Brand Innovators Marketing Innovation

Presented by
Presented by

April 9, 2019

Tuesday

,

April

9

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,

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0

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast hosted by Einstein Bros. Bagels & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Julie Barys, Director, US Integrated Marketing and Planning, Western Union

9:00am

Keynote – Marketing Innovation

Michael Hafer, Sr. Vice President, Product, Marketing and Field Execution, Western Union

9:20am

Fireside Chat

Michael Hafer, Sr. Vice President, Product, Marketing and Field Execution, Western Union

Moderated by: Sarah Steffens, Account Executive, Kargo

9:40am

Keynote – Crocs Success Story

Terence Reilly, SVP, Chief Marketing Officer, Crocs

10:20am

Fireside Chat

Terence Reilly, SVP, Chief Marketing Officer, Crocs

Moderated by: Kris Parker, Director of Sales, Tremor Video DSP

10:40am

The Truth About Eating Pop Rocks and Drinking Soda: Common Misconceptions About Life and Location Data

Nathaniel John-Grose, RVP West, Blis

10:55am

Networking Break

11:15am

Panel – The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Kris Parker, Director of Sales, Tremor Video DSP

Diana Boyles, Vice President of Marketing, HomeAdvisor
Lyndsy Clark, Senior Brand Manager, Pilgrim’s
Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
Amber Hellem, Director, Digital Marketing, Western Union
Julia Pratt, Corporate Communications Manager, REGO Restaurant Group

12:00pm

Lunch hosted by Western Union

1:00pm

Fireside Chat

Stephanie Krause, VP Marketing, HuHot Mongolian Grills

Moderated by: Richard Jones, CEO, Wayin

1:20pm

Panel – The Future of Shopping

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

Amazon, along with the rise of niche ecommerce, have forced brick-and-mortar retailers to innovate and experiment with new models, leveraging subscription services, social selling, mobile commerce, and new ways to add both revenue and value, in the face of competition.

This session will explore the changing dynamics between different consumer touch points – online, in-store, and mobile – and how smart marketers can leverage each channel’s unique features to drive shoppers in-store and impact purchase behavior.

Moderated by: Adam Herman, VP, Global Business Strategy, Control v. Exposed (CvE)

Julie Barys, Director, US Integrated Marketing and Planning, Western Union
Rachel Fredrickson, Digital Marketing Manager, Einstein Noah Restaurant Group
Nikoletta Vecsei Harrold, Director of Communities Strategy and Social Media, Transamerica
Jillian Lakritz, CEO & Founder, Yoee Baby
Burke Landis, Director, Research and Innovation, Danone

2:05pm

Fireside Chat – Just Bare Chicken

Laston Charriez, Head of Marketing, Pilgrim’s

Moderated by: Nathaniel John-Grose, RVP West, Blis

2:25pm

Fireside Chat

Josh Richman, CMO, Head of Sales, Franklin Group

Moderated by: Casey Saran, CEO, Spaceback

3:05pm

Networking Break

3:25pm

Keynote

Casey Saran, CEO, Spaceback

3:40pm

Panel – Sports, Entertainment and Content 2019

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

Moderated by: Bethany Claypool, VP Marketing, Fathom Events

Ben Hunt, Director of Digital Media, Denver Broncos Football Club
Jamie Poston, Head of Brand Strategy & Marketing, Transamerica
Marie Proto, Corporate Brand and Sponsorships, Western Union
Meg Ryan, Vice President of Marketing, Denver Nuggets

4:15pm

Keynote – Social Influencers Marketing

Maher Kayali, Consumer Marketing and Digital Media Lead, Verizon

4:35pm

Fireside Chat

Maher Kayali, Consumer Marketing and Digital Media Lead, Verizon

Moderated by: Morris Martin, Head of Data Strategy, SITO Mobile

4:55pm

It’s a wrap!

AGENDA

8:00am

Breakfast hosted by Einstein Bros. Bagels & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Julie Barys, Director, US Integrated Marketing and Planning, Western Union

9:00am

Keynote – Marketing Innovation

Michael Hafer, Sr. Vice President, Product, Marketing and Field Execution, Western Union

9:20am

Fireside Chat

Michael Hafer, Sr. Vice President, Product, Marketing and Field Execution, Western Union

Moderated by: Sarah Steffens, Account Executive, Kargo

9:40am

Keynote – Crocs Success Story

Terence Reilly, SVP, Chief Marketing Officer, Crocs

10:20am

Fireside Chat

Terence Reilly, SVP, Chief Marketing Officer, Crocs

Moderated by: Kris Parker, Director of Sales, Tremor Video DSP

10:40am

The Truth About Eating Pop Rocks and Drinking Soda: Common Misconceptions About Life and Location Data

Nathaniel John-Grose, RVP West, Blis

10:55am

Networking Break

11:15am

Panel – The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Kris Parker, Director of Sales, Tremor Video DSP

Diana Boyles, Vice President of Marketing, HomeAdvisor
Lyndsy Clark, Senior Brand Manager, Pilgrim’s
Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
Amber Hellem, Director, Digital Marketing, Western Union
Julia Pratt, Corporate Communications Manager, REGO Restaurant Group

12:00pm

Lunch hosted by Western Union

1:00pm

Fireside Chat

Stephanie Krause, VP Marketing, HuHot Mongolian Grills

Moderated by: Richard Jones, CEO, Wayin

1:20pm

Panel – The Future of Shopping

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

Amazon, along with the rise of niche ecommerce, have forced brick-and-mortar retailers to innovate and experiment with new models, leveraging subscription services, social selling, mobile commerce, and new ways to add both revenue and value, in the face of competition.

This session will explore the changing dynamics between different consumer touch points – online, in-store, and mobile – and how smart marketers can leverage each channel’s unique features to drive shoppers in-store and impact purchase behavior.

Moderated by: Adam Herman, VP, Global Business Strategy, Control v. Exposed (CvE)

Julie Barys, Director, US Integrated Marketing and Planning, Western Union
Rachel Fredrickson, Digital Marketing Manager, Einstein Noah Restaurant Group
Nikoletta Vecsei Harrold, Director of Communities Strategy and Social Media, Transamerica
Jillian Lakritz, CEO & Founder, Yoee Baby
Burke Landis, Director, Research and Innovation, Danone

2:05pm

Fireside Chat – Just Bare Chicken

Laston Charriez, Head of Marketing, Pilgrim’s

Moderated by: Nathaniel John-Grose, RVP West, Blis

2:25pm

Fireside Chat

Josh Richman, CMO, Head of Sales, Franklin Group

Moderated by: Casey Saran, CEO, Spaceback

3:05pm

Networking Break

3:25pm

Keynote

Casey Saran, CEO, Spaceback

3:40pm

Panel – Sports, Entertainment and Content 2019

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

Moderated by: Bethany Claypool, VP Marketing, Fathom Events

Ben Hunt, Director of Digital Media, Denver Broncos Football Club
Jamie Poston, Head of Brand Strategy & Marketing, Transamerica
Marie Proto, Corporate Brand and Sponsorships, Western Union
Meg Ryan, Vice President of Marketing, Denver Nuggets

4:15pm

Keynote – Social Influencers Marketing

Maher Kayali, Consumer Marketing and Digital Media Lead, Verizon

4:35pm

Fireside Chat

Maher Kayali, Consumer Marketing and Digital Media Lead, Verizon

Moderated by: Morris Martin, Head of Data Strategy, SITO Mobile

4:55pm

It’s a wrap!

SUB EVENTS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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