Brand Innovators Marketing Innovation

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Presented by

November 8, 2018

Thursday

,

November

8

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Networking Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators

Event Chair: Karen Jones, EVP & Chief Marketing Officer, Ryder System

9:00am

Opening Remarks

Ernesto “EJ” Smith, Head of Marketing – Fleet Management Solutions, Ryder System

9:10am

Keynote – Flipping the Script on Product-First Thinking

The consumerism of B2B is now a reality. And, digital disruption in the form of products is becoming standard in how we engage with our customers, and how they want to experience our brands. In this digital climate where disruption is prevalent, selling one dimensional products doesn’t cut it anymore. So how do you disrupt your own business and create new products and services that resonate with the new B2B consumer? We will talk about how Ryder is approaching disruption, as well as some of the new digital products and services we are delivering as a result.

Karen Jones, EVP & Chief Marketing Officer, Ryder System

9:40am

Fireside Chat

Karen Jones, EVP & Chief Marketing Officer, Ryder System

Moderated by: Zach Morrison, President, Elite SEM

9:55am

How Personalization has Changed Consumer and Brand Expectations

Consumers want things their way; personalized and relevant offers, engaging brand content and promotions, efficient low-hassle processes, and impactful recommendations and savings. Technology has changed the way marketers deliver value. How can marketers meet shoppers where they are today, and in doing so, increase marketing efficiencies and drive incrementality?

Moderated by: Jamie Schlef-Wilhelm, Sales Manager, Blis

Rana Ghosh, Head of eCommerce, Spirit Airlines
Soni Laing, Senior Director, Brand Strategy & Advertising, Ryder System
Paul LaPointe, Senior Manager, Consumer Experience, Newell Brands
Richard Mohr, VP & Global Product Manager, Ryder System

10:30am

Networking Break

10:50am

Keynote: CMO’s Perspective: 12 Insights To Win In The Digital Era

Marketing evolution and the dramatic transformation to operate and connect with people in a digital world, has made us all rethink our models, adjust our way of thinking, and thrive to become better leaders. This is the most difficult time to be a marketer, but it can be the most rewarding one if we have the right mindset and leverage the immense amount of tools we now have access to. Nothing will be the same ever again and it’s up to all of us how we adapt.

Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators

11:10am

Driving Growth with Digital Transformation

The caliber of your digital experience is a game-changer, reinventing how leading brands engage with their consumers and outperform their competition. Learn first-hand how leading brands are applying digital “test and learn” techniques and data in both marketing and product development to drive up acquisition, increase wallet share and build loyalty — by implementing proven experimentation practices used by digital giants such as Amazon and Netflix.

Moderated by: Adrian Tompsett, SVP of Location Platforms, Gimbal

Kristin Kelley, Chief Marketing Officer, Randstad
Rodrigo Garcia-Nieto, Global Market Development & Communications, UPS
Romain Rousseau, Senior Director, Digital Innovation, Ryder System
Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators
Hans Stimming, Chief Growth Officer, TradeStation

11:45am

The Evolving Shopper and the Future Of Retail

Join Blis, the global leader in advanced location data and technology, in a session that will debunk the popular myth’s of location data and showcase the power of location data through case studies.

Jamie Schlef-Wilhelm, Sales Manager, Blis

12:05pm

Lunch

1:05pm

In the Driver’s Seat: Ryder System Leadership Roundtable

Sandy Hodes, SVP & Deputy General Counsel, Ryder System
Chris Nordh, Senior Director, Advanced Vehicle Technologies & Energy Products, Ryder System
Rajeev Ravindran, SVP & Chief Information Officer, Ryder System
Amy Wagner, VP Finance, Ryder System

Moderated by: Ernesto “EJ” Smith, Head of Marketing – Fleet Management Solutions, Ryder System

1:50pm

The road to success starts somewhere….

Aimee Schmalzle, Senior Director of Digital and Demand Generation, Ryder System

2:10pm

Future of Media: Mobile, Video and Content

Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways.

Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms.

Moderated by: Theo Berenson, Director, Sales and Marketing, Parsec Media

Kip Havel, Chief Marketing Officer, Cross Country Healthcare
Ken Rader, Sr. Manager, Digital & Social Innovation, Carnival Cruise Line
Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless

2:45pm

Women in Marketing Roundtable

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets

Moderated by: Theo Berenson, Director, Sales and Marketing, Parsec Media

Kristin Kelley, Chief Marketing Officer, Randstad
Ainara Mantellini, Customer Communications and Advertising Supervisor, UPS
Ali Osiecki, VP Marketing, Greg Norman Company
Elisa Padilla, SVP, Marketing and Community Relations, Miami Marlins
Daniela Pitts, Senior Brand Manager, BACARDI Rums, North America, Bacardi
Stephanie Wicky, Group Director, Marketing, Supply Chain Solutions & Dedicated Transportation, Ryder System

3:30pm

Its a wrap!

