Brand Innovators Marketing Innovation in Austin 2022

Presented by
Presented by

March 15, 2022

March

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Featured Speakers:

  • Ashley, Cartwright, Vice President, Media, The Walt Disney Company
  • Tara Rush, Chief Marketing Officer, Audi of America
  • Kirk Heinlein, AVP - Corporate Brand Marketing, AT&T Business
  • Katey Hassan, VP Marketing, TULA Skincare
  • Ciara, Dilley, Vice President, Better Choice Snacking Brands, Frito Lay North America, PepsiCo
  • Lindsay Morgan, CMO, Pizza Hut
  • Sonika Patel, Head of Drive Marketing, DoorDash
  • Renee Hourigan, Senior Director, Off-Premises Innovation, Subway
  • Chris Rogers, Deputy Director: Marketing and Products, Arizona Lottery
  • Lauren Thermos, Sr Director, US & Global Media, e.l.f. Beauty + Co-Founder, Cut The Crap e.l.f. Beauty
  • Fernando Machado, Chief Marketing Officer, Activision Blizzard
  • Wes Hurt, Founder, CLEAN Cause
  • Matt Repicky, Chief Brands Officer, Tailored Brands
  • Jessica Burns, SVP Brand Marketing, Rent the Runway
  • Lynn Fischer, Chief Marketing Officer, XO
  • Jessica Criscione, CTO, Marketing & Digital Sales, IBM
  • Adrienne Lahens, Global Head of Operations, TikTok
  • Matt Fantazier, Director, Digital Experience - U.S. Skin Health, Johnson & Johnson Consumer Health
  • Paulie Dery, Chief Marketing Officer, Yeti
  • Robin Freye, Chief Growth Officer, Stagwell Group
  • Andrea Collins, Marketing and Communications Executive, Hippo Insurance
  • George Hammer, Global Head of Marketing, Tripadvisor
  • David Oksman, VP Marketing & eCommerce, Samsonite
  • Carla Dodds, Head of Marketing Strategy & Planning for Financial Services, Walmart
  • Michelle Froah, SVP, Global Marketing Strategy & Sciences, MetLife
  • Caty Burgess, SVP Marketing & Media Strategies, The CW
  • Iris Diaz, Chief Marketing Officer, Dallas Mavericks
  • Meenakshi Nagarajan, SVP, Recurring Revenue and Loyalty, Panera Bread
  • Patty Morris, AVP, Marketing , State Farm
  • Anna McMichael-Kane, EVP, Executive Creative Director, Audacy
  • Monica Belsito, Chief Marketing Officer, LOLA
  • Katey Hassan, VP Brand, TULA Skincare
  • April Anslinger, Chief Marketing Officer, Self Esteem Brands
  • Sarah Moore, Senior Vice President Marketing, MGM Resorts International
  • Sunni Hickman, Vice President of Marketing, Harlem Globetrotters
  • Melissa Hobley, Global Chief Marketing Officer, OkCupid
  • Beverly Jackson, VP Global Brand & Consumer Marketing, Twitter
  • John Starkweather, Associate Vice President, Advertising, AT&T
  • Sofya Vannelli, Sr. Manager, Marketing Brand Strategy, Best Buy
  • Alyson Griffin, Head of Marketing, State Farm
  • Andrea Cutright, Head of Marketing, Amazon Prime Gaming
  • Chad Brown, Chief Marketing Officer, Virgin Hotels Las Vegas
  • Jennifer Warren, VP, Global Brand Marketing and Communications, Indeed
  • Joanna Choo, Head of Brand Creative, Forever 21
  • Keith Perrin, Co-Founder, FUBU
  • J. Alexander Martin, Co-Founder, FUBU
  • Carlton Brown, Co-Founder, FUBU
  • Sara Gable, Chief Marketing Officer, Archer Roose Wines
  • Rahul Chowdhury, Chief Marketing and Digital Officer, Qunol
  • Carolyn Dawkins, SVP & Global CMO, Clinique, The Estée Lauder Companies Inc
  • Alex Birchmeier, Media Director, Conagra Brands
  • Anne Kawalerski, Global CMO, Bloomberg Media
  • Michael Schneider, VP, Brand, Live and Licensed Marketing, Hulu
  • Kimberley Gardiner, Chief Marketing Officer, Volkswagen of America
  • Josh Golden, CMO, Quad
  • Calvin Fields, Vice President, Media and Sponsorships, PODS
  • Doug Martin, CMO, General Mills
  • Ben Mand, CEO, Harmless Harvest
  • Heather Cutter, Chief Growth Officer, Harmless Harvest
  • Kate Brady, Head of Media Innovation & Partnership Development, PepsiCo North America, PepsiCo
  • Brett Goldstein, Co-Founder, Launch House
  • Roxanne Iyer, Global Vice President - Consumer Engagement, The Estée Lauder Companies Inc.
  • Brandon Rodriguez, Head of Growth, Reach
  • Kevin Shapiro, SVP, US Marketing, Consumer Beauty, Coty
  • Sophia, Aladenoye, Director of Brand & Strategy, Mahogany Brands, Hallmark Cards
  • Charlotte LaNiear, Senior Director, U.S. Multicultural Media, P&G
  • Deron Guidrey, Co-founder, PlayersTV
  • Lynnwood Bibbens, Founder, ReachTV
  • Caroline Wanga, CEO, Essence
  • Bonin Bough, CGO, Bonin Ventures
  • Gary Coichy, Founder, Pod Digital Media
  • Lauren Westin, Director, Digital Experience - U.S. Self Care, Johnson & Johnson Consumer Health
  • Tyler Rochwerg, Senior Manager, Digital Experience & Creative Content Lead, Neutrogena Studios, Johnson & Johnson Consumer Health
  • Elisa Burguera, Performance Marketing Lead, Digital Experience, Self Care, Johnson & Johnson Consumer Health
  • André Moraes, Senior Director, Marketing, PepsiCo
  • Naivasha Dean, VP of Editorial, HBO Max
  • Jessica Vargas, Director, Multicultural Marketing, HBO Max & HBO
  • Christine Miller, Sr. Director, CRM, HBO Max
  • Jay Livingston, Chief Marketing Officer, Shake Shack
  • Brandi Johnson, CEO, The Coupon Bureau 
  • Rajaa Grar, Chief Marketing and Digital Officer, Nutrabolt
  • Melody Macaluso, Marketing Director - Cheetos, PepsiCo
  • Christian Betancourt, VP Marketing, Mayweather Boxing + Fitness
  • Hudson Gaines-Ross, Co-Founder & CEO, Plant People
  • Dave Rule, Senior Vice President, Marketing, Austin Eastciders
  • Alex Simon, Co-Founder & CEO, Elude
  • Santo D'Asaro, Senior Director, Marketing, Rastaclat
  • Christina Dorr Drake, Co-Founder & CEO, Willa's
  • Brooke Perry, Vice President of Marketing, Original ChopShop
  • Steph So, Head of Digital Experience, Shake Shack
  • Kopper Overton, Digital Experience Lead for Skin Health West, Johnson & Johnson
  • Whitney, Cooper, Senior Director, Omnichannel Transformation, Walmart
  • Joel Yashinsky, Chief Marketing Officer, Applebee's
  • Vitória Bina Monteiro, Head of Global NABev Connections, Anheuser-Busch InBev
  • Orli LeWinter, Head of Brand Engagement, Verizon
  • Traci Spiegelman, VP Global Media, Mastercard
  • Whitley Porter, Manager Brand Strategy, Triller
  • Morgan Wilkinson, Creator and Social Lead, Group Black
  • Lana Gregg, Senior Manager, Social Media & Influencer, NYX Cosmetics
  • God-is Rivera Global Director, Culture & Community Twitter
  • Dale Moss, Content Creator
  • Candice Nikeia, Content Creator
  • Brittney Davon Reese, Content Creator

