Join us at Avis Budget Group World Headquarters for our Marketing Innovation Program, in which we’ll cover a range of topics, including Digital Transformation, Loyalty, Brand Building, Social Media Strategy, In-Housing, Data Driven Media & Marketing, and Innovation in Travel & Hospitality.
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Event Chair: Maurice Herrera, Americas Chief Marketing Officer, Avis Budget Group
Host: Alex Sutton, Director, Digital Acquisition, Avis Budget Group
Niharika Shah, Chief Brand Officer, Prudential Financial
Moderated by Alex Sehnaoui, Global Growth Strategy, R/GA
This discussion will look what it what it takes build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and the right talent and org structure.
Ryan Bonifacino, Chief Marketing Officer, Direct-to-Consumer, Serta Simmons Bedding
Maurice Herrera, Americas Chief Marketing Officer, Avis Budget Group
Jason John, Chief Marketing Officer, Publisher’s Clearing House
Matthew Pritchard, Vice President, Digital Marketing, Campbell Soup Company
Amit Shah, Chief Marketing Officer, 1-800-Flowers.com
Moderated by Zach Kubin, VP, Adelaide
Josh Palau, VP Media Strategy and Platforms, Bayer
Josh Palau, VP Media Strategy and Platforms, Bayer
Moderated by: Casey Nicholas, Account Executive, Outbrain
Matthew Pritchard, Vice President, Digital Marketing, Campbell Soup Company
Moderated by Eric Pearson, Growth Practice Advisor, TrueVoice
True brand loyalty is hard to come by these days in the face of fickle consumer behaviors and a never ending stream of upstart competitors. This panel will explore what brand loyalty entails and how to recapture it by taking advantage of every consumer touch point.
Christina Claudio, Omni-Channel Customer Experience, Verizon
Sumantro Das, Senior Director, Product and Growth Brands GM, 1-800-Flowers.com
Nikki Mamuric, EtoE Marketing, RB
Kristin Rozewski, Director of Marketing, Avis Budget Group
Moderated by Jonathan Sorkenn, Senior Vice President Evergreen Trading
Supercuts enhanced its Major League Baseball sponsorship through a combination of out-of-home media and mobile display advertising. What started on Opening Day in 30 different markets continued throughout the baseball season. The relevant creative and proximity to live action games helped affiliate Supercuts with America’s favorite pastime, and baseball fans took notice.
Michael Jackson, Sr. Marketing Manager, Regis Corporation
Moderated by: Sarah Maher, VP Sales, Do It Outdoors
The travel category has seen incredibly innovation and disruption over the past decade, through booking sites and mobile apps, home rental platforms, and new offerings from the incumbent players. This session will look at the biggest trends, challenges, and opportunities in the travel vertical.
Moderated by Michele Shannon, Enterprise Account Manager, Oracle Marketing Cloud
Raj Amin, Global Managing Director, Mobility Ventures, Avis Budget Group
Rana Ghosh, Head of eCommerce, Spirit Airlines
Nick Hayes, Director of Brand and Global Advertising, Hotels.com
Mike McDowell, VP Marketing, Cashswap
Keith Swiderski, Director of eCommerce and Digital Experience, Avis Budget Group
Data has become one of the industry’s biggest buzzwords, but understanding how to properly leverage data in a meaningful and effective way is no easy task, still in it’s infancy, this trends sees brands with access to a barrage of data, but what data is important, and how can marketers best use it to inform marketing efforts and measure their effectiveness?
Moderated by: Rhona Wulf, VP, Marketing Evolution
Melissa Miller, Senior Director of Integrated Media, Wyndham Hotels and Resorts
Chad Mizee, Director, Digital Marketing Strategy, Johnson & Johnson
Alex Sutton, Director, Digital Acquisition, Avis Budget Group
Joe Prota, Manager, Global Social Media Practice, IBM
Arthur Orduna, Chief Innovation Officer, Avis Budget Group
Arthur Orduna, Chief Innovation Officer, Avis Budget Group
Moderated by: Rob Wengel, Partner, Head of Growth Strategy & Innovation, TrueVoice
Craig Dubitsky, friendly founder, Hello Products