AGENDA

8:00am

Networking Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators

Event Chair: Karen Jones, EVP & Chief Marketing Officer, Ryder System

9:00am

Opening Remarks

Ernesto “EJ” Smith, Head of Marketing – Fleet Management Solutions, Ryder System

9:10am

Keynote – Flipping the Script on Product-First Thinking

The consumerism of B2B is now a reality. And, digital disruption in the form of products is becoming standard in how we engage with our customers, and how they want to experience our brands. In this digital climate where disruption is prevalent, selling one dimensional products doesn’t cut it anymore. So how do you disrupt your own business and create new products and services that resonate with the new B2B consumer? We will talk about how Ryder is approaching disruption, as well as some of the new digital products and services we are delivering as a result.

Karen Jones, EVP & Chief Marketing Officer, Ryder System

9:40am

Fireside Chat

Karen Jones, EVP & Chief Marketing Officer, Ryder System

Moderated by: Zach Morrison, President, Elite SEM

9:55am

How Personalization has Changed Consumer and Brand Expectations

Consumers want things their way; personalized and relevant offers, engaging brand content and promotions, efficient low-hassle processes, and impactful recommendations and savings. Technology has changed the way marketers deliver value. How can marketers meet shoppers where they are today, and in doing so, increase marketing efficiencies and drive incrementality?

Moderated by: Jamie Schlef-Wilhelm, Sales Manager, Blis

Rana Ghosh, Head of eCommerce, Spirit Airlines
Soni Laing, Senior Director, Brand Strategy & Advertising, Ryder System
Paul LaPointe, Senior Manager, Consumer Experience, Newell Brands
Richard Mohr, VP & Global Product Manager, Ryder System

10:30am

Networking Break

10:50am

Keynote: CMO’s Perspective: 12 Insights To Win In The Digital Era

Marketing evolution and the dramatic transformation to operate and connect with people in a digital world, has made us all rethink our models, adjust our way of thinking, and thrive to become better leaders. This is the most difficult time to be a marketer, but it can be the most rewarding one if we have the right mindset and leverage the immense amount of tools we now have access to. Nothing will be the same ever again and it’s up to all of us how we adapt.

Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators

11:10am

Driving Growth with Digital Transformation

The caliber of your digital experience is a game-changer, reinventing how leading brands engage with their consumers and outperform their competition. Learn first-hand how leading brands are applying digital “test and learn” techniques and data in both marketing and product development to drive up acquisition, increase wallet share and build loyalty — by implementing proven experimentation practices used by digital giants such as Amazon and Netflix.

Moderated by: Adrian Tompsett, SVP of Location Platforms, Gimbal

Kristin Kelley, Chief Marketing Officer, Randstad
Rodrigo Garcia-Nieto, Global Market Development & Communications, UPS
Romain Rousseau, Senior Director, Digital Innovation, Ryder System
Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators
Hans Stimming, Chief Growth Officer, TradeStation

11:45am

The Evolving Shopper and the Future Of Retail

Join Blis, the global leader in advanced location data and technology, in a session that will debunk the popular myth’s of location data and showcase the power of location data through case studies.

Jamie Schlef-Wilhelm, Sales Manager, Blis

12:05pm

Lunch

1:05pm

In the Driver’s Seat: Ryder System Leadership Roundtable

Sandy Hodes, SVP & Deputy General Counsel, Ryder System
Chris Nordh, Senior Director, Advanced Vehicle Technologies & Energy Products, Ryder System
Rajeev Ravindran, SVP & Chief Information Officer, Ryder System
Amy Wagner, VP Finance, Ryder System

Moderated by: Ernesto “EJ” Smith, Head of Marketing – Fleet Management Solutions, Ryder System

1:50pm

The road to success starts somewhere….

Aimee Schmalzle, Senior Director of Digital and Demand Generation, Ryder System

2:10pm

Future of Media: Mobile, Video and Content

Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways.

Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms.

Moderated by: Theo Berenson, Director, Sales and Marketing, Parsec Media

Kip Havel, Chief Marketing Officer, Cross Country Healthcare
Ken Rader, Sr. Manager, Digital & Social Innovation, Carnival Cruise Line
Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless

2:45pm

Women in Marketing Roundtable

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets

Moderated by: Theo Berenson, Director, Sales and Marketing, Parsec Media

Kristin Kelley, Chief Marketing Officer, Randstad
Ainara Mantellini, Customer Communications and Advertising Supervisor, UPS
Ali Osiecki, VP Marketing, Greg Norman Company
Elisa Padilla, SVP, Marketing and Community Relations, Miami Marlins
Daniela Pitts, Senior Brand Manager, BACARDI Rums, North America, Bacardi
Stephanie Wicky, Group Director, Marketing, Supply Chain Solutions & Dedicated Transportation, Ryder System

3:30pm

Its a wrap!

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More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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