This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast and Registration
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Lauren Kania, Director of Marketing, Brand Innovators
Event Chair & Host: Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA
9:00am
Opening Remarks
Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA
9:15am
130 Years of Stories
We know the power of storytelling, find out how Mercedes-Benz continues to tell their story to engage, inspire and help shoppers. From the inventor of the automobile to the most valuable automotive brand in the world, hear the stories shaping “The Best or Nothing.”
Mark Aikman, General Manager, Marketing Services, Mercedes-Benz USA
9:45am
Fireside Chat
Mark Aikman, General Manager, Marketing Services, Mercedes-Benz USA
Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp
10:05am
Keynote
Scott Hendrickson, SVP Sales, News IQ | News Corp
10:20am
Networking Break
10:40am
What’s Next in Digital
Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.
Moderated by: Scott Sheppard, Founder/CTO, MoZeus
Allie Blalock, Digital Engagement Manager, Digital Platforms & Innovation, The Coca-Cola Company
Keith Farley, Director, Innovation & Customer Experience, Aflac
Jordan Lalor, Senior Social Media Specialist, Mercedes-Benz USA
Jessica Taylor, Director, Marketing Integration & Operations, Atlanta Hawks
11:15am
Future of Digital Media
Wealthy Desai, Assistant Vice President Sales Marketing, AT&T
Moderated by: Zach Kubin, VP of Sales, Parsec Media
11:35am
Fireside Chat
Jill Thomas, VP Global Marketing & Innovation/CMO, Cinnabon
Moderated by: Stephen Strauss, Vice President, Brand Innovators
11:55am
Managing Content Shock
John Andrews, CEO, Photofy
12:05pm
Lunch
12:45pm
Optimize for Mobile Eyes: Research
With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?
Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Join us to uncover which formats excel on mobile devices and how marketers can take advantage of understanding how consumers’ preferences.
Sarah Angelette, VP, Emerging Partnerships, Kargo
1:00pm
The Future of Media and Consumer Engagement
Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Moderated by: Cameron Fowler, Head of Southeast Region, Xandr
Amber Dugan, Associate Director, TV & Internet Offers Merchandising, Strategy & Execution, AT&T
Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA
Hagan Ochsner, Senior Customer Acquisition Manager, Spanx
Laura Reese, Senior Director, Media/Digital/PR, Church’s Chicken
1:35pm
Fireside Chat
Todd Silverstein, U.S. Head of Performance Marketing, U.S. Managing Director, Edelman
Moderated by: Carol Gillard, Director, Corporate Marketing, News IQ
1:55pm
Keynote
Peter Sorckoff, Co-Founder and Managing Partner, Threaded
2:10pm
Fireside Chat
Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA
Moderated by: Zach Kubin, VP of Sales, Parsec Media
2:30pm
Networking Break
2:50pm
The Future of Shopping and Retail
It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future.
Moderated by: Carlie Stazzone, Sales Director, Outbrain
Stephanie Bokich, Department Manager, Digital Customer Experience – Platforms, Mercedes-Benz USA
Danielle Cartwright, Senior Manager, Destination Marketing, Hilton Hotels & Resorts
Ash Duvernois, Sr. Ecommerce Manager, Honey Baked Ham
Darrell Franklin, Director of Digital Experience, Cricket Wireless (AT&T Subsidiary)
Paras Shah, Senior Manager of eCommerce, Georgia-Pacific LLC
3:35pm
Fireside Chat
Brittney Williams, Global Senior Brand Manager, Marketing Activation – Food Division, Newell Brands
Moderated by: Jennifer Churchill , VP, Global Client Partnership, Kargo
3:55pm
Fireside Chat
Liz Crisafi, Global Head of Campaign Management & Planning, IHG
Moderated by: Doug Mandel, Southeast Sales Director, New York Media
4:15pm
Women in Marketing Roundtable
Liz Crisafi, Global Head of Campaign Management & Planning, IHG
Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz US
Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham Company
Irma Shrivastava, SVP, Strategic Marketing and Alliances, American Cancer Society
Meryl Truffelman Macune, SVP
Global Marketing at Kids II
Jill Thomas, VP Global Marketing & Innovation/CMO, Cinnabon
Moderated by: Camden Armsby, Brand Partner, Foursquare
5:00pm
Its a Wrap!
5:15pm
Happy Hour on Mercedes-Benz Rooftop
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