Brand Innovators Marketing Innovation hosted by IHG Hotels & Resorts

Presented by

November 1, 2022

Tuesday

,

November

1 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast

‍9:00am

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

Liz Crisafi, Global Vice President, IHG Hotels & Resorts

Emcee

Katie Harris, Senior Manager, Global Brand Campaign Marketing, IHG Hotels & Resorts

9:05am

Keynote

Liz Crisafi, Global Vice President, IHG Hotels & Resorts

‍9:20am

Fireside Chat - Innovating With an In-House Creative Team

Tonya O’Connell, Head of Creative Services, Global Marketing Shared Services, IHG Hotels & Resorts

9:45am

Fireside Chat

Jenna Bromberg, Vice President of Brand Marketing, Carter's

Moderated by: Dave Rosner, CMO, Audigent

10:15am

Fireside Chat

Kiera Wiatrak, Head of Communications, CapitalOnTap

Moderated by: Brendon Derr, Senior Vice President, Onward Imagine

10:45am

Networking Break

11:15am

Behind the Brand with IHG

Stephanie Atiase, Vice President, Global Head of Holiday Inn Express

Karen Gilbride, Vice President, Global Head of avid Hotels and Atwell Suites

Justin Alexander, Vice President, Global Head of Staybridge Suites and Candlewood Suites

Moderated by: Scott Stevens, Senior Client Lead, Basis Technologies

12:00pm

Lunch

12:45pm

Fireside Chat - Consumer Engagement in Today's Changing World

Paras Shah, Director, Omnichannel Shopper Marketing, Georgia Pacific

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

1:15 pm

Fireside Chat

Akhil Anumolu, Vice President – Global Digital Product & Engineering at KFC

Moderated by: Lucy Bell, Sales Director, Blis

1:45pm

Fireside Chat

Casey Terrell, CMO, Krystal Resturaunts

Dan Shaughnessy, VP Brand Partnerships, OUTFRONT Media

2:10pm

Fireside Chat

Lauren King, Brand Director, FoodSaver, Newell

Moderated by: Caleb Light-Wills, Chief Creative Officer, Tongal

2:40pm

Fireside Chat

Laura Knebusch, VP Consumer Experience, Georgia Pacific

Moderated by: Steve Paster, Director Enterprise Sales, East Region, Braze

3:10pm

Fireside Chat - Audience First Social Media Strategy

Sheri Malmgren, SVP, Social Media & Influencer Marketing, Truist

Moderated by: Caleb Light-Wills, Chief Creative Officer, Tongal

3:40pm

Networking Break

3:55pm

Fireside Chat

Tia Cummings, SVP Marketing, Square

Moderated by: Steve Paster, Director Enterprise Sales, East Region, Braze

4:25 pm

Women in Marketing Leadership & Trends Discussion

Kimberly O’Dell, Director of CRM and Loyalty, Reserve Bar

Erin Pierce, Senior Director ‑ Digital Brand Strategy, Edible

Shermika Dunner, Senior Manager, Customer & Channel Marketing, Kimberly-Clark

Liz McMartin, Global Brand Manager, Groupon

Moderated by: Dave Rosner, CMO, Audigent

5:15pm

Wrap

Liz Crisafi, Global Vice President, IHG Hotels & Resorts

AGENDA

8:00am

Breakfast

‍9:00am

Opening Remarks

Marc Sternberg, Co-Founder, Brand Innovators

Liz Crisafi, Global Vice President, IHG Hotels & Resorts

Emcee

Katie Harris, Senior Manager, Global Brand Campaign Marketing, IHG Hotels & Resorts

9:05am

Keynote

Liz Crisafi, Global Vice President, IHG Hotels & Resorts

‍9:20am

Fireside Chat - Innovating With an In-House Creative Team

Tonya O’Connell, Head of Creative Services, Global Marketing Shared Services, IHG Hotels & Resorts

9:45am

Fireside Chat

Jenna Bromberg, Vice President of Brand Marketing, Carter's

Moderated by: Dave Rosner, CMO, Audigent

10:15am

Fireside Chat

Kiera Wiatrak, Head of Communications, CapitalOnTap

Moderated by: Brendon Derr, Senior Vice President, Onward Imagine

10:45am

Networking Break

11:15am

Behind the Brand with IHG

Stephanie Atiase, Vice President, Global Head of Holiday Inn Express

Karen Gilbride, Vice President, Global Head of avid Hotels and Atwell Suites

Justin Alexander, Vice President, Global Head of Staybridge Suites and Candlewood Suites

Moderated by: Scott Stevens, Senior Client Lead, Basis Technologies

12:00pm

Lunch

12:45pm

Fireside Chat - Consumer Engagement in Today's Changing World

Paras Shah, Director, Omnichannel Shopper Marketing, Georgia Pacific

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

1:15 pm

Fireside Chat

Akhil Anumolu, Vice President – Global Digital Product & Engineering at KFC

Moderated by: Lucy Bell, Sales Director, Blis

1:45pm

Fireside Chat

Casey Terrell, CMO, Krystal Resturaunts

Dan Shaughnessy, VP Brand Partnerships, OUTFRONT Media

2:10pm

Fireside Chat

Lauren King, Brand Director, FoodSaver, Newell

Moderated by: Caleb Light-Wills, Chief Creative Officer, Tongal

2:40pm

Fireside Chat

Laura Knebusch, VP Consumer Experience, Georgia Pacific

Moderated by: Steve Paster, Director Enterprise Sales, East Region, Braze

3:10pm

Fireside Chat - Audience First Social Media Strategy

Sheri Malmgren, SVP, Social Media & Influencer Marketing, Truist

Moderated by: Caleb Light-Wills, Chief Creative Officer, Tongal

3:40pm

Networking Break

3:55pm

Fireside Chat

Tia Cummings, SVP Marketing, Square

Moderated by: Steve Paster, Director Enterprise Sales, East Region, Braze

4:25 pm

Women in Marketing Leadership & Trends Discussion

Kimberly O’Dell, Director of CRM and Loyalty, Reserve Bar

Erin Pierce, Senior Director ‑ Digital Brand Strategy, Edible

Shermika Dunner, Senior Manager, Customer & Channel Marketing, Kimberly-Clark

Liz McMartin, Global Brand Manager, Groupon

Moderated by: Dave Rosner, CMO, Audigent

5:15pm

Wrap

Liz Crisafi, Global Vice President, IHG Hotels & Resorts

SUB EVENTS

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

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STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

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by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

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