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 – Friday, March 11 - Upstairs

9:30am CT

Registration Opens

10:00am CT

Welcome

David Teicher, Chief Content Officer, Brand Innovators

10:05am CT

Fireside Chat

Ashley Cartwright, Vice President, Media, The Walt Disney Company

Moderated by: Martin Crawford, Senior Vice President, Client Development, Basis Technologies

10:30am CT

Fireside Chat

Tara Rush, Chief Marketing Officer, Audi of America

Moderated by: Anne Kawalerski, Global CMO, Bloomberg Media

11:00am CT

Fireside Chat 

Kirk Heinlein, AVP Corporate Brand Marketing, AT&T

Moderated by: Madison Mills, Anchor, Bloomberg Quicktake

11:30am CT

Fireside Chat

Katey Hassan, VP Marketing, TULA Skincare

Moderated by: Sara Spivey, Chief Marketing Officer, Braze

12:00pm CT

Fireside Chat

Ciara Dilley, Vice President, Better Choice Snacking Brands, Frito Lay North America, PepsiCo

Moderated by: Dave Marcou, VP National Sales, adPlanet

12:30pm CT

Fireside Chat

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Moderated by: Melissa Capuano, Senior Vice President, National Partnerships, Audacy

1:00pm CT

Championing the Consumer Journey: How DoorDash & Subway Drive Innovation Through Delivery

Sonika Patel, Head of Drive Marketing, DoorDash

Renee Hourigan, Senior Director, Off-Premises Innovation, Subway

Moderated by: Bryan Camella, Regional Sales Director, Field South & Central, Quantcast

1:30pm CT

Fireside Chat

Alison Herzog, Sr. Director, Brand and Digital, Head of Global Brand and Digital Marketing, Visa

Moderated By: Jennifer Silverberg, CEO, SmartCommerce

2:00pm CT

Guest Emcee

Lauryn Nwankpa, Co-Managing Director, Brand Citizens

2:00pm CT

Panel - Digital & Media Innovation Discussion

Chris Rogers, Deputy Director, Marketing and Products, Arizona Lottery

Lauren Thermos, Senior Director, Global & US Media, E.L.F. Beauty / Co-Founder, Cut the Crap

Moderated by: Nicole Mancino, Director of Marketing, Frameplay

2:40pm CT

Fireside Chat

George Hammer, Global Head of Marketing, TripAdvisor

Moderated by: Taegh Sullivan, CDP and Behavioral Intelligence, Strategic Business for Oracle Advertising and Customer Experience, Oracle

3:10pm CT

Purpose-Driven Marketing Panel

Wes Hurt, Founder, CLEAN Cause

Moderated by: Amy Williams, Founder & CEO, Good-Loop

3:30pm CT

Fireside Chat

Matt Repicky, Chief Brands Officer, Tailored Brands

Moderated by: Jeff Alderman, SVP of Sales & Marketing, AdMedia

4:00pm CT

Fireside Chat

Melissa Hobley, Global Chief Marketing Officer, OKCupid

Moderated by: Douglas Cajas, Vice President, RTLAdConnect

4:30pm CT

Fireside Chat

Jessica Burns, SVP Brand Marketing, Rent the Runway

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

5:00pm CT

WRAP

Day 1 – Friday, March 11 - Patio

11:45am CT

Welcome: Guest Emcee

Mike Jackson, Director of Global Field Marketing, ACI Worldwide

12:00pm CT

Fireside Chat

Jessica​ ​Criscione, CTO, Marketing & Digital Sales​, ​IBM

Moderated by: Michael Dobson, SVP, Digital Media, iNvolved Media

12:30pm CT

The Open Future of Private Aviation

Lynn​ ​Fischer​, ​Chief Marketing Officer​, ​XO

Moderated by: Hunter Hindman, Founder and CCO, Argonaut

1:00pm CT

Fireside Chat

Adrienne Lahens, Global Head of Operations, TikTok

Moderated by: Ryan Detert, CEO, Influential

1:30pm CT

Fireside Chat

Matt Fantazier Director, Digital Experience - U.S. Skin Health, Johnson & Johnson Consumer Health

