Brand Innovators Marketing Innovation

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October 18, 2018

October

18

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Lauren Kania, Director of Marketing, Brand Innovators

Event Chair & Host: Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA

9:00am

Opening Remarks

Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA

9:15am

130 Years of Stories

We know the power of storytelling, find out how Mercedes-Benz continues to tell their story to engage, inspire and help shoppers. From the inventor of the automobile to the most valuable automotive brand in the world, hear the stories shaping “The Best or Nothing.”

Mark Aikman, General Manager, Marketing Services, Mercedes-Benz USA

9:45am

Fireside Chat

Mark Aikman, General Manager, Marketing Services, Mercedes-Benz USA

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

10:05am

Keynote

Scott Hendrickson, SVP Sales, News IQ | News Corp

10:20am

Networking Break

10:40am

What’s Next in Digital

Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by: Scott Sheppard, Founder/CTO, MoZeus

Allie Blalock, Digital Engagement Manager, Digital Platforms & Innovation, The Coca-Cola Company
Keith Farley, Director, Innovation & Customer Experience, Aflac
Jordan Lalor, Senior Social Media Specialist, Mercedes-Benz USA
Jessica Taylor, Director, Marketing Integration & Operations, Atlanta Hawks

11:15am

Future of Digital Media

Wealthy Desai, Assistant Vice President Sales Marketing, AT&T

Moderated by: Zach Kubin, VP of Sales, Parsec Media

11:35am

Fireside Chat

Jill Thomas, VP Global Marketing & Innovation/CMO, Cinnabon

Moderated by: Stephen Strauss, Vice President, Brand Innovators

11:55am

Managing Content Shock

John Andrews, CEO, Photofy

12:05pm

Lunch

12:45pm

Optimize for Mobile Eyes: Research

With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?
Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Join us to uncover which formats excel on mobile devices and how marketers can take advantage of understanding how consumers’ preferences.

Sarah Angelette, VP, Emerging Partnerships, Kargo

1:00pm

The Future of Media and Consumer Engagement

Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Cameron Fowler, Head of Southeast Region, Xandr

Amber Dugan, Associate Director, TV & Internet Offers Merchandising, Strategy & Execution, AT&T
Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA
Hagan Ochsner, Senior Customer Acquisition Manager, Spanx
Laura Reese, Senior Director, Media/Digital/PR, Church’s Chicken

1:35pm

Fireside Chat

Todd Silverstein, U.S. Head of Performance Marketing, U.S. Managing Director, Edelman

Moderated by: Carol Gillard, Director, Corporate Marketing, News IQ

1:55pm

Keynote

Peter Sorckoff, Co-Founder and Managing Partner, Threaded

2:10pm

Fireside Chat

Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA

Moderated by: Zach Kubin, VP of Sales, Parsec Media

2:30pm

Networking Break

2:50pm

The Future of Shopping and Retail

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future.

Moderated by: Carlie Stazzone, Sales Director, Outbrain

Stephanie Bokich, Department Manager, Digital Customer Experience – Platforms, Mercedes-Benz USA
Danielle Cartwright, Senior Manager, Destination Marketing, Hilton Hotels & Resorts
Ash Duvernois, Sr. Ecommerce Manager, Honey Baked Ham
Darrell Franklin, Director of Digital Experience, Cricket Wireless (AT&T Subsidiary)
Paras Shah, Senior Manager of eCommerce, Georgia-Pacific LLC

3:35pm

Fireside Chat

Brittney Williams, Global Senior Brand Manager, Marketing Activation – Food Division, Newell Brands

Moderated by: Jennifer Churchill , VP, Global Client Partnership, Kargo

3:55pm

Fireside Chat

Liz Crisafi, Global Head of Campaign Management & Planning, IHG

Moderated by: Doug Mandel, Southeast Sales Director, New York Media

4:15pm

Women in Marketing Roundtable

Liz Crisafi, Global Head of Campaign Management & Planning, IHG
Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz US
Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham Company
Irma Shrivastava, SVP, Strategic Marketing and Alliances, American Cancer Society
Meryl Truffelman Macune, SVP
Global Marketing at Kids II
Jill Thomas, VP Global Marketing & Innovation/CMO, Cinnabon

Moderated by: Camden Armsby, Brand Partner, Foursquare

5:00pm

Its a Wrap!

