Brand Innovators Marketing Innovation

Presented by

November 8, 2018

Thursday

,

November

8 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Networking Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators

Event Chair: Karen Jones, EVP & Chief Marketing Officer, Ryder System

9:00am

Opening Remarks

Ernesto “EJ” Smith, Head of Marketing – Fleet Management Solutions, Ryder System

9:10am

Keynote – Flipping the Script on Product-First Thinking

The consumerism of B2B is now a reality. And, digital disruption in the form of products is becoming standard in how we engage with our customers, and how they want to experience our brands. In this digital climate where disruption is prevalent, selling one dimensional products doesn’t cut it anymore. So how do you disrupt your own business and create new products and services that resonate with the new B2B consumer? We will talk about how Ryder is approaching disruption, as well as some of the new digital products and services we are delivering as a result.

Karen Jones, EVP & Chief Marketing Officer, Ryder System

9:40am

Fireside Chat

Karen Jones, EVP & Chief Marketing Officer, Ryder System

Moderated by: Zach Morrison, President, Elite SEM

9:55am

How Personalization has Changed Consumer and Brand Expectations

Consumers want things their way; personalized and relevant offers, engaging brand content and promotions, efficient low-hassle processes, and impactful recommendations and savings. Technology has changed the way marketers deliver value. How can marketers meet shoppers where they are today, and in doing so, increase marketing efficiencies and drive incrementality?

Moderated by: Jamie Schlef-Wilhelm, Sales Manager, Blis

Rana Ghosh, Head of eCommerce, Spirit Airlines
Soni Laing, Senior Director, Brand Strategy & Advertising, Ryder System
Paul LaPointe, Senior Manager, Consumer Experience, Newell Brands
Richard Mohr, VP & Global Product Manager, Ryder System

10:30am

Networking Break

10:50am

Keynote: CMO’s Perspective: 12 Insights To Win In The Digital Era

Marketing evolution and the dramatic transformation to operate and connect with people in a digital world, has made us all rethink our models, adjust our way of thinking, and thrive to become better leaders. This is the most difficult time to be a marketer, but it can be the most rewarding one if we have the right mindset and leverage the immense amount of tools we now have access to. Nothing will be the same ever again and it’s up to all of us how we adapt.

Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators

11:10am

Driving Growth with Digital Transformation

The caliber of your digital experience is a game-changer, reinventing how leading brands engage with their consumers and outperform their competition. Learn first-hand how leading brands are applying digital “test and learn” techniques and data in both marketing and product development to drive up acquisition, increase wallet share and build loyalty — by implementing proven experimentation practices used by digital giants such as Amazon and Netflix.

Moderated by: Adrian Tompsett, SVP of Location Platforms, Gimbal

Kristin Kelley, Chief Marketing Officer, Randstad
Rodrigo Garcia-Nieto, Global Market Development & Communications, UPS
Romain Rousseau, Senior Director, Digital Innovation, Ryder System
Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators
Hans Stimming, Chief Growth Officer, TradeStation

11:45am

The Evolving Shopper and the Future Of Retail

Join Blis, the global leader in advanced location data and technology, in a session that will debunk the popular myth’s of location data and showcase the power of location data through case studies.

Jamie Schlef-Wilhelm, Sales Manager, Blis

12:05pm

Lunch

1:05pm

In the Driver’s Seat: Ryder System Leadership Roundtable

Sandy Hodes, SVP & Deputy General Counsel, Ryder System
Chris Nordh, Senior Director, Advanced Vehicle Technologies & Energy Products, Ryder System
Rajeev Ravindran, SVP & Chief Information Officer, Ryder System
Amy Wagner, VP Finance, Ryder System

Moderated by: Ernesto “EJ” Smith, Head of Marketing – Fleet Management Solutions, Ryder System

1:50pm

The road to success starts somewhere….

Aimee Schmalzle, Senior Director of Digital and Demand Generation, Ryder System

2:10pm

Future of Media: Mobile, Video and Content

Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways.

Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms.

Moderated by: Theo Berenson, Director, Sales and Marketing, Parsec Media

Kip Havel, Chief Marketing Officer, Cross Country Healthcare
Ken Rader, Sr. Manager, Digital & Social Innovation, Carnival Cruise Line
Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless

2:45pm

Women in Marketing Roundtable

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets

Moderated by: Theo Berenson, Director, Sales and Marketing, Parsec Media

Kristin Kelley, Chief Marketing Officer, Randstad
Ainara Mantellini, Customer Communications and Advertising Supervisor, UPS
Ali Osiecki, VP Marketing, Greg Norman Company
Elisa Padilla, SVP, Marketing and Community Relations, Miami Marlins
Daniela Pitts, Senior Brand Manager, BACARDI Rums, North America, Bacardi
Stephanie Wicky, Group Director, Marketing, Supply Chain Solutions & Dedicated Transportation, Ryder System

3:30pm

Its a wrap!

‍

AGENDA

8:00am

Networking Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators

Event Chair: Karen Jones, EVP & Chief Marketing Officer, Ryder System

9:00am

Opening Remarks

Ernesto “EJ” Smith, Head of Marketing – Fleet Management Solutions, Ryder System

9:10am

Keynote – Flipping the Script on Product-First Thinking

Karen Jones, EVP & Chief Marketing Officer, Ryder System

9:40am

Fireside Chat

Karen Jones, EVP & Chief Marketing Officer, Ryder System

Moderated by: Zach Morrison, President, Elite SEM

9:55am

How Personalization has Changed Consumer and Brand Expectations

Moderated by: Jamie Schlef-Wilhelm, Sales Manager, Blis

10:30am

Networking Break

10:50am

Keynote: CMO’s Perspective: 12 Insights To Win In The Digital Era

Andres Siefken, former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators

11:10am

Driving Growth with Digital Transformation

Moderated by: Adrian Tompsett, SVP of Location Platforms, Gimbal

11:45am

The Evolving Shopper and the Future Of Retail

Jamie Schlef-Wilhelm, Sales Manager, Blis

12:05pm

Lunch

1:05pm

In the Driver’s Seat: Ryder System Leadership Roundtable

Moderated by: Ernesto “EJ” Smith, Head of Marketing – Fleet Management Solutions, Ryder System

1:50pm

The road to success starts somewhere….

Aimee Schmalzle, Senior Director of Digital and Demand Generation, Ryder System

2:10pm

Future of Media: Mobile, Video and Content

Moderated by: Theo Berenson, Director, Sales and Marketing, Parsec Media

2:45pm

Women in Marketing Roundtable

Moderated by: Theo Berenson, Director, Sales and Marketing, Parsec Media

3:30pm

Its a wrap!

‍

SUB EVENTS

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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