Moderated by: Nancy Winé, VP of Advertising Sales, Kroger Precision Marketing

2:00pm CT

Fireside Chat

Andrea Collins, Marketing and Communications Executive, Hippo Insurance

Moderated by: David Wilson, Team Lead, Financial Services, Nextdoor

2:30pm CT

Fireside Chat

David Oksman, VP Marketing & eCommerce, Samsonite

Moderated by: Justin Miller, RVP, East Sales, DoubleVerify

3:00pm CT

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated by: James Myrick, GM, Influencer, BEN

3:30pm CT

WRAP

Day 2 –  Saturday, March 12 

8:30am CT

Registration Opens

9:00am CT

Opening Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Renee Appelle, SVP, Partnerships & Strategy at Vox Media

9:05am CT

Women in Marketing Leadership Forum

Carla Dodds, Head of Marketing Strategy & Planning for Financial & Retail Services, Walmart

Jessica Burns, SVP Brand Marketing, Rent The Runway

Michelle Froah, SVP, Global Marketing Strategy & Sciences, MetLife

Ciara Dilley, Vice President, Better Choice Snacking Brands, Frito Lay North America, PepsiCo

Moderated by: Valerie Vespa, VP Brand Partnerships, OUTFRONT Media

9:45am CT

Women in Marketing Leadership Forum

Caty Burgess, SVP Marketing & Media Strategies, The CW

Ashley Cartwright, Vice President, Media,  The Walt Disney Company

Lindsay Morgan, CMO, Pizza Hut

Meenakshi Nagarajan, SVP Recurring Revenue and Loyalty, Panera Bread

Patty Morris, AVP Marketing, State Farm

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Anna McMichael-Kane, VP, Executive Creative Director, Audacy

Moderated by: Ahed Jendza, Head of Industry, Auto, Innovid

10:45am CT

Fireside Chat 

Meenakshi Nagarajan, SVP Recurring Revenue and Loyalty, Panera Bread

Moderated by: Darnell Holloway, Regional Director, Enterprise Sales, Yelp

11:15am CT

Fireside Chat

Monica Belsito, Chief Marketing Officer, LOLA

Moderated by: Bill Hildebolt, CEO and Co-founder, gen.video

11:45am CT

Women in Marketing Leadership Forum

Sarah Moore, SVP, MGM Resorts

April Anslinger, CMO, Anytime Fitness 

Melissa Hobley Global Chief Marketing Officer OKCupid

Sunni Hickman, VP of Marketing, Harlem Globetrotters

Sophia Aladenoye Director of Brand & Strategy Mahogany Brands Hallmark

Beverly Jackson, VP Global Brand & Consumer Marketing, Twitter

Katey Hassan, VP Marketing, TULA Skincare

Moderated by: Lauren Douglass, SVP, Global Marketing, Channel Factory

12:45pm CT

Fireside Chat

John Starkweather, Associate Vice President Advertising, AT&T

Moderated by: Anna Kruse, VP & GM, Best Buy Ads

1:15pm CT

Fireside Chat

Sarah Moore, SVP, Marketing, MGM Resorts

Moderated by: Peter Jones, Head of Local Sales, Premion

1:40pm CT

Welcome Guest Emcees

Pearl Tam, Sr. Director, Content & Community, Brand Innovators

Arielle Russo, Sr. Director, Councils, Content & Community, Brand Innovators

1:40pm CT

Fireside Chat

Sofya Vannelli, Sr Manager, Marketing Brand Strategy, Best Buy

Moderated by: Katina Papas Wachter, Head of Ad Sales & Strategy, The Roku Channel, Roku

2:00pm CT

Fireside Chat

Alyson Griffin, Head of Marketing, State Farm 

Moderated by: Lindsey Danek, Vice President, Sales, IAS

2:30pm CT

Panel

Christine Miller, Senior Director, CRM, HBO Max

Andrea Cutright, Head of Marketing, Amazon Prime Gaming

Moderated by: Whitney Gretz, VP & GM, Global Strategic Accounts, Braze

3:00pm CT

Fireside Chat

Chad Brown, CMO, Virgin Hotels Las Vegas

Moderated by: Scott Harkey, CEO, OH Partners

3:20pm CT

Fireside Chat

Jennifer Warren, VP, Global Brand Marketing and Communications, Indeed

Moderated by: Noor Naseer, VP, Media Innovations & Technology, Basis Technologies

3:45pm CT

Fireside Chat - Reinventing Legacy Brands: Maintaining Relevance for Cross Generational Consumers

Joanna Choo, Head of Brand Creative, Forever 21

Keith Perrin, Co-Founder, FUBU

J. Alexander Martin, Co-Founder, FUBU

Carlton Brown, Co-Founder, FUBU

Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

4:30pm CT

Leadership Perspective: Future of Digital and Media Trends

Carolyn Dawkins, SVP & Global CMO, Clinique, The Estée Lauder Companies Inc

Sara Gable, Chief Marketing Officer, Archer Roose Wines

Rahul Chowdhury, Chief Marketing and Digital Officer, Qunol 

Alex Birchmeier, Media Director, Conagra Brands 

Anne Kawalerski, Global CMO, Bloomberg Media

Moderated by: Lauren Benedict, SVP Enterprise Sales, MNTN

5:00pm CT

WRAP

Day 3 - Sunday, March 13 - Upstairs

8:30am CT

Registration Opens

9:00am CT

Opening Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Rahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships at United Airlines

