This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast hosted by Condé Nast
9:00am
Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators
Event Chair: Pam Quandt, Vice President – Midwest & CPG, Conde Nast
9:15am
Fireside Chat — Agile Content Production
Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
Pam Quandt, Vice President – Midwest & CPG, Conde Nast
9:40am
Keynote – The Future of TV is Digital Video
Pam Quandt, Vice President – Midwest & CPG, Conde Nast
10:05am
Fireside Chat
Evan Adlman, SVP Enterprise Sales, Conde Nast
Pam Quandt, Vice President – Midwest & CPG, Conde Nast
Moderated by: Marc Sternberg, Co-Founder, Brand Innovators
10:30am
Networking Break
10:50am
What’s Next in Digital: Social, Mobile and Emerging Media
Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Moderated by: Chris Falcioni, Strategic Account Executive, Unified
Darrell Franklin, Director – Digital Experience, Cricket Wireless
Angela Keaveny, President & CEO, ROWDYDOW bbQ
Dana Strokovsky, Global Director, Social Media Excellence, McDonald’s Corporation
Michael Wokosin, former CMO, Redbox
11:25am
Fireside Chat — Building Loyalty One Consumer at a Time
Beth Burkett, Senior Manager, Field and Campaign Marketing, IHG
11:45am
What Will Drive Advertising in the Next Five Years?
John Piccone, President and Chief Revenue Officer, Simulmedia
12:15pm
Lunch hosted by Condé Nast
1:00pm
Fireside Chat
Darrell Franklin, Director – Digital Experience, Cricket Wireless
1:25pm
The New Bull Market in Programmatic Advertising
Programmatic advertising is re-inventing how all forms of advertising are being bought and sold. Not unlike the digital transformation of the financial services industry and the growth of online trading in the 1990’s, advertising — including digital media, print, outdoor, radio and television — is now being “traded” electronically on advertising exchanges, seamlessly matching “bids” with “asks,” no differently than how Wall Street traders buy and sell stock on the New York Stock Exchange or NASDAQ. Programmatic advertising platforms are also enabling brands to use first and second party data to target their consumers and qualify their prospects with incredible efficiency. How is programmatic advertising changing the marketing industry? How are the smartest brands in the world leveraging programmatic advertising to their advantage? How is programmatic advertising changing the brand-agency relationship? How much further can this bull run? Lean back and learn how the smart money is investing in programmatic advertising.
Moderated by: Jesse Alston , RVP of Sales – Incremental Measurement and Optimization, AdRoll X
Evan Adlman, SVP Enterprise Sales, Conde Nast
Trish Chuipek, Chief Marketing Officer, Blue Box Int’l
Nicole Kane, Director, Global Media Marketing, McDonald’s Corporation
2:00pm
Networking Break
2:10pm
Fireside Chat
Elizabeth Campbell, Senior Director of Marketing (McDelivery/UberEats), McDonald’s Corporation
Leslie Truelove, Chief Marketing and Sales Officer, Cleveland Avenue
Moderated by: Chris Falcioni, Strategic Account Executive, Unified
2:40pm
Keynote – The Power of a Strong Brand Narrative
Kristin Mateja, Head of Brand, Morningstar
3:15pm
It’s a Wrap!
