Brand Innovators Marketing Innovation

Presented by
Presented by

June 20, 2019

Thursday

,

June

20

-

,

0
0

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration hosted by Avis Budget Group

Join us at Avis Budget Group World Headquarters for our Marketing Innovation Program, in which we’ll cover a range of topics, including Digital Transformation, Loyalty, Brand Building, Social Media Strategy, In-Housing, Data Driven Media & Marketing, and Innovation in Travel & Hospitality.

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chair: Maurice Herrera, Americas Chief Marketing Officer, Avis Budget Group

Host: Alex Sutton, Director, Digital Acquisition, Avis Budget Group

9:15am

Fireside Chat

Niharika Shah, Chief Brand Officer, Prudential Financial

Moderated by Alex Sehnaoui, Global Growth Strategy, R/GA

9:45am

Brand Building & Digital Transformation

This discussion will look what it what it takes build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and the right talent and org structure.

Ryan Bonifacino, Chief Marketing Officer, Direct-to-Consumer, Serta Simmons Bedding
Maurice Herrera, Americas Chief Marketing Officer, Avis Budget Group
Jason John, Chief Marketing Officer, Publisher’s Clearing House
Matthew Pritchard, Vice President, Digital Marketing, Campbell Soup Company
Amit Shah, Chief Marketing Officer, 1-800-Flowers.com

Moderated by Zach Kubin, VP, Adelaide

10:30am

Keynote – In Housing Media & Programmatic Capabilities

Josh Palau, VP Media Strategy and Platforms, Bayer

10:50am

Fireside Chat

Josh Palau, VP Media Strategy and Platforms, Bayer

Moderated by: Casey Nicholas, Account Executive, Outbrain

11:05am

POV

11:20am

Networking Break

11:35am

Fireside Chat – Digital Transformation at Campbell Soup Company

Matthew Pritchard, Vice President, Digital Marketing, Campbell Soup Company

Moderated by Eric Pearson, Growth Practice Advisor, TrueVoice

11:55am

Loyalty & Experience in a Consumer Centric Environment

True brand loyalty is hard to come by these days in the face of fickle consumer behaviors and a never ending stream of upstart competitors. This panel will explore what brand loyalty entails and how to recapture it by taking advantage of every consumer touch point.

Christina Claudio, Omni-Channel Customer Experience, Verizon
Sumantro Das, Senior Director, Product and Growth Brands GM, 1-800-Flowers.com
Nikki Mamuric, EtoE Marketing, RB
Kristin Rozewski, Director of Marketing, Avis Budget Group

Moderated by Jonathan Sorkenn, Senior Vice President Evergreen Trading

12:30pm

Lunch

1:00pm

Success Story – Supercuts MLB Sponsorship Activation Hit Out of the Ballpark

Supercuts enhanced its Major League Baseball sponsorship through a combination of out-of-home media and mobile display advertising. What started on Opening Day in 30 different markets continued throughout the baseball season. The relevant creative and proximity to live action games helped affiliate Supercuts with America’s favorite pastime, and baseball fans took notice.

Michael Jackson, Sr. Marketing Manager, Regis Corporation

Moderated by: Sarah Maher, VP Sales, Do It Outdoors

1:20pm

Panel – Innovation In Travel & Hospitality

The travel category has seen incredibly innovation and disruption over the past decade, through booking sites and mobile apps, home rental platforms, and new offerings from the incumbent players. This session will look at the biggest trends, challenges, and opportunities in the travel vertical.

Moderated by Michele Shannon, Enterprise Account Manager, Oracle Marketing Cloud

Raj Amin, Global Managing Director, Mobility Ventures, Avis Budget Group
Rana Ghosh, Head of eCommerce, Spirit Airlines
Nick Hayes, Director of Brand and Global Advertising, Hotels.com
Mike McDowell, VP Marketing, Cashswap
Keith Swiderski, Director of eCommerce and Digital Experience, Avis Budget Group

2:00pm

Panel – Data Driven Marketing & Media: Planning, Measurement, & Attribution

Data has become one of the industry’s biggest buzzwords, but understanding how to properly leverage data in a meaningful and effective way is no easy task, still in it’s infancy, this trends sees brands with access to a barrage of data, but what data is important, and how can marketers best use it to inform marketing efforts and measure their effectiveness?

Moderated by: Rhona Wulf, VP, Marketing Evolution

Melissa Miller, Senior Director of Integrated Media, Wyndham Hotels and Resorts
Chad Mizee, Director, Digital Marketing Strategy, Johnson & Johnson
Alex Sutton, Director, Digital Acquisition, Avis Budget Group

2:45pm

Success Story – Taking A Social Media Campaign To Market

Joe Prota, Manager, Global Social Media Practice, IBM

3:00pm

Keynote

Arthur Orduna, Chief Innovation Officer, Avis Budget Group

3:20pm

Fireside Chat

Arthur Orduna, Chief Innovation Officer, Avis Budget Group

Moderated by: Rob Wengel, Partner, Head of Growth Strategy & Innovation, TrueVoice

3:35pm

Keynote

Craig Dubitsky, friendly founder, Hello Products

4:15pm

It’s a Wrap!