9:05am CT

Fireside Chat 

Iris Diaz, CMO, Dallas Mavericks

Moderated by: Cooper Helfet, Enterprise Solutions Executive, Amperity

9:30am CT

Fireside Chat

Michelle Froah, SVP, Global Marketing Strategy & Sciences, MetLife

Moderated by: Paul Dooley, Head WW Marketing Transformation GTMS, AWS

10:00am CT

Fireside Chat

Michael Schneider, VP, Brand, Live and Licensed Marketing, Hulu

Moderated by: Mike Tschudy, SVP, Head of UX And CX, Pearson

10:30am CT

Fireside Chat

Caty Burgess, SVP, Marketing & Media Strategies, The CW

Moderated by: Brian Griffin, VP, Brand Solutions, VideoAmp

11:00am CT

Fireside Chat

Kimberley Gardiner, Chief Marketing Officer, Volkswagen of America

Moderated by: Marc Grabowski, Global Group VP, Advertising Go to Market, Oracle

11:30am CT

Fireside Chat 

Sara Gable, Chief Marketing Officer, Archer Roose Wines

Moderated by: Christine Maguire, VP/GM Global Media Business, TripAdvisor

12:00pm CT

Fireside Chat

Josh Golden, CMO, Quad

Moderated by: Marc Grabowski, Global Group Vice President - Advertising Go to Market, Oracle

12:30pm CT

Fireside Chat

Calvin Fields, VP, Media and Sponsorships, PODS 

Moderated by: Roopam Chowdhury, Head of Industry: Home, Auto, Travel & Entertainment, Nextdoor

1:00pm CT

TripAdvisor Sponsor Spotlight Session

Christine Maguire, VP/GM Global Media Business, TripAdvisor

1:15pm CT

Networking Break

1:30pm CT

Guest Emcee

Dallas Lawrence, CMO, Samba TV

1:30pm CT

Fireside Chat

Beverly Jackson, VP, Global Brand & Consumer Marketing, Twitter

Moderated by: Katie Miller, Chief Brand Officer, Argonaut

2:00pm CT

Fireside Chat

Ben Mand, CEO, Harmless Harvest

Heather Cutter, Chief Growth Officer, Harmless Harvest

Moderated by: Francesco D'Orazio, Co-Founder and CEO, Pulsar

2:25pm CT

Web3: Shiny Object Syndrome and The Quest to Identify Opportunities in The Metaverse

Kate Brady, Senior Director, North America & Global Media & Consumer Data - Head of Media Innovation & Partnership Development, PepsiCo

Roxanne Iyer, Global Vice President - Consumer Engagement The Estée Lauder Companies Inc.

Brett Goldstein, Co-Founder, Launch House

Brandon Rodriguez, Head of Growth, Reach

Moderated by: Marty Berman, VP, Sales, NA/LATAM, AdMix

2:55pm CT

Fireside Chat

Kevin Shapiro, SVP, US Marketing, Consumer Beauty, Coty

Moderated by: Tom Hartman, SVP, Brand Solutions, VideoAmp

3:20pm CT

Harlem Globetrotters Fireside Chat

Sunni Hickman, VP, Marketing, Harlem Globetrotters

Moderated by: Kristin Glushon, Head of Partnerships & Marketing, Trigger – The Mixed Reality Agency

3:50pm CT

Fireside Chat

Alexis Kerr, VP, Mahogany Brands, Hallmark Cards

Sophia Aladenoye, Director of Brand & Strategy, Mahogany Brands, Hallmark Cards

Moderated by: Peter V.S. Bond, VP, Partner Development, Fetch Rewards

4:20pm CT

Black & Unlimited: Scale Beyond Ownership

Charlotte LaNiear, Senior Director, U.S. Multicultural Media, P&G

Deron Guidrey, Co-founder, PlayersTV

Lynnwood Bibbens, Founder, ReachTV

Caroline Wanga, CEO, Essence

Gary Coichy, Founder, Pod Digital Media

Bonin Bough, CGO, Bonin Ventures

Moderated by: Damian Benders, General Manager, B Code

5:00pm CT

WRAP

Day 3 - Sunday, March 13 - Patio

10:25am CT

Opening Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Lauren Douglass, SVP, Global Marketing, Channel Factory

10:30am CT

Opening Remarks

Paulie Dery, Chief Marketing Officer, Yeti

Robin Freye, Chief Growth Officer, Stagwell Group

Moderated By: Marc Fonzetti, CRO & CMO, Scuti

11:00am CT

Behind the Brand Johnson & Johnson Consumer Health

Matt Fantazier, Director, Digital Experience, U.S. Skin Health, Johnson & Johnson Consumer Health

Lauren Westin, Director, Digital Experience, U.S. Self Care, Johnson & Johnson Consumer Health

Tyler Rochwerg, Senior Manager, Digital Experience & Creative Content Lead, Neutrogena Studios, Johnson & Johnson Consumer Health

Elisa Burguera ,Performance Marketing Lead, Digital Experience, Self Care, Johnson & Johnson Consumer Health

Moderated by: Jeff Williams, Vertical Strategy Lead, CPG and Pharma, inMobi

11:45am CT

Fireside Chat

Kate Brady, Senior Director, North America & Global Media & Consumer Data - Head of Media Innovation & Partnership Development, PepsiCo

Moderated by: Katie Barrett, Head of Programmatic, LG Ads Solutions

12:15pm CT

Behind The Brand - PepsiCo Foodservice + QSR

Andre Moraes, Senior Director, Marketing, PepsiCo

Jennifer Richardi, Head of Merchant Brand Marketing, DoorDash

Moderated by: Haseeb Omar, Advertising Sales Manager, Taboola

1:00pm CT

Guest Emcee

Matt Wurst, CMO, Mint

1:05pm CT

Behind The Brand - HBO Max

Naivasha Dean, VP, Editorial, HBO Max

Jessica Vargas, Director, Multicultural Marketing, HBO Max & HBO

Christine Miller, Sr Director, CRM, HBO Max

Moderated by: Michael Teicher, CRO, The E.W. Scripps Company

1:45pm CT

Fireside Chat

Lauren Thermos, Sr Director, US & Global Media, e.l.f. Beauty + Co-Founder, Cut The Crap

Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

2:15pm CT

From Start-Up to Scale: Building the Business of the Future

Jay Livingston, Chief Marketing Officer, Shake Shack

Moderated by: Mike Ford, CEO, Skydeo

2:45pm CT

Success Story - CPG Promotion in an Omni-Shopping World: the Promise of Universal Digital Coupons

Brandi Johnson, CEO, The Coupon Bureau

Moderated By: Jennifer Silverberg, CEO, SmartCommerce

3:15pm CT

Fireside Chat

Rajaa Grar, Chief Marketing and Digital Officer, Nutrabolt

Moderated by: Ryan McDermott, VP, Sales & Strategy, Barstool Sports

3:45pm CT

WRAP

Day 4 - Monday, March 14

8:30am CT

Registration Opens

9:00am CT

Fireside Chat

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Bonin Bough, CGO Bonin Ventures

9:05am CT

Fireside Chat

Melody Macaluso, Marketing Director - Cheetos, PepsiCo

Moderated by: Renee Appelle, SVP, Partnerships & Strategy, Vox Media

9:35am CT

New Wave of Challenger Brands Marketing

Dave Rule, SVP Marketing, Austin East Ciders

Alex Simon, Co-Founder & Head of Innovation, Elude

Christian Betancourt, VP Marketing, Mayweather Boxing + Fitness

Hudson Gaines-Ross, Co-Founder & CEO, Plant People

Moderated by: Ruby Resendez, Director of Digital Marketing, Stirista

10:10am CT

Challenger Brands & Purpose-Driven Marketing

Andrea Collins, Marketing and Communications Executive, Hippo Insurance

Christina Dorr Drake, Co-Founder & CEO, Willa's

Santo D'Asaro, Senior Director, Marketing, Rastaclat

Moderated by: John Taranto, SVP, US Sales, Trusted Media Brands

10:50am CT

Networking Break

11:10am CT

Fireside Chat

Carolyn Dawkins, SVP & Global CMO, Clinique, The Estée Lauder Companies Inc

Moderated by: Mike Forrest, Head of Sales, EMEA, Circus Street

11:40am CT

Future of Digital and Media Trends

Brooke Perry, Vice President of Marketing, Original ChopShop

Steph So, Head of Digital Experience, Shake Shack

Kopper Overton, Digital Experience Lead for Skin Health West, Johnson & Johnson

Moderated by: Rory Maloney, VP, Managed Sales, West, GroundTruth

12:20pm CT

Panel - Culture Vultures: How can brands work with creators without co-opting their culture?

Dale Moss, Content Creator

Candice Nikeia, Content Creator

Brittney Davon Reese, Content Creator

Whitley Porter, Manager Brand Strategy, Triller

Morgan Wilkinson, Creator and Social Lead, Group Black

Lana Gregg, Senior Manager, Social Media & Influencer, NYX Cosmetics

Co-Moderated by: Celeste Hubbard-Breen, President, Hecho Studios and Bonin Bough, CGO, Bonin Ventures

1:30pm CT

Fireside Chat

Joel Yashinky, Chief Marketing Officer, Applebee’s

Moderated by: Cecilia Lang, Chief Revenue Officer, Firefly

2:00pm CT

Fireside Chat

Vitória Bina Monteiro, Head of Global NA Bev Connections, Anheuser-Busch InBev

Moderated by: Stephanie Gaines, Head of Industry Marketing & Partnerships, TextNow

2:30pm CT

Fireside Chat

Orli LeWinter, Head of Brand Engagement, Verizon

Moderated by: Jeff Pabst, Chief Commercial Officer, Loaded

3:00pm CT

Cocktails

Day 5 - Tuesday, March 15

Brand Innovators Hospitality Lounge

Brand Innovators Hospitality Lounge will be open to all brand side marketers, event partners, and community members for networking, meetings, and socializing. Enjoy breakfast, lunch, coffee and cocktails at Lambert’s BBQ throughout the day! Note: There will be no content or programming.

AGENDA

Day 1 – Friday, March 11 - Upstairs

9:30am CT

Registration Opens

10:00am CT

Welcome

David Teicher, Chief Content Officer, Brand Innovators

10:05am CT

Fireside Chat

Ashley Cartwright, Vice President, Media, The Walt Disney Company

Moderated by: Martin Crawford, Senior Vice President, Client Development, Basis Technologies

10:30am CT

Fireside Chat

Tara Rush, Chief Marketing Officer, Audi of America

Moderated by: Anne Kawalerski, Global CMO, Bloomberg Media

11:00am CT

Fireside Chat 

Kirk Heinlein, AVP Corporate Brand Marketing, AT&T

Moderated by: Madison Mills, Anchor, Bloomberg Quicktake

11:30am CT

Fireside Chat

Katey Hassan, VP Marketing, TULA Skincare

Moderated by: Sara Spivey, Chief Marketing Officer, Braze

12:00pm CT

Fireside Chat

Ciara Dilley, Vice President, Better Choice Snacking Brands, Frito Lay North America, PepsiCo

Moderated by: Dave Marcou, VP National Sales, adPlanet

12:30pm CT

Fireside Chat

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Moderated by: Melissa Capuano, Senior Vice President, National Partnerships, Audacy

1:00pm CT

Championing the Consumer Journey: How DoorDash & Subway Drive Innovation Through Delivery

Sonika Patel, Head of Drive Marketing, DoorDash

Renee Hourigan, Senior Director, Off-Premises Innovation, Subway

Moderated by: Bryan Camella, Regional Sales Director, Field South & Central, Quantcast

1:30pm CT

Fireside Chat

Alison Herzog, Sr. Director, Brand and Digital, Head of Global Brand and Digital Marketing, Visa

