Brand Innovators Marketing Innovation

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April 17, 2019

Wednesday

,

April

17

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation, hosted by Intel, by submitting the following brief Registration form.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:15am

Breakfast and Registration

9:15am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: George Olexa, Director of Global Social Media, Intel

9:30am

Forging Consumer Connections in Today’s Digital Age

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderated by: Joseph Leichman, VP of Buyer Development, OpenX

Austin Hodges, Senior Manager, Global Marketing, adidas
Hedy Payghambari, Director of Marketing, Media, Papa Murphy’s International
Felix Sold, Social Media Lead EMEA, Intel

10:05am

Fireside Chat

George Olexa, Director of Global Social Media, Intel

Moderated by: Paul Riismandel, Director of Marketing & Insights, Midroll Media

10:30am

The State of Digital Advertising in 2019

Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing number of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.

OpenX VP of Buyer Development takes the stage to discuss the current state of affairs in digital advertising and how brand marketers must reimagine their digital strategies to deliver engaging and relevant advertising experiences for consumers.

Joseph Leichman, VP of Buyer Development, OpenX

10:45am

Networking Break

11:05am

Content, Community…and Algorithms?

No form of content can directly drive product sales as powerfully as reviews, and no one is better at writing those reviews than industry experts, the brand’s own super-fans, and employees who work with the product day in, and day out. In this discussion, we’ll look at how brands can take the traditionally high level and top of funnel of impact influencer marketing and employee advocacy programs down to the product level, leveraging the content created by experts internal and external to build communities, the challenges and opportunities therein, and how marketers can leverage intent data and algorithms to better understand the interests of their prospective customers, and which content to surface at any given time, to best address those needs.

Moderated by: Jonathan Lustig, Senior Vice President of Sales, TripleLift

Reinaldo Parreiras, Global Social Media and Digital Marketing Manager, Intel
Doug Thielen, Director of Marketing, Filson

11:40am

Fireside Chat

Jeremy Krall, Global Director of Digital Capabilities and Technology, HP
Carmen True, VP of Digital Experience and Marketing Innovation, HP

Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp

12:05pm

Lunch

1:20pm

Fireside Chat

Kristina Smith, Director, Global Digital Marketing, KEEN

Moderated by: Ryan Turner, VP of Marketing & Communications, New Engen

1:55pm

Fireside Chat

Zach Riggar, Global Digital Brand Director, Jordan, Nike

Moderated by: Jonathan Lustig, Senior Vice President of Sales, TripleLift

2:20pm

Powerful employer brand truths: Challenges, successes, and opportunities building an inclusive corporate narrative that reflects a connected culture.

The best employer branding tells an authentic story: It lets potential candidates know what your company stands for, and what it’s like to work there. Companies that weave inclusion and workplace diversity into their narratives are telling better stories than those that don’t. This panel conversation will explore diversity and inclusion challenges, successes and opportunities building an inclusive narrative that reflects a connected culture.

Tia B Coachman, Director of People Operations, Laundry Service
Brian K. Gibbs, Ph.D., M.P.A. Vice President, Equity and Inclusion, OHSU, Associate Professor, OHSU-PSU School of Public Health
Deb Landau, Global Diversity and Inclusion Brand Marketer, Intel
Sarah Outlaw, Human Resources Director, Wieden+Kennedy

Moderated by: Sabrina Stoffregen, Communications Manager, Cisco

2:50pm

Keynote

Casey Saran, CEO, Spaceback

3:05pm

Fireside Chat: Influencer Marketing — Finding the right partner and voice

Merlin Kister, General Manager, US Marketing, Intel

Moderated by: Sara Mascall , VP of Technology, Media & Telecommunications Vertical, The Wall Street Journal

3:30pm

Networking Break

3:50pm

Fireside Chat

Ryan Malia, Senior Architect, Digital Innovation, adidas

Moderated by: Casey Saran, CEO, Spaceback

4:10pm

Where Data and Storytelling Meet

Victor Hernandez, Director, Digital Marketing, CRM and Social Media, Windstar Cruises
Jeremy Krall, Global Director of Digital Capabilities and Technology, HP
Renee Sorese, Senior Director – Digital Marketing, Modern Life and Devices, Microsoft

Moderated by: Tara Moss, VP Managing Director, R/GA Portland

4:45pm

It’s a wrap!

