Brand Innovators Marketing Innovation during Formula 1 in Austin

Presented by

October 21, 2022

Friday

,

October

21 -

Friday

,

October

21

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Thursday, October 20

9:00am

Breakfast & Registration

‍10:00am

Welcome

Marc Sternberg, Co-Founder, Brand Innovators

Emcee: Santo D’Asaro, former Head of Event Marketing at Beats by Dr. Dre/Apple

10:10am

Fireside Chat - Purpose Driven Marketing: Why Selling The Mission is Just as Important as Selling Product

Allison Evans, Co-founder, Branch Basics

Moderated by: Ji Kim, Head of US Demand, ShowHeroes

10:30am

Fireside Chat - Building a Community and Supporting a Cause

Wes Hurt, Founder, CLEAN Cause

Moderated by: Ji Kim, Head of US Demand, ShowHeroes

10:50am

Behind the Brand with Dell: Bringing Brand Purpose to Life

Rachael Henke, Senior Director, Pan-Dell Technologies Campaigns, Dell Technologies

Valerie Daubert, Global Campaigns Chief of Staff and Marketing Operations Director, Dell Technologies

Allie Ritter, Group Director, Client Engagement, VMLY&R

Moderated by: Les Harrison, National Brand Partnerships, Programmatic, OUTFRONT Media

11:30am

Fireside Chat

Anjalee Vasvani, Vice President, Paid Media, Williams-Sonoma, Inc.

Moderated by: Casey Saran, CEO & Co-Founder, Spaceback

‍12:00pm

Fireside Chat

Frank Vertolli, Co-Founder and Managing Partner, Net Conversion

Moderated by: Peter Jones, Head of Local Sales, Premion

‍12:30pm

Lunch

1:15pm

Behind the Brand: Let's Create with IBM

Stephen Hunton, Vice President, Social Discipline Leader, IBM

Heidi Poulin, Director of Content Strategy, IBM

Gemma Smith, Manager, Brand Marketing, IBM

Meghan Wolf, Manager, Brand Marketing, IBM

Marisa Schlenvogt, Masterbrand Social Lead, IBM

Moderated by: Peter Jones, Head of Local Sales, Premion

2:05 pm

Fireside Chat

Katie Segall, Sr. Director, Mobile Marketing, Samsung Electronics America

Moderated by: Sarah Traficanto, VP, Enterprise Sales, MNTN

2:30pm

Networking Break

‍2:45pm

Behind the Brand with El Pollo Loco

Andy Rebhun, Chief Marketing Officer, El Pollo Loco

Gabe Alonso, VP Digital, El Pollo Loco

Moderated by: Chris Compton, Senior Enterprise Account Director, Yelp

3:20pm

Panel: DE&I and Multicultural Marketing

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Gabe Alonso, VP Digital, El Pollo Loco

Marty Berman, VP of Sales, NA/LATAM, LandVault

Michelle Wong, Chief Marketing Officer, Sprinkles

Moderated by: Ken Turner, Chief Marketing Officer, Red Bull North America

4:00pm

Panel: Future of Media & Storytelling

Lou Dubois, Senior Director - Content, Creative, HD Story Labs and Home Depot TV, The Home Depot

James Ruth, Senior Vice President, Marketing, Austin FC

Meg Crawford, Sr. Influencer & Emerging Media Marketing Manager, Splunk

Jenifer Dasho, Chief Marketing Officer of Everly Health and General Manager of Natalist

Moderated by: Danielle Vincent, Senior Director, Corporate Communications, Iterable

4:40pm

All In on the Future of Sports Betting in America

Bryan Bennett, Chief Operating Officer, Betfred USA Sports

Moderated by: John Rowady, CEO, rEvolution

5:00pm

Wrap

Day 2 - Friday, October 21

8:00am

Breakfast & Registration

‍9:00am

Welcome

Marc Sternberg, Co-Founder, Brand Innovators

Emcee: Rajaa Grar, Former Chief Marketing & Digital Officer, Nutrabolt

9:10am

Fireside Chat

Bernardo Meza, Chief Marketing Officer, UFCU

Moderated by: Marcus Owens, Presales Solutions Consultant, Amperity

‍9:40am

Fireside Chat

Jennifer Warren, VP, Global Brand Marketing, Indeed

Moderated by: Paul Suchman, CMO, Audacy

10:10am

Fireside Chat

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Tommy Johnson, Brand Partnerships Manager, Obviously