Moderated By: Jennifer Silverberg, CEO, SmartCommerce

2:00pm CT

Guest Emcee

Lauryn Nwankpa, Co-Managing Director, Brand Citizens

2:00pm CT

Panel - Digital & Media Innovation Discussion

Chris Rogers, Deputy Director, Marketing and Products, Arizona Lottery

Lauren Thermos, Senior Director, Global & US Media, E.L.F. Beauty / Co-Founder, Cut the Crap

Moderated by: Nicole Mancino, Director of Marketing, Frameplay

2:40pm CT

Fireside Chat

George Hammer, Global Head of Marketing, TripAdvisor

Moderated by: Taegh Sullivan, CDP and Behavioral Intelligence, Strategic Business for Oracle Advertising and Customer Experience, Oracle

3:10pm CT

Purpose-Driven Marketing Panel

Wes Hurt, Founder, CLEAN Cause

Moderated by: Amy Williams, Founder & CEO, Good-Loop

3:30pm CT

Fireside Chat

Matt Repicky, Chief Brands Officer, Tailored Brands

Moderated by: Jeff Alderman, SVP of Sales & Marketing, AdMedia

4:00pm CT

Fireside Chat

Melissa Hobley, Global Chief Marketing Officer, OKCupid

Moderated by: Douglas Cajas, Vice President, RTLAdConnect

4:30pm CT

Fireside Chat

Jessica Burns, SVP Brand Marketing, Rent the Runway

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

5:00pm CT

WRAP

Day 1 – Friday, March 11 - Patio

11:45am CT

Welcome: Guest Emcee

Mike Jackson, Director of Global Field Marketing, ACI Worldwide

12:00pm CT

Fireside Chat

Jessica​ ​Criscione, CTO, Marketing & Digital Sales​, ​IBM

Moderated by: Michael Dobson, SVP, Digital Media, iNvolved Media

12:30pm CT

The Open Future of Private Aviation

Lynn​ ​Fischer​, ​Chief Marketing Officer​, ​XO

Moderated by: Hunter Hindman, Founder and CCO, Argonaut

1:00pm CT

Fireside Chat

Adrienne Lahens, Global Head of Operations, TikTok

Moderated by: Ryan Detert, CEO, Influential

1:30pm CT

Fireside Chat

Matt Fantazier Director, Digital Experience - U.S. Skin Health, Johnson & Johnson Consumer Health

Moderated by: Nancy Winé, VP of Advertising Sales, Kroger Precision Marketing

2:00pm CT

Fireside Chat

Andrea Collins, Marketing and Communications Executive, Hippo Insurance

Moderated by: David Wilson, Team Lead, Financial Services, Nextdoor

2:30pm CT

Fireside Chat

David Oksman, VP Marketing & eCommerce, Samsonite

Moderated by: Justin Miller, RVP, East Sales, DoubleVerify

3:00pm CT

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated by: James Myrick, GM, Influencer, BEN

3:30pm CT

WRAP

Day 2 –  Saturday, March 12 

8:30am CT

Registration Opens

9:00am CT

Opening Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Renee Appelle, SVP, Partnerships & Strategy at Vox Media

9:05am CT

Women in Marketing Leadership Forum

Carla Dodds, Head of Marketing Strategy & Planning for Financial & Retail Services, Walmart

Jessica Burns, SVP Brand Marketing, Rent The Runway

Michelle Froah, SVP, Global Marketing Strategy & Sciences, MetLife

Ciara Dilley, Vice President, Better Choice Snacking Brands, Frito Lay North America, PepsiCo

Moderated by: Valerie Vespa, VP Brand Partnerships, OUTFRONT Media

9:45am CT

Women in Marketing Leadership Forum

Caty Burgess, SVP Marketing & Media Strategies, The CW

Ashley Cartwright, Vice President, Media,  The Walt Disney Company

Lindsay Morgan, CMO, Pizza Hut

Meenakshi Nagarajan, SVP Recurring Revenue and Loyalty, Panera Bread

Patty Morris, AVP Marketing, State Farm

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Anna McMichael-Kane, VP, Executive Creative Director, Audacy

Moderated by: Ahed Jendza, Head of Industry, Auto, Innovid

10:45am CT

Fireside Chat 

Meenakshi Nagarajan, SVP Recurring Revenue and Loyalty, Panera Bread

Moderated by: Darnell Holloway, Regional Director, Enterprise Sales, Yelp

11:15am CT

Fireside Chat

Monica Belsito, Chief Marketing Officer, LOLA

Moderated by: Bill Hildebolt, CEO and Co-founder, gen.video

11:45am CT

Women in Marketing Leadership Forum

Sarah Moore, SVP, MGM Resorts

April Anslinger, CMO, Anytime Fitness 

Melissa Hobley Global Chief Marketing Officer OKCupid

Sunni Hickman, VP of Marketing, Harlem Globetrotters

Sophia Aladenoye Director of Brand & Strategy Mahogany Brands Hallmark

Beverly Jackson, VP Global Brand & Consumer Marketing, Twitter

Katey Hassan, VP Marketing, TULA Skincare

Moderated by: Lauren Douglass, SVP, Global Marketing, Channel Factory

12:45pm CT

Fireside Chat

John Starkweather, Associate Vice President Advertising, AT&T

Moderated by: Anna Kruse, VP & GM, Best Buy Ads

1:15pm CT

Fireside Chat

Sarah Moore, SVP, Marketing, MGM Resorts

Moderated by: Peter Jones, Head of Local Sales, Premion

1:40pm CT

Welcome Guest Emcees

Pearl Tam, Sr. Director, Content & Community, Brand Innovators

Arielle Russo, Sr. Director, Councils, Content & Community, Brand Innovators

1:40pm CT

Fireside Chat

Sofya Vannelli, Sr Manager, Marketing Brand Strategy, Best Buy

Moderated by: Katina Papas Wachter, Head of Ad Sales & Strategy, The Roku Channel, Roku

