Brand Innovators Future of TV & Media

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Presented by

June 5, 2018

June

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Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From watching connected TV at home to accessing their mobile devices and tablets on the fly, media and entertainment is all of a sudden ubiquitous, available to consumers everywhere, on every screen, on every device, on demand all day long. While technology has liberated people of all ages, brands are working harder than ever to keep up with their consumers, let alone stay one step ahead of them. . Nevertheless, leading brand marketers are embracing new media formats and advertising technology — including social media, mobile, content marketing, and digital video advertising — to build loyalty and long term relationships with their consumers. In addition, breakthroughs in data and analytics are enabling brands to reach their consumers more effectively and efficiently, with more personalized messages than ever.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast hosted by Condé Nast

9:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Event Chair: Pam Quandt, Vice President – Midwest & CPG, Conde Nast

9:15am

Fireside Chat — Agile Content Production

Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
Pam Quandt, Vice President – Midwest & CPG, Conde Nast

9:40am

Keynote – The Future of TV is Digital Video

Pam Quandt, Vice President – Midwest & CPG, Conde Nast

10:05am

Fireside Chat

Evan Adlman, SVP Enterprise Sales, Conde Nast
Pam Quandt, Vice President – Midwest & CPG, Conde Nast

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

10:30am

Networking Break

10:50am

What’s Next in Digital: Social, Mobile and Emerging Media

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Moderated by: Chris Falcioni, Strategic Account Executive, Unified

Darrell Franklin, Director – Digital Experience, Cricket Wireless
Angela Keaveny, President & CEO, ROWDYDOW bbQ
Dana Strokovsky, Global Director, Social Media Excellence, McDonald’s Corporation
Michael Wokosin, former CMO, Redbox

11:25am

Fireside Chat — Building Loyalty One Consumer at a Time

Beth Burkett, Senior Manager, Field and Campaign Marketing, IHG

11:45am

What Will Drive Advertising in the Next Five Years?

John Piccone, President and Chief Revenue Officer, Simulmedia

12:15pm

Lunch hosted by Condé Nast

1:00pm

Fireside Chat

Darrell Franklin, Director – Digital Experience, Cricket Wireless

1:25pm

The New Bull Market in Programmatic Advertising

Programmatic advertising is re-inventing how all forms of advertising are being bought and sold. Not unlike the digital transformation of the financial services industry and the growth of online trading in the 1990’s, advertising — including digital media, print, outdoor, radio and television — is now being “traded” electronically on advertising exchanges, seamlessly matching “bids” with “asks,” no differently than how Wall Street traders buy and sell stock on the New York Stock Exchange or NASDAQ. Programmatic advertising platforms are also enabling brands to use first and second party data to target their consumers and qualify their prospects with incredible efficiency. How is programmatic advertising changing the marketing industry? How are the smartest brands in the world leveraging programmatic advertising to their advantage? How is programmatic advertising changing the brand-agency relationship? How much further can this bull run? Lean back and learn how the smart money is investing in programmatic advertising.

Moderated by: Jesse Alston , RVP of Sales – Incremental Measurement and Optimization, AdRoll X

Evan Adlman, SVP Enterprise Sales, Conde Nast
Trish Chuipek, Chief Marketing Officer, Blue Box Int’l
Nicole Kane, Director, Global Media Marketing, McDonald’s Corporation

2:00pm

Networking Break

2:10pm

Fireside Chat

Elizabeth Campbell, Senior Director of Marketing (McDelivery/UberEats), McDonald’s Corporation
Leslie Truelove, Chief Marketing and Sales Officer, Cleveland Avenue

Moderated by: Chris Falcioni, Strategic Account Executive, Unified

2:40pm

Keynote – The Power of a Strong Brand Narrative

Kristin Mateja, Head of Brand, Morningstar

3:15pm

It’s a Wrap!

AGENDA

8:00am

Breakfast hosted by Condé Nast

9:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Event Chair: Pam Quandt, Vice President – Midwest & CPG, Conde Nast

9:15am

Fireside Chat — Agile Content Production

Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
Pam Quandt, Vice President – Midwest & CPG, Conde Nast

9:40am

Keynote – The Future of TV is Digital Video

Pam Quandt, Vice President – Midwest & CPG, Conde Nast

10:05am

Fireside Chat

Evan Adlman, SVP Enterprise Sales, Conde Nast
Pam Quandt, Vice President – Midwest & CPG, Conde Nast

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

10:30am

Networking Break

10:50am

What’s Next in Digital: Social, Mobile and Emerging Media

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Moderated by: Chris Falcioni, Strategic Account Executive, Unified

Darrell Franklin, Director – Digital Experience, Cricket Wireless
Angela Keaveny, President & CEO, ROWDYDOW bbQ
Dana Strokovsky, Global Director, Social Media Excellence, McDonald’s Corporation
Michael Wokosin, former CMO, Redbox

11:25am

Fireside Chat — Building Loyalty One Consumer at a Time

Beth Burkett, Senior Manager, Field and Campaign Marketing, IHG

11:45am

What Will Drive Advertising in the Next Five Years?

John Piccone, President and Chief Revenue Officer, Simulmedia

12:15pm

Lunch hosted by Condé Nast

1:00pm

Fireside Chat

Darrell Franklin, Director – Digital Experience, Cricket Wireless

1:25pm

The New Bull Market in Programmatic Advertising

Programmatic advertising is re-inventing how all forms of advertising are being bought and sold. Not unlike the digital transformation of the financial services industry and the growth of online trading in the 1990’s, advertising — including digital media, print, outdoor, radio and television — is now being “traded” electronically on advertising exchanges, seamlessly matching “bids” with “asks,” no differently than how Wall Street traders buy and sell stock on the New York Stock Exchange or NASDAQ. Programmatic advertising platforms are also enabling brands to use first and second party data to target their consumers and qualify their prospects with incredible efficiency. How is programmatic advertising changing the marketing industry? How are the smartest brands in the world leveraging programmatic advertising to their advantage? How is programmatic advertising changing the brand-agency relationship? How much further can this bull run? Lean back and learn how the smart money is investing in programmatic advertising.

Moderated by: Jesse Alston , RVP of Sales – Incremental Measurement and Optimization, AdRoll X

Evan Adlman, SVP Enterprise Sales, Conde Nast
Trish Chuipek, Chief Marketing Officer, Blue Box Int’l
Nicole Kane, Director, Global Media Marketing, McDonald’s Corporation

2:00pm

Networking Break

2:10pm

Fireside Chat

Elizabeth Campbell, Senior Director of Marketing (McDelivery/UberEats), McDonald’s Corporation
Leslie Truelove, Chief Marketing and Sales Officer, Cleveland Avenue

Moderated by: Chris Falcioni, Strategic Account Executive, Unified

2:40pm

Keynote – The Power of a Strong Brand Narrative

Kristin Mateja, Head of Brand, Morningstar

3:15pm

It’s a Wrap!

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IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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