Brand Innovators Marketing Innovation

Presented by
Presented by

July 25, 2019

July

25

-

,

0
0

In New York during Brandfest New York

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration hosted by R/GA

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

Host: Dave Edwards, SVP Managing Director, Growth, US, R/GA

9:30am

Start With Where: The New Starting Point to Building Modern Brands

Barry Wacksman, Vice Chairman, Global Chief Strategy Officer, R/GA

10:00am

The Evolution of Social Media & Digital Marketing

Will Carafello, Director, Social Media, New York Mets
Michael Italia, Head of Social Media, North America, Mars Wrigley
Stephanie Miller, Director, Digital & Emerging Media, Verizon
Janna Zagari, Director, Audience Engagement, SiriusXM

Moderated by: Annalee Gould, SVP Strategic Sales, Unified

10:35am

Keynote

Nina Alexander Hurst, Senior Director, Brand Marketing – Luxury and Lifestyle Brands, Hilton

11:00am

Fireside Chat

Nina Alexander Hurst, Senior Director, Brand Marketing – Luxury and Lifestyle Brands, Hilton

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp

11:15am

How Connected Brands Can Transform Business and Move Culture

Mike Rigby, SVP Head of Brand Transformation, R/GA

11:30am

Networking Break

11:45am

Success Story – The Evolution of Hershey’s Media Strategy: Advanced Targeting & Business Data

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company

12:05pm

Fireside Chat

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company

Moderated by: Joseph Leichman, VP, Buyer Development, OpenX

12:20pm

Keynote

Allison Stadd, VP Marketing, Bark

12:45pm

Fireside Chat

Allison Stadd, VP Marketing, Bark

Moderated by: Shirley Hughes, President of our Brand & Lifestyle Team, Rogers & Cowan

1:00pm

Lunch hosted by R/GA

1:45pm

2020 Outlook: Trends, Challenges, & Opportunities

Vivian Chang, VP Growth, Nutranext DTC, Clorox
Ben Collier, Executive Director Brand at J.P. Morgan Private Bank
Sarah Tabb, VP, Brand & Marketing, Milk Bar

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

2:20pm

Future of Media RoundTable

The discussion will explore various topics central to modern media planning, and current trends in the media side of the business informing and driving those efforts. We’ll look at the evolution of linear TV, the maturation of the digital video market, the opportunities and challenges presented within emerging media and platforms. The conversation will also explore the new tools in the digital media and programmatic toolkit marketers are using to leverage data to make their media planning.

Moderated by: Jim D’Antoni, Director of National Media Sales, DISH Media

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company
Luis Spencer Freitas, Director, Omnichannel, LVMH
Rachael Wolfson, Director, Global Media, Consumer Engagement, Estée Lauder Companies Inc

3:00pm

Networking Break

3:15pm

Keynote – An Inside Look at The “Dos Equis 3×3 Tournament” and What it Means For the Future of Streaming Entertainment & Sports Marketing

Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA

3:35pm

Fireside Chat

Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA

Moderated by: Art Zeidman, EVP Growth, Collab

3:50pm

Keynote

Meghan Taylor, VP of Brand & Creative, Freshly

4:15pm

Fireside Chat

Meghan Taylor, VP of Brand & Creative, Freshly

Moderated by: Steven Moy, EVP Chief Technology Officer US, R/GA

4:35pm

Happy Hour hosted by R/GA

AGENDA

8:00am

Breakfast & Registration hosted by R/GA

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

Host: Dave Edwards, SVP Managing Director, Growth, US, R/GA

9:30am

Start With Where: The New Starting Point to Building Modern Brands

Barry Wacksman, Vice Chairman, Global Chief Strategy Officer, R/GA

10:00am

The Evolution of Social Media & Digital Marketing

Will Carafello, Director, Social Media, New York Mets
Michael Italia, Head of Social Media, North America, Mars Wrigley
Stephanie Miller, Director, Digital & Emerging Media, Verizon
Janna Zagari, Director, Audience Engagement, SiriusXM

Moderated by: Annalee Gould, SVP Strategic Sales, Unified

10:35am

Keynote

Nina Alexander Hurst, Senior Director, Brand Marketing – Luxury and Lifestyle Brands, Hilton

11:00am

Fireside Chat

Nina Alexander Hurst, Senior Director, Brand Marketing – Luxury and Lifestyle Brands, Hilton

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp

11:15am

How Connected Brands Can Transform Business and Move Culture

Mike Rigby, SVP Head of Brand Transformation, R/GA

11:30am

Networking Break

11:45am

Success Story – The Evolution of Hershey’s Media Strategy: Advanced Targeting & Business Data

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company

12:05pm

Fireside Chat

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company

Moderated by: Joseph Leichman, VP, Buyer Development, OpenX

12:20pm

Keynote

Allison Stadd, VP Marketing, Bark

12:45pm

Fireside Chat

Allison Stadd, VP Marketing, Bark

Moderated by: Shirley Hughes, President of our Brand & Lifestyle Team, Rogers & Cowan

1:00pm

Lunch hosted by R/GA

1:45pm

2020 Outlook: Trends, Challenges, & Opportunities

Vivian Chang, VP Growth, Nutranext DTC, Clorox
Ben Collier, Executive Director Brand at J.P. Morgan Private Bank
Sarah Tabb, VP, Brand & Marketing, Milk Bar

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

2:20pm

Future of Media RoundTable

The discussion will explore various topics central to modern media planning, and current trends in the media side of the business informing and driving those efforts. We’ll look at the evolution of linear TV, the maturation of the digital video market, the opportunities and challenges presented within emerging media and platforms. The conversation will also explore the new tools in the digital media and programmatic toolkit marketers are using to leverage data to make their media planning.

Moderated by: Jim D’Antoni, Director of National Media Sales, DISH Media

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company
Luis Spencer Freitas, Director, Omnichannel, LVMH
Rachael Wolfson, Director, Global Media, Consumer Engagement, Estée Lauder Companies Inc

3:00pm

Networking Break

3:15pm

Keynote – An Inside Look at The “Dos Equis 3×3 Tournament” and What it Means For the Future of Streaming Entertainment & Sports Marketing

Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA

3:35pm

Fireside Chat

Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA

Moderated by: Art Zeidman, EVP Growth, Collab

3:50pm

Keynote

Meghan Taylor, VP of Brand & Creative, Freshly

4:15pm

Fireside Chat

Meghan Taylor, VP of Brand & Creative, Freshly

Moderated by: Steven Moy, EVP Chief Technology Officer US, R/GA

4:35pm

Happy Hour hosted by R/GA

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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