2:00pm CT

Fireside Chat

Alyson Griffin, Head of Marketing, State Farm 

Moderated by: Lindsey Danek, Vice President, Sales, IAS

2:30pm CT

Panel

Christine Miller, Senior Director, CRM, HBO Max

Andrea Cutright, Head of Marketing, Amazon Prime Gaming

Moderated by: Whitney Gretz, VP & GM, Global Strategic Accounts, Braze

3:00pm CT

Fireside Chat

Chad Brown, CMO, Virgin Hotels Las Vegas

Moderated by: Scott Harkey, CEO, OH Partners

3:20pm CT

Fireside Chat

Jennifer Warren, VP, Global Brand Marketing and Communications, Indeed

Moderated by: Noor Naseer, VP, Media Innovations & Technology, Basis Technologies

3:45pm CT

Fireside Chat - Reinventing Legacy Brands: Maintaining Relevance for Cross Generational Consumers

Joanna Choo, Head of Brand Creative, Forever 21

Keith Perrin, Co-Founder, FUBU

J. Alexander Martin, Co-Founder, FUBU

Carlton Brown, Co-Founder, FUBU

Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

4:30pm CT

Leadership Perspective: Future of Digital and Media Trends

Carolyn Dawkins, SVP & Global CMO, Clinique, The Estée Lauder Companies Inc

Sara Gable, Chief Marketing Officer, Archer Roose Wines

Rahul Chowdhury, Chief Marketing and Digital Officer, Qunol 

Alex Birchmeier, Media Director, Conagra Brands 

Anne Kawalerski, Global CMO, Bloomberg Media

Moderated by: Lauren Benedict, SVP Enterprise Sales, MNTN

5:00pm CT

WRAP

Day 3 - Sunday, March 13 - Upstairs

8:30am CT

Registration Opens

9:00am CT

Opening Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Rahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships at United Airlines

9:05am CT

Fireside Chat 

Iris Diaz, CMO, Dallas Mavericks

Moderated by: Cooper Helfet, Enterprise Solutions Executive, Amperity

9:30am CT

Fireside Chat

Michelle Froah, SVP, Global Marketing Strategy & Sciences, MetLife

Moderated by: Paul Dooley, Head WW Marketing Transformation GTMS, AWS

10:00am CT

Fireside Chat

Michael Schneider, VP, Brand, Live and Licensed Marketing, Hulu

Moderated by: Mike Tschudy, SVP, Head of UX And CX, Pearson

10:30am CT

Fireside Chat

Caty Burgess, SVP, Marketing & Media Strategies, The CW

Moderated by: Brian Griffin, VP, Brand Solutions, VideoAmp

11:00am CT

Fireside Chat

Kimberley Gardiner, Chief Marketing Officer, Volkswagen of America

Moderated by: Marc Grabowski, Global Group VP, Advertising Go to Market, Oracle

11:30am CT

Fireside Chat 

Sara Gable, Chief Marketing Officer, Archer Roose Wines

Moderated by: Christine Maguire, VP/GM Global Media Business, TripAdvisor

12:00pm CT

Fireside Chat

Josh Golden, CMO, Quad

Moderated by: Marc Grabowski, Global Group Vice President - Advertising Go to Market, Oracle

12:30pm CT

Fireside Chat

Calvin Fields, VP, Media and Sponsorships, PODS 

Moderated by: Roopam Chowdhury, Head of Industry: Home, Auto, Travel & Entertainment, Nextdoor

1:00pm CT

TripAdvisor Sponsor Spotlight Session

Christine Maguire, VP/GM Global Media Business, TripAdvisor

1:15pm CT

Networking Break

1:30pm CT

Guest Emcee

Dallas Lawrence, CMO, Samba TV

1:30pm CT

Fireside Chat

Beverly Jackson, VP, Global Brand & Consumer Marketing, Twitter

Moderated by: Katie Miller, Chief Brand Officer, Argonaut

2:00pm CT

Fireside Chat

Ben Mand, CEO, Harmless Harvest

Heather Cutter, Chief Growth Officer, Harmless Harvest

Moderated by: Francesco D'Orazio, Co-Founder and CEO, Pulsar

2:25pm CT

Web3: Shiny Object Syndrome and The Quest to Identify Opportunities in The Metaverse

Kate Brady, Senior Director, North America & Global Media & Consumer Data - Head of Media Innovation & Partnership Development, PepsiCo

Roxanne Iyer, Global Vice President - Consumer Engagement The Estée Lauder Companies Inc.

Brett Goldstein, Co-Founder, Launch House

Brandon Rodriguez, Head of Growth, Reach

Moderated by: Marty Berman, VP, Sales, NA/LATAM, AdMix

2:55pm CT

Fireside Chat

Kevin Shapiro, SVP, US Marketing, Consumer Beauty, Coty

Moderated by: Tom Hartman, SVP, Brand Solutions, VideoAmp

3:20pm CT

Harlem Globetrotters Fireside Chat

Sunni Hickman, VP, Marketing, Harlem Globetrotters

Moderated by: Kristin Glushon, Head of Partnerships & Marketing, Trigger – The Mixed Reality Agency

3:50pm CT

Fireside Chat

Alexis Kerr, VP, Mahogany Brands, Hallmark Cards

Sophia Aladenoye, Director of Brand & Strategy, Mahogany Brands, Hallmark Cards

Moderated by: Peter V.S. Bond, VP, Partner Development, Fetch Rewards

4:20pm CT

Black & Unlimited: Scale Beyond Ownership

Charlotte LaNiear, Senior Director, U.S. Multicultural Media, P&G

Deron Guidrey, Co-founder, PlayersTV

Lynnwood Bibbens, Founder, ReachTV

Caroline Wanga, CEO, Essence

Gary Coichy, Founder, Pod Digital Media

Bonin Bough, CGO, Bonin Ventures

Moderated by: Damian Benders, General Manager, B Code

5:00pm CT

WRAP

Day 3 - Sunday, March 13 - Patio

10:25am CT

Opening Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Lauren Douglass, SVP, Global Marketing, Channel Factory

