Brand Innovators Intersection of Content & Data

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April 18, 2019

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Reach and frequency are the basic tenets of all great advertising campaigns. Add compelling content to the mix, and you have an engaged audience. In the digital age, advertisers are taking this a step further…Thanks to wonderful world of data science, brands can target consumers with personalized messages, across all platforms and devices, with incredible accuracy and efficiency like never before. Our Brand Innovators Intersection of Content & Data will look at how premium publishers are using first and second party data to help brands reach highly qualified consumers while they are reading and watching the content that they enjoy the most.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Casey Saran, CEO, Spaceback

Event Chair: Sandhya Simhan, Digital Innovation Lead, Intuit

9:10am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Nick Fuller, SVP Growth, MediaMonks

Amy Endemann, VP of Marketing, Athletic Greens
Lauren Ong, Social Media Lead, Dropbox
Ursula Ringham, Head of Global Influencer Marketing, SAP
Jack Song, Strategic Initiatives and Communications, Lime

9:50am

Keynote

Tina O’Shea, Director of Content Design and Strategy, Intuit

10:10am

Fireside Chat

Tina O’Shea, Director of Content Design and Strategy, Intuit

Moderated by: Brian Simmons, Senior Vice President, Client Relations, imre

10:25am

Success Story

Zahra Talieh, Communications Manager, Tile

Moderated by: Brian Simmons, Senior Vice President, Client Relations, imre

10:40am

Networking Break

11:00am

Fireside Chat

Fabian Seelbach, CMO, Curology

Moderated by: Darren Markovitz, Head of Sales, IMVU

11:25am

Roundtable: Content and Community…and Algorithms?

Nothing form of content can directly drive product sales as powerfully as reviews, and no one is better at writing those reviews than industry experts, the brand’s own super-fans, and employees who work with the product day in, and day out. In this discussion, we’ll look at how brands can take the traditionally high level and top of funnel of impact influencer marketing and employee advocacy programs down to the product level, leveraging the content created by experts internal and external to build communities, the challenges and opportunities therein, and how marketers can leverage intent data and algorithms to better understand the interests of their prospective customers, and which content to surface at any given time, to best address those needs.

Moderated by: Casey Saran, CEO, Spaceback

Anna Bortolussi, Global Innovation and New Venture Leader, Baby Care, P&G
Christopher Carfi, Senior Director of Content Marketing, GoDaddy
Robecta Ma, VP of Marketing and Digital, Americas, Cathay Pacific Airways
Kirsten Mauro, Retention Marketing Manager, Betabrand

12:10pm

Fireside Chat

Narasu Rebbapragada, Owned and Operated Channels Lead, Marketing Center of Excellence, The Clorox Company

Moderated by: Nathaniel John-Grose, RVP West, Blis

12:30pm

Success Story

Trisha Stecker, Corporate Director of Channel and Media Strategy, R&R Partners

Moderated by: Jason Kleinman, GM of Branded Content, TripleLift

12:45pm

Lunch

1:45pm

Fireside Chat

Josephine Chew, Vice President of Digital Marketing, Wells Fargo

Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp

2:10pm

Fireside Chat

2:35pm

Pivoting to Performance Branding

Parsec CEO Marc Guldimann will share the story of their transition from a media company to a data platform with a new product, Adelaide. Adelaide helps brands value media through the lens of attention and beat the market with tools to optimize campaigns towards incremental awareness.

Marc Guldimann, Founder & CEO, Parsec Media

2:50pm

Networking Break

3:10pm

The Truth About Eating Pop Rocks and Drinking Soda: Common Misconceptions About Life and Location Data

Nathaniel John-Grose, RVP West, Blis

3:25pm

Where Data + Storytelling Meet

Lorena Hathaway, Marketing Director, Demand Generation, Americas, Pitney Bowes
Jonathan Roman, Global Lead: Data and Technology, Ancestry
Anna Shen, Manager, Paid Social, Instacart
Sylvia Xie, Director, Global Digital, Analytics and Insights, Benefit Cosmetics | LVMH

Moderated by: Erik Archer Smith, Director of Marketing, Arm Treasure Data

4:00pm

It’s a wrap!

AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Casey Saran, CEO, Spaceback

Event Chair: Sandhya Simhan, Digital Innovation Lead, Intuit

9:10am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Nick Fuller, SVP Growth, MediaMonks

Amy Endemann, VP of Marketing, Athletic Greens
Lauren Ong, Social Media Lead, Dropbox
Ursula Ringham, Head of Global Influencer Marketing, SAP
Jack Song, Strategic Initiatives and Communications, Lime

9:50am

Keynote

Tina O’Shea, Director of Content Design and Strategy, Intuit

10:10am

Fireside Chat

Tina O’Shea, Director of Content Design and Strategy, Intuit

Moderated by: Brian Simmons, Senior Vice President, Client Relations, imre

10:25am

Success Story

Zahra Talieh, Communications Manager, Tile

Moderated by: Brian Simmons, Senior Vice President, Client Relations, imre

10:40am

Networking Break

11:00am

Fireside Chat

Fabian Seelbach, CMO, Curology

Moderated by: Darren Markovitz, Head of Sales, IMVU

11:25am

Roundtable: Content and Community…and Algorithms?

Nothing form of content can directly drive product sales as powerfully as reviews, and no one is better at writing those reviews than industry experts, the brand’s own super-fans, and employees who work with the product day in, and day out. In this discussion, we’ll look at how brands can take the traditionally high level and top of funnel of impact influencer marketing and employee advocacy programs down to the product level, leveraging the content created by experts internal and external to build communities, the challenges and opportunities therein, and how marketers can leverage intent data and algorithms to better understand the interests of their prospective customers, and which content to surface at any given time, to best address those needs.

Moderated by: Casey Saran, CEO, Spaceback

Anna Bortolussi, Global Innovation and New Venture Leader, Baby Care, P&G
Christopher Carfi, Senior Director of Content Marketing, GoDaddy
Robecta Ma, VP of Marketing and Digital, Americas, Cathay Pacific Airways
Kirsten Mauro, Retention Marketing Manager, Betabrand

12:10pm

Fireside Chat

Narasu Rebbapragada, Owned and Operated Channels Lead, Marketing Center of Excellence, The Clorox Company

Moderated by: Nathaniel John-Grose, RVP West, Blis

12:30pm

Success Story

Trisha Stecker, Corporate Director of Channel and Media Strategy, R&R Partners

Moderated by: Jason Kleinman, GM of Branded Content, TripleLift

12:45pm

Lunch

1:45pm

Fireside Chat

Josephine Chew, Vice President of Digital Marketing, Wells Fargo

Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp

2:10pm

Fireside Chat

2:35pm

Pivoting to Performance Branding

Parsec CEO Marc Guldimann will share the story of their transition from a media company to a data platform with a new product, Adelaide. Adelaide helps brands value media through the lens of attention and beat the market with tools to optimize campaigns towards incremental awareness.

Marc Guldimann, Founder & CEO, Parsec Media

2:50pm

Networking Break

3:10pm

The Truth About Eating Pop Rocks and Drinking Soda: Common Misconceptions About Life and Location Data

Nathaniel John-Grose, RVP West, Blis

3:25pm

Where Data + Storytelling Meet

Lorena Hathaway, Marketing Director, Demand Generation, Americas, Pitney Bowes
Jonathan Roman, Global Lead: Data and Technology, Ancestry
Anna Shen, Manager, Paid Social, Instacart
Sylvia Xie, Director, Global Digital, Analytics and Insights, Benefit Cosmetics | LVMH

Moderated by: Erik Archer Smith, Director of Marketing, Arm Treasure Data

4:00pm

It’s a wrap!

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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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