Brand Innovators Marketing Innovation

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Presented by

December 5, 2018

December

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Scott Yacovino, Brand Director – Nicorette/NicoDerm, Glaxo Smith Kline – Consumer Health

9:05am

Opening Remarks

Amardeep Kahlon, Chief Marketing Officer, GSK US

9:10am

Fireside Chat

Amardeep Kahlon, Chief Marketing Officer, GSK US

Moderated by: Andrew Rosen, Vice President, Sales & Agency Development, Nativo

9:30am

Fireside Chat – eCommerce Trends and Tactics

Heather Bergstein, Sr Director, eCommerce, Remy Cointreau
Steve Kinsey, Brand Director, Digital Commerce, GSK
Beth Russo, Sales Director, E-commerce, GSK

Moderated by: Jill Jacobson, Sr Account Executive, Nativo

9:50am

Keynote – Digital Transformation and Consumer Engagement

Claudia Ciciliano, Director of Consumer Engagement & Digital Marketing at Nestlé Nutrition North America (Gerber)

10:20am

Fireside Chat

Claudia Ciciliano, Director of Consumer Engagement & Digital Marketing at Nestlé Nutrition North America (Gerber)

Moderated by: Jill Jacobson, Sr. Account Executive, Nativo

10:40am

Keynote: Band-Aid for Bleeding Edge

Whenever we talk about marketing innovation, we think about VR, AR, Voice, etc. What’s equally exciting (or at least equally important) are the tools are necessary to help move innovation from pilot to practice. Within that context, Nativo will demo ContentQ, which has been purpose-built to help brand marketers organize, understand, and execute against the brand content at their disposal, and to help integrate their Content Practice into their overall marketing strategy.

Andrew Rosen, Vice President, Sales & Agency Development, Nativo
Mike Crowley, Regional Vice President, East at Nativo

11:10am

Networking Break

11:25am

Fireside Chat – Content Marketing

Andrew Mallia, Digital Marketing Manager, GSK
Joe Prota, Global Social Practice Lead, IBM

Moderated by: Rosa Morriseau, Director of Sales, Nativo

11:45am

Fireside Chat – Marketing To The Value Conscious Consumer

Atul Kumria, Regional Director, Airport Services for the Eastern US Region, Spirit Airlines

Moderated by: Rosa Morriseau, Director of Sales, Nativo

12:05pm

Fireside Chat

Rafael Sulit, Marketing Head, National Grid Partners, National Grid

Moderated by: Mike Crowley, Regional Vice President, East, Nativo

12:25pm

Innovation in Media RoundTable

Steve Fox, Manager, Media Strategy & Investment, Verizon
Nikhil Lai, Marketing Innovation Manager – Advertising, GE
Gina Moletto, Media Director, NA & LATAM, GSK

Moderated by: Mike Crowley, Regional Vice President, East, Nativo

1:00pm

Its a wrap!

AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Scott Yacovino, Brand Director – Nicorette/NicoDerm, Glaxo Smith Kline – Consumer Health

9:05am

Opening Remarks

Amardeep Kahlon, Chief Marketing Officer, GSK US

9:10am

Fireside Chat

Amardeep Kahlon, Chief Marketing Officer, GSK US

Moderated by: Andrew Rosen, Vice President, Sales & Agency Development, Nativo

9:30am

Fireside Chat – eCommerce Trends and Tactics

Heather Bergstein, Sr Director, eCommerce, Remy Cointreau
Steve Kinsey, Brand Director, Digital Commerce, GSK
Beth Russo, Sales Director, E-commerce, GSK

Moderated by: Jill Jacobson, Sr Account Executive, Nativo

9:50am

Keynote – Digital Transformation and Consumer Engagement

Claudia Ciciliano, Director of Consumer Engagement & Digital Marketing at Nestlé Nutrition North America (Gerber)

10:20am

Fireside Chat

Claudia Ciciliano, Director of Consumer Engagement & Digital Marketing at Nestlé Nutrition North America (Gerber)

Moderated by: Jill Jacobson, Sr. Account Executive, Nativo

10:40am

Keynote: Band-Aid for Bleeding Edge

Whenever we talk about marketing innovation, we think about VR, AR, Voice, etc. What’s equally exciting (or at least equally important) are the tools are necessary to help move innovation from pilot to practice. Within that context, Nativo will demo ContentQ, which has been purpose-built to help brand marketers organize, understand, and execute against the brand content at their disposal, and to help integrate their Content Practice into their overall marketing strategy.

Andrew Rosen, Vice President, Sales & Agency Development, Nativo
Mike Crowley, Regional Vice President, East at Nativo

11:10am

Networking Break

11:25am

Fireside Chat – Content Marketing

Andrew Mallia, Digital Marketing Manager, GSK
Joe Prota, Global Social Practice Lead, IBM

Moderated by: Rosa Morriseau, Director of Sales, Nativo

11:45am

Fireside Chat – Marketing To The Value Conscious Consumer

Atul Kumria, Regional Director, Airport Services for the Eastern US Region, Spirit Airlines

Moderated by: Rosa Morriseau, Director of Sales, Nativo

12:05pm

Fireside Chat

Rafael Sulit, Marketing Head, National Grid Partners, National Grid

Moderated by: Mike Crowley, Regional Vice President, East, Nativo

12:25pm

Innovation in Media RoundTable

Steve Fox, Manager, Media Strategy & Investment, Verizon
Nikhil Lai, Marketing Innovation Manager – Advertising, GE
Gina Moletto, Media Director, NA & LATAM, GSK

Moderated by: Mike Crowley, Regional Vice President, East, Nativo

1:00pm

Its a wrap!

SUB EVENTS

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More information on our processing can be found in the
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this session including Neustar, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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