10:30am CT

Opening Remarks

Paulie Dery, Chief Marketing Officer, Yeti

Robin Freye, Chief Growth Officer, Stagwell Group

Moderated By: Marc Fonzetti, CRO & CMO, Scuti

11:00am CT

Behind the Brand Johnson & Johnson Consumer Health

Matt Fantazier, Director, Digital Experience, U.S. Skin Health, Johnson & Johnson Consumer Health

Lauren Westin, Director, Digital Experience, U.S. Self Care, Johnson & Johnson Consumer Health

Tyler Rochwerg, Senior Manager, Digital Experience & Creative Content Lead, Neutrogena Studios, Johnson & Johnson Consumer Health

Elisa Burguera ,Performance Marketing Lead, Digital Experience, Self Care, Johnson & Johnson Consumer Health

Moderated by: Jeff Williams, Vertical Strategy Lead, CPG and Pharma, inMobi

11:45am CT

Fireside Chat

Kate Brady, Senior Director, North America & Global Media & Consumer Data - Head of Media Innovation & Partnership Development, PepsiCo

Moderated by: Katie Barrett, Head of Programmatic, LG Ads Solutions

12:15pm CT

Behind The Brand - PepsiCo Foodservice + QSR

Andre Moraes, Senior Director, Marketing, PepsiCo

Jennifer Richardi, Head of Merchant Brand Marketing, DoorDash

Moderated by: Haseeb Omar, Advertising Sales Manager, Taboola

1:00pm CT

Guest Emcee

Matt Wurst, CMO, Mint

1:05pm CT

Behind The Brand - HBO Max

Naivasha Dean, VP, Editorial, HBO Max

Jessica Vargas, Director, Multicultural Marketing, HBO Max & HBO

Christine Miller, Sr Director, CRM, HBO Max

Moderated by: Michael Teicher, CRO, The E.W. Scripps Company

1:45pm CT

Fireside Chat

Lauren Thermos, Sr Director, US & Global Media, e.l.f. Beauty + Co-Founder, Cut The Crap

Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

2:15pm CT

From Start-Up to Scale: Building the Business of the Future

Jay Livingston, Chief Marketing Officer, Shake Shack

Moderated by: Mike Ford, CEO, Skydeo

2:45pm CT

Success Story - CPG Promotion in an Omni-Shopping World: the Promise of Universal Digital Coupons

Brandi Johnson, CEO, The Coupon Bureau

Moderated By: Jennifer Silverberg, CEO, SmartCommerce

3:15pm CT

Fireside Chat

Rajaa Grar, Chief Marketing and Digital Officer, Nutrabolt

Moderated by: Ryan McDermott, VP, Sales & Strategy, Barstool Sports

3:45pm CT

WRAP

Day 4 - Monday, March 14

8:30am CT

Registration Opens

9:00am CT

Fireside Chat

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Bonin Bough, CGO Bonin Ventures

9:05am CT

Fireside Chat

Melody Macaluso, Marketing Director - Cheetos, PepsiCo

Moderated by: Renee Appelle, SVP, Partnerships & Strategy, Vox Media

9:35am CT

New Wave of Challenger Brands Marketing

Dave Rule, SVP Marketing, Austin East Ciders

Alex Simon, Co-Founder & Head of Innovation, Elude

Christian Betancourt, VP Marketing, Mayweather Boxing + Fitness

Hudson Gaines-Ross, Co-Founder & CEO, Plant People

Moderated by: Ruby Resendez, Director of Digital Marketing, Stirista

10:10am CT

Challenger Brands & Purpose-Driven Marketing

Andrea Collins, Marketing and Communications Executive, Hippo Insurance

Christina Dorr Drake, Co-Founder & CEO, Willa's

Santo D'Asaro, Senior Director, Marketing, Rastaclat

Moderated by: John Taranto, SVP, US Sales, Trusted Media Brands

10:50am CT

Networking Break

11:10am CT

Fireside Chat

Carolyn Dawkins, SVP & Global CMO, Clinique, The Estée Lauder Companies Inc

Moderated by: Mike Forrest, Head of Sales, EMEA, Circus Street

11:40am CT

Future of Digital and Media Trends

Brooke Perry, Vice President of Marketing, Original ChopShop

Steph So, Head of Digital Experience, Shake Shack

Kopper Overton, Digital Experience Lead for Skin Health West, Johnson & Johnson

Moderated by: Rory Maloney, VP, Managed Sales, West, GroundTruth

12:20pm CT

Panel - Culture Vultures: How can brands work with creators without co-opting their culture?

Dale Moss, Content Creator

Candice Nikeia, Content Creator

Brittney Davon Reese, Content Creator

Whitley Porter, Manager Brand Strategy, Triller

Morgan Wilkinson, Creator and Social Lead, Group Black

Lana Gregg, Senior Manager, Social Media & Influencer, NYX Cosmetics

Co-Moderated by: Celeste Hubbard-Breen, President, Hecho Studios and Bonin Bough, CGO, Bonin Ventures

1:30pm CT

Fireside Chat

Joel Yashinky, Chief Marketing Officer, Applebee’s

Moderated by: Cecilia Lang, Chief Revenue Officer, Firefly

2:00pm CT

Fireside Chat

Vitória Bina Monteiro, Head of Global NA Bev Connections, Anheuser-Busch InBev

Moderated by: Stephanie Gaines, Head of Industry Marketing & Partnerships, TextNow

2:30pm CT

Fireside Chat

Orli LeWinter, Head of Brand Engagement, Verizon

Moderated by: Jeff Pabst, Chief Commercial Officer, Loaded

3:00pm CT

Cocktails

Day 5 - Tuesday, March 15

Brand Innovators Hospitality Lounge

Brand Innovators Hospitality Lounge will be open to all brand side marketers, event partners, and community members for networking, meetings, and socializing. Enjoy breakfast, lunch, coffee and cocktails at Lambert’s BBQ throughout the day! Note: There will be no content or programming.

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