Brand Innovators Marketing & Brand Innovation

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February 26, 2020

Wednesday

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February

26

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How can brands make fans out of the next generation of consumers, a group known to be more digitally savvy and aware of their own power than any generation that came before? Which trends in ad tech and digital media are changing the advertising game with the greatest impact? How will diversity and inclusion issues shape the future for consumers and brands alike? Join us February 26 at HP headquarters in Palo Alto to hear insights from a variety of marketers on how your brand can get an edge in an increasingly fast-moving landscape.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Casey Saran, CEO, Spaceback

Event Chair: Vanessa Yanez, World Wide Head of Print Communications, HP

9:15am

What’s Next in Digital

Looking out at 2020, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Ben Worthen, Sales Manager, West, Blis

Charlie Hunts, Senior Marketing Manager, Oakland A’s
Damon Mercadante, VP, Programmatic Marketing, CBS Interactive
Ning Tang, Growth Marketing Manager, Poshmark

9:50am

Fireside Chat

Deepak Masand, Global Head of Marketing (CMO) – HP Imaging, Printing & Solutions, HP

Moderated by: Ben Harris, CEO, Decibel

10:15am

Fireside Chat

Kamal Bhandal, VP Global Brand and Consumer | Social Media & Digital | GenZ, Gen Alpha and Marketing to Adults, Align Technology

Moderated by: Nick Fuller, SVP, Growth, MediaMonks

10:40am

Keynote

Chris Byrne, Global Program Director, MediaMonks

11:00am

Networking Break & HP Customer Welcome Center Tour

11:15am

Forging Consumer Connections with Emerging Media

Today more than ever, we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain a deeper understanding of who their customers are and what they want?

Moderated by: Ken Mallon, Head Of Data, Samba TV

Marisa Burton, Director of Field Marketing Services, Firehouse Subs
Robbie McCawley, Director, Global Marketing Strategy, Electronic Arts
Arra G. Yerganian, Group Chief Experience and Brand Officer, Tivity Health

11:50am

Fireside Chat

Orchid Bertelsen, Head of Digital Innovation, New Business Models & Ecosystems – USA, Nestlé USA

Moderated by: Kent Nguyen, Director of Sales West, Tremor Video

12:15pm

Client Success Story

Moderated by: Anees Merchant, Global Business Head, Analytics, Course5i

12:35pm

Lunch

1:30pm

Fireside Chat

Cristina Bondolowski, Global Head of Marketing at HP – Personal Systems, HP

Moderated by: Chris Burke, Head of Sales, Pacific Northwest, Flipboard

1:55pm

How Cultivating Diversity and Inclusion Can Boost Your Employer Brand

HP cultivates diversity and inclusion to attract and retain talent, expand ideas, create conditions for innovation, and ensure team members each have a voice at the table. HP’s Mike Jordan and Nan Weitzman will share how HP Inc developed an employer brand that focuses on our own employees and their authentic stories, what fuels employee engagement and examples of employee programs that boost the brand internally and externally.

Mike Jordan, Global Head, Talent and Learning, HP
Nan Weitzman, Global Head of Talent, HP

2:25pm

Fireside Chat

Arra G. Yerganian, Group Chief Experience and Brand Officer, Tivity Health

Moderated by: Joe Glass, Head of Brands, LiveRamp

2:50pm

Keynote

How do you protect brand value? Social Media Governance is becoming mission critical. Learn how marketing teams can lead the charge across departments to protect critical growth and engagement channels.

Cory Hartlan, Director of Client Engagement, Safeguard Cyber

3:10pm

Networking Break & HP Customer Welcome Center Tour

3:30pm

Fireside Chat

Mark Wynohradnyk, Brand Director, Gravity Products

Moderated by: Donovan Moore, Director, Business Strategy and Development, Goodway Group

3:55pm

Fireside Chat

Nate Houghteling, Executive Producer, Portal A
Andy Tu, Sr. Director, Brand, Content & Social, Postmates

Moderated by: Casey Saran, CEO, Spaceback

4:15pm

Brand Love Roundtable

Join your fellow brand marketers to discuss how they connect with consumers to forge an emotional connection between them and their brand. Learn how they lead them through the purchase funnel to ultimately influence buying behavior and garner true brand love & loyalty.

