

12:00 AM

Fireside Chat

Martin Ekechukwu, Chief Strategy Officer, A-Frame Brands

Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

12:30 PM

Fireside Chat

Jo Fox, SVP, Brand - Direct to Consumer (Peacock), NBCUniversal

Moderated by: Jeff Alderman, Senior Vice President of Sales & Marketing, AdMedia

1:00 PM

AAPI Leaders: Supporting the Community - From Storytelling to Showing Up

Ayeshah Abuelhiga, Founder & CEO, Mason Dixie Foods

Bing Chen, Executive Chairman, CEO & Co-Founder, Gold House

Michelle Wong, Chief Marketing Officer, Sprinkles

Zeena Koda, Head of Global Digital Community Marketing, 2K

Sandro Roco, Founder & CEO, Sanzo

Moderated by: Ashley Marable, VP Sales, RTL AdAlliance

1:15 PM

Emcee

Adam Kmiec, Sr. Vice President, Digital Communications, UnitedHealth Group

1:45 PM

House of the Dragon: Bringing Fans Back to Westeros

Steven Cardwell, Vice President of Global Originals Marketing, HBOMax

Moderated by: Katie Mellor, Senior Vice President of Client Services, IZEA

2:20 PM

Sustainability & Purpose-Driven Marketing

Stephen Clements, Chief Creative Officer, YML

Ginny Golden, Director Creative, YETI

Elyse Mallouk, VP of Brand Marketing, Kickstarter

Michael Kaye, Global Head of Communications, OkCupid

Moderated by: Paula Cobb, VP of Enterprise Marketing, Everfi

3:05 PM

Keynote

Wesley ter Haar, Founder, Media.Monks

3:20 PM

Leaders in QSR & Restaurant Marketing

Brandy Blackwell, VP Marketing - Another Broken Egg Cafe

Ashley Travis, Sr. Director, Digital CX & Product Growth, KFC Global

Jaclyn Ruelle, VP Head of Brand, Papa Johns

Laura Rueckel, Chief Marketing Officer, Freddy's Frozen Custard & Steakburgers

Moderated by: Jackie Vignone, SVP, Sales, MediaLab

4:00 PM

Fireside Chat

Janet Lee, Chief Marketing Officer, Mobile Experience, Samsung Electronics America

Moderated by: Kristen Elliott, Head of Sales Integration, Kargo

4:30 PM

Unlocking The Keys to Growth During A Recession

Lynnwood Bibbens, Chairman & Chief Executive Officer, Reach TV

Esosa Ighodaro, Co-Founder, Black Women Talk Tech

Moderated by: Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black

5:15 PM

Wrap

Day 3 - Patio Stage - Sunday, March 12

10:15 AM

Welcome Remarks

Damaune Journey, Global Chief Growth Officer, 72andSunny

10:20 AM

Women in Marketing Leadership

Stephanie Atiase, Vice President, Global Brand Management, IHG Hotels & Resorts, IHG Hotels & Resorts

Katie Castillo-Wilson, Founder & CEO, TapOnIt

Nicole Craig, Vice President, Global Brands, Kellogg Company

Erin Levzow, Chief Marketing Officer, Museum of Ice Cream

Kayla Santos, Head of Brand Marketing, MoonPay

Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

11:00 AM

Women in Marketing Leadership

Stephanie O’Farrell, Vice President of Marketing, Nature’s Sunshine

Santhi Ramesh, Chief Commercial Officer, Wells Enterprises

Kelly Vanasse, former Chief Communications Officer, P&G Beauty, Grooming & Health

Moderated by: Maggie Malek, Chief Executive Officer, MMI Agency

11:40 AM

Panel

Harley Block, CEO & Co-Founder, IF7

Megan Brophy, Vice President of Marketing & Brand Strategy, Abercrombie & Fitch and Hollister Brands

