Awards

top 100 women

40 under 40

Strategy Group

About

Brand Innovators Marketing Innovation

Presented by

October 7, 2019

Monday

,

October

7 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration hosted by McCormick

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Annie Fei, Director of Cotent and Community, Brand Innovators

Host: Mack McKelvey, CEO, SalientMG

Event Chair: Sam Niburg, Senior Manager, Global Digital Experiences, McCormick & Company

9:00am

Keynote

Jill Pratt, VP, North American Marketing Excellence, McCormick & Company

9:20am
Fireside Chat

Jill Pratt, VP, North American Marketing Excellence, McCormick & Company

9:40am

Panel – Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Jennifer Glass, Director of Digital Marketing, Americas, Pandora
Dave Lang, Director of Digital Media, Baltimore Ravens

10:15am

Networking Break

10:35am

POV

11:05am

Fireside Chat

11:10am

Panel – The Secret to Connecting your Brand with Millennials and Gen Z

Let’s face it; these connected generations are not on their parents’ social media sites. In fact, many do not use traditional social media at all, opting instead for apps like SnapChat, Instagram, and TikTok. They are on Reddit and Xbox and stream everything. They are extremely selective about how they get their information and peer-to-peer recommendations are the main vehicle for prompting them into action. They want to save the world, own it or create their own. Case studies and insights will lead this tactical guide to targeting Millennials and Gen Z and provide you with a roadmap for reaching this important demographic through discussions about authenticity, transparency, content, purpose, utility, and relevance.

Ernie Talbert, Director, Global Brand Management, Under Armour

11:45am

POV

12:00pm

Lunch hosted by McCormick

1:00pm

Fireside Chat

1:20pm

Panel – Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action. How are brands not only finding but also measuring success?

Brian Frederick, Ecommerce Director, McCormick & Company

1:55pm

POV

2:10pm

Fireside Chat

2:30pm

Fireside Chat

2:50pm

POV

3:05pm

Keynote

3:25pm

Fireside Chat

3:45pm

It’s a wrap!

3:45pm

Networking Happy Hour hosted by McCormick

AGENDA

8:00am

Breakfast and Registration hosted by McCormick

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Annie Fei, Director of Cotent and Community, Brand Innovators

Host: Mack McKelvey, CEO, SalientMG

Event Chair: Sam Niburg, Senior Manager, Global Digital Experiences, McCormick & Company

9:00am

Keynote

Jill Pratt, VP, North American Marketing Excellence, McCormick & Company

9:20am
Fireside Chat

Jill Pratt, VP, North American Marketing Excellence, McCormick & Company

9:40am

Panel – Driving Growth with Digital Transformation

Jennifer Glass, Director of Digital Marketing, Americas, Pandora
Dave Lang, Director of Digital Media, Baltimore Ravens

10:15am

Networking Break

10:35am

POV

11:05am

Fireside Chat

11:10am

Panel – The Secret to Connecting your Brand with Millennials and Gen Z

Ernie Talbert, Director, Global Brand Management, Under Armour

11:45am

POV

12:00pm

Lunch hosted by McCormick

1:00pm

Fireside Chat

1:20pm

Panel – Life at the Intersection of Content and Commerce

Brian Frederick, Ecommerce Director, McCormick & Company

1:55pm

POV

2:10pm

Fireside Chat

2:30pm

Fireside Chat

2:50pm

POV

3:05pm

Keynote

3:25pm

Fireside Chat

3:45pm

It’s a wrap!

3:45pm

Networking Happy Hour hosted by McCormick

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

Venue

IBM Croissants & Conversations

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

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PHONE NUMBER*

COMPANY*

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STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors.
Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

Brand Innovators Marketing Innovation

October 7, 2019

Monday

,

October

7

-

,

Featuring

AGENDA

8:00am

Breakfast and Registration hosted by McCormick

8:45am

Welcome & Opening Remarks

9:00am

Keynote

9:20am Fireside Chat

9:40am

Panel – Driving Growth with Digital Transformation

10:15am

Networking Break

10:35am

POV

11:05am

Fireside Chat

11:10am

Panel – The Secret to Connecting your Brand with Millennials and Gen Z

11:45am

POV

12:00pm

Lunch hosted by McCormick

1:00pm

Fireside Chat

1:20pm

Panel – Life at the Intersection of Content and Commerce

1:55pm

POV

2:10pm

Fireside Chat

2:30pm

Fireside Chat

2:50pm

POV

3:05pm

Keynote

3:25pm

Fireside Chat

3:45pm

It’s a wrap!

3:45pm

Networking Happy Hour hosted by McCormick

AGENDA

8:00am

Breakfast and Registration hosted by McCormick

8:45am

Welcome & Opening Remarks

9:00am

Keynote

9:20am Fireside Chat

9:40am

Panel – Driving Growth with Digital Transformation

10:15am

Networking Break

10:35am

POV

11:05am

Fireside Chat

11:10am

Panel – The Secret to Connecting your Brand with Millennials and Gen Z

11:45am

POV

12:00pm

Lunch hosted by McCormick

1:00pm

Fireside Chat

1:20pm

Panel – Life at the Intersection of Content and Commerce

1:55pm

POV

2:10pm

9:20am
Fireside Chat

9:20am
Fireside Chat

Brands @ Home
Day 1

Brands @ Home
Day 2