AGENDA

8:00am

Breakfast & Registration hosted by Avis Budget Group

Join us at Avis Budget Group World Headquarters for our Marketing Innovation Program, in which we’ll cover a range of topics, including Digital Transformation, Loyalty, Brand Building, Social Media Strategy, In-Housing, Data Driven Media & Marketing, and Innovation in Travel & Hospitality.

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chair: Maurice Herrera, Americas Chief Marketing Officer, Avis Budget Group

Host: Alex Sutton, Director, Digital Acquisition, Avis Budget Group

9:15am

Fireside Chat

Niharika Shah, Chief Brand Officer, Prudential Financial

Moderated by Alex Sehnaoui, Global Growth Strategy, R/GA

9:45am

Brand Building & Digital Transformation

This discussion will look what it what it takes build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and the right talent and org structure.

Ryan Bonifacino, Chief Marketing Officer, Direct-to-Consumer, Serta Simmons Bedding
Maurice Herrera, Americas Chief Marketing Officer, Avis Budget Group
Jason John, Chief Marketing Officer, Publisher’s Clearing House
Matthew Pritchard, Vice President, Digital Marketing, Campbell Soup Company
Amit Shah, Chief Marketing Officer, 1-800-Flowers.com

Moderated by Zach Kubin, VP, Adelaide

10:30am

Keynote – In Housing Media & Programmatic Capabilities

Josh Palau, VP Media Strategy and Platforms, Bayer

10:50am

Fireside Chat

Josh Palau, VP Media Strategy and Platforms, Bayer

Moderated by: Casey Nicholas, Account Executive, Outbrain

11:05am

POV

11:20am

Networking Break

11:35am

Fireside Chat – Digital Transformation at Campbell Soup Company

Matthew Pritchard, Vice President, Digital Marketing, Campbell Soup Company

Moderated by Eric Pearson, Growth Practice Advisor, TrueVoice

11:55am

Loyalty & Experience in a Consumer Centric Environment

True brand loyalty is hard to come by these days in the face of fickle consumer behaviors and a never ending stream of upstart competitors. This panel will explore what brand loyalty entails and how to recapture it by taking advantage of every consumer touch point.

Christina Claudio, Omni-Channel Customer Experience, Verizon
Sumantro Das, Senior Director, Product and Growth Brands GM, 1-800-Flowers.com
Nikki Mamuric, EtoE Marketing, RB
Kristin Rozewski, Director of Marketing, Avis Budget Group

Moderated by Jonathan Sorkenn, Senior Vice President Evergreen Trading

12:30pm

Lunch

1:00pm

Success Story – Supercuts MLB Sponsorship Activation Hit Out of the Ballpark

Supercuts enhanced its Major League Baseball sponsorship through a combination of out-of-home media and mobile display advertising. What started on Opening Day in 30 different markets continued throughout the baseball season. The relevant creative and proximity to live action games helped affiliate Supercuts with America’s favorite pastime, and baseball fans took notice.

Michael Jackson, Sr. Marketing Manager, Regis Corporation

Moderated by: Sarah Maher, VP Sales, Do It Outdoors

1:20pm

Panel – Innovation In Travel & Hospitality

The travel category has seen incredibly innovation and disruption over the past decade, through booking sites and mobile apps, home rental platforms, and new offerings from the incumbent players. This session will look at the biggest trends, challenges, and opportunities in the travel vertical.

Moderated by Michele Shannon, Enterprise Account Manager, Oracle Marketing Cloud

Raj Amin, Global Managing Director, Mobility Ventures, Avis Budget Group
Rana Ghosh, Head of eCommerce, Spirit Airlines
Nick Hayes, Director of Brand and Global Advertising, Hotels.com
Mike McDowell, VP Marketing, Cashswap
Keith Swiderski, Director of eCommerce and Digital Experience, Avis Budget Group

2:00pm

Panel – Data Driven Marketing & Media: Planning, Measurement, & Attribution

Data has become one of the industry’s biggest buzzwords, but understanding how to properly leverage data in a meaningful and effective way is no easy task, still in it’s infancy, this trends sees brands with access to a barrage of data, but what data is important, and how can marketers best use it to inform marketing efforts and measure their effectiveness?

Moderated by: Rhona Wulf, VP, Marketing Evolution

Melissa Miller, Senior Director of Integrated Media, Wyndham Hotels and Resorts
Chad Mizee, Director, Digital Marketing Strategy, Johnson & Johnson
Alex Sutton, Director, Digital Acquisition, Avis Budget Group

2:45pm

Success Story – Taking A Social Media Campaign To Market

Joe Prota, Manager, Global Social Media Practice, IBM

3:00pm

Keynote

Arthur Orduna, Chief Innovation Officer, Avis Budget Group

3:20pm

Fireside Chat

Arthur Orduna, Chief Innovation Officer, Avis Budget Group

Moderated by: Rob Wengel, Partner, Head of Growth Strategy & Innovation, TrueVoice

3:35pm

Keynote

Craig Dubitsky, friendly founder, Hello Products

4:15pm

It’s a Wrap!

SUB EVENTS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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