Brand Innovators Marketing Innovation

Presented by
Presented by

June 28, 2018

Thursday

,

June

28

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What fruit has become the life of the Super Bowl party? A few years ago “healthy fats” was an oxymoron, now Avocados is the New Black. We invite you to step inside the headquarters of Avocados from Mexico where they’re not only whipping up innovative ad campaigns, but also innovative avocado dishes at their new, state-of-the-art Culinary Center. Brand Innovators Future of Food & Consumer Experience will examine how brands in the food service industry and the local Dallas community are using digital media and advertising technology to engage with and build long term relationships with their consumers. You’ll be hearing firsthand from the AFM dream team and fellow brand marketers on how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast hosted by Avocados From Mexico

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair:
Mark Garcia, Head of Marketing – Food Service & Culinary, Avocados From Mexico

9:15am

Keynote

David Spirito, Senior Director of Culinary Innovation, TGI Fridays

9:45am

Fireside Chat

David Spirito, Senior Director of Culinary Innovation, TGI Fridays

Moderated by: Mark Garcia, Head of Marketing – Food Service & Culinary, Avocados From Mexico

10:00am

Keynote — Building a Community in the Digital Age

Graham gives us a proper “Matcha 101”, as he shares his story building MatchaBar, the country’s leading natural energy brand. This discussion will dive into the future of energy drinks, connecting in the digital age, and the importance of community-driven marketing campaigns!

Graham Fortgang, Co-Founder and CEO, Matchabar

10:25am

Networking Break

10:40am

Fireside Chat

Kevin Hamilton, Senior Brand Director, Avocados From Mexico

Moderated by: Colin Burns, Senior Director, Sprinklr

11:00am

Multicultural Marketing is Now

The melting pot in major cities is yesterday’s news. According to Nielsen, “Multicultural consumers are rapidly becoming the core of the U.S. population,” which means they are taking the reins of buying power. These different groups of consumers engage with brands using technology in various ways to meet their needs. To keep up with this shift, brands need to understand this new wave of “Super Consumers” and diversify their marketing strategy to become more inclusive and relevant. Hear from these multicultural brand marketing experts on how they’re using insights and data to drive product innovation, personalized messaging and ultimately build meaningful relationships with multicultural consumers.

Stephanie Bazan, Senior Market Development Director, Avocados fFrom Mexico
Desiree Johnson, Director of Marketing, LALA Brands, USA, Borden Dairy Company

11:25am

How Personalization has Changed Consumer and Brand Expectations

Consumers want things their way; personalized and relevant offers, engaging brand content and promotions, efficient low-hassle processes, and impactful recommendations and savings. Technology has changed the way marketers deliver value. How can marketers meet shoppers where they are today, and in doing so, increase marketing efficiencies and drive incrementality?

Stephen Jackson, Director of Client Partnerships, CPG West, Ibotta

11:40am

Keynote

Robert Stone, Sr. Director of the Digital Center of Excellence, Dr Pepper Snapple Group

12:00pm

Fireside Chat

Robert Stone, Sr. Director of the Digital Center of Excellence, Dr Pepper Snapple Group

Moderated by: Chris Falcioni, Strategic Account Executive, Unified

12:15pm

Guacamole Making Competition hosted by Avocados From Mexico

12:45pm

Lunch hosted by Avocados From Mexico

1:30pm

Keynote – How your Team Members can Elevate the Consumer Experience using Social Media

Learn more about how Hilton Suggests is enhancing the traveler experience, by leveraging their local Team Members around the globe to connect with travelers through Twitter.

Sabrina Callahan, Director, Social Media Planning & Integration, Hilton

1:50pm

Fireside Chat

Sabrina Callahan, Director, Social Media Planning & Integration, Hilton

Moderated by: Emma Dunbar, Sales Strategy, US Lead, Nextdoor

2:10pm

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, CMO, Hathway

2:30pm

Wholesome Content in the Era of Foodporn

Mouth-watering, thumb-stopping creative and food-focused success from our work with Top Chef, Char-Broil, Diet Coke and Dave & Busters

Moderated by: Alec McNayr, SVP of Social, Fullscreen

2:45pm

Networking Break

3:00pm

Women in Marketing Roundtable

Vanessa Bueno, Senior Director of Marketing Operations, Shopper Marketing, LALA US
Stacy Lynn Bourgeois, Director of Consumer Acquisition, Yum! Brands
Veronica de Campos, Digital Media, Cicis Pizza
Tiffany McClain, Senior Director, Marketing, Mimi’s Cafe
Vanessa Sain-Dieguez, Senior Director, HR Digital Strategy & Implementation, Hilton

Moderated by: Kevin Rice, CMO, Hathway

3:45pm

Fireside Chat

Ashwin Nathan, Vice President, Digital Strategy & Marketing, H-E-B

Moderated by: Warren Kay, Chief Revenue Officer and Director, SOCi

4:05pm

What’s Next in Digital: Social, Mobile and Emerging Media

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Colin Burns, Senior Director, Sprinklr

Stacy Lynn Bourgeois, Director of Consumer Acquisition, Yum! Brands
Salomon Dayan, Sr. Social Media Manager, T-Mobile
Anna Mertz, Digital Marketing Manager, Avocados From Mexico
Ashwin Nathan, Vice President, Digital Strategy & Marketing, H-E-B

4:45pm

Keynote: UNBREAKABLE SPIRIT – When you hail from a CAN there are no CANT’S

How to break through the monotony to create a brand that is dynamic, undeniably different, iconic and trusted that ensures a power of experience and emotional connection between people and what they love.

