Brand Innovators Marketing Innovation

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Presented by

May 9, 2018

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am

Breakfast and Registration

10:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Co-Chair: Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group

Event Co-Chair: Michael McNally, Senior Director, Brand Relations (PR, Partnerships, Promotions, Event Marketing, Content Marketing), LEGO Group

10:15am

Fireside Chat

Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group

Moderated by: Robyn Meyers, Head of Brand Partnerships, North America, InMobi

10:40am

What’s Next in Digital: Social, Mobile and Emerging Media

Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by: Matt Jackson, Senior Strategic Director, Sales, Pixability

Ben Blakesley, SVP, Head of Social Media and Editorial Content, Citizens Bank
Elyse Burack, Marketing Director, Boxed
Matt Schultz, Digital Marketing Manager, LEGO Systems

11:15am

Fireside Chat

Ricky Engelberg, Global VP of Digital and Brand Communications, Converse

Moderated by: Theo Berenson, Director of Marketing, Parsec Media

11:35am

Networking Break

11:50am

Evolution of Youth Marketing

The youth in the present time is a complete different species from a decade ago or even a couple years ago. New technologies and devices have had a huge impact on their behaviors. Millennials and Gen Z’ers use technology, consume content and entertainment, and shop differently than those of other generations.

In order to stay relevant, your brand has to not only stay on top of the latest innovation but also unlock their passions while fighting for the few seconds of their attention span. Hear from your fellow brand marketers on how they are engaging with today’s youth and learn how to navigate generational and behavioral shifts along with the regulations that govern marketing to kids.

Moderated by: Lee Margolis, Executive Creative Director, MOFILM

Santo D’Asaro, Global Director, Event Marketing, Beats by Dr. Dre
Mike Ilacqua, Brand Director, LEGO Systems
Jason Karlowski, Assistant Director of Sports and Content Marketing, Modell’s Sporting Goods

12:20pm

Success Story

Santo D’Asaro, Global Director, Event Marketing, Beats by Dr. Dre
Kelly Vaught, Chief Marketing Officer, BeCore

12:45pm

Lunch

1:30pm

Sensory Stimulation and The Future of Brand Experience

While many marketers are embracing new digital tools and emerging media to reach their consumers, there’s simply no replacement for the “IRL” experience, that is, contextually connecting with real people in the real world and allowing your customers to touch, smell, see, hear, and taste your brand.

And just as the digital side evolves and sees increasing investment, so does the experiential, as the past year alone we have seen a resurgence in brand-owned physical experiences and the intent of creating a lasting impression.

Hear from some of today’s top experiential marketers and learn how they’ve translated their brands and products into unique, memorable experiences that stimulate the senses, and how they leverage new technologies to take those experiences to the next level.

Moderated by: Theo Berenson, Director of Marketing, Parsec Media

Ryan Heuser, Director, Field Marketing, Mike’s Hard Lemonade
Kai Witbeck, Events Manager, LEGO Systems

1:55pm

Keynote: The Future of Marketing

Being relevant used to be enough. However, for the next generation of consumers, brands must take the next step and make individual and cultural impact to truly recruit the next generation super fans.

James Cuthbert, Multicultural Marketing Expert

2:20pm

Fireside Chat

James Cuthbert, Multicultural Marketing Expert

Moderated by: Matt Jackson, Senior Strategic Director, Sales, Pixability

2:35pm

Women in Marketing Roundtable

Morgan Ferrarotti, Marketing Director, Aetna
Ariana Malutich, Brand Manager, LEGO Systems
Christine Sumecki, Senior Marketing Manager, Digital, Nestlé Waters

Moderated by: Natasha Gullifer, Senior Account Executive, GroundTruth

3:05pm

Success Story

Aron Lee, Founder & Chief Innovation Officer, DEILAB

3:30pm

It’s a Wrap!

AGENDA

9:00am

Breakfast and Registration

10:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Co-Chair: Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group

Event Co-Chair: Michael McNally, Senior Director, Brand Relations (PR, Partnerships, Promotions, Event Marketing, Content Marketing), LEGO Group

10:15am

Fireside Chat

Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group

Moderated by: Robyn Meyers, Head of Brand Partnerships, North America, InMobi

10:40am

What’s Next in Digital: Social, Mobile and Emerging Media

Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by: Matt Jackson, Senior Strategic Director, Sales, Pixability

Ben Blakesley, SVP, Head of Social Media and Editorial Content, Citizens Bank
Elyse Burack, Marketing Director, Boxed
Matt Schultz, Digital Marketing Manager, LEGO Systems

11:15am

Fireside Chat

Ricky Engelberg, Global VP of Digital and Brand Communications, Converse

Moderated by: Theo Berenson, Director of Marketing, Parsec Media

11:35am

Networking Break

11:50am

Evolution of Youth Marketing

The youth in the present time is a complete different species from a decade ago or even a couple years ago. New technologies and devices have had a huge impact on their behaviors. Millennials and Gen Z’ers use technology, consume content and entertainment, and shop differently than those of other generations.

In order to stay relevant, your brand has to not only stay on top of the latest innovation but also unlock their passions while fighting for the few seconds of their attention span. Hear from your fellow brand marketers on how they are engaging with today’s youth and learn how to navigate generational and behavioral shifts along with the regulations that govern marketing to kids.

Moderated by: Lee Margolis, Executive Creative Director, MOFILM

Santo D’Asaro, Global Director, Event Marketing, Beats by Dr. Dre
Mike Ilacqua, Brand Director, LEGO Systems
Jason Karlowski, Assistant Director of Sports and Content Marketing, Modell’s Sporting Goods

12:20pm

Success Story

Santo D’Asaro, Global Director, Event Marketing, Beats by Dr. Dre
Kelly Vaught, Chief Marketing Officer, BeCore

12:45pm

Lunch

1:30pm

Sensory Stimulation and The Future of Brand Experience

While many marketers are embracing new digital tools and emerging media to reach their consumers, there’s simply no replacement for the “IRL” experience, that is, contextually connecting with real people in the real world and allowing your customers to touch, smell, see, hear, and taste your brand.

And just as the digital side evolves and sees increasing investment, so does the experiential, as the past year alone we have seen a resurgence in brand-owned physical experiences and the intent of creating a lasting impression.

Hear from some of today’s top experiential marketers and learn how they’ve translated their brands and products into unique, memorable experiences that stimulate the senses, and how they leverage new technologies to take those experiences to the next level.

Moderated by: Theo Berenson, Director of Marketing, Parsec Media

Ryan Heuser, Director, Field Marketing, Mike’s Hard Lemonade
Kai Witbeck, Events Manager, LEGO Systems

1:55pm

Keynote: The Future of Marketing

Being relevant used to be enough. However, for the next generation of consumers, brands must take the next step and make individual and cultural impact to truly recruit the next generation super fans.

James Cuthbert, Multicultural Marketing Expert

2:20pm

Fireside Chat

James Cuthbert, Multicultural Marketing Expert

Moderated by: Matt Jackson, Senior Strategic Director, Sales, Pixability

2:35pm

Women in Marketing Roundtable

Morgan Ferrarotti, Marketing Director, Aetna
Ariana Malutich, Brand Manager, LEGO Systems
Christine Sumecki, Senior Marketing Manager, Digital, Nestlé Waters

Moderated by: Natasha Gullifer, Senior Account Executive, GroundTruth

3:05pm

Success Story

Aron Lee, Founder & Chief Innovation Officer, DEILAB

3:30pm

It’s a Wrap!

SUB EVENTS

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ATTENTION QUALIFIED BRAND MARKETERS
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this session including Neustar, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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