AGENDA

8:15am

Breakfast and Registration

9:15am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: George Olexa, Director of Global Social Media, Intel

9:30am

Forging Consumer Connections in Today’s Digital Age

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderated by: Joseph Leichman, VP of Buyer Development, OpenX

Austin Hodges, Senior Manager, Global Marketing, adidas
Hedy Payghambari, Director of Marketing, Media, Papa Murphy’s International
Felix Sold, Social Media Lead EMEA, Intel

10:05am

Fireside Chat

George Olexa, Director of Global Social Media, Intel

Moderated by: Paul Riismandel, Director of Marketing & Insights, Midroll Media

10:30am

The State of Digital Advertising in 2019

Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing number of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.

OpenX VP of Buyer Development takes the stage to discuss the current state of affairs in digital advertising and how brand marketers must reimagine their digital strategies to deliver engaging and relevant advertising experiences for consumers.

Joseph Leichman, VP of Buyer Development, OpenX

10:45am

Networking Break

11:05am

Content, Community…and Algorithms?

No form of content can directly drive product sales as powerfully as reviews, and no one is better at writing those reviews than industry experts, the brand’s own super-fans, and employees who work with the product day in, and day out. In this discussion, we’ll look at how brands can take the traditionally high level and top of funnel of impact influencer marketing and employee advocacy programs down to the product level, leveraging the content created by experts internal and external to build communities, the challenges and opportunities therein, and how marketers can leverage intent data and algorithms to better understand the interests of their prospective customers, and which content to surface at any given time, to best address those needs.

Moderated by: Jonathan Lustig, Senior Vice President of Sales, TripleLift

Reinaldo Parreiras, Global Social Media and Digital Marketing Manager, Intel
Doug Thielen, Director of Marketing, Filson

11:40am

Fireside Chat

Jeremy Krall, Global Director of Digital Capabilities and Technology, HP
Carmen True, VP of Digital Experience and Marketing Innovation, HP

Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp

12:05pm

Lunch

1:20pm

Fireside Chat

Kristina Smith, Director, Global Digital Marketing, KEEN

Moderated by: Ryan Turner, VP of Marketing & Communications, New Engen

1:55pm

Fireside Chat

Zach Riggar, Global Digital Brand Director, Jordan, Nike

Moderated by: Jonathan Lustig, Senior Vice President of Sales, TripleLift

2:20pm

Powerful employer brand truths: Challenges, successes, and opportunities building an inclusive corporate narrative that reflects a connected culture.

The best employer branding tells an authentic story: It lets potential candidates know what your company stands for, and what it’s like to work there. Companies that weave inclusion and workplace diversity into their narratives are telling better stories than those that don’t. This panel conversation will explore diversity and inclusion challenges, successes and opportunities building an inclusive narrative that reflects a connected culture.

Tia B Coachman, Director of People Operations, Laundry Service
Brian K. Gibbs, Ph.D., M.P.A. Vice President, Equity and Inclusion, OHSU, Associate Professor, OHSU-PSU School of Public Health
Deb Landau, Global Diversity and Inclusion Brand Marketer, Intel
Sarah Outlaw, Human Resources Director, Wieden+Kennedy

Moderated by: Sabrina Stoffregen, Communications Manager, Cisco

2:50pm

Keynote

Casey Saran, CEO, Spaceback

3:05pm

Fireside Chat: Influencer Marketing — Finding the right partner and voice

Merlin Kister, General Manager, US Marketing, Intel

Moderated by: Sara Mascall , VP of Technology, Media & Telecommunications Vertical, The Wall Street Journal

3:30pm

Networking Break

3:50pm

Fireside Chat

Ryan Malia, Senior Architect, Digital Innovation, adidas

Moderated by: Casey Saran, CEO, Spaceback

4:10pm

Where Data and Storytelling Meet

Victor Hernandez, Director, Digital Marketing, CRM and Social Media, Windstar Cruises
Jeremy Krall, Global Director of Digital Capabilities and Technology, HP
Renee Sorese, Senior Director – Digital Marketing, Modern Life and Devices, Microsoft

Moderated by: Tara Moss, VP Managing Director, R/GA Portland

4:45pm

It’s a wrap!

SUB EVENTS

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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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