Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Kristin Lane, Head of Brand Marketing, Governance, Activation & Engagement, MassMutual
In today’s media landscape, consumers’ attention is divided amongst innumerable devices, screens, and social channels. The challenge for marketers is to ensure that the messaging and brand strategy remains consistent across platforms, while also ensuring that the content plays to the nuances of the medium. Hear from this panel of brand marketers about their efforts in building 360 degree campaigns, and how they work to maintain consistency across device and platform.
Moderated by: Dave Edwards, SVP Managing Director, Growth, US, R/GA
Marissa Curcuru, Manager, Global Media, Bose
Hilary Palanza, Director, Integrated Marketing Communications, Asics
Kim Stokes, Head of Digital and Media, Boston Beer Company
Marc Walkin, Director of Brand Strategy, Stop & Shop
Finding the right audience in today’s over-communicated world relies on traditional business practices such as inclusion, communications, and feedback. Today’s marketers also have to be explorers, willing to experiment and discover new platforms in a omnichannel world.
Randi Alterman, Digital Marketing Strategist, GE Digital
Patrick Cassidy, Global Director, Consumer Marketing, New Balance
Moderated by: Matt Duffy, Chief Marketing Officer, Pixability
With each new consumer engagement channel to emerge, brands rightfully expand their teams to include new experts, specialists, and executives to own relationships with media partners and vendors. But as these marketing teams grow, so does the need for internal communications to ensure an internal alignment on content, brand voice, and messaging strategies. This panel discussion will explore the ways in which brands have implemented new protocols and structures to maintain a cohesive approach to integrated marketing, in a fragmented media environment.
Moderated by: Moderated by: Hamid Qayyum, Head of Strategic Partnerships, a4 Media
Sarah Boole, Brand & Content Manager, Twisted Tea, Boston Beer Company
Meghan Donovan, Social Media Manager, Northeastern University
Morgan Ferrarotti, Senior Director of Integrated Marketing, MassMutual
Melissa Sciorra, Senior Manager, SEO, SmarterTravel, TripAdvisor