10:40am

Networking Break

10:55am

Fireside Chat

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Moderated by: Dave Mullins, Senior Vice President, rEvolution

‍11:25am

Women in Marketing Leadership

Katie Segall, Sr. Director, Mobile Marketing, Samsung Electronics America

Vivian Chang, Head of DTC Practice, The Clorox Company

Rajaa Grar, Former Chief Marketing & Digital Officer, Nutrabolt

Michelle Wong, Chief Marketing Officer, Sprinkles

Moderated by: Sarah Angelette, Vice President, West Coast Sales, Influential

‍12:10pm

Lunch

1:00pm

Fireside Chat

John Starkweather, Associate Vice President Advertising, AT&T

Moderated by: Angela Gann, AVP of Solutions Consulting, Sprinklr

1:35pm

Fireside Chat

Chris Epple, Vice President, Marketing, Harman

Moderated by: Marty Berman, VP of Sales, NA/LATAM, LandVault

2:10pm

Networking Break

2:25pm

Fireside Chat - Behind the Apron

Lou Dubois, Senior Director - Content, Creative, HD Story Labs and Home Depot TV, The Home Depot

Moderated by: Joe Hall, Co-Founder and CPO, Spaceback

3:00pm

Panel: Connecting with Gen Z through Brand Authenticity & Digital Innovation

Sana Merchant-Rupani, Director, Club & College Social Marketing, National Football League

Andrew Rebhun, Chief Marketing Officer, El Pollo Loco

Sehriban Sorge, Director of Brand Partnerships, Obviously

Moderated by: Gabe Alonso, VP Digital, El Pollo Loco

4:00pm

Networking Cocktail Reception

AGENDA

Day 1 - Thursday, October 20

9:00am

Breakfast & Registration

‍10:00am

Welcome

Marc Sternberg, Co-Founder, Brand Innovators

Emcee: Santo D’Asaro, former Head of Event Marketing at Beats by Dr. Dre/Apple

10:10am

Fireside Chat - Purpose Driven Marketing: Why Selling The Mission is Just as Important as Selling Product

Allison Evans, Co-founder, Branch Basics

Moderated by: Ji Kim, Head of US Demand, ShowHeroes

10:30am

Fireside Chat - Building a Community and Supporting a Cause

Wes Hurt, Founder, CLEAN Cause

Moderated by: Ji Kim, Head of US Demand, ShowHeroes

10:50am

Behind the Brand with Dell: Bringing Brand Purpose to Life

Rachael Henke, Senior Director, Pan-Dell Technologies Campaigns, Dell Technologies

Valerie Daubert, Global Campaigns Chief of Staff and Marketing Operations Director, Dell Technologies

Allie Ritter, Group Director, Client Engagement, VMLY&R

Moderated by: Les Harrison, National Brand Partnerships, Programmatic, OUTFRONT Media

11:30am

Fireside Chat

Anjalee Vasvani, Vice President, Paid Media, Williams-Sonoma, Inc.

