This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast & Registration hosted by Best Buy
8:45am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Event Chair: Molly Kinsella, Vice President Marketing Creative Services, Best Buy
Host: Michael Jackson, Senior Marketing Manager, Regis Corporation
9:00am
The State of Influencer Marketing
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud, and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods. From the best practices of leading brands to FTC guidelines, learn the current state of influencer marketing, the steps required for success, and the power of content people trust.
Moderated by: Chris Bower, Vice President, Brand Partnerships, Fullscreen, a WarnerMedia Co.
Angela Chambliss, Director Experiential and Influencer Marketing, Best Buy
Sarah Grap, Public Relations Director, Mall of America
Pamela Stephens, Media Partnerships & Influencer Marketing, 3M
Cydney Strommen, Director, Marketing Communications, Aveda, North America
9:35am
Keynote
Molly Kinsella, Vice President Marketing Creative Services, Best Buy
9:55am
Fireside Chat
Molly Kinsella, Vice President Marketing Creative Services, Best Buy
Jennie Weber, Vice President, Customer Experience, Best Buy
Moderated by: Jim D’Antoni, Director of National Media Sales, DISH
10:15am
OTT goes mainstream: A deep-dive into the preferences of the streaming generation
OTT has grown to make up a significant portion of all consumer time spent with media, and advertisers and content creators alike are now navigating uncertain and unchartered waters to better understand the sea change underway in how video content is consumed.
With no sign of OTT usage slowing down, OpenX teamed with the global consumer polling firm The Harris Poll to undertake the most comprehensive assessment of the OTT consumer completed to date. In this presentation, Caley Lewis, Director of Buyer Development at OpenX, shares insights and key learnings from “The 2019 OTT Consumer Report.”
Caley Lewis, Director of Buyer Development, OpenX
10:30am
Networking Break
10:50am
Customer Experience 2020: Omni-Channel Retailing
Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.
Event Chair: Nick Cheetany, Vice President of Sales, Central Region & Canada, AdTheorent
Susan Fletcher, Director of Loyalty & Membership, Best Buy
Elizabeth Hankey, Director, Customer Relationship Management, Regis Corporation
Susan Mainquist, Sr. Marketing Manager – Shopper & Ecommerce, Schwan Food Company
11:25am
From Content to Conversion: Measuring Your Return on Content (ROC)
Content Marketing has exploded and is now a key piece of every brand marketers media mix, but does it actually work? Producing and distributing compelling content is challenging, time consuming and expensive and the C-Suite is now demanding that content marketing teams understand performance, attribution/conversion metrics and are able to calculate their Return on Content. Join ContentQ’s SVP, Central Sales for a discussion on measuring content to conversion, unifying content and revenue teams and using data (instead of guesswork) to justify content marketing budgets.
Michelle O’Donnell, SVP, Central Sales, Nativo
11:40am
Keynote – The (Creative) Brief – Setting the Stage for Business Success
Very few ingredients in business offer such transformative power. Done right, a (creative) brief ignites world-changing marketing and advertising. And yet, how many truly great briefs can you recall? Tim Brunelle is a curious student of the history, evolution and keys to successful briefing. At Brand Innovators, he’ll discuss how this unique crux can serve to clarify and unite purpose, improve brand and product marketing, and empower greater ideas across a diversity of modern advertising.
Tim Brunelle, Director of Content & Production, Land O’Lakes
12:00pm
Fireside Chat
Tim Brunelle, Director of Content & Production, Land O’Lakes
Moderated by: Wade Baxter, Director of Sales, Tremor Video DSP
12:20pm
Digital to Dealers
A showcase of how digital channels have fueled the brand’s sales through retail as the company expands and diversifies its product lines in the US
Nick Eber, Vice President, imre
Brian Simmons, SVP, Client Relations, imre
12:35pm
Lunch hosted by Best Buy
1:35pm
Fireside Chat – Sticking With It: 3M’s Approach to Customer Centricity
Jeff Stender, Global Digital Transformation Leader, 3M
Moderated by: Zach Kubin, Vice President of Sales, Parsec Media
1:55pm
Life at the Intersection of Content and Commerce
The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently, content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.
Moderated by: Jonathan Lustig, SVP of Sales, TripleLift
Erin Gulden, Vice President Inbound Marketing, U.S. Bank
Jenell Lammers, Content & Social Media Marketing Manager, Dairy Queen
Erik Olson, Director, Content Strategy, Digital, Regis Corporation
Nate Sandell, Senior Manager of Social Media, Mall of America
2:30pm
Keynote
Troy Janisch, Vice President/Director Social Intelligence, U.S. Bank
2:50pm
Fireside Chat
Troy Janisch, Vice President/Director Social Intelligence, U.S. Bank
Moderated by: Beth Devillez, Director, Midwest Sales, News Corp
3:10pm
Networking Break
3:30pm
The Secret to Connecting your Brand with Millennials and Gen Z
Let’s face it; these connected generations are not on their parents’ social media sites. In fact, many do not use traditional social media at all, opting instead for apps like SnapChat, Instagram, and WhatsApp. They are on Reddit and Xbox and stream everything. They are extremely selective about how they get their information and peer-to-peer recommendations are the main vehicle for prompting them into action. They want to save the world, own it or create their own. Case studies and insights will lead this tactical guide to targeting Millennials and Gen Z and provide you with a roadmap for reaching this important demographic through discussions about authenticity, transparency, content, purpose, utility, and relevance.
Moderated by: Bob Gruters, Chief Revenue Officer, Digital Trends
Chris Denny, Founder, President, The Engine is Red
Monisha Dunn, Director Category Marketing, Best Buy
Christina Milanowski, Social Media Manager, Regis Corporation
4:05pm
Fireside Chat
Darla Tufto, Vice President, Marketing, UnitedHealthcare
Moderated by: Jeffrey Mikitka, Head of Sales, Central, Spotify
4:25pm
It’s a wrap!