Moderated by: Colleen Coyne,  Director of Sales - Mid West, adMarketplace

12:10 PM

Future of CPG Marketing

Elli Dimitroulakos, Global Head of Ads Innovation, Acast

Jeff Williams, Vertical Strategy Lead - CPG & Pharma, InMobi

FabriceBeer-GabelVice President Strategy & PartnershipsIntentIQ

Moderated by: Linda Bethea, Head of Marketing, Danone

12:50 PM

Hot or Not: 2023 Media Trends

Zach Alter, Head of West Coast Sales, Trusted Media Brands

Adam Bergman, Group Vice President, Advertising and Data Sales, VIZIO

Jason Caldwell, VP, Midwest Sales, Vevo

Moderated by: Ashley Cartwright, Vice President, Media, The Walt Disney Company

1:15 PM

Emcee

Mike Jackson, Head of Demand Generation, ACI Worldwide

1:30 PM

Fireside Chat

James Gregson, Creative Director, The LEGO Group

Moderated by: Thomas Butta, Chief Strategy & Marketing Officer, Airship

2:00 PM

Fireside Chat

Kate Rouch, Chief Marketing Officer, Coinbase

Moderated by: Brad Bosserman, Chief Revenue Officer, Grid

2:30 PM

Fireside Chat

Kate Brady, Head of Next Gen DTC Connections & Innovation, PepsiCo

Kelli McCarthy, Global Director of Web3 Next Gen DTC Strategy & Transformation, PepsiCo

Moderated by: Patrick Fitzgerald. Sr. Director, Brand Solutions, VideoAmp

3:05 PM

How Web3 is Revolutionising Engagement and Loyalty

Alex Hamilton, Head of Innovation, Dentsu Creative

Tyler Moebius, CEO and Co-Founder, SmartMedia Technologies

Moderated by: Dominic Di Talamo, VP of Growth, SmartMedia Technologies

3:30 PM

Retail Media is Here, is Your Tech Ready?

Paul Gelb, Sr. Director, NA Media Activation and Investment, Bayer

Brandi Johnson, Chief Executive Officer, The Coupon Bureau

Christine Shriver, Chief Revenue Officer, Skupos

Moderated by: Andy Friedland, Chief Revenue Officer, Swiftly

4:00 PM

Web3: From Metaverse to IRL

Maya Kosovalic, VP Digital Innovation & E-Commerce, NYX Professional Makeup, L'Oréal

Moderated by: Meridith Rojas, Chief Brand Officer, Captiv8

4:30 PM

Fireside Chat

Sandeep Seth, Global Chief Marketing Officer & NA President, Coach

Moderated by: Hugh Jamieson, Senior Director, Sales, adMarketplace

5:00 PM

Wrap

Day 4 - Monday, March 13

10:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee

Noah Mallin, Chief Strategy Officer, IMGN Media

10:05 AM

Keynote

Ivonne Kinser, Vice President, Marketing & Innovation, Avocados From Mexico

10:20 AM

Fireside Chat

Ivonne Kinser, Vice President, Marketing & Innovation, Avocados From Mexico

Moderated by: Scott Linzer, General Manager, North America, Lumen Research

10:50 AM

The Importance of Content Strategy & Immersive Storytelling 

Bill Fergus, Global Director, Enterprise Partnerships, Tremor International

Val  Vespa, VP Brand Partnerships, OUTFRONT Media​

Moderated by: Paul Bernardini, Vice President of Brand, Content and Communications for Business Blueprint & Banking, American Express

11:30 AM

Fireside Chat

Bryan Warman, SVP, Worldwide Digital Partnerships, Warner Bros. Pictures

Moderated by: Mike Ford, CEO, Skydeo

12:00 PM

Movements > Trends: How to Approach Online Culture

Allison Day, Head of Social Media, Reddit

Matt Klein, Head of Global Foresight, Reddit

Moderated by: Eboni Ryan, VP, Marketing, Digitalzone

12:30 PM

Fireside Chat

Chris Garbutt, President of Virtue, Chief Creative Officer VICE Media Group

Oana Vlad, Global Brand Senior Director, Coca-Cola

Moderated by: Katie Barends, Sr. Manager, Solutions Consulting, Iterable

1:00 PM

Wrap

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