Moderated by: Casey Saran, CEO & Co-Founder, Spaceback

‍12:00pm

Fireside Chat

Frank Vertolli, Co-Founder and Managing Partner, Net Conversion

Moderated by: Peter Jones, Head of Local Sales, Premion

‍12:30pm

Lunch

1:15pm

Behind the Brand: Let's Create with IBM

Stephen Hunton, Vice President, Social Discipline Leader, IBM

Heidi Poulin, Director of Content Strategy, IBM

Gemma Smith, Manager, Brand Marketing, IBM

Meghan Wolf, Manager, Brand Marketing, IBM

Marisa Schlenvogt, Masterbrand Social Lead, IBM

Moderated by: Peter Jones, Head of Local Sales, Premion

2:05 pm

Fireside Chat

Katie Segall, Sr. Director, Mobile Marketing, Samsung Electronics America

Moderated by: Sarah Traficanto, VP, Enterprise Sales, MNTN

2:30pm

Networking Break

‍2:45pm

Behind the Brand with El Pollo Loco

Andy Rebhun, Chief Marketing Officer, El Pollo Loco

Gabe Alonso, VP Digital, El Pollo Loco

Moderated by: Chris Compton, Senior Enterprise Account Director, Yelp

3:20pm

Panel: DE&I and Multicultural Marketing

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Gabe Alonso, VP Digital, El Pollo Loco

Marty Berman, VP of Sales, NA/LATAM, LandVault

Michelle Wong, Chief Marketing Officer, Sprinkles

Moderated by: Ken Turner, Chief Marketing Officer, Red Bull North America

4:00pm

Panel: Future of Media & Storytelling

Lou Dubois, Senior Director - Content, Creative, HD Story Labs and Home Depot TV, The Home Depot

James Ruth, Senior Vice President, Marketing, Austin FC

Meg Crawford, Sr. Influencer & Emerging Media Marketing Manager, Splunk

Jenifer Dasho, Chief Marketing Officer of Everly Health and General Manager of Natalist

Moderated by: Danielle Vincent, Senior Director, Corporate Communications, Iterable

4:40pm

All In on the Future of Sports Betting in America

Bryan Bennett, Chief Operating Officer, Betfred USA Sports

Moderated by: John Rowady, CEO, rEvolution

5:00pm

Wrap

Day 2 - Friday, October 21

8:00am

Breakfast & Registration

‍9:00am

Welcome

Marc Sternberg, Co-Founder, Brand Innovators

Emcee: Rajaa Grar, Former Chief Marketing & Digital Officer, Nutrabolt

9:10am

Fireside Chat

Bernardo Meza, Chief Marketing Officer, UFCU

Moderated by: Marcus Owens, Presales Solutions Consultant, Amperity

‍9:40am

Fireside Chat

Jennifer Warren, VP, Global Brand Marketing, Indeed

Moderated by: Paul Suchman, CMO, Audacy

10:10am

Fireside Chat

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Tommy Johnson, Brand Partnerships Manager, Obviously

10:40am

Networking Break

10:55am

Fireside Chat

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Moderated by: Dave Mullins, Senior Vice President, rEvolution

‍11:25am

Women in Marketing Leadership

Katie Segall, Sr. Director, Mobile Marketing, Samsung Electronics America

Vivian Chang, Head of DTC Practice, The Clorox Company

Rajaa Grar, Former Chief Marketing & Digital Officer, Nutrabolt

Michelle Wong, Chief Marketing Officer, Sprinkles

Moderated by: Sarah Angelette, Vice President, West Coast Sales, Influential

‍12:10pm

Lunch

1:00pm

Fireside Chat

John Starkweather, Associate Vice President Advertising, AT&T

Moderated by: Angela Gann, AVP of Solutions Consulting, Sprinklr

1:35pm

Fireside Chat

Chris Epple, Vice President, Marketing, Harman

Moderated by: Marty Berman, VP of Sales, NA/LATAM, LandVault

2:10pm

Networking Break

2:25pm

Fireside Chat - Behind the Apron

Lou Dubois, Senior Director - Content, Creative, HD Story Labs and Home Depot TV, The Home Depot

Moderated by: Joe Hall, Co-Founder and CPO, Spaceback

3:00pm

Panel: Connecting with Gen Z through Brand Authenticity & Digital Innovation

Sana Merchant-Rupani, Director, Club & College Social Marketing, National Football League

Andrew Rebhun, Chief Marketing Officer, El Pollo Loco

Sehriban Sorge, Director of Brand Partnerships, Obviously

Moderated by: Gabe Alonso, VP Digital, El Pollo Loco

4:00pm

Networking Cocktail Reception

SUB EVENTS

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98 San Jacinto Boulevard

Austin. TX 78701

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