Moderated by: Adam Herman, Vice President, Business Strategy and Development, Goodway Group

Ben De Castro, VP of Marketing, Eargo
Lauren Hawks, Senior Director, US Holiday Marketing, Walmart
Alma Salazar, Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology

4:45pm

It’s a wrap!

AGENDA

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Casey Saran, CEO, Spaceback

Event Chair: Vanessa Yanez, World Wide Head of Print Communications, HP

9:15am

What’s Next in Digital

Looking out at 2020, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Ben Worthen, Sales Manager, West, Blis

Charlie Hunts, Senior Marketing Manager, Oakland A’s
Damon Mercadante, VP, Programmatic Marketing, CBS Interactive
Ning Tang, Growth Marketing Manager, Poshmark

9:50am

Fireside Chat

Deepak Masand, Global Head of Marketing (CMO) – HP Imaging, Printing & Solutions, HP

Moderated by: Ben Harris, CEO, Decibel

10:15am

Fireside Chat

Kamal Bhandal, VP Global Brand and Consumer | Social Media & Digital | GenZ, Gen Alpha and Marketing to Adults, Align Technology

Moderated by: Nick Fuller, SVP, Growth, MediaMonks

10:40am

Keynote

Chris Byrne, Global Program Director, MediaMonks

11:00am

Networking Break & HP Customer Welcome Center Tour

11:15am

Forging Consumer Connections with Emerging Media

Today more than ever, we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain a deeper understanding of who their customers are and what they want?

Moderated by: Ken Mallon, Head Of Data, Samba TV

Marisa Burton, Director of Field Marketing Services, Firehouse Subs
Robbie McCawley, Director, Global Marketing Strategy, Electronic Arts
Arra G. Yerganian, Group Chief Experience and Brand Officer, Tivity Health

11:50am

Fireside Chat

Orchid Bertelsen, Head of Digital Innovation, New Business Models & Ecosystems – USA, Nestlé USA

Moderated by: Kent Nguyen, Director of Sales West, Tremor Video

12:15pm

Client Success Story

Moderated by: Anees Merchant, Global Business Head, Analytics, Course5i

12:35pm

Lunch

1:30pm

Fireside Chat

Cristina Bondolowski, Global Head of Marketing at HP – Personal Systems, HP

Moderated by: Chris Burke, Head of Sales, Pacific Northwest, Flipboard

1:55pm

How Cultivating Diversity and Inclusion Can Boost Your Employer Brand

HP cultivates diversity and inclusion to attract and retain talent, expand ideas, create conditions for innovation, and ensure team members each have a voice at the table. HP’s Mike Jordan and Nan Weitzman will share how HP Inc developed an employer brand that focuses on our own employees and their authentic stories, what fuels employee engagement and examples of employee programs that boost the brand internally and externally.

Mike Jordan, Global Head, Talent and Learning, HP
Nan Weitzman, Global Head of Talent, HP

2:25pm

Fireside Chat

Arra G. Yerganian, Group Chief Experience and Brand Officer, Tivity Health

Moderated by: Joe Glass, Head of Brands, LiveRamp

2:50pm

Keynote

How do you protect brand value? Social Media Governance is becoming mission critical. Learn how marketing teams can lead the charge across departments to protect critical growth and engagement channels.

Cory Hartlan, Director of Client Engagement, Safeguard Cyber

3:10pm

Networking Break & HP Customer Welcome Center Tour

3:30pm

Fireside Chat

Mark Wynohradnyk, Brand Director, Gravity Products

Moderated by: Donovan Moore, Director, Business Strategy and Development, Goodway Group

3:55pm

Fireside Chat

Nate Houghteling, Executive Producer, Portal A
Andy Tu, Sr. Director, Brand, Content & Social, Postmates

Moderated by: Casey Saran, CEO, Spaceback

4:15pm

Brand Love Roundtable

Join your fellow brand marketers to discuss how they connect with consumers to forge an emotional connection between them and their brand. Learn how they lead them through the purchase funnel to ultimately influence buying behavior and garner true brand love & loyalty.

Moderated by: Adam Herman, Vice President, Business Strategy and Development, Goodway Group

Ben De Castro, VP of Marketing, Eargo
Lauren Hawks, Senior Director, US Holiday Marketing, Walmart
Alma Salazar, Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology

4:45pm

It’s a wrap!

SUB EVENTS

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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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