Brand Innovators Future of TV & Media

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June 24, 2019

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24

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Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From watching connected TV at home to accessing their mobile devices and tablets on the fly, media and entertainment is all of a sudden ubiquitous, available to consumers everywhere, on every screen, on every device, on demand all day long. While technology has liberated people of all ages, brands are working harder than ever to keep up with their consumers, let alone stay one step ahead of them. . Nevertheless, leading brand marketers are embracing new media formats and advertising technology — including social media, mobile, content marketing, and digital video advertising — to build loyalty and long term relationships with their consumers. In addition, breakthroughs in data and analytics are enabling brands to reach their consumers more effectively and efficiently, with more personalized messages than ever.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:30am

Registration & Breakfast

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Jon Roman, Global Lead: Data and Technology, Ancestry

9:10am

Women in Marketing Leadership Roundtable

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2020 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Kelsey Smith, Vice President of Sales, Zeta Global

Brigitte Brady-Harris, Vice President of Marketing, MIXT
Lindsay Chastain, Global Director, Performance Media, Partnerships, Content, Ancestry
Heather Combs, Senior Director of Brand Strategy, Adobe
Abigail Flora, Senior Director of Brand Marketing and Commercial Planning, Athleta
Alison Gensheimer, VP, Digital Marketing, Wells Fargo
Temi Lane, Head of Business Strategy & Planning, Nestlé USA
Monica Ohara, Head of Acquisition, Growth, Lyft

10:10am

Keynote

Caroline Sheu, Senior Vice President, North America Marketing, Ancestry

10:30am

Fireside Chat

Caroline Sheu, Senior Vice President, North America Marketing, Ancestry

Moderated by: Josh Schanen, Vice President, CNN – Digital Sales and Client Partnerships, CNN

10:45am

Keynote

Brendon Mulvihill, SVP, Head of Licensing, Jukin Media

11:00am

Networking Break

11:20am

Fireside Chat

Guillaume McIntyre, Head of Acquisition Marketing, Instacart

Moderated by: Lisa Tenenbown, Head of Sales, West, Outbrain

11:45am

The Future of TV and Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.

Moderated by: Steve DeMain, SVP, National Sales & TV Partnerships, Connekt

Hedy Payghambari, Director of Marketing, Media, Papa Murphy’s International
Pamela Solis, Sr. Marketing Manager, US Media, Ancestry
Ninad Wagle, Sr. Director, Corporate Social Media, Visa

12:15pm

Fireside Chat

Monica Ohara, Head of Acquisition, Growth, Lyft

Moderated by: JR Cordray, Head of Marketing, Advertising Solutions North America, InMobi

12:40pm

Lunch

1:40pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Moderated by: Lisa Hayashi, US Operations, SnatchHQ

Jillian Chudwick, US Lead, Streaming & Advanced TV, Ancestry
Benjamin Newell, Global Lead, Display and Paid Social, Media, Ancestry
Lisa Luscap, VP, Digital Marketing & Consumer Experience, Dolby Laboratories

2:15pm

Enhancing TV Advertising and Programming

Smart TVs are unlocking incredible, new capabilities for brand advertisers. For the past year, Connekt’s patented technology has helped brands stand out on the big screen, bringing dynamic interactivity to their linear TV spots, and at the same time unlocking groundbreaking real-time performance insights. Now is the time for programmers to step to the plate and take advantage of similar capabilities that have been proven to drive higher attention and engagement.

Steven DeMain, Senior Vice President, Connekt

2:30pm

Networking Break

2:50pm

Fireside Chat

Arra Yerganian, Chief Experience & Brand Officer, Tivity Health

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

3:20pm

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

John Della Bona, Marketing Manager, AI and Machine Learning, NVIDIA
Mariana Gonzalez, Growth Marketing Manager, Lyft
Jon Roman, Global Lead: Data and Technology, Ancestry
Zach West, Manager, Mobile App Marketing, Stitch Fix

Moderated by: Greg March, CEO, Noble People

4:10pm

It’s a wrap!

AGENDA

8:30am

Registration & Breakfast

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Jon Roman, Global Lead: Data and Technology, Ancestry

9:10am

Women in Marketing Leadership Roundtable

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2020 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Kelsey Smith, Vice President of Sales, Zeta Global

Brigitte Brady-Harris, Vice President of Marketing, MIXT
Lindsay Chastain, Global Director, Performance Media, Partnerships, Content, Ancestry
Heather Combs, Senior Director of Brand Strategy, Adobe
Abigail Flora, Senior Director of Brand Marketing and Commercial Planning, Athleta
Alison Gensheimer, VP, Digital Marketing, Wells Fargo
Temi Lane, Head of Business Strategy & Planning, Nestlé USA
Monica Ohara, Head of Acquisition, Growth, Lyft

10:10am

Keynote

Caroline Sheu, Senior Vice President, North America Marketing, Ancestry

10:30am

Fireside Chat

Caroline Sheu, Senior Vice President, North America Marketing, Ancestry

Moderated by: Josh Schanen, Vice President, CNN – Digital Sales and Client Partnerships, CNN

10:45am

Keynote

Brendon Mulvihill, SVP, Head of Licensing, Jukin Media

11:00am

Networking Break

11:20am

Fireside Chat

Guillaume McIntyre, Head of Acquisition Marketing, Instacart

Moderated by: Lisa Tenenbown, Head of Sales, West, Outbrain

11:45am

The Future of TV and Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.

Moderated by: Steve DeMain, SVP, National Sales & TV Partnerships, Connekt

Hedy Payghambari, Director of Marketing, Media, Papa Murphy’s International
Pamela Solis, Sr. Marketing Manager, US Media, Ancestry
Ninad Wagle, Sr. Director, Corporate Social Media, Visa

12:15pm

Fireside Chat

Monica Ohara, Head of Acquisition, Growth, Lyft

Moderated by: JR Cordray, Head of Marketing, Advertising Solutions North America, InMobi

12:40pm

Lunch

1:40pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Moderated by: Lisa Hayashi, US Operations, SnatchHQ

Jillian Chudwick, US Lead, Streaming & Advanced TV, Ancestry
Benjamin Newell, Global Lead, Display and Paid Social, Media, Ancestry
Lisa Luscap, VP, Digital Marketing & Consumer Experience, Dolby Laboratories

2:15pm

Enhancing TV Advertising and Programming

Smart TVs are unlocking incredible, new capabilities for brand advertisers. For the past year, Connekt’s patented technology has helped brands stand out on the big screen, bringing dynamic interactivity to their linear TV spots, and at the same time unlocking groundbreaking real-time performance insights. Now is the time for programmers to step to the plate and take advantage of similar capabilities that have been proven to drive higher attention and engagement.

Steven DeMain, Senior Vice President, Connekt

2:30pm

Networking Break

2:50pm

Fireside Chat

Arra Yerganian, Chief Experience & Brand Officer, Tivity Health

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

3:20pm

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

John Della Bona, Marketing Manager, AI and Machine Learning, NVIDIA
Mariana Gonzalez, Growth Marketing Manager, Lyft
Jon Roman, Global Lead: Data and Technology, Ancestry
Zach West, Manager, Mobile App Marketing, Stitch Fix

Moderated by: Greg March, CEO, Noble People

4:10pm

It’s a wrap!

SUB EVENTS

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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