Brand Innovators Integrated Marketing

Presented by
Presented by

May 9, 2019

May

9

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Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:30am

Breakfast & Registration

9:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Opening Remarks

Kristin Lane, Head of Brand Marketing, Governance, Activation & Engagement, MassMutual

10:00am

Panel: The Future of Integrated Marketing in an Omni-Channel World

In today’s media landscape, consumers’ attention is divided amongst innumerable devices, screens, and social channels. The challenge for marketers is to ensure that the messaging and brand strategy remains consistent across platforms, while also ensuring that the content plays to the nuances of the medium. Hear from this panel of brand marketers about their efforts in building 360 degree campaigns, and how they work to maintain consistency across device and platform.

Moderated by: Dave Edwards, SVP Managing Director, Growth, US, R/GA

Marissa Curcuru, Manager, Global Media, Bose
Hilary Palanza, Director, Integrated Marketing Communications, Asics
Kim Stokes, Head of Digital and Media, Boston Beer Company
Marc Walkin, Director of Brand Strategy, Stop & Shop

10:35am

Keeping it Real: Integrated Marketing Case Study

Finding the right audience in today’s over-communicated world relies on traditional business practices such as inclusion, communications, and feedback. Today’s marketers also have to be explorers, willing to experiment and discover new platforms in a omnichannel world.

Randi Alterman, Digital Marketing Strategist, GE Digital

11:05am

Fireside Chat

Patrick Cassidy, Global Director, Consumer Marketing, New Balance

Moderated by: Matt Duffy, Chief Marketing Officer, Pixability

11:30am

Networking Break

11:50am

Panel: Internal Communications & Integrated Planning

With each new consumer engagement channel to emerge, brands rightfully expand their teams to include new experts, specialists, and executives to own relationships with media partners and vendors. But as these marketing teams grow, so does the need for internal communications to ensure an internal alignment on content, brand voice, and messaging strategies. This panel discussion will explore the ways in which brands have implemented new protocols and structures to maintain a cohesive approach to integrated marketing, in a fragmented media environment.

Moderated by: Moderated by: Hamid Qayyum, Head of Strategic Partnerships, a4 Media

Sarah Boole, Brand & Content Manager, Twisted Tea, Boston Beer Company
Meghan Donovan, Social Media Manager, Northeastern University
Morgan Ferrarotti, Senior Director of Integrated Marketing, MassMutual
Melissa Sciorra, Senior Manager, SEO, SmarterTravel, TripAdvisor

12:30pm

It’s a Wrap!

AGENDA

8:30am

Breakfast & Registration

9:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Opening Remarks

Kristin Lane, Head of Brand Marketing, Governance, Activation & Engagement, MassMutual

10:00am

Panel: The Future of Integrated Marketing in an Omni-Channel World

In today’s media landscape, consumers’ attention is divided amongst innumerable devices, screens, and social channels. The challenge for marketers is to ensure that the messaging and brand strategy remains consistent across platforms, while also ensuring that the content plays to the nuances of the medium. Hear from this panel of brand marketers about their efforts in building 360 degree campaigns, and how they work to maintain consistency across device and platform.

Moderated by: Dave Edwards, SVP Managing Director, Growth, US, R/GA

Marissa Curcuru, Manager, Global Media, Bose
Hilary Palanza, Director, Integrated Marketing Communications, Asics
Kim Stokes, Head of Digital and Media, Boston Beer Company
Marc Walkin, Director of Brand Strategy, Stop & Shop

10:35am

Keeping it Real: Integrated Marketing Case Study

Finding the right audience in today’s over-communicated world relies on traditional business practices such as inclusion, communications, and feedback. Today’s marketers also have to be explorers, willing to experiment and discover new platforms in a omnichannel world.

Randi Alterman, Digital Marketing Strategist, GE Digital

11:05am

Fireside Chat

Patrick Cassidy, Global Director, Consumer Marketing, New Balance

Moderated by: Matt Duffy, Chief Marketing Officer, Pixability

11:30am

Networking Break

11:50am

Panel: Internal Communications & Integrated Planning

With each new consumer engagement channel to emerge, brands rightfully expand their teams to include new experts, specialists, and executives to own relationships with media partners and vendors. But as these marketing teams grow, so does the need for internal communications to ensure an internal alignment on content, brand voice, and messaging strategies. This panel discussion will explore the ways in which brands have implemented new protocols and structures to maintain a cohesive approach to integrated marketing, in a fragmented media environment.

Moderated by: Moderated by: Hamid Qayyum, Head of Strategic Partnerships, a4 Media

Sarah Boole, Brand & Content Manager, Twisted Tea, Boston Beer Company
Meghan Donovan, Social Media Manager, Northeastern University
Morgan Ferrarotti, Senior Director of Integrated Marketing, MassMutual
Melissa Sciorra, Senior Manager, SEO, SmarterTravel, TripAdvisor

12:30pm

It’s a Wrap!

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More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this session including Neustar, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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