5:15pm

Happy Hour on Mercedes-Benz Rooftop

AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Lauren Kania, Director of Marketing, Brand Innovators

Event Chair & Host: Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA

9:00am

Opening Remarks

Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA

9:15am

130 Years of Stories

We know the power of storytelling, find out how Mercedes-Benz continues to tell their story to engage, inspire and help shoppers. From the inventor of the automobile to the most valuable automotive brand in the world, hear the stories shaping “The Best or Nothing.”

Mark Aikman, General Manager, Marketing Services, Mercedes-Benz USA

9:45am

Fireside Chat

Mark Aikman, General Manager, Marketing Services, Mercedes-Benz USA

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

10:05am

Keynote

Scott Hendrickson, SVP Sales, News IQ | News Corp

10:20am

Networking Break

10:40am

What’s Next in Digital

Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by: Scott Sheppard, Founder/CTO, MoZeus

Allie Blalock, Digital Engagement Manager, Digital Platforms & Innovation, The Coca-Cola Company
Keith Farley, Director, Innovation & Customer Experience, Aflac
Jordan Lalor, Senior Social Media Specialist, Mercedes-Benz USA
Jessica Taylor, Director, Marketing Integration & Operations, Atlanta Hawks

11:15am

Future of Digital Media

Wealthy Desai, Assistant Vice President Sales Marketing, AT&T

Moderated by: Zach Kubin, VP of Sales, Parsec Media

11:35am

Fireside Chat

Jill Thomas, VP Global Marketing & Innovation/CMO, Cinnabon

Moderated by: Stephen Strauss, Vice President, Brand Innovators

11:55am

Managing Content Shock

John Andrews, CEO, Photofy

12:05pm

Lunch

12:45pm

Optimize for Mobile Eyes: Research

With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?
Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Join us to uncover which formats excel on mobile devices and how marketers can take advantage of understanding how consumers’ preferences.

Sarah Angelette, VP, Emerging Partnerships, Kargo

1:00pm

The Future of Media and Consumer Engagement

Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Cameron Fowler, Head of Southeast Region, Xandr

Amber Dugan, Associate Director, TV & Internet Offers Merchandising, Strategy & Execution, AT&T
Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA
Hagan Ochsner, Senior Customer Acquisition Manager, Spanx
Laura Reese, Senior Director, Media/Digital/PR, Church’s Chicken

1:35pm

Fireside Chat

Todd Silverstein, U.S. Head of Performance Marketing, U.S. Managing Director, Edelman

Moderated by: Carol Gillard, Director, Corporate Marketing, News IQ

1:55pm

Keynote

Peter Sorckoff, Co-Founder and Managing Partner, Threaded

2:10pm

Fireside Chat

Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA

Moderated by: Zach Kubin, VP of Sales, Parsec Media

2:30pm

Networking Break

2:50pm

The Future of Shopping and Retail

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future.

Moderated by: Carlie Stazzone, Sales Director, Outbrain

Stephanie Bokich, Department Manager, Digital Customer Experience – Platforms, Mercedes-Benz USA
Danielle Cartwright, Senior Manager, Destination Marketing, Hilton Hotels & Resorts
Ash Duvernois, Sr. Ecommerce Manager, Honey Baked Ham
Darrell Franklin, Director of Digital Experience, Cricket Wireless (AT&T Subsidiary)
Paras Shah, Senior Manager of eCommerce, Georgia-Pacific LLC

3:35pm

Fireside Chat

Brittney Williams, Global Senior Brand Manager, Marketing Activation – Food Division, Newell Brands

Moderated by: Jennifer Churchill , VP, Global Client Partnership, Kargo

3:55pm

Fireside Chat

Liz Crisafi, Global Head of Campaign Management & Planning, IHG

Moderated by: Doug Mandel, Southeast Sales Director, New York Media

4:15pm

Women in Marketing Roundtable

Liz Crisafi, Global Head of Campaign Management & Planning, IHG
Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz US
Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham Company
Irma Shrivastava, SVP, Strategic Marketing and Alliances, American Cancer Society
Meryl Truffelman Macune, SVP
Global Marketing at Kids II
Jill Thomas, VP Global Marketing & Innovation/CMO, Cinnabon

Moderated by: Camden Armsby, Brand Partner, Foursquare

5:00pm

Its a Wrap!

5:15pm

Happy Hour on Mercedes-Benz Rooftop

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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