This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast and Registration
8:45am
Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
9:00am
What’s Next in Digital: Social, Mobile and Emerging Media
Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.
Moderated by Adam Smith, VP, West Coast, Flashtalking
Alysse Esmail, Paid Media Manager, NVIDIA
Mohammad Gaber, Global Practice Director, Digital Strategy – Travel, Adobe
Ursula Ringham, Director, Digital Marketing, SAP
9:35am
Fireside Chat
Justin Brock, Sr. Marketing Manager, Global GTM, Intuit
Moderated by Scott Hendrickson, SVP Sales, News IQ | News Corp
9:55am
Keynote
Lee Sparaga, SVP Sales, America, Pixability
10:10am
Fireside Chat
Robecta Ma, VP Marketing, Americas, Cathay Pacific Airways
Moderated by Morten Gotterup, President, Clear Channel Airports
10:30am
Networking Break
10:45am
Success Story: Driving Demand with Influencer Marketing
Influencer Marketing can drive much more than awareness. You can drive demand, create dynamic and engaging conversation, deliver value across the buyer journey and develop advocacy.
Amisha Gandhi, Head of Influencer Marketing, SAP
11:05am
B2B Marketing Tactics: Connecting with Your Customers
B2B and B2C marketing strategies have fundamental, indisputable differences… but can successful B2B tactics be applied to B2C businesses, and vice versa? B2B marketers face unique challenges like talent shortages, changing buyer profiles, commoditization, rampant consolidation, and increasing competition. This discussion will address B2B marketing trends to watch, key differences and similarities with B2C, and what lessons B2B marketers can take from successful B2C strategies, if any.
Moderated by Scott Hendrickson, SVP Sales, News IQ | News Corp
Alex Flagg, Digital / eCommerce Demand Generation Leader, Small Business Segment, HPE
Lorena Hathaway, Marketing Director, Demand Generation, Americas, Pitney Bowes
Chris Marino, Director, Global Social Media Strategy, American Express OPEN
Max Terry, Director, B2B Marketing Strategy, Intel
11:40am
Keynote
Steven Aldrich, Chief Product Officer, GoDaddy
12:00pm
Fireside Chat
Steven Aldrich, Chief Product Officer, GoDaddy
Moderated by Kevin Rice, CMO, Hathway
12:20pm
Lunch
1:15pm
Keynote: Products, Packaging and Proof: Building Trust into Customer Experience
What if your food, your beauty products or your prescriptions could talk? Tell you where they came from, and where they’ve been? Who had access? If they had been tampered with? If your food was spoiled? If your pharma product was counterfeit and contained banned contents? Xerox’s VP of Customer Experience Eric Weaver will talk about Xerox’s foray into the world of products, packaging and public ledgers – how we sorted through the various flavors of blockchain to find technologies that enable consumers to engage with products in completely new ways, and are working to build full transparency into their provenance. Attendees will walk away with a better understanding of how to build trust via CX, use cases for innovative engagement and packaging technologies, and how to sort the technological wheat from the chaff.
Eric Weaver, VP, Customer Experience Practice Lead, Xerox
1:40pm
The Intersection of Brand and CX
Like peanut butter and jelly, Brand and Customer Experience are so much better together. Companies can no longer separate the two and must pull together great experiences in order to drive the right brand outcomes. Come learn how GoDaddy has made the transition from having two separate strategies and dashboards to having one unified brand and experience strategy, even as the org structure hasn’t changed.
Lori Iventosch-James, Senior Director of Customer and Market Research, GoDaddy
Laura Messerschmitt, VP Customer Experience, GoDaddy
2:10pm
#LIFEAT: Discover Small and Midsize Enterprises Innovating and Growing
Ursula Ringham, Director, Digital Marketing, SAP
2:40pm
Networking Break
3:00pm
Keynote
Jennifer Heyman, VP, Social Media Team, Wells Fargo
3:20pm
Fireside Chat
Jennifer Heyman, VP, Social Media Team, Wells Fargo
Moderated by Scott Hendrickson, SVP Sales, News IQ | News Corp
3:35pm
Growth Marketing in 2018: User Acquisition to Influencer Strategy
With more products in the market and more ways for your competitors to reach your customers than ever before, growth marketing has become an integral part of the marketer’s toolbox. Successful marketing is no longer only about top-funnel acquisition–it’s about keeping customers engaged and growing your customer base simultaneously. This means focusing on acquisition, retention, loyalty, and activation of your influencers and customer base simultaneously, garnering brand love and staying top of mind throughout the purchase funnel.
What are the growth strategies driving acquisition, engagement, and retention? How are growth teams set up for success? What’s next in growth marketing, and who are the brands winning at growth?
Moderated by Jackie Mogol, Director, Head of West Coast Sales, Pixability
Adam Grenier, Growth Consultant and Startup Advisor, former head of Growth Marketing Innovation at Uber
Pedro Muller, Digital & Growth Marketing Manager, Zendesk
Melissa Schneider, VP Product Marketing, GoDaddy
4:10pm
Roundtable: Macro Marketing Forecast
In this discussion, today’s senior marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are currently seeing in the market, with an outlook toward what’s on the horizon in coming years.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? Will voice be the next frontier for marketers, or is it a fad? What smart home applications will be the first to gain mainstream adoption? Will emerging applications like VR, AR, and AI change the game forever, or will they fizzle out for marketers?
Moderated by Robyn Hannah, Senior Director, Global Communication, Dynamic Signal
Martin Jones, Sr. Marketing Manager – Social Media & Content Marketing, Cox
Stacy Martinet, Head of Strategy, Adobe
Reinaldo Parreiras, Global Social Media & Digital Marketing Manager, Intel
Kimberly Sauceda, Head of Global Brand and Marketing, Smart Home, Logitech
4:45pm
Closing Keynote: Drive Business Growth with a Human to Human (H2H) Customer Experience
Bryan Kramer, TED Speaker, CEO, Author, Forbes Contributor
5:20pm
It’s a Wrap!
