Brand Innovators Marketing Innovation

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Presented by

January 31, 2019

January

31

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1

,

2019

0
0

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Lauren Kania, Director of Content & Client Success, Brand Innovators

Event Chair & Co-Host: Liz Crisafi, Global Head of Campaign Management & Planning at InterContinental Hotels Group (IHG®)

Co-Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

9:00am

The Future of Media and Consumer Engagement

Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Anita Dorf, VP, Enterprise Marketing, Comcast Business

Tia Cummings, Global Director, Brand and Commercial Performance, Holiday Inn Express
Jazzmynn Finney, New Media and Social Engagement Specialist, Porsche Cars North America
Jessica Smith, Senior Director of Marketing, Ted’s Montana Grill

9:40am

The Evolving Shopper and The Future Marketer

Jamie Schlef-Wilhelm, Sales Manager, Southeast, Blis

9:55am

Fireside Chat

Marques Jackson, Senior Manager, Sports & Entertainment Marketing, MillerCoors

Moderated by: Marion Hargett, SVP, Partnerships, NCC Media

10:15am

Networking Break

10:30am

Fireside Chat

Sarah Sachs, Director, Coca-Cola Freestyle Marketing

Moderated by: Dani Cushion, Chief Marketing Officer, Cardlytics

10:50am

Loyalty in 2019 and Beyond

Engendering any sort of consumer loyalty in this era can be incredibly difficult, with new competitors emerging on what feels like a daily basis, and competing offers and deals lurking around every digital corner. The key to fostering true loyalty, especially amongst younger consumers, isn’t simply perks or rewards, but often comes down to conveying your brand purpose and demonstrating that your brand’s core values align with that of your customers.This panel discussion will explore the meaning of brand loyalty in this new landscape, and how to build a brand that resonates with today’s shoppers on a level beyond value, and the CRM toolkit and loyalty program essentials needed to deliver on that relationship.

Moderated by: Julia Spano, VP Marketing, CrowdTwist

Jaclyn Adams, Senior Manager, Loyalty Brand Marketing, IHG
Andrea Arabia, Marketing Strategy & Customer Loyalty, AT&T
Jay Devassy, Sr. Manager, Digital Customer Engagement & B2B Loyalty, UPS
Jenny Williams, Marketing Director, Moe’s Southwest Grill

11:30am

Tell Your Story in a Way People Will Care

Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

12:00pm

Lunch

1:00pm

Fireside Chat

Michael Menis, Senior Vice President, Global Marketing Services, IHG

Moderated by: Pete Schlossmacher, Vice President, Client Partnerships, NCC Media

1:20pm

Fireside Chat

Anthony Martinez, Global Strategy & Planning Director, The Coca-Cola Company

Moderated by: Jamie Schlef-Wilhelm, Sales Manager, Southeast, Blis

1:40pm

Fireside Chat

Divya Goel, Director, Media Marketing, National Football League (NFL)

Moderated by: Jamie Schlef-Wilhelm, Sales Manager, Southeast, Blis

2:00pm

Networking Break

2:15pm

Sports Marketing and Brand Partnerships RoundTable

Darren Birch, General Manager – Growth, Digital and Audience, Australian Football League (AFL)
Tom Glick, President, Carolina Panthers
Andrew Goodrich, Deputy Director of Athletics & Chief Marketing Officer at Syracuse University
David Livingston, President, Atlanta Legends
Phil McCarn, Vice President, Global Partnership Marketing at Harlem Globetrotters
Ryan Mortimer, Head of Experiential Marketing – U.S., Anheuser-Busch InBev
Jeff Sittner, Global Facilities and Sports Venue Group Lead, Burns & McDonnell
Tim Zulawski, Chief Revenue Officer, SVP, AMB Sports & Entertainment

Moderated by: Peter Sorckoff, CEO, Threaded

3:10pm

Unleashing the Power of Social Media Roundtable

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. Social has also provided brands with the a platform for turning their most loyal and avid fans into advocates and brand ambassadors; influential consumers who then leverage their social media channels and provide first hand references for their favorite brands. How are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? What’s the next big thing in social? How can social keep you at the top of your game? Learn from the best.