Brad Beckerman, Founder & CEO, Stillhouse Spirits

5:15pm

Cocktail Reception hosted by Stillhouse Spirits

AGENDA

8:00am

Breakfast hosted by Avocados From Mexico

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair:
Mark Garcia, Head of Marketing – Food Service & Culinary, Avocados From Mexico

9:15am

Keynote

David Spirito, Senior Director of Culinary Innovation, TGI Fridays

9:45am

Fireside Chat

David Spirito, Senior Director of Culinary Innovation, TGI Fridays

Moderated by: Mark Garcia, Head of Marketing – Food Service & Culinary, Avocados From Mexico

10:00am

Keynote — Building a Community in the Digital Age

Graham gives us a proper “Matcha 101”, as he shares his story building MatchaBar, the country’s leading natural energy brand. This discussion will dive into the future of energy drinks, connecting in the digital age, and the importance of community-driven marketing campaigns!

Graham Fortgang, Co-Founder and CEO, Matchabar

10:25am

Networking Break

10:40am

Fireside Chat

Kevin Hamilton, Senior Brand Director, Avocados From Mexico

Moderated by: Colin Burns, Senior Director, Sprinklr

11:00am

Multicultural Marketing is Now

The melting pot in major cities is yesterday’s news. According to Nielsen, “Multicultural consumers are rapidly becoming the core of the U.S. population,” which means they are taking the reins of buying power. These different groups of consumers engage with brands using technology in various ways to meet their needs. To keep up with this shift, brands need to understand this new wave of “Super Consumers” and diversify their marketing strategy to become more inclusive and relevant. Hear from these multicultural brand marketing experts on how they’re using insights and data to drive product innovation, personalized messaging and ultimately build meaningful relationships with multicultural consumers.

Stephanie Bazan, Senior Market Development Director, Avocados fFrom Mexico
Desiree Johnson, Director of Marketing, LALA Brands, USA, Borden Dairy Company

11:25am

How Personalization has Changed Consumer and Brand Expectations

Consumers want things their way; personalized and relevant offers, engaging brand content and promotions, efficient low-hassle processes, and impactful recommendations and savings. Technology has changed the way marketers deliver value. How can marketers meet shoppers where they are today, and in doing so, increase marketing efficiencies and drive incrementality?

Stephen Jackson, Director of Client Partnerships, CPG West, Ibotta

11:40am

Keynote

Robert Stone, Sr. Director of the Digital Center of Excellence, Dr Pepper Snapple Group

12:00pm

Fireside Chat

Robert Stone, Sr. Director of the Digital Center of Excellence, Dr Pepper Snapple Group

Moderated by: Chris Falcioni, Strategic Account Executive, Unified

12:15pm

Guacamole Making Competition hosted by Avocados From Mexico

12:45pm

Lunch hosted by Avocados From Mexico

1:30pm

Keynote – How your Team Members can Elevate the Consumer Experience using Social Media

Learn more about how Hilton Suggests is enhancing the traveler experience, by leveraging their local Team Members around the globe to connect with travelers through Twitter.

Sabrina Callahan, Director, Social Media Planning & Integration, Hilton

1:50pm

Fireside Chat

Sabrina Callahan, Director, Social Media Planning & Integration, Hilton

Moderated by: Emma Dunbar, Sales Strategy, US Lead, Nextdoor

2:10pm

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, CMO, Hathway

2:30pm

Wholesome Content in the Era of Foodporn

Mouth-watering, thumb-stopping creative and food-focused success from our work with Top Chef, Char-Broil, Diet Coke and Dave & Busters

Moderated by: Alec McNayr, SVP of Social, Fullscreen

2:45pm

Networking Break

3:00pm

Women in Marketing Roundtable

Vanessa Bueno, Senior Director of Marketing Operations, Shopper Marketing, LALA US
Stacy Lynn Bourgeois, Director of Consumer Acquisition, Yum! Brands
Veronica de Campos, Digital Media, Cicis Pizza
Tiffany McClain, Senior Director, Marketing, Mimi’s Cafe
Vanessa Sain-Dieguez, Senior Director, HR Digital Strategy & Implementation, Hilton

Moderated by: Kevin Rice, CMO, Hathway

3:45pm

Fireside Chat

Ashwin Nathan, Vice President, Digital Strategy & Marketing, H-E-B

Moderated by: Warren Kay, Chief Revenue Officer and Director, SOCi

4:05pm

What’s Next in Digital: Social, Mobile and Emerging Media

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Colin Burns, Senior Director, Sprinklr

Stacy Lynn Bourgeois, Director of Consumer Acquisition, Yum! Brands
Salomon Dayan, Sr. Social Media Manager, T-Mobile
Anna Mertz, Digital Marketing Manager, Avocados From Mexico
Ashwin Nathan, Vice President, Digital Strategy & Marketing, H-E-B

4:45pm

Keynote: UNBREAKABLE SPIRIT – When you hail from a CAN there are no CANT’S

How to break through the monotony to create a brand that is dynamic, undeniably different, iconic and trusted that ensures a power of experience and emotional connection between people and what they love.

Brad Beckerman, Founder & CEO, Stillhouse Spirits

5:15pm

Cocktail Reception hosted by Stillhouse Spirits

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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