Moderated by: Jane Roy, VP, Sales, Buzzoole

Jamiah Aguabella, Executive: Consumer Marketing, North America, Virgin Atlantic
Tracey Del Moral, Director, Brand & DTC Marketing, OshKosh B’gosh
Debbie Domer, Senior Director, Brand Marketing, Honey Baked Ham
Mark Emery, Content Strategy & Platforms, IHG
Erin Everhart, Senior Manager, Commerce Marketing, The Home Depot
Ryan Johnson, Brand Strategy Lead, Mercedes-Benz USA

4:00pm

It’s a Wrap

AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Lauren Kania, Director of Content & Client Success, Brand Innovators

Event Chair & Co-Host: Liz Crisafi, Global Head of Campaign Management & Planning at InterContinental Hotels Group (IHG®)

Co-Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

9:00am

The Future of Media and Consumer Engagement

Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Anita Dorf, VP, Enterprise Marketing, Comcast Business

Tia Cummings, Global Director, Brand and Commercial Performance, Holiday Inn Express
Jazzmynn Finney, New Media and Social Engagement Specialist, Porsche Cars North America
Jessica Smith, Senior Director of Marketing, Ted’s Montana Grill

9:40am

The Evolving Shopper and The Future Marketer

Jamie Schlef-Wilhelm, Sales Manager, Southeast, Blis

9:55am

Fireside Chat

Marques Jackson, Senior Manager, Sports & Entertainment Marketing, MillerCoors

Moderated by: Marion Hargett, SVP, Partnerships, NCC Media

10:15am

Networking Break

10:30am

Fireside Chat

Sarah Sachs, Director, Coca-Cola Freestyle Marketing

Moderated by: Dani Cushion, Chief Marketing Officer, Cardlytics

10:50am

Loyalty in 2019 and Beyond

Engendering any sort of consumer loyalty in this era can be incredibly difficult, with new competitors emerging on what feels like a daily basis, and competing offers and deals lurking around every digital corner. The key to fostering true loyalty, especially amongst younger consumers, isn’t simply perks or rewards, but often comes down to conveying your brand purpose and demonstrating that your brand’s core values align with that of your customers.This panel discussion will explore the meaning of brand loyalty in this new landscape, and how to build a brand that resonates with today’s shoppers on a level beyond value, and the CRM toolkit and loyalty program essentials needed to deliver on that relationship.

Moderated by: Julia Spano, VP Marketing, CrowdTwist

Jaclyn Adams, Senior Manager, Loyalty Brand Marketing, IHG
Andrea Arabia, Marketing Strategy & Customer Loyalty, AT&T
Jay Devassy, Sr. Manager, Digital Customer Engagement & B2B Loyalty, UPS
Jenny Williams, Marketing Director, Moe’s Southwest Grill

11:30am

Tell Your Story in a Way People Will Care

Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

12:00pm

Lunch

1:00pm

Fireside Chat

Michael Menis, Senior Vice President, Global Marketing Services, IHG

Moderated by: Pete Schlossmacher, Vice President, Client Partnerships, NCC Media

1:20pm

Fireside Chat

Anthony Martinez, Global Strategy & Planning Director, The Coca-Cola Company

Moderated by: Jamie Schlef-Wilhelm, Sales Manager, Southeast, Blis

1:40pm

Fireside Chat

Divya Goel, Director, Media Marketing, National Football League (NFL)

Moderated by: Jamie Schlef-Wilhelm, Sales Manager, Southeast, Blis

2:00pm

Networking Break

2:15pm

Sports Marketing and Brand Partnerships RoundTable

Darren Birch, General Manager – Growth, Digital and Audience, Australian Football League (AFL)
Tom Glick, President, Carolina Panthers
Andrew Goodrich, Deputy Director of Athletics & Chief Marketing Officer at Syracuse University
David Livingston, President, Atlanta Legends
Phil McCarn, Vice President, Global Partnership Marketing at Harlem Globetrotters
Ryan Mortimer, Head of Experiential Marketing – U.S., Anheuser-Busch InBev
Jeff Sittner, Global Facilities and Sports Venue Group Lead, Burns & McDonnell
Tim Zulawski, Chief Revenue Officer, SVP, AMB Sports & Entertainment

Moderated by: Peter Sorckoff, CEO, Threaded

3:10pm

Unleashing the Power of Social Media Roundtable

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. Social has also provided brands with the a platform for turning their most loyal and avid fans into advocates and brand ambassadors; influential consumers who then leverage their social media channels and provide first hand references for their favorite brands. How are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? What’s the next big thing in social? How can social keep you at the top of your game? Learn from the best.

Moderated by: Jane Roy, VP, Sales, Buzzoole

Jamiah Aguabella, Executive: Consumer Marketing, North America, Virgin Atlantic
Tracey Del Moral, Director, Brand & DTC Marketing, OshKosh B’gosh
Debbie Domer, Senior Director, Brand Marketing, Honey Baked Ham
Mark Emery, Content Strategy & Platforms, IHG
Erin Everhart, Senior Manager, Commerce Marketing, The Home Depot
Ryan Johnson, Brand Strategy Lead, Mercedes-Benz USA

4:00pm